A belgian farmer family story.
In 2019, 3 Farmers from Namur in Belgium started making artisanal crisps.
They decided to join forces to create together a finished product and thus get closer to the consumer.
This family project could bear only one name, that of their grandfather Lucien.
The brand was quickly distributed in most Belgian retailers and developed tasty product innovations.
Lucien’s Chips called CBA Brussels to clarify the brand’s fundamentals and improve the segmentation between the different references.
Clarify the brand's fundamentals and
range navigation.
The mission.
CBA developed a graphic territory so that the expression of the brand gains in impact and brand recognition on their different communication supports.
We also redesigned all the packaging of the core range with a focus on the information hierarchy as well as on the navigation in the range which has been considerably enlarged.
