Pharmacies must reinvent themselves

Pharmacies are evolving to meet consumers’ growing health and wellness needs. Discover how they’re transforming into true spaces for guidance and support!
/ Better safe than sorry

Consumers are and will be proactive! They no longer wait until they’re sick to care for their health. They prevent illness and take care of themselves daily.  

This evolution can be explained by the rise of content on social media platforms that emphasize the significance of gut health. The pandemic has greatly influenced consumer habits, raising awareness of the importance of health, both physical and mental.  

Consumers are looking for overall well-being, and this includes inner health. This trend has become a major issue, as evidenced by the exponential growth of dietary supplements and probiotics. These products respond to a growing desire to take care of one’s microbiota, which has a direct impact on skin and body health. 

Consumers are and will be proactive! They no longer wait until they’re sick to care for their health. They prevent illness and take care of themselves daily.  

This evolution can be explained by the rise of content on social media platforms that emphasize the significance of gut health. The pandemic has greatly influenced consumer habits, raising awareness of the importance of health, both physical and mental.  

Consumers are looking for overall well-being, and this includes inner health. This trend has become a major issue, as evidenced by the exponential growth of dietary supplements and probiotics. These products respond to a growing desire to take care of one’s microbiota, which has a direct impact on skin and body health. 

/ Food supplements and probiotics: the pillars of inner health

The global market for gut health supplements is projected to grow to $21.85 billion by 2030, up from $11.72 billion in 2022, with a CAGR of 8.1%*.  

The global market for probiotic dietary supplements was valued at $18.4 billion in 2022, with a cexpected ompound annual growth rate (CAGR) of 14.1% between 2023 and 2030*. 

Capsules, powders, creams, foods … Brands are vying with each other in their ingenuity to integrate dietary supplements and probiotics into our daily lives. 

As a result, numerous brands have emerged, making dietary supplements more accessible and attractive while distancing them from their overly “pharmaceutical” image. These brands are investing in packaging with a refined, minimalist design that remains beautiful and captivating.

The global market for gut health supplements is projected to grow to $21.85 billion by 2030, up from $11.72 billion in 2022, with a CAGR of 8.1%*.  

The global market for probiotic dietary supplements was valued at $18.4 billion in 2022, with a cexpected ompound annual growth rate (CAGR) of 14.1% between 2023 and 2030*. 

Capsules, powders, creams, foods … Brands are vying with each other in their ingenuity to integrate dietary supplements and probiotics into our daily lives. 

As a result, numerous brands have emerged, making dietary supplements more accessible and attractive while distancing them from their overly “pharmaceutical” image. These brands are investing in packaging with a refined, minimalist design that remains beautiful and captivating.

HUM Nutrition is a Los Angeles-based dietary supplement brand renowned for its holistic approach to beauty. It stands out for its colorful labels and eye-catching messages for health-conscious consumers. 

Credit: Hum Nutrition

Credit: Hum Nutrition

HUM Nutrition est une marque de compléments alimentaires, née à Los Angeles, reconnue pour son approche holistique de la beautéElle se distingue par ses étiquettes colorées et ses messages accrocheurs qui attirent l’œil des consommateurs soucieux de leur santé. 

Crédit : Hum Nutrition

Aime Skincare is a dietary supplement brand that believes inner health is reflected on the outside. The brand guides women towards a healthy, natural routine through micronutrition. With its minimalistic packaging in soft, light colors and storytelling focused on benevolence and the experience of its founder, Aime convinces and attracts consumers to try its products. 

Aime Skincare is a dietary supplement brand that believes inner health is reflected on the outside. The brand guides women towards a healthy, natural routine through micronutrition. With its minimalistic packaging in soft, light colors and storytelling focused on benevolence and the experience of its founder, Aime convinces and attracts consumers to try its products. 

Credit: Aime Skincare

/ Pharmacies reinvent themselves

Facing increasing competition due to changing consumer habits and new markets, pharmacies must reinvent themselves to stay relevant. 

Architecture and spatial planning are crucial to their transformation. By expanding and designing appealing architecture, pharmacies can expand and broaden their offerings to attract a larger customer base.  

Both the interior and exterior of pharmacies are key. The pharmacy facade plays a crucial role in this transformation, becoming a space for play and differentiation, where every detail, from the colors to the materials used, is carefully thought out to attract attention.   

Pharmacy design is evolving to become a more attractive place to shop, where customers enjoy spending time. This transformation also involves diversifying the services on offer: there are areas dedicated to mental well-being and overall health, preventive treatments, vaccination stands, and so on. 

31zSUBPARIS1 superJumbo

Credit: CityPharma

Citypharma is expanding its offerings beyond its traditional role as a medicine supplier to become a dedicated space for overall health and well-being. This evolution is demonstrated through the integration of new services and products. Consumers come to Citypharma not only to buy medicines but also to stock up on food supplements and beauty products.  

This diversification enables pharmacies to attract a wider and more varied clientele, responding to the changing needs of modern consumers. 

31zSUBPARIS1 superJumbo

Credit: CityPharma

Citypharma is expanding its offerings beyond its traditional role as a medicine supplier to become a dedicated space for overall health and well-being. This evolution is demonstrated through the integration of new services and products. Consumers come to Citypharma not only to buy medicines but also to stock up on food supplements and beauty products.  

This diversification enables pharmacies to attract a wider and more varied clientele, responding to the changing needs of modern consumers. 

Facing increasing competition due to changing consumer habits and new markets, pharmacies must reinvent themselves to stay relevant. 

Architecture and spatial planning are crucial to their transformation. By expanding and designing appealing architecture, pharmacies can expand and broaden their offerings to attract a larger customer base.  

Both the interior and exterior of pharmacies are key. The pharmacy facade plays a crucial role in this transformation, becoming a space for play and differentiation, where every detail, from the colors to the materials used, is carefully thought out to attract attention.   

Pharmacy design is evolving to become a more attractive place to shop, where customers enjoy spending time. This transformation also involves diversifying the services on offer: there are areas dedicated to mental well-being and overall health, preventive treatments, vaccination stands, and so on. 

Citypharma is expanding its offerings beyond its traditional role as a medicine supplier to become a dedicated space for overall health and well-being. This evolution is demonstrated through the integration of new services and products. Consumers come to Citypharma not only to buy medicines but also to stock up on food supplements and beauty products.  

This diversification enables pharmacies to attract a wider and more varied clientele, responding to the changing needs of modern consumers. 

31zSUBPARIS1 superJumbo

Credit: CityPharma

Pharmacy takes on a whole new dimension when the giants get involved!

Amazon has now launched Amazon Pharmacy, providing same-day delivery of prescription drugs in New York and Los Angeles. These pharmacies have a team of pharmacists and delivery drivers to handle requests quickly. AI is integrated into these pharmacies, enabling pharmacists to process requests more quickly and ensure that the right prescription drugs are delivered. 

Pharmacy takes on a whole new dimension when the giants get involved!

Amazon has now launched Amazon Pharmacy, providing same-day delivery of prescription drugs in New York and Los Angeles. These pharmacies have a team of pharmacists and delivery drivers to handle requests quickly. AI is integrated into these pharmacies, enabling pharmacists to process requests more quickly and ensure that the right prescription drugs are delivered. 

Pharmacy takes on a whole new dimension when the giants get involved!

Amazon has now launched Amazon Pharmacy, providing same-day delivery of prescription drugs in New York and Los Angeles. These pharmacies have a team of pharmacists and delivery drivers to handle requests quickly. AI is integrated into these pharmacies, enabling pharmacists to process requests more quickly and ensure that the right prescription drugs are delivered. 

Credit: Amazon Pharmacy

This trend of online pharmacies, especially in the United States, is supported by key figures: According to Grand View Research, the global “ePharmacy” market size was valued at USD 60.0 billion in 2022 (North America) and is expected to grow at a compound annual growth rate (CAGR) of 20.4% from 2023 to 2030. 

The entry of major players such as Amazon in this sector confirms the attractiveness and growth potential of this market. Their presence has the potential to catalyze major changes in how pharmacy services are viewed and used, opening up new opportunities for market growth and development. 

Credit: LSA Green

The Carré Opéra pharmacy in Paris is a great example of how digitalization can enhance the customer experience. Redesigned to build  customer loyalty, this pharmacy has adopted an innovative approach to sustainable development. One of the striking new features is the introduction of the “Pharma-Recharge” service. This concept enables customers to refill 15 emblematic products from 8 different brands in an eco-friendly glass bottle. This initiative aims to promote a more sustainable way of consumption while offering reduced prices. By providing bulk derma-cosmetic products, the pharmacy is actively committed to a more sustainable planet, proving that brands can be vehicles for transformation.

Credit: LSA Green

The Carré Opéra pharmacy in Paris is a great example of how digitalization can enhance the customer experience. Redesigned to build  customer loyalty, this pharmacy has adopted an innovative approach to sustainable development. One of the striking new features is the introduction of the “Pharma-Recharge” service. This concept enables customers to refill 15 emblematic products from 8 different brands in an eco-friendly glass bottle. This initiative aims to promote a more sustainable way of consumption while offering reduced prices. By providing bulk derma-cosmetic products, the pharmacy is actively committed to a more sustainable planet, proving that brands can be vehicles for transformation.

The Carré Opéra pharmacy in Paris is a great example of how digitalization can enhance the customer experience. Redesigned to build  customer loyalty, this pharmacy has adopted an innovative approach to sustainable development. One of the striking new features is the introduction of the “Pharma-Recharge” service. This concept enables customers to refill 15 emblematic products from 8 different brands in an eco-friendly glass bottle. This initiative aims to promote a more sustainable way of consumption while offering reduced prices. By providing bulk derma-cosmetic products, the pharmacy is actively committed to a more sustainable planet, proving that brands can be vehicles for transformation. 

Credit: LSA Green

French consumers demonstrate an openness to these new experiences. According to the “Bulk Market in 2020” survey directed by Réseau Vrac and Nielsen Panel Views, 63% of French consumers would like to buy in bulk the products they usually buy packaged. This figure underlines the growing interest in more responsible consumption practices and the acceptance of innovations such as those offered by Pharmabest Carré Opéra.

We are witnessing a true revolution in pharmacies, as they face increasingly fierce competition. To stand out, pharmacies must innovate and expand their product ranges. In addition to physical competition, online competition forces pharmacies to modernize their sales spaces and diversify their offerings to attract a larger clientele. 

To discover more trends, download right now our 2024 Useful Design Trends report. 

To discover more trends, download right now our 2024 Useful Design Trends report. 

Do you have a challenge, a project, something else, for which you need support?

Do you have a challenge, a project, something else, for which you need support?

Share

Article