/ BACKGROUND
The customization of the interior is a growing trend, reinforced by the health crisis, where the home has taken on an additional dimension of shelter.
As a result, Artiris is launching a strong innovation on the market: Compoz.
Compoz is the opportunity to diffuse at will, and according to a fully customized and controlled choice, a combination of natural fragrances, for the creation of a customized olfactory environment.
/ true vision
A sensorial experience
CBA Design supported Compoz, the French brand that promises to revolutionize the world of fragrance and wellness, during its market launch. The agency collaborated with the brand by activating several of its divisions (Brand Identity, Packaging Design and Retail & Architecture), with three main objectives in mind:
- Design of the brand ecosystem with the creation of the brand platform
- Declination of the identity and the graphic territory on the packaging
- Creation of a retail concept (in progress)
