{"id":6738,"date":"2021-10-18T17:56:53","date_gmt":"2021-10-18T09:56:53","guid":{"rendered":"https:\/\/cba-design.com\/asia\/?post_type=projets&p=6738"},"modified":"2022-12-14T17:33:02","modified_gmt":"2022-12-14T09:33:02","slug":"angelina-the-iconic-arch","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/asia\/projects\/angelina-the-iconic-arch\/","title":{"rendered":"Angelina, the iconic arch"},"content":{"rendered":"\t\t
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\/ BACKGROUND\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Angelina, the elegant Parisian redefines itself<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since its creation in 1903,\u00a0<\/span>Angelina<\/a> has become<\/span>\u00a0the<\/span>\u00a0<\/span><\/strong>unmissable gourmet and refined meeting place for Parisian aristocracy<\/strong>. In its lounges, Proust, Coco\u00a0<\/span>Chanel<\/span>\u00a0and the finest French couturiers have crossed paths\u2026 Today, Parisians, tourists, and celebrities all crowd in to enjoy the famous \u201cMont-Blanc\u201d and the unforgettable hot chocolate known as \u201c<\/span>L\u2019Africain<\/span>\u201d.<\/span><\/span>\u00a0<\/span><\/p>

Angelina has turned its legendary address into an international flagship<\/strong> with more than 10 worldwide addresses- from the\u00a0<\/span>Middle-East<\/span>\u00a0to New York.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to\u00a0modernize and\u00a0(re)emphasize Angelina\u2019s packaging and giftings, CBA has reworked\u00a0the brand’s priority codes and packaging system.<\/strong><\/span>\u00a0<\/strong><\/p>

The agency had two\u00a0aims:<\/span>\u00a0<\/span><\/p>

  • Distinguish<\/strong> the daily consumables from the gifting<\/span>\u00a0<\/span><\/li>
  • Redefine<\/strong> the brand codes<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \/ CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    CBA\u2019s teams offered to pu<\/span>t back the unique arch, emblematic symbol of the house, at the heart of the packaging design while enhancing the color palette at the same time. <\/span><\/span><\/strong><\/p>

    Indeed, the international\u00a0<\/span>agency<\/span>\u00a0wished to keep the main\u00a0<\/span>colors<\/span>\u00a0of the brand, while introducing an additional shade: a richer shade of pink- in the spirit of the mythical Mont-Blanc- and chocolate on certain details.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    At Angelina, each tasting is an opportunity for\u00a0<\/span>a<\/span>\u00a0<\/span>renewed celebration. To magnify this experience, the packaging of the containers has been redesigned.\u00a0<\/span>Reflecting the richness of the brand and its complexity, the exterior retains all the signs of delicacy, while the inside, more intense, represents the intensity of taste.<\/span><\/strong><\/span>\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n
    \n \"\"\n <\/div>\n
    \n \"\"\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    The Tuileries arch is emblematic, it is the icon of the logo. Therefore, CBA had the will to make this arch a unit of volume, which defines the profile of the containers; whether it\u2019s the daily consumables or the gift containers- it will appear from all perspectives, no matter the angle of the packaging.\u00a0<\/strong><\/p>

    But that is not all. Indeed, the iconic French macaroon containers has been reworked to take on the shape of an arch. In a one-tier or two-tier format, there will be plenty for all tastes.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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