Why this choice?
At CBA, we believe that the successful brands of tomorrow are those that will place People at the heart of their approach, embody a cause and have meaning to leave a memorable mark beyond what they sell. To do this, we are convinced that understanding cultures and consumers is key.
By opening an office in Singapore, CBA is establishing itself on a whole new continent in order to be as close as possible to local cultures. This new agency is coordinated, in collaboration with London and Paris, by Marion Micoud.
With 15 years of experience, Marion brings a new perspective on Asian markets as well as effective expertise in understanding local needs and cultural nuances in order to develop, refresh or create new brands, products and services ( Identity, Digital, Retail, Packaging, Activation).
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Marion Micoud
I am very happy to join the talented team of CBA and coordinate its development in Asia. As we launch our first office in Singapore, the World Economic Forum will hold its annual meeting there in 2021 and are announcing 6% growth for this region (Euromonitor data).
In 2021, one thing is certain: brands and companies must continue to adapt their offers and their working methods while remaining attentive to the desires of consumers and creatives are essential rules.
To support this, at CBA, we have developed a “Critical Imprint” offer. Indeed, we are convinced that the successful brands of tomorrow will be those that combine purpose and utility. If creativity has always been at the heart of our business, our goal is to reconcile the meaning and the raison d’être of the brand through design. Thanks to our collective intelligence and our network of 13 offices, we have a team of experts allowing us to exploit all categories and all markets through brand identity, packaging, retail as well as to digital.
Marion Micoud
General Manager & Head of Business, CBA Singapore
This new establishment allows CBA to strengthen its international presence and thus cover almost all world markets. This network will allow CBA teams to continue to develop synergies between its 13 offices, thereby promoting its ability to challenge itself and innovate on a daily basis.
