{"id":7467,"date":"2025-06-21T21:59:32","date_gmt":"2025-06-21T13:59:32","guid":{"rendered":"https:\/\/cba-design.com\/asia\/?post_type=projets&#038;p=7467"},"modified":"2025-11-24T18:51:01","modified_gmt":"2025-11-24T10:51:01","slug":"nescafe-global-and-local","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/asia\/projects\/nescafe-global-and-local\/","title":{"rendered":"NESCAF\u00c9 GLOBAL AND LOCAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7467\" class=\"elementor elementor-7467\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b58476 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b58476\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a0d962b\" data-id=\"a0d962b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c82a7fd elementor-widget elementor-widget-heading\" data-id=\"c82a7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Context<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1d149 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4e1d149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transforming a global Iconic brand into localized Design solutions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f56b15 elementor-widget elementor-widget-spacer\" data-id=\"1f56b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf20a57 elementor-widget elementor-widget-text-editor\" data-id=\"bf20a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Nescaf\u00e9, a brand synonymous with coffee consumption worldwide &#8211; with 5,500 cups enjoyed every second &#8211; required a redesign that was both globally consistent and locally adaptable. The launch of the &#8220;Make Your World&#8221; strategic platform in 2023 marked a crucial step in this process. The goal was to infuse the brand with an inspiring and engaging dimension, capable of mobilizing consumers around a common cause. This big idea empowers coffee lovers around the world to dare to make a difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e439d83\" data-id=\"e439d83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf942a3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cf942a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"964\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_01.jpg\" class=\"attachment-large size-large wp-image-7472\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_01.jpg 964w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_01-768x637.jpg 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b74a07 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b74a07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abb4d60\" data-id=\"abb4d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab26066 elementor-widget elementor-widget-heading\" data-id=\"ab26066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Context<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5490b8c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5490b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transforming a global Iconic brand into localized Design solutions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0fda6 elementor-widget elementor-widget-spacer\" data-id=\"da0fda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8fe3fe\" data-id=\"c8fe3fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb9f0cc elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"eb9f0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"964\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_01.jpg\" class=\"attachment-large size-large wp-image-7472\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_01.jpg 964w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_01-768x637.jpg 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89ea5d1 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89ea5d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff08397\" data-id=\"ff08397\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a6f6d5 elementor-widget elementor-widget-text-editor\" data-id=\"7a6f6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Nescaf\u00e9, a brand synonymous with coffee consumption worldwide &#8211; with 5,500 cups enjoyed every second &#8211; required a redesign that was both globally consistent and locally adaptable. The launch of the &#8220;Make Your World&#8221; strategic platform in 2023 marked a crucial step in this process. The goal was to infuse the brand with an inspiring and engaging dimension, capable of mobilizing consumers around a common cause. This big idea empowers coffee lovers around the world to dare to make a difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d95570 elementor-widget elementor-widget-spacer\" data-id=\"3d95570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b393585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b393585\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0209aa6\" data-id=\"0209aa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d18744c elementor-widget elementor-widget-spacer\" data-id=\"d18744c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4176785 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4176785\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-864498d\" data-id=\"864498d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7a4205 elementor-widget elementor-widget-heading\" data-id=\"d7a4205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Challenge<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ecb0d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"25ecb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expressing consistency and flexibility at the same time.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bc0a7 elementor-widget elementor-widget-spacer\" data-id=\"02bc0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b6bb2 elementor-widget elementor-widget-text-editor\" data-id=\"e3b6bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Creating a global design system that is consistent across 180 markets while respecting local specificities was a major constraint &#8211; especially considering such a diverse region as Asia-Pacific. Therefore, adapting Nescaf\u00e9\u2019s iconic identity-while preserving consumers\u2019 recognition and cultural elements was a common challenge across all projects covered under this journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d077881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d077881\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ad6662\" data-id=\"2ad6662\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bac7761 elementor-widget elementor-widget-video\" data-id=\"bac7761\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1075220730?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=bbaae6c412#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da8329 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da8329\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-753eb50\" data-id=\"753eb50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5578d9c elementor-widget elementor-widget-spacer\" data-id=\"5578d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff517e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff517e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe0f744\" data-id=\"fe0f744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db878aa elementor-widget elementor-widget-heading\" data-id=\"db878aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Strategy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc0293 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7dc0293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer-centered strategy with a strong brand architecture foundation. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86a019 elementor-widget elementor-widget-spacer\" data-id=\"f86a019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca78ec elementor-widget elementor-widget-text-editor\" data-id=\"0ca78ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The brand architecture expresses the experience specific to each range and variety, facilitating product identification and highlighting the unique characteristics of each coffee. Going beyond simple harmonization, it creates an enhanced brand experience through each pillar and drives greater shelf impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aef85a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aef85a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc4f75c\" data-id=\"fc4f75c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36abad9 elementor-widget elementor-widget-image\" data-id=\"36abad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_02.jpg\" class=\"attachment-large size-large wp-image-7473\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_02.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_02-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_02-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5060d6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5060d6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-301c672\" data-id=\"301c672\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dad2ee elementor-widget elementor-widget-spacer\" data-id=\"0dad2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2d0760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2d0760\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4917151\" data-id=\"4917151\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c85a2cd elementor-widget elementor-widget-heading\" data-id=\"c85a2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVITY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbae6a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fbbae6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">'Make your world\u2019 translated in different \u2018worlds\u2019.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405f181 elementor-widget elementor-widget-spacer\" data-id=\"405f181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3a471 elementor-widget elementor-widget-text-editor\" data-id=\"3f3a471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">On &#8220;Make Your World Localisation\u201d Nescaf\u00e9\u2019s global identity was implemented for the Australian and New Zealand markets under ranges like Classic, Blend43, GOLD, Roastery and Mixes. Local shopper navigation was ensured just like findability and local preferences. For the Philippines and Vietnam, the Classic range was adapted considering not only regional relevancy, but particularities when it comes to ways of consumption and appetite appeal depiction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf13576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf13576\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4dc723\" data-id=\"f4dc723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eaced6 elementor-widget elementor-widget-heading\" data-id=\"7eaced6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cMake your world\u201d localisation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b4862 elementor-widget elementor-widget-spacer\" data-id=\"70b4862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fadbfb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fadbfb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46a4fdf\" data-id=\"46a4fdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d84524 elementor-widget elementor-widget-image\" data-id=\"4d84524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_03.jpg\" class=\"attachment-large size-large wp-image-7474\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_03.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_03-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_03-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53649cc\" data-id=\"53649cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6efee elementor-widget elementor-widget-image\" data-id=\"5f6efee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_04.jpg\" class=\"attachment-large size-large wp-image-7475\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_04.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_04-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_04-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-649bc18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"649bc18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb1afc9\" data-id=\"cb1afc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1761780 elementor-widget elementor-widget-image\" data-id=\"1761780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_05.jpg\" class=\"attachment-large size-large wp-image-7476\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_05.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_05-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_05-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-92eb5a7\" data-id=\"92eb5a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3714e28 elementor-widget elementor-widget-image\" data-id=\"3714e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_06.jpg\" class=\"attachment-large size-large wp-image-7477\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_06.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_06-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_06-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c05dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c05dc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-121ae53\" data-id=\"121ae53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4e48a elementor-widget elementor-widget-image\" data-id=\"4b4e48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_07.jpg\" class=\"attachment-large size-large wp-image-7478\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_07.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_07-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_07-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6004dea elementor-widget elementor-widget-image\" data-id=\"6004dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_08-3.jpg\" class=\"attachment-large size-large wp-image-7482\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_08-3.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_08-3-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_08-3-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-584263d elementor-widget elementor-widget-image\" data-id=\"584263d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_09.jpg\" class=\"attachment-large size-large wp-image-7479\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_09.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_09-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_09-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48461b1 elementor-widget elementor-widget-image\" data-id=\"48461b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_10.jpg\" class=\"attachment-large size-large wp-image-7480\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_10.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_10-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_10-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3b782 elementor-widget elementor-widget-image\" data-id=\"5b3b782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_11.jpg\" class=\"attachment-large size-large wp-image-7481\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_11.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_11-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_11-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aebceca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aebceca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcbf365\" data-id=\"bcbf365\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167b0b6 elementor-widget elementor-widget-spacer\" data-id=\"167b0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f477dde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f477dde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7edf2ee\" data-id=\"7edf2ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f0baa4 elementor-widget elementor-widget-heading\" data-id=\"9f0baa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cMarket specific\u201d creation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe4f04 elementor-widget elementor-widget-text-editor\" data-id=\"dfe4f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">On \u201cMarket Specific Creations\u201d three main markets were covered: For Malaysia, a new packaging expression was created for the Kopi Kedah limited edition using unique aesthetics and elements from the traditional Malay culture, while ensuring that the Nescaf\u00e9 global identity was also applied. Local heritage was highlighted and product RTB with 100% locally-grown coffee beans was emphasized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742c555 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"742c555\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5acdffb\" data-id=\"5acdffb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e755c33 elementor-widget elementor-widget-image\" data-id=\"e755c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_12.jpg\" class=\"attachment-large size-large wp-image-7483\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_12.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_12-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_12-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710036a elementor-widget elementor-widget-text-editor\" data-id=\"710036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For Hong Hong, the challenge was leveraging the latest Korean trends with the introduction of the \u201cKorean Cafe Collection\u201d specifically targeting Gen Z to enhance premium appeal, elevate, rejuvenate, and contemporize the brand image for the re-cruitment of new users. A sophisticated design solution was crafted that embodies the essence of contemporary Korean caf\u00e9 style while remaining aligned with Nescaf\u00e9 refreshed identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3bfaf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3bfaf4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0fbe64\" data-id=\"e0fbe64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1cd5ee elementor-widget elementor-widget-image\" data-id=\"e1cd5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_13.jpg\" class=\"attachment-large size-large wp-image-7484\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_13.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_13-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_13-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80c9a5 elementor-widget elementor-widget-text-editor\" data-id=\"a80c9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For Vietnam, Caf\u00e9 Vi\u1ec7t was redesigned amplfying the product\u2019s name while also retaining the consumption visual cues that are relevant for the local audience. And on C\u00e0 Ph\u00ea S<span class=\"s1\">\u1eef<\/span>a \u0110\u00e1, the traditional stools seen in the streets of Vietnam were incorporated on a packaging design that looks unmistakably Vietnamese but also embraces Nescaf\u00e9\u2019s visual essence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37735b elementor-widget elementor-widget-image\" data-id=\"f37735b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_14.jpg\" class=\"attachment-large size-large wp-image-7485\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_14.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_14-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_14-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09cc09c elementor-widget elementor-widget-image\" data-id=\"09cc09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_15.jpg\" class=\"attachment-large size-large wp-image-7486\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_15.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_15-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_15-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fdda1 elementor-widget elementor-widget-image\" data-id=\"b9fdda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_16.jpg\" class=\"attachment-large size-large wp-image-7487\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_16.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_16-1120x630.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-NESCAFE-JOURNEY-250515_IMG_16-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e15c61b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e15c61b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aef3ea\" data-id=\"1aef3ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb8325 elementor-widget elementor-widget-spacer\" data-id=\"0fb8325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fe5054 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fe5054\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ffa03f\" data-id=\"8ffa03f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bfd46 elementor-widget elementor-widget-heading\" data-id=\"87bfd46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RESULTS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8355ea4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8355ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Great coffee experiences translated in great\nfeedback.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ad2fb elementor-widget elementor-widget-spacer\" data-id=\"c8ad2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ce156 elementor-widget elementor-widget-text-editor\" data-id=\"66ce156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">1. Positively resonated with consumers in key imageries like \u201cNescaf\u00e9 is a brand I trust\u201d, \u201ca brand that helps me kickstart my day\u201d and \u201ca brand that cares about people and communities\u201d. *<\/p><p class=\"p1\">2. Managed to deliver on uniqueness and brand fit to consumers lifestyle and needs. Overall gaining uplift on awareness (+10%), trials (+10%) and intended propositions (+5%). *<\/p><p class=\"p1\">* Specifically about Nescaf\u00e9 Kopi Kedah (Malaysia)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a092e46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a092e46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b74e74\" data-id=\"5b74e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e72c0d elementor-widget elementor-widget-image\" data-id=\"9e72c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"560\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/251001-CBA-Website-NESCAFE-JOURNEY_HERO_LARGE-copy.jpg\" class=\"attachment-large size-large wp-image-7594\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/251001-CBA-Website-NESCAFE-JOURNEY_HERO_LARGE-copy.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/251001-CBA-Website-NESCAFE-JOURNEY_HERO_LARGE-copy-768x384.jpg 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcd2309 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcd2309\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-249ed7d\" data-id=\"249ed7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80331d7 elementor-widget elementor-widget-spacer\" data-id=\"80331d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9923f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9923f92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bda60e\" data-id=\"8bda60e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16eb737 elementor-widget elementor-widget-heading\" data-id=\"16eb737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Did you like this project?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b487e elementor-widget elementor-widget-text-editor\" data-id=\"b8b487e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Seize the opportunity to provide your customers with an unprecedented experience!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01af795 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01af795\" data-element_type=\"section\" 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