CBA B+G, our studio in Latina America and one of the strong players in the Brazilian market, merges with ONI, an agency with expertise in service design and business design methodologies, with in mind the desire to strengthen its strategic areas by focusing on design as a transformative-tool. Moreover, with the constant evolution of the market, CBA B+G is getting ahead of the game and wants to expand its portfolio and integrate service design and business design methodologies in its activity to respond to new business scenarios in design.
————– Herick FERREIA, Former ONI partner who is now Head of Growth at CBA B + G
CBA B+G and Oni have the same goal: build a new model – where brand-building processes are never dissociated from the overall business – and to affirm its commitment as a strategic partner to its consumers.
Stay put, good things are on the way!
2022 was a a fruitful year, full of projects and collaborations but also of awards. Here is a look at the many awards CBA received around the world.
Biofuture called on CBA to collaborate on the creation of its new brand .nod : from the definition of its strategy with the brand’s platform design, to the social media charter, including the visual identity (print and digital). Our work with the brand Biofuture was rewarded during the Stratégies Grand Prix ceremonies.
CBA supports the Cojean brand in the reinvention of its Parisian restaurants, at the CNIT in La Défense and Neuilly. The result of our collaboration with the brand have been plebicited by two iconic ceremonies in France:
CBA worked with InVivo Retail on the deployment and embodiment of its new brand and offering strategy, including the redesign of its own brands (Ecloz, Pure Family et Invivo, nous on sème).
Pongo is a pet friendly aromatherapy spritz, that freshens and pampers your furry friends, so you can hug them that little bit closer! CBA’s work on this case was rewarded during the Pentawards 2022.
The challenge face by CBA was to design a new identity that would convey the high quality of the product with an emotive and rational consumer-driven approach. Our work with Meracinque was rewarded during two prestigious ceremonies:
Forno Bonomi needed to redesign its identity, highlighting a distinctively different production offer with its matching language and style.
CBA’s work for the brand Life received a certification for the Fruit and Vegetable category during the Pentawards Asia 2022.
CBA focused on different ways in which Life responds to consumer’s need to feel good. Five territories, hallmarked by the meeting between different taste experiences and the ways of interpreting physical and mental wellness: authenticity, energy, creativity, taste and sharing.
CBA redefined the brand’s purpose and accompanied Lux on the creation of its brand visual identity.
CBA B+G was assigned by Nestlé® Purina to develop the new visual concept of CAT CHOW® Latin America.
Cazoolo is the Packaging Design Lab for Braskem’s Circular Economy, an innovation hub designed to house a creative community, where customers, brand owners, designers and startups can meet to rethink packaging from a sustainable design approach, crafting the whole process – from concept to post-consumption – aiming at circularity and lower environmental impact.
From strategy to visual identity, from naming to phygital experience, the process involved a lot of co-creation. CBA received two awards: