CBA supports Yves Rocher in writing a new page of its history.
After more 12 years of collaboration, CBA supports Yves Rocher in writing a new page of its history.
Yves Rocher is a French cosmetics company founded in 1959, is still present in La Gacilly in Brittany, where it cultivates most of the active ingredients contained in its formulas.
Yves Rocher calls on CBA to support it in its repositioning, from its new visual identity to the design of its packaging.
The new page in the Yves Rocher story? That of a return to its origins, thus promoting a unique posture of Harvester-Manufacturer. CBA has developed a new positioning and visual identity for the brand, firmly anchored in its home territory, Bretagne. The new face of the brand embodies strong causes, fully committed to the respect of women and the planet.
