On Tuesday 16th June, we welcomed some Strategic Brand Design students from the Summer Studies Program of the prestigious Parsons Paris, French branch of the New York Parsons School, which is one of the most recognized Design Schools worldwide.

For this occasion, we shared with the students our philosophy and our expertise, as well as fundamentals of branding & graphic design. Then, Olivier Auroy, our Head of Corporate Branding & International Network introduced the basics of naming, followed by Martin Iselt, one of our Creative Directors, who talked about the agency’s creative journey and gave tips to leverage on multiple sources of inspiration.