The 50th edition of SIAL fair will take place from October 19th to October 23rd, at Parc des Expositions de Paris-Nord-Villepinte France. SIAL is the world’s no. 1 food exhibition and addresses the needs of all the industry players, looking for business partners, and / or for trends and innovations in their fields.
SIAL launched in 2012 SIAL TV, a programme of conferences, debates, round tables and interviews. This intiative promotes multiple points of views on a wide scope of hot topics that are strategic for the industry players.

Jean-Marc Rinaldi, COO of CBA Group, will take part to this programme and will talk about the main features of global brands and products during a round table on Monday October 20th at 4.35pm. Nescafé’s recent rebranding, managed by CBA, will be a perfect conversation starter to highlight the crucial role of design within a global implementation strategy.

The set is accessible to all visitors, subject to availability. The debate will be uploaded on SIAL TV Youtube channel after the event.