62 pages of in-depth analysis reveal 9 fundamental design insights, illustrated by more than 60 global case studies and 27 strategic opportunities for brands. An essential guide for organizations seeking to create positive impact through design. 

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Discover the insights shaping the future of design.

INSIGHT 01

SYSTEM FLEX

Build an adaptable and engaging brand identity. In a fragmented digital landscape, a static identity is no longer enough. Discover how to create a dynamic and adaptable identity that resonates with your audiences across all touchpoints.

INSIGHT 02

CLIMATE RESILIENCE

Turn climate challenges into leadership opportunities. Climate change is a reality. Transform this challenge into an opportunity by integrating resilience into your brand strategy and become an agent of positive change. 

INSIGHT 02

CLIMATE RESILIENCE

Turn climate challenges into leadership opportunities. Climate change is a reality. Transform this challenge into an opportunity by integrating resilience into your brand strategy and become an agent of positive change. 

INSIGHT 03

GREEN NARRATIVES EVOLUTION

Engage your consumers with an authentic story. Beyond declarations, consumers demand proof. Learn how to transform your sustainability commitment into an authentic and engaging narrative that builds trust.

INSIGHT 04

NEO THIRD PLACES

Connect authentically with your communities. Third places are redefining social interaction. Discover how to leverage this phenomenon to create authentic connections with your communities and transform your physical spaces into vibrant destinations.

INSIGHT 04

NEO THIRD PLACES

Connect authentically with your communities. Third places are redefining social interaction. Discover how to leverage this phenomenon to create authentic connections with your communities and transform your physical spaces into vibrant destinations.

INSIGHT 05

FINDING THE BALANCE

Meet the new generation’s desire for balance. The younger generation seeks balance between connection and disconnection. Discover how to meet this aspiration by creating brand experiences that combine well-being and engagement.

INSIGHT 06

LONGEVITY CRAZE

Support your customers in their pursuit of well-being. Longevity is the new wealth. Discover how to support your customers in their quest for long-term well-being and vitality. 

INSIGHT 06

LONGEVITY CRAZE

Support your customers in their pursuit of well-being. Longevity is the new wealth. Discover how to support your customers in their quest for long-term well-being and vitality. 

INSIGHT 07

AGE FLUIDITY

Celebrate the diversity of generations. The lines between generations are blurring. Discover how to create an inclusive brand that speaks to all ages and celebrates diversity.

INSIGHT 08

PLAYFUL EXTRAVAGANZA

Dare to use humor and playfulness to stand out. In a complex world, humor and joy are invaluable assets. Discover how to inject a dose of playfulness into your brand to differentiate yourself and create memorable experiences. 

INSIGHT 08

PLAYFUL EXTRAVAGANZA

Dare to use humor and playfulness to stand out. In a complex world, humor and joy are invaluable assets. Discover how to inject a dose of playfulness into your brand to differentiate yourself and create memorable experiences. 

INSIGHT 09

DIGITAL COMPANIONS

Explore the potential of AI for personalized experiences. AI is becoming integrated into our daily lives. Discover how to leverage the potential of virtual companions to create personalized and augmented experiences.

Decode the future of design: PULSE 2025, the essential report for visionary brands.

In an ever-evolving world, design is your ultimate asset for innovation and differentiation. PULSE 2025 maps the strategic design insights that are transforming brands and businesses globally.

CBA’s network of experts and strategic planners have analyzed multiple sectors to identify key opportunities offered by design. From individual experiences to global challenges, discover how purposeful design can fuel your growth and generate a positive impact.

PULSE 2025 provides a comprehensive overview of the shifts shaping the future of brands: sustainable solutions, immersive digital experiences, and much more. Each insight is illustrated with real-world case studies and practical suggestions for effective implementation.

Explore PULSE 2025 today and propel your design strategy to new horizons of performance.

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