PayPlug & Dalenys, on which BPCE is the common shareholder, are two payment solution brands, with two distinct DNA, and positioning themselves on two different target cores. On the one hand, PayPlug aimed at small retailers, and the simplicity is at the heart of its business. On the other hand, Dalenys aimed at bigger companies, and performance is given greater prominence.
These two brands are more and more frequently found in front of intermediate prospects. They play in a market where scale matters more than ever and have built these past years complementary values.
A merger between these two brands could be way for futurs partners to secure the competitive advantage in the long term. That’s why these two brand will be one tomorrow: PayPlug.
Payplug called on CBA to define the « new PayPlug » brand platform, develop its new visual identity and accompany it in the communication of the internal announcement.
Beyond 100%
The objectives:
Building a sense of belonging and strengthening the corporate culture.
Develop a strong brand which embodies uniqueness and enhances a brand with a strong power of attraction and influence for affinity targets.
The creative concept enhances the new positioning “beyond 100%” and combines movement, tech and the heritage of both brands.
- a forward movement with the slender P to express the performance.
- the tech is found in abstract shapes and,
- the link with the legacy is made thanks to the yellow color and the D of Delenys with becomes a P.
