Biodea is the cosmetic brand for professionals by Golmar, a European leader in professional hygiene. Two elements distinguish its promise: the high efficacy of its formulas with natural active ingredients and a philosophy based on simplicity and purit
The previous identity expressed an idea of traditional beauty: appearance rather than essence. It leaned on the concept of the “goddess of beauty” as an aesthetic extreme.
Here’s the switch: the need is no longer just aesthetic but holistic. Thus, Biodea sheds all ornaments and becomes a technical tool that enables professionals to unlock authentic beauty. The new strategy revolves around “tangible effectiveness”: guaranteeing professional effectiveness through bare formulas, without aesthetic embellishments. Biodea is pure nudity: “without,” not “with.”
Based on: Slack Light Typeface by Due Studio
Function comes before the brand, which focuses attention on detail through the lens of essentiality. The photography does not show the perfect body, but the only necessary detail.
A minimal grid fluidly adapts to every packaging format. The structure expands, explodes, and contracts, faithfully translating the brand’s essence across digital channels and editorial outputs.
Each product is effective for its purpose. Biodea evolves, speaking not only to professionals but also to consumers, ready to recruit new users even on digital channels.
