The Transform Awards are a prestigious accolade recognizing excellence and innovation in brand development, reputation management, and corporate communications. Celebrating achievements across diverse sectors, the awards highlight standout projects that showcase creativity, strategic insight, and impactful storytelling in branding and marketing.
Each year, the Transform Awards honor organizations and agencies that push the boundaries of brand transformation and set new standards in the industry. In 2024, CBA Asia has been rewarded with Bronze for its work for Nestlé Hot Chocolate at Transform MEA in the Best Brand Evolution Consumer Category!
CBA Asia and Nestlé collaborated with the aim of revitalizing the highly renowned hot chocolate range in South Africa. This collaboration has enabled the Group to strengthen its leadership and reaffirm its position in the indulgent beverage category, designed for “me time” moments.
With a brand promise centered around “self-care,” it was time to link the Hot Chocolate beverage to uncompromised pleasure, for well-deserved moments of well-being, especially for South African Millennial women.
CBA Asia revitalized Nestlé’s visual identity by breathing new life into its Hot Chocolate range through authentic packaging in the South African market. The new visual identity allowed the product to possess a distinct and premium value, positioning Nestlé at top-of-mind in the South African market.
Marion Micoud, Managing Director of CBA Asia, attended the event to accept the Bronze Award in May 2024.
We sincerely thank John Ashley and Takudzwa Mupfurutsa at Nestlé East and Southern Africa Region for putting their trust in our teams.
