/ BACKGROUND
Within the framework of the launch of a new yoghurt offer, the brand Panier de Yoplait collaborated with CBA’s teams.
With this new range combining « fromage blanc » and fruit compote, the brand wanted to meet several consumer expectations.
/ TRUE VISION & CREATIVE EXPRESSION
A design that embodies the duality of experience
In order to develop the design system applied to packaging, our teams focused on several key objectives:
- Clearly transcribe product innovation.
- Move away from the codes of fruit yogurts
- Enhance the attributes of the compoté
Thus, CBA opted for a design that embodies the duality of experience : on the one and, the simplicity and naturallity of the fruit, on the other hand, the extreme gluttony.
