/ BACKGROUND
Yoplait revisits the Nordic SKYR recipe, with its 100% French milk and natural ingredients for even more pleasure.
CBA has collaborated with the brand in the creation of this new range.
/ TRUE VISION & CREATIVE EXPRESSION
A design inspired by the Islandic landscape
The design system developed by CBA is based on the iconic Islandic landscape, with a naive illustrative style that echoes the identity of the Yoplait brand.
Thank to a simple illustrative style and the use of a reversed color palet with a dominant dark blue, the Yoplait brand has everything to create shelf impact and attract consumer attention.
