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The Transform Awards are a prestigious accolade recognizing excellence and innovation in brand development, reputation management, and corporate communications. Celebrating achievements across diverse sectors, the awards highlight standout projects that showcase creativity, strategic insight, and impactful storytelling in branding and marketing.
Each year, the Transform Awards honor organizations and agencies that push the boundaries of brand transformation and set new standards in the industry. In 2024, CBA Asia has been rewarded with Bronze for its work for Nestlé Hot Chocolate at Transform MEA in the Best Brand Evolution Consumer Category!
CBA Asia and Nestlé collaborated with the aim of revitalizing the highly renowned hot chocolate range in South Africa. This collaboration has enabled the Group to strengthen its leadership and reaffirm its position in the indulgent beverage category, designed for “me time” moments.
With a brand promise centered around “self-care,” it was time to link the Hot Chocolate beverage to uncompromised pleasure, for well-deserved moments of well-being, especially for South African Millennial women.
CBA Asia revitalized Nestlé’s visual identity by breathing new life into its Hot Chocolate range through authentic packaging in the South African market. The new visual identity allowed the product to possess a distinct and premium value, positioning Nestlé at top-of-mind in the South African market.
Marion Micoud, Managing Director of CBA Asia, attended the event to accept the Bronze Award in May 2024.
We sincerely thank John Ashley and Takudzwa Mupfurutsa at Nestlé East and Southern Africa Region for putting their trust in our teams.
It’s 3 years after the opening of the studio in Singapore and the recent opening of the studio in Ho Chi Minh that CBA Design continues its implantation in Asia.
CBA is opening its third studio in the region and with its growing presence in Asia, the three offices merge and become a single entity: CBA Asia.
A studio opening led once again by Marion Micoud, Managing Director and supported by the recruitment of Ada Xu, Client Director, Olivia Qian, Graphic Designer et Bian Wu, Strategic Director. The studio is already well established with major clients such as Savencia, Unilever and Nestlé.
Great things in perspective!
After two years since the opening of the studio in Singapore and a great success confirmed by a constant growth since then, with clients such as Unilever, Nestlé, Clarins among others, in key markets like China, Japan, India, Korea, Philippines and Australia, CBA expand its international presence by opening a new studio in Ho Chi Minh City!
The success of our team in Singapore is highlighted by two prestigious awards received last year and since the beginning of 2023 during the Transform Awards Asia and the World Brand Society Awards, for its work on the brand visual identity of Unilever brand, Lux.
CBA aims to be useful to brands and society and our team in Asia, a close-knit, enthusiastic and multicultural team, reflects that.
January has just begun and CBA Design is in the starting blocks to make this year a year of opportunities, exchanges and collaborations, which will mark on people’s consciences, just like the year 2022 that we are closing.
We are transforming the brands of tomorrow and bringing meaning to their journey. We are proud of these achievement, which have been made possible thanks to our amazing and dedicated teams around the world.
2022 was the year we celebrate our 40th anniversary, a major turning point in the life of an agency. 2022 was also for CBA a year of several recognitions with multiple awards received, passionate collaborations and achievements all around the world.
Our creative designers have created a calendar to accompany you throughout this promising year and be by your side everyday!
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