/ background
ODDO BHF and CBA, a collaboration which continues.
4 years after accompanying the brands ODDO and BHF in their merger, by defining the group brand platform and new visual identity, the agency is again called upon to define the « statement mission » of the brand.
After successfully completed the goal to create a united French-German brand, the new goal was to create a brand speech turned towards the client and efficient operational tools for the group’s commercial teams.
/ creative expression
Make everyday an opportunity
In order to answer the brand’s goals, CBA Design added to the existing brand platform a more business and client-oriented attribute in order to continue to position the brand as a unique and unavoidable actor on the market.
The visual identity of the brand has also been revised: logotype, color palette, typo, etc.
