{"id":7500,"date":"2025-06-19T21:04:56","date_gmt":"2025-06-19T13:04:56","guid":{"rendered":"https:\/\/cba-design.com\/asia\/?post_type=projets&#038;p=7500"},"modified":"2025-06-19T22:42:34","modified_gmt":"2025-06-19T14:42:34","slug":"nestle-la-vie-water-vietnam","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/asia\/projects\/nestle-la-vie-water-vietnam\/","title":{"rendered":"NESTL\u00c9 LA VIE WATER VIETNAM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7500\" class=\"elementor elementor-7500\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc88cb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc88cb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d641eba\" data-id=\"d641eba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae0c405 elementor-widget elementor-widget-heading\" data-id=\"ae0c405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Context<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74512e elementor-widget elementor-widget-heading\" data-id=\"c74512e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new design for La Vie expressing light taste and natural essence.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8344f0b elementor-widget elementor-widget-text-editor\" data-id=\"8344f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">To cater to South Vietnam consumers unfamiliar with natural mineral taste, Nestl\u00e9 Waters Vietnam launched La Vie Light\u2014CBA, a trusted partner, crafted a design that balances sensory appeal\u2014lightness and refreshment\u2014while fitting seamlessly into the brand\u2019s portfolio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12df358\" data-id=\"12df358\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b577ca elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6b577ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"462\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_01.jpg\" class=\"attachment-large size-large wp-image-7503\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722261a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722261a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-216ddc0\" data-id=\"216ddc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c901c1b elementor-widget elementor-widget-spacer\" data-id=\"c901c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5e2bd elementor-widget elementor-widget-heading\" data-id=\"9e5e2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Challenge<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1dd37 elementor-widget elementor-widget-heading\" data-id=\"cd1dd37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Owning lightness in the category through\na meaningful label design.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5716164 elementor-widget elementor-widget-text-editor\" data-id=\"5716164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">&#8220;Taste&#8221; has become a challenge for mineral water brands in South Vietnam, as the rising concern of the so called &#8220;brack-ish&#8221; feeling in some products is observed. Nestle developed a new variant to answer that need and the product was well received by the target. Research found that most consumers prefer La Vie Light&#8217;s &#8220;refreshing taste with essence of natu-ral minerals&#8221; to its biggest competitor&#8217;s &#8220;good taste of purity&#8221;. They believe that La Vie Light not only deliver the same outstanding refresh taste as the competitor but also highly exceed in mineral goodness and thereby regeneration of their body and mind. Therefore, the brand needed a label design that would live up to the product&#8217;s positive perception and convert consumers of non-La Vie in the South Vietnam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5153068 elementor-widget elementor-widget-video\" data-id=\"5153068\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/964379064?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29c8d9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c8d9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d76a57\" data-id=\"7d76a57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d78bbab elementor-widget elementor-widget-spacer\" data-id=\"d78bbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-877cf79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"877cf79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d80cfa\" data-id=\"2d80cfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4aa58e elementor-widget elementor-widget-heading\" data-id=\"a4aa58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Strategy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d35b8 elementor-widget elementor-widget-heading\" data-id=\"16d35b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Good taste, good health.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00be506 elementor-widget elementor-widget-text-editor\" data-id=\"00be506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">From a branding perspective, the strategic focus was delivering La Vie&#8217;s core strengths like quality, and natural sourcing. Also visually pulling apart the new product from its core variant in the portfolio. The packaging should also emphasize ideas such as crystal-clear, naturally sourced, technologically enhanced for good health, and a delightful drinking experience to resonate with our audience in the south of Vietnam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-106618f\" data-id=\"106618f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e12358 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1e12358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_02.jpg\" class=\"attachment-large size-large wp-image-7504\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_02.jpg 800w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_02-520x520.jpg 520w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_02-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-437748c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"437748c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70808fb\" data-id=\"70808fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4494f2 elementor-widget elementor-widget-spacer\" data-id=\"f4494f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a3238 elementor-widget elementor-widget-heading\" data-id=\"57a3238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creativity<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30de6ac elementor-widget elementor-widget-heading\" data-id=\"30de6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Refreshing taste from natural goodness that\nyou can see.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcff50b elementor-widget elementor-widget-text-editor\" data-id=\"bcff50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">La Vie&#8217;s new packaging is the main element to communicate the product&#8217;s innovative nature. The product&#8217;s new label dials up cues of freshness by using white as its main color, along with a blue shade that is relevant for the water category. The sense of refreshment of the water&#8217;s unique taste is expressed through a graphic structure with plenty of breathing space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a2ece2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2ece2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac91193\" data-id=\"ac91193\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8101aa8 elementor-widget elementor-widget-image\" data-id=\"8101aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1198\" height=\"800\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_03.jpg\" class=\"attachment-large size-large wp-image-7505\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_03.jpg 1198w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_03-1120x748.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_03-768x513.jpg 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f996e elementor-widget elementor-widget-text-editor\" data-id=\"70f996e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The V! D!u nh~ product signature is applied with a handwritten typeface that evokes a sense of movement, referring to an organic water flow that travels through curves of mountains creating a distinctive powerful element on the shelf environment. The mountains elements on the label cue a connection with nature while ensuring the consumer&#8217;s recognition, since it&#8217;s a well-established brand asset.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2e56bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2e56bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44d7deb\" data-id=\"44d7deb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f0cb98 elementor-widget elementor-widget-image\" data-id=\"4f0cb98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"762\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_04.jpg\" class=\"attachment-large size-large wp-image-7506\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_04.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_04-1120x610.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_04-768x418.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2fc32 elementor-widget elementor-widget-image\" data-id=\"2c2fc32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"762\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_05.jpg\" class=\"attachment-large size-large wp-image-7507\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_05.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_05-1120x610.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_05-768x418.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2154c4 elementor-widget elementor-widget-image\" data-id=\"c2154c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"762\" src=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_06.jpg\" class=\"attachment-large size-large wp-image-7508\" alt=\"\" srcset=\"https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_06.jpg 1400w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_06-1120x610.jpg 1120w, https:\/\/cba-design.com\/asia\/wp-content\/uploads\/sites\/11\/2025\/06\/CBA-Website-LA-VIE-250513_IMG_06-768x418.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35a2be4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a2be4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c60aef\" data-id=\"4c60aef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb80cf8 elementor-widget elementor-widget-spacer\" data-id=\"fb80cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6271e31 elementor-widget elementor-widget-heading\" data-id=\"6271e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Results<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8066580 elementor-widget elementor-widget-heading\" data-id=\"8066580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Light taste, heavily positive results.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c09b82 elementor-widget elementor-widget-text-editor\" data-id=\"2c09b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The new product has received the warmest welcome not only from customers, but also from retailers. Some key results include:<\/p><p class=\"p1\">\u2022 The Miss Universe of the packaged water category by directionally winning our competitor design<\/p><p class=\"p1\">\u2022 increases the Masterbrand attributes of innovation and relevance significantly, strengthening the brand\u2019s leading brand power score position.<\/p><p class=\"p1\">\u2022 La Vie V\u1ecb D\u1ecbu nh\u1eb9\u2019s sales performance in first 3 months is 4X the launching target (source: La Vie Internal Data)<\/p><p class=\"p1\">\u2022 Help the total La Vie\u2019s growth rate vs year ago to be 10X the category growth rate in YTD May\u201924 (source: Retail Audit Report from Nielsen)<\/p><p class=\"p1\">\u2022 \u2018Top 20% most performing product concept in Southeast Asia\u2019 and \u2018Top 20% most outstanding pack design in Southeast Asia\u2019. (source: IPSOS)<\/p><p class=\"p1\">\u2022 Absolute Purchase intention score of 100%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13924d elementor-widget elementor-widget-spacer\" data-id=\"a13924d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3529fe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3529fe5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c277c12\" data-id=\"c277c12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bfbb94 elementor-widget elementor-widget-heading\" data-id=\"5bfbb94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An award-winning case.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da57a42 elementor-widget elementor-widget-text-editor\" data-id=\"da57a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Our work for Nestl\u00e9 <span class=\"s1\">La Vie Water<\/span> Vietnam has been <b>highly commended for Transform Awards Asia in 2024<\/b>, category Best Brand Architecture Solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198f947 elementor-widget elementor-widget-spacer\" data-id=\"198f947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2305b7b elementor-widget elementor-widget-heading\" data-id=\"2305b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Did you like this project?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3603325 elementor-widget elementor-widget-text-editor\" data-id=\"3603325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Seize the opportunity to provide your customers with an unprecedented experience!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b26257d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b26257d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-591e042\" data-id=\"591e042\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f85b5d cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"8f85b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/asia\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Let\u2019s get in touch!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2a1e6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2a1e6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d2771c\" data-id=\"4d2771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fb6d7a elementor-widget elementor-widget-spacer\" data-id=\"6fb6d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6dee7 elementor-widget elementor-widget-spacer\" data-id=\"fd6dee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[28],"industry":[36],"services":[80,84],"project_tags":[],"class_list":["post-7500","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food-beverage","services-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":7500},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets\/7500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets\/7500\/revisions"}],"predecessor-version":[{"id":7567,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/projets\/7500\/revisions\/7567"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/media?parent=7500"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/business_needs?post=7500"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/industry?post=7500"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/services?post=7500"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/asia\/wp-json\/wp\/v2\/project_tags?post=7500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}