La Salve

A new awakening

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2021

Redesign of the visual identity according to a new brand positioning, the authenticity of the local from contemporaneity.
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The iconic beer of
Bilbao is back.

After almost eight years since its relaunch in 2014, La Salve is committed to renewing its identity to become once again a national reference in the market. A new image created to express the values that La Salve represents, raising its perception of quality and boosting its commitment to people and the community.

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To this end, we built a story that connects with people in a meaningful way, highlighting the roots of La Salve and its bond with the city of Bilbao. A story that emphasizes its brewing soul.

La Salve was born in 1886 and became the authentic brewery of Bilbao. After closing its doors in the 70’s, it reawakened thanks to its resilience and entrepreneurial spirit when it came to adapting to the changes and transformations of the city.

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A legacy that becomes the foundation of the brand and honors its revival.

Using its past as a starting point, the new image values the city of Bilbao and the place where sailors used to sing to the virgin of the basilica of Begoña: the emblematic bridge of La Salve.

The logotype is simplified and evolves towards new appropiable brewing codes, surrounded by the iconic arch of the bridge. We brought back the use of copper and oranges that refer us to the iron, steel, fire and coal of the Blast Furnaces and Shipyards. An ode to its industrial roots and its brewing soul. 

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/ GRAPHIC CODES

The “S” of Salve acquires a new protagonism, which capitalizes on the iconicity of the brand in a distinctive way. Through it, we embark on a story that evokes the Bilbao estuary and its fluidity, as a tribute to the growth, dynamism and continuity of a brand with a long history.

Thanks to the creation of a strong structure, the brand’s new identity codes make a clear impact on its main packaging, resulting in a strong recognition that promotes pride in the brewery.

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A new chromatic language formed by black, white and metallic orange as the primary pillars of the identity.

The new typography and iconography generate a stronger bond with the category codes. At the same time, they allow the new image to expand, creating an authentic beer experience that highlights the committed, collaborative and human character of La Salve. The story of a historic brand told from a contemporary perspective in all consumer touchpoints.

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Respecting its history and looking towards
the future.

In short, a new awakening for La Salve that reclaims its personality, giving power to the origin, tradition and know-how that define it. A territory of a unique, memorable and enduring expression, speaking clearly about the authentic beer of the north.

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