With Milk 100% French, fruits carefully selected in various French regions, the production will also be in France, in Vienne (Isère). To respect the French harvests timelines, this new range will follow the seasonality of the fruits and skus will change every 6 months : the Autumn – Winter variants (Lemon of Corsica, Mirabelle plum of Lorraine, Chestnut of Ardèche) will be replaced by the Spring – Summer ones (Gariguette & Charlotte Strawberries, Peach of Provence, Apricot of Roussillon)
CBA has accompanied the brand in the evolution of its design system in order to highlight the Made in France characteristics of this new range.
Valuing french and regional roots.
Graphically, the challenge was to convey immediately that this was made in France and to valorize the local & regional anchoring of each product. It was about bringing to life in a storytelled and simple way a rich story, playing with small player graphic codes ; while fitting in with an existing range by bringing more contemporaneity to the design.
Bringing contemporaneity back to the design.
Thus, CBA favoured simples codes with modernised design for Panier de Yoplait.
