{"id":6620,"date":"2025-06-19T22:27:56","date_gmt":"2025-06-19T14:27:56","guid":{"rendered":"https:\/\/cba-design.com\/asia\/?post_type=projets&#038;p=6620"},"modified":"2025-06-19T22:42:09","modified_gmt":"2025-06-19T14:42:09","slug":"nestle-milo","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/asia\/projects\/nestle-milo\/","title":{"rendered":"Nestl\u00e9 Milo Vietnam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6620\" class=\"elementor elementor-6620\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab36256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab36256\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ccb00d\" data-id=\"6ccb00d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1057dd7 elementor-widget elementor-widget-heading\" data-id=\"1057dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5a527 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f5a527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Expressing endurance in a Milo way for the Vietnamese market.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee8ee8 elementor-widget elementor-widget-text-editor\" data-id=\"cee8ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nestl\u00e9 Milo is the world\u2019s leading Cocoa Malt Beverage brand. In 2013, CBA was asked to create a consistent global visual identity system for the brand and define a proprietary expression of the brand\u2019s sports territory. The agency created a consistent global brand and packaging design and developed the \u201cLiquid Energy\u201d style as ownable and powerful visual device to communicate on sports in a unique and consistent way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8c4a28\" data-id=\"b8c4a28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2c5c5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"4f2c5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"763\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_01.jpg\" class=\"attachment-large size-large wp-image-7449\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c199f82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c199f82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c18a31f\" data-id=\"c18a31f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c58675b elementor-widget elementor-widget-spacer\" data-id=\"c58675b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b09c7d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b09c7d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2224e9f\" data-id=\"2224e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-938e4ee elementor-widget elementor-widget-heading\" data-id=\"938e4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b1c86 elementor-widget elementor-widget-text-editor\" data-id=\"f6b1c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Owning endurance while reinforcing MILO&#8217;s role as a trusted partner.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8040b06 elementor-widget elementor-widget-text-editor\" data-id=\"8040b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The current MILO&#8217;s packaging design was not resonating with consumers and product&#8217;s scientifically proven attributes were not fully explored. Also, the endurance benefit needed to be claimed on pack and properly explained to parents. The design solution needed to be visually connected with MILO&#8217;s brand assets, applied on the talent representation while also bringing taste appeal to the packs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bccd1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bccd1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36d3cfd\" data-id=\"36d3cfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db59d4 elementor-widget elementor-widget-video\" data-id=\"2db59d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/954718127?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf4fbf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf4fbf5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a9a2d1\" data-id=\"8a9a2d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0799022 elementor-widget elementor-widget-spacer\" data-id=\"0799022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6af99bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6af99bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4246fa\" data-id=\"b4246fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9016f0 elementor-widget elementor-widget-heading\" data-id=\"c9016f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ strategy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b79a4d elementor-widget elementor-widget-text-editor\" data-id=\"7b79a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Connecting creative strategy with energetic targets.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d1b1f elementor-widget elementor-widget-text-editor\" data-id=\"70d1b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The concept &#8220;Energetic Endurance&#8221; was developed having one bold iconic element that would immediately translate the product&#8217;s benefit. As the new Hot Chocolate identity offers a rich and foamy beverage, the evolution of the brand is asserted through a lighter, more connected, and creative logotype.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c309a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c309a11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adf91a5\" data-id=\"adf91a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-087b8a0 elementor-widget elementor-widget-image\" data-id=\"087b8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1195\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_02.jpg\" class=\"attachment-large size-large wp-image-7450\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_02.jpg 1195w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_02-1120x750.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_02-768x514.jpg 768w\" sizes=\"(max-width: 1195px) 100vw, 1195px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6354d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6354d38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-beeb5a9\" data-id=\"beeb5a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afcadb4 elementor-widget elementor-widget-spacer\" data-id=\"afcadb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7c3fe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c3fe8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a40644e\" data-id=\"a40644e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8769ac1 elementor-widget elementor-widget-heading\" data-id=\"8769ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creativity<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e789832 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e789832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Vivid endurance and clever iconography.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50238c1 elementor-widget elementor-widget-text-editor\" data-id=\"50238c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Following CBA&#8217;s Creative Strategy, the new MILO RTB was developed having a bold battery icon that effectively encapsulates the endurance idea. Being eye-catching in a busy shelf environment was one of the key objectives achieved. On top of the battery element, other relevant information was displayed, like the scientific proven and clinically tested benefit. All claims were visually grouped on a RTB device that allows the packaging design to breathe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f050e2\" data-id=\"3f050e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2bed97 elementor-widget elementor-widget-image\" data-id=\"e2bed97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"572\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_03.jpg\" class=\"attachment-large size-large wp-image-7451\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a2ab88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a2ab88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-011d43e\" data-id=\"011d43e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ebd428 elementor-widget elementor-widget-image\" data-id=\"3ebd428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_04.jpg\" class=\"attachment-large size-large wp-image-7452\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_04.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_04-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_04-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e62f380 elementor-widget elementor-widget-text-editor\" data-id=\"e62f380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">On the back of pack, the full brand story was told while all the elements were simplified and the overall layout decluttered, making the information more visual to resonate with young consumers and busy parents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7286711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7286711\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c272bc\" data-id=\"5c272bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb60caf elementor-widget elementor-widget-image\" data-id=\"cb60caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_05.jpg\" class=\"attachment-large size-large wp-image-7455\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_05.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_05-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_05-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e3458 elementor-widget elementor-widget-image\" data-id=\"e3e3458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_06.jpg\" class=\"attachment-large size-large wp-image-7453\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_06.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_06-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_06-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23005b0 elementor-widget elementor-widget-image\" data-id=\"23005b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_07.jpg\" class=\"attachment-large size-large wp-image-7454\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_07.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_07-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2021\/05\/CBA-Website-MILO-250513_IMG_07-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c1932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c1932\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b308df2\" data-id=\"b308df2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfecbad elementor-widget elementor-widget-spacer\" data-id=\"dfecbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a127f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7a127f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd0e96f\" data-id=\"bd0e96f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5604d0 elementor-widget elementor-widget-heading\" data-id=\"f5604d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ results<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56061c1 elementor-widget elementor-widget-text-editor\" data-id=\"56061c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Electrifying outcome with numbers that endure.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e629a elementor-widget elementor-widget-text-editor\" data-id=\"b0e629a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The new MILO Vietnam RTB was used on different touchpoints beyond the pack becoming a key campaign element on the-product&#8217;s relaunch. Numeric results also include:<\/p><p class=\"p1\">\u2022 Reached 79% of the target audience (~ 13M Vietnamese moms) with best-in-class consideration and ad recall uplift.<\/p><p class=\"p1\">\u2022 Volume uplift of sales out 8% and consumer off-take 5% during launch month (vs. pre-launch period, launching month in Mar-Apr&#8217;24).<\/p><p class=\"p1\">\u2022 Gained 1.8M mentions on social media during 2 months of campaign with maximum sentiment score.<\/p><p class=\"p1\">\u2022 #1 SOV across social media and TV among liquid milk brands.<\/p><p class=\"p1\">\u2022 #1 outstanding campaign on social media in Apr&#8217;24, according to BSI chart issued by Buzzmetrics social tracking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2a385 elementor-widget elementor-widget-spacer\" data-id=\"0e2a385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d41ebc elementor-widget elementor-widget-heading\" data-id=\"6d41ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An award-winning case.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a70b3 elementor-widget elementor-widget-text-editor\" data-id=\"47a70b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Our work for Nestl\u00e9 MILO Vietnam has won <b>a Silver for Transform Awards Asia in 2024<\/b>, category Best Localisation of an International Brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6aeb97 elementor-widget elementor-widget-spacer\" data-id=\"d6aeb97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a386a8 elementor-widget elementor-widget-heading\" data-id=\"4a386a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Did you like this project?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c285f25 elementor-widget elementor-widget-text-editor\" data-id=\"c285f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Seize the opportunity to provide your customers with an unprecedented experience!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d70816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d70816\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-930f192\" data-id=\"930f192\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d1fe4a cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"5d1fe4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/asia\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Let\u2019s get in touch!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d05d729 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d05d729\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f37e21c\" data-id=\"f37e21c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a62514 elementor-widget elementor-widget-spacer\" data-id=\"9a62514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e2cb4 elementor-widget elementor-widget-spacer\" data-id=\"e2e2cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[28],"industry":[36],"services":[80,84],"project_tags":[99,101],"class_list":["post-6620","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food-beverage","services-identity","services-packaging","project_tags-packaging-design","project_tags-visual-identity"],"acf":[],"lang":"en","translations":{"en":6620},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets\/6620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets\/6620\/revisions"}],"predecessor-version":[{"id":7566,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets\/6620\/revisions\/7566"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/media?parent=6620"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/business_needs?post=6620"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/industry?post=6620"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/services?post=6620"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/project_tags?post=6620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}