{"id":6838,"date":"2023-08-31T21:33:35","date_gmt":"2023-08-31T13:33:35","guid":{"rendered":"https:\/\/cba-design.com\/asia\/?post_type=projets&#038;p=6838"},"modified":"2025-06-19T22:32:17","modified_gmt":"2025-06-19T14:32:17","slug":"lux-a-brand-powered-by-purpose","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/asia\/projects\/lux-a-brand-powered-by-purpose\/","title":{"rendered":"Lux, A brand powered by purpose"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6838\" class=\"elementor elementor-6838\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eb00a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eb00a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e0ad60\" data-id=\"5e0ad60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feec8d7 elementor-widget elementor-widget-spacer\" data-id=\"feec8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92cdff8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92cdff8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be9bd85\" data-id=\"be9bd85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7a76e3 elementor-widget elementor-widget-heading\" data-id=\"e7a76e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3268b1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3268b1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e0190c\" data-id=\"7e0190c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b13e1a elementor-widget elementor-widget-text-editor\" data-id=\"5b13e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP195058927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195058927 BCX0\">Since 1925, <strong>LUX has been the soap of the stars<\/strong>, bringing glamour to the homes of millions of\u00a0<\/span><span class=\"SpellingError SCXP195058927 BCX0\">women. However<\/span><span class=\"NormalTextRun SCXP195058927 BCX0\">, in recent years,\u00a0<\/span><\/span><span class=\"TextRun SCXP195058927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195058927 BCX0\">the opulent expression of glamour &amp; femininity has become dated &amp; out of step with the brand\u2019s purpose. <strong>The world is\u00a0<\/strong><\/span><\/span><span class=\"TextRun SCXP195058927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195058927 BCX0\"><strong>changing and so are women as consumers.<\/strong> Therefore, <strong>a shift needed to cater to developing consumers<\/strong>\u2013especially Gen-Z.<\/span><\/span><span class=\"EOP SCXP195058927 BCX0\">\u200b\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e2dc2 elementor-widget elementor-widget-heading\" data-id=\"16e2dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">Inspiring women to rise above everyday sexist judgements &amp; express their beauty &amp; femininity unapologetically<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0594680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0594680\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2362e2c\" data-id=\"2362e2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7e665c elementor-widget elementor-widget-text-editor\" data-id=\"c7e665c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\">The billion-dollar Unilever brand, in collaboration with 3 offices of CBA Design &#8211;<a href=\"https:\/\/cba-design.com\/asia\/\">Singapore<\/a>, <a href=\"https:\/\/cba-design.com\/united-kingdom\/\">London<\/a> and <a href=\"https:\/\/cba-design.com\/france\/en\/\">Paris<\/a>&#8211; sought <strong>a full revitalization of its Brand Visual <\/strong><\/span><\/span><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\"><strong>Identity<\/strong> (BVI) to inspire millions to be self-assured, powerful, glamorous, and independent. In addition, <strong>the\u00a0<\/strong><\/span><\/span><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\"><strong>brand\u2019s purpose was redefined<\/strong> to attend social challenges for women around the world: <strong>rise above everyday sexist\u00a0<\/strong><\/span><\/span><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\"><strong>judgements and express their beauty<\/strong> &amp; femininity unapologetically.<\/span><\/span><span class=\"EOP SCXP45625707 BCX0\">\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f298496 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f298496\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1fc67d6\" data-id=\"1fc67d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c83653 elementor-widget elementor-widget-heading\" data-id=\"9c83653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LOGOTYPE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45dced elementor-widget elementor-widget-heading\" data-id=\"c45dced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A badge of honour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a7b84 elementor-widget elementor-widget-text-editor\" data-id=\"39a7b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP67355247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP67355247 BCX0\">The first step was to <strong>elevate the LUX brand logo. <\/strong>We want to wear it like\u00a0a badge of\u00a0<\/span><span class=\"SpellingError SCXP67355247 BCX0\">honour<\/span><span class=\"NormalTextRun SCXP67355247 BCX0\">, show the pride we take in our brand and <\/span><\/span><span class=\"TextRun SCXP67355247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP67355247 BCX0\">its purpose &#8211; not only\u00a0<\/span><span class=\"SpellingError SCXP67355247 BCX0\">modernising<\/span><span class=\"NormalTextRun SCXP67355247 BCX0\">\u00a0the feel of the brand but <strong>aiding brand recognition<\/strong> and standout.<\/span><\/span><span class=\"EOP SCXP67355247 BCX0\">\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0361c69\" data-id=\"0361c69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-107d77b elementor-widget elementor-widget-video\" data-id=\"107d77b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/761502650?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d155ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d155ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1185a64\" data-id=\"1185a64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc266d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc266d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a5c6d0\" data-id=\"1a5c6d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf474f elementor-widget elementor-widget-heading\" data-id=\"aaf474f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ VISION WITH PURPOSE\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8e14f elementor-widget elementor-widget-text-editor\" data-id=\"cd8e14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP259628493 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259628493 BCX0\"><strong>Strong, multi-faceted women are at the forefront of the brand.<\/strong> Women who exude confidence and real glamour by refusing to\u00a0<\/span><\/span><span class=\"TextRun SCXP259628493 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259628493 BCX0\">be defined or limited by their beauty. <strong>LUX women are glamorous but relatable<\/strong> to reflect the Millennial and Gen-Z women the\u00a0<\/span><\/span><span class=\"TextRun SCXP259628493 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259628493 BCX0\">brand serves.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d6ccd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d6ccd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0b48c1\" data-id=\"d0b48c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-009959f elementor-widget elementor-widget-text-editor\" data-id=\"009959f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">To ensure LUX\u2019s purpose is embedded into every piece of creative communication, <strong>4 key creative guiding principles were\u00a0<\/strong><\/span><span data-contrast=\"none\"><strong>defined<\/strong> to abide by : <strong>k<\/strong><\/span><b><span data-usefontface=\"true\" data-contrast=\"none\"><strong>nowingly<\/strong> confident, s<\/span><\/b><b><span data-usefontface=\"true\" data-contrast=\"none\">ensorial luminosity, p<\/span><\/b><b><span data-usefontface=\"true\" data-contrast=\"none\">owerful glamour and h<\/span><\/b><b><span data-usefontface=\"true\" data-contrast=\"none\">armonious contrast.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad71fea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad71fea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2bc273\" data-id=\"d2bc273\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ba223 elementor-widget elementor-widget-heading\" data-id=\"63ba223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ DISTINCT &amp; HARMONIOUS PILLARS\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5becc elementor-widget elementor-widget-image\" data-id=\"1a5becc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"586\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-Pillar-1400x586.jpg\" class=\"attachment-large size-large wp-image-7085\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-Pillar-1400x586.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-Pillar-1120x469.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-Pillar-768x321.jpg 768w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-Pillar-1536x643.jpg 1536w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-Pillar.jpg 1912w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83a0b8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83a0b8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80cc313\" data-id=\"80cc313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aceeb95 elementor-widget elementor-widget-image\" data-id=\"aceeb95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"365\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Pillars-1400x365.jpg\" class=\"attachment-large size-large wp-image-7064\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Pillars-1400x365.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Pillars-1120x292.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Pillars-768x200.jpg 768w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Pillars-1536x400.jpg 1536w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Pillars.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a70d716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a70d716\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-477c2af\" data-id=\"477c2af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cac53d elementor-widget elementor-widget-text-editor\" data-id=\"0cac53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP63138427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP63138427 BCX0\">The new LUX masterbrand is born from the best of LUX, <strong>brought to life with new confidence, modernity, and purpose.<\/strong> Each\u00a0<\/span><\/span><span class=\"TextRun SCXP63138427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP63138427 BCX0\">product pillar builds from the masterbrand to bring their unique proposition to life.\u00a0 The fine fragrances of the Core Liquids.\u00a0<\/span><\/span><span class=\"TextRun SCXP63138427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP63138427 BCX0\">The delicate glow of Core\u00a0<\/span><span class=\"SpellingError SCXP63138427 BCX0\">Bars. The<\/span><span class=\"NormalTextRun SCXP63138427 BCX0\">\u00a0natural potency of Botanicals.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9dd395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9dd395\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fa7449\" data-id=\"4fa7449\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c1b56 elementor-widget elementor-widget-heading\" data-id=\"a0c1b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05430c3 elementor-widget elementor-widget-text-editor\" data-id=\"05430c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{\"><span data-contrast=\"none\">T<strong>he creative idea is to meet women\u2019s expectations<\/strong> by\u00a0<\/span><span data-contrast=\"none\">remaining modern, simple, and elegant while retaining inherent femininity.<\/span><\/p><ul><li data-ccp-props=\"{\"><span data-contrast=\"none\"><strong>TYPEFACE &amp; ICONOGRAPHY:<\/strong> Modern, simple and elegant to work with the global brand. Ensuring communication is clear and\u00a0<\/span><span data-contrast=\"none\">direct whilst maintaining an inherent femininity.<\/span><\/li><li data-ccp-props=\"{\"><span data-contrast=\"none\"><strong>GLOBAL TYPEFACE:<\/strong> Identifying local language font type for consistency through global applications for China, Arabia,\u00a0<\/span><span data-contrast=\"none\">India and Thailand.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad71039\" data-id=\"ad71039\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2182d elementor-widget elementor-widget-image\" data-id=\"cb2182d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Type-Icons-PATH.png\" class=\"attachment-large size-large wp-image-7035\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Type-Icons-PATH.png 1080w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Type-Icons-PATH-520x520.png 520w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Type-Icons-PATH-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-580fb22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"580fb22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7a0ae7\" data-id=\"a7a0ae7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4c2a6b elementor-widget elementor-widget-heading\" data-id=\"a4c2a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BROUGHT TO LIFE\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fe6fe elementor-widget elementor-widget-text-editor\" data-id=\"f1fe6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{\"><span class=\"TextRun SCXP43529138 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP43529138 BCX0\">To fully express the new glamorous world of LUX, the BVI is <strong>brought to life through multi-channel touch points<\/strong>, stretching and\u00a0<\/span><\/span><span class=\"TextRun SCXP43529138 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP43529138 BCX0\">flexing the new assets to create the full LUX experience.<\/span><\/span><span class=\"EOP SCXP43529138 BCX0\">\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40a2c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40a2c67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-999c848\" data-id=\"999c848\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a38ac8 elementor-widget elementor-widget-image\" data-id=\"1a38ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"840\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-BVI-TA-02.jpg\" class=\"attachment-large size-large wp-image-7019\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-BVI-TA-02.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-BVI-TA-02-1120x672.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-BVI-TA-02-768x461.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e8b1e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e8b1e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0492ed2\" data-id=\"0492ed2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22349fe elementor-widget elementor-widget-image\" data-id=\"22349fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux1.jpg\" class=\"attachment-large size-large wp-image-7059\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66125af\" data-id=\"66125af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-562d450 elementor-widget elementor-widget-image\" data-id=\"562d450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux_Soap-KV-1.jpg\" class=\"attachment-large size-large wp-image-7070\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83cf426 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83cf426\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d0db7\" data-id=\"b3d0db7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4099f66 elementor-widget elementor-widget-image\" data-id=\"4099f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"849\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX1336_Vetiver-EE_Single-Bottles_TKV_H-01-1-1.jpg\" class=\"attachment-large size-large wp-image-7037\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX1336_Vetiver-EE_Single-Bottles_TKV_H-01-1-1.jpg 1200w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX1336_Vetiver-EE_Single-Bottles_TKV_H-01-1-1-1120x792.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX1336_Vetiver-EE_Single-Bottles_TKV_H-01-1-1-768x543.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8381abb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8381abb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e4c75e\" data-id=\"2e4c75e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ca1be8 elementor-widget elementor-widget-cba-gallery\" data-id=\"6ca1be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Glow.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Glow.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Dahlia-2.jpeg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Flower-Bloom-White-Jasmine-Product-Still.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e9867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e9867\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-53035cf\" data-id=\"53035cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcefdd2 elementor-widget elementor-widget-image\" data-id=\"bcefdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1067\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Orchids.jpg\" class=\"attachment-large size-large wp-image-7043\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Orchids.jpg 800w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Orchids-768x1024.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c3d87d7\" data-id=\"c3d87d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-851ae65 elementor-widget elementor-widget-image\" data-id=\"851ae65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Dreamscents-Product-Still.jpg\" class=\"attachment-large size-large wp-image-7044\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Dreamscents-Product-Still.jpg 800w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Dreamscents-Product-Still-520x520.jpg 520w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Dreamscents-Product-Still-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4867438\" data-id=\"4867438\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30fedba elementor-widget elementor-widget-image\" data-id=\"30fedba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-application-10-1.jpg\" class=\"attachment-large size-large wp-image-7001\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-application-10-1.jpg 805w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-application-10-1-768x763.jpg 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-042b60c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"042b60c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ca0c69\" data-id=\"5ca0c69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22eaea7 elementor-widget elementor-widget-image\" data-id=\"22eaea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"1400\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-ISLAND-1_TT-2-1128x1400.jpg\" class=\"attachment-large size-large wp-image-7063\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-ISLAND-1_TT-2-1128x1400.jpg 1128w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-ISLAND-1_TT-2-902x1120.jpg 902w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-ISLAND-1_TT-2-768x953.jpg 768w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-ISLAND-1_TT-2-1237x1536.jpg 1237w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-ISLAND-1_TT-2.jpg 1400w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3eb469\" data-id=\"e3eb469\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2384b3 elementor-widget elementor-widget-image\" data-id=\"b2384b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1065\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-TOTE_5.jpg\" class=\"attachment-large size-large wp-image-7046\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-TOTE_5.jpg 800w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-TOTE_5-768x1022.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abfeaad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abfeaad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0530996\" data-id=\"0530996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dfaa04 elementor-widget elementor-widget-image\" data-id=\"0dfaa04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1114\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_1864200424-R.jpg\" class=\"attachment-large size-large wp-image-7075\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_1864200424-R.jpg 1114w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_1864200424-R-768x552.jpg 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f86cdad\" data-id=\"f86cdad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44d933 elementor-widget elementor-widget-image\" data-id=\"f44d933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_686132824-copy.jpg\" class=\"attachment-large size-large wp-image-7076\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_686132824-copy.jpg 1200w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_686132824-copy-1120x747.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_686132824-copy-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dfa321e\" data-id=\"dfa321e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3d21cd elementor-widget elementor-widget-image\" data-id=\"f3d21cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"404\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-social-1.png\" class=\"attachment-large size-large wp-image-7024\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-social-1.png 868w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-social-1-768x357.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30021bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30021bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-888bd30\" data-id=\"888bd30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6428b7b elementor-widget elementor-widget-heading\" data-id=\"6428b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RESULTS\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f151003 elementor-widget elementor-widget-text-editor\" data-id=\"f151003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{\"><span data-contrast=\"none\">In 2021, <strong>the Beauty market saw a resurgence<\/strong> (versus hygiene), which served as the perfect opportunity for the <strong>brand\u2019s design\u00a0<\/strong><\/span><strong>relaunch.<\/strong>\u200b<\/p><p data-ccp-props=\"{\"><span data-contrast=\"none\">With the consistent use of the new visual principles, <strong>LUX saw a significant uplift in its business in key markets around the world.<\/strong>\u00a0<\/span><span data-contrast=\"none\">The Chinese market, for example, presented continuous growth at the end of 2021. In India, the business increased its market\u00a0<\/span><span data-contrast=\"none\">share, making it a complete turnaround in the new brand identity and communication efforts. LUX went back to <strong>number one\u00a0<\/strong><\/span><span data-contrast=\"none\"><strong>brand in terms of category penetration<\/strong> in Pakistan and Brazil. After years of declining business, the combination of new brand identity with communication efforts allowed the brand to show a remarkable turnaround with strong double-digit growth in market share and penetration gains at the end of 2021.<\/span>\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a5ce87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a5ce87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd6142b\" data-id=\"cd6142b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e312208 elementor-widget elementor-widget-image\" data-id=\"e312208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Artboard-34-copy-11@4x.jpg\" class=\"attachment-large size-large wp-image-7008\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Artboard-34-copy-11@4x.jpg 800w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Artboard-34-copy-11@4x-520x520.jpg 520w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/Artboard-34-copy-11@4x-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5432b0f\" data-id=\"5432b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63953fa elementor-widget elementor-widget-image\" data-id=\"63953fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_313445063-R.jpg\" class=\"attachment-large size-large wp-image-7077\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_313445063-R.jpg 1199w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_313445063-R-1120x747.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2022\/01\/shutterstock_313445063-R-768x512.jpg 768w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-053ed5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"053ed5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36a3e60\" data-id=\"36a3e60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-764c444 elementor-widget elementor-widget-spacer\" data-id=\"764c444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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