{"id":36,"date":"2020-12-14T12:00:24","date_gmt":"2020-12-14T11:00:24","guid":{"rendered":"https:\/\/cba-design.com\/france\/?page_id=36"},"modified":"2025-09-24T11:59:24","modified_gmt":"2025-09-24T09:59:24","slug":"actualites-cba","status":"publish","type":"page","link":"https:\/\/cba-design.com\/france\/actualites-cba\/","title":{"rendered":"Actualit\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36\" class=\"elementor elementor-36\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecebd39 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"ecebd39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-780dc49\" data-id=\"780dc49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12096d0 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"12096d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Unordinary <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2e9bc stroked animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8c2e9bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;200&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Perspectives.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b928591 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b928591\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83fc7f2\" data-id=\"83fc7f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0d9913 elementor-widget elementor-widget-cba-blog-filter\" data-id=\"a0d9913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-blog-filter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"blog-filter\" data-blog=\"\/france\/\" data-lang=\"\">\n              <div class=\"row main-cats\">\n                <div class=\"cat filter-by\">Filtrer par <span><\/span><\/div>\n                <div class=\"cat\">\n                  <a href=\"\" data-term=\"all\"><span><\/span>All posts<\/a>\n                <\/div>\n                                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"593\"><span><\/span>Awards<\/a>\n                  <\/div>\n                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"78\"><span><\/span>Awards<\/a>\n                  <\/div>\n                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"4532\"><span><\/span>Get inspired!<\/a>\n                  <\/div>\n                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"4588\"><span><\/span>Get inspired!<\/a>\n                  <\/div>\n                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"532\"><span><\/span>Insights<\/a>\n                  <\/div>\n                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"90\"><span><\/span>Insights<\/a>\n                  <\/div>\n                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"530\"><span><\/span>News<\/a>\n                  <\/div>\n                                  <div class=\"cat\">\n                    <a href=\"\" data-term=\"80\"><span><\/span>News<\/a>\n                  <\/div>\n                              <\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f2fb0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f2fb0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f35cdb5\" data-id=\"f35cdb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-782a475 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"782a475\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qu&#8217;est-ce qui fait r\u00e9ellement bouger les lignes du branding aujourd&#8217;hui ?<\/strong><\/p><p>Plongez dans nos derni\u00e8res r\u00e9flexions pour abandonner le pr\u00e9visible et embrasser l&#8217;Unordinary. Nos insights couvrent les sujets\u00a0strat\u00e9giques et cr\u00e9atifs qui fa\u00e7onnent l&#8217;avenir des marques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-effeaef\" data-id=\"effeaef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51f23cf elementor-tablet-align-center elementor-mobile-align-left animated-fast cba-button-default elementor-invisible elementor-widget elementor-widget-cba-boutons\" data-id=\"51f23cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ3NDUiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-right\">\n                <i aria-hidden=\"true\" class=\"icon icon-icon-bell\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">S'abonner \u00e0 la newsletter<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2b29d animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7c2b29d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-501eb0f\" data-id=\"501eb0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aba30a elementor-widget elementor-widget-cba-list-blog\" data-id=\"4aba30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-list-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n              <div class=\"blog-une \" id=\"top-blog\">\n                                      <article class=\"big-card-blog\">\n      <a href=\"https:\/\/cba-design.com\/france\/en\/otc-health-brand-marketing-strategy\/\" class=\"mouse-hover\">\n        <div class=\"cursor cursor-plus\"><\/div>\n        <div class=\"img\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/COVER-_HEALTH-1120x476.png);\"><\/div>\n        <div class=\"gutter\">\n          <div class=\"cat\">\n                                        \/ Insights                                    <\/div>\n          <div class=\"title\">\n            <p class=\"blog-card-title\">Health: Turning Solitude into Community<\/p>\n          <\/div>\n          <div class=\"desc\">\n                      <\/div>\n          <div class=\"arrow\">\n            <svg width=\"26px\" height=\"15px\" viewBox=\"0 0 26 15\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><g id=\"06_Publications\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" 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style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/COVER-SANTE_1-520x221.png);\"><\/div>\n        <div class=\"gutter\">\n          <div class=\"cat\">\n                                        \/ Insights                                    <\/div>\n          <div class=\"title\">\n            <p class=\"blog-card-title\">Sant\u00e9 : de la solitude \u00e0 la communaut\u00e9<\/p>\n          <\/div>\n\n          <div class=\"arrow\">\n            <svg width=\"26px\" height=\"15px\" viewBox=\"0 0 26 15\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><g id=\"06_Publications\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"05_02_DETAILS_PUBLICATION\" transform=\"translate(-1278.000000, -9751.000000)\" fill=\"#0F2050\" fill-rule=\"nonzero\"><g id=\"Group-6\" transform=\"translate(134.000000, 9511.000000)\"><polygon id=\"Path-Copy-2\" points=\"1166.64036 248.385 1144 248.385 1144 246.615 1166.64036 246.615 1161.78143 241.250769 1162.91393 240 1169.71429 247.505769 1168.58071 248.757692 1168.57536 248.750769 1162.91393 255 1161.78143 253.749231 1166.64036 248.383846\"><\/polygon><\/g><\/g><\/g><\/svg>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/article>\n        <article class=\"card-blog\">\n      <a href=\"https:\/\/cba-design.com\/france\/en\/cultural-fluency\/\" class=\"mouse-hover\">\n        <div class=\"cursor cursor-plus\"><\/div>\n        <div class=\"img\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/01\/CBA-1_2-1-520x179.png);\"><\/div>\n        <div class=\"gutter\">\n          <div class=\"cat\">\n                                        \/ Insights                                    <\/div>\n          <div class=\"title\">\n            <p class=\"blog-card-title\">Cultural Fluency: The art of making brands truly resonate in the era of cultural intelligence.<\/p>\n          <\/div>\n\n          <div class=\"arrow\">\n            <svg width=\"26px\" height=\"15px\" viewBox=\"0 0 26 15\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><g id=\"06_Publications\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"05_02_DETAILS_PUBLICATION\" transform=\"translate(-1278.000000, -9751.000000)\" fill=\"#0F2050\" fill-rule=\"nonzero\"><g id=\"Group-6\" transform=\"translate(134.000000, 9511.000000)\"><polygon id=\"Path-Copy-2\" points=\"1166.64036 248.385 1144 248.385 1144 246.615 1166.64036 246.615 1161.78143 241.250769 1162.91393 240 1169.71429 247.505769 1168.58071 248.757692 1168.57536 248.750769 1162.91393 255 1161.78143 253.749231 1166.64036 248.383846\"><\/polygon><\/g><\/g><\/g><\/svg>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/article>\n        <article class=\"card-blog\">\n      <a href=\"https:\/\/cba-design.com\/france\/cultural-fluency\/\" class=\"mouse-hover\">\n        <div class=\"cursor cursor-plus\"><\/div>\n        <div class=\"img\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/01\/CBA-1_2-520x179.png);\"><\/div>\n        <div class=\"gutter\">\n          <div class=\"cat\">\n                                        \/ Insights                                    <\/div>\n          <div class=\"title\">\n            <p class=\"blog-card-title\">Cultural Fluency : l&#8217;art de faire vibrer les marques \u00e0 l\u2019\u00e8re de l\u2019intelligence culturelle.<\/p>\n          <\/div>\n\n          <div class=\"arrow\">\n            <svg width=\"26px\" height=\"15px\" viewBox=\"0 0 26 15\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><g id=\"06_Publications\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"05_02_DETAILS_PUBLICATION\" transform=\"translate(-1278.000000, -9751.000000)\" fill=\"#0F2050\" fill-rule=\"nonzero\"><g id=\"Group-6\" transform=\"translate(134.000000, 9511.000000)\"><polygon id=\"Path-Copy-2\" points=\"1166.64036 248.385 1144 248.385 1144 246.615 1166.64036 246.615 1161.78143 241.250769 1162.91393 240 1169.71429 247.505769 1168.58071 248.757692 1168.57536 248.750769 1162.91393 255 1161.78143 253.749231 1166.64036 248.383846\"><\/polygon><\/g><\/g><\/g><\/svg>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/article>\n        <article class=\"card-blog\">\n      <a href=\"https:\/\/cba-design.com\/france\/en\/key-appointments-strengthen-paris-studio\/\" class=\"mouse-hover\">\n        <div class=\"cursor cursor-plus\"><\/div>\n        <div class=\"img\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/11\/gabriel-collins-ricardo-oliveira-3-520x179.png);\"><\/div>\n        <div class=\"gutter\">\n          <div class=\"cat\">\n                                        \/ News                                    <\/div>\n          <div class=\"title\">\n            <p class=\"blog-card-title\">Key appointments strengthen CBA Paris studio: Ricardo Oliveira and Gabriel Collins step In<\/p>\n          <\/div>\n\n          <div class=\"arrow\">\n            <svg width=\"26px\" height=\"15px\" viewBox=\"0 0 26 15\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><g id=\"06_Publications\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"05_02_DETAILS_PUBLICATION\" transform=\"translate(-1278.000000, -9751.000000)\" fill=\"#0F2050\" fill-rule=\"nonzero\"><g id=\"Group-6\" transform=\"translate(134.000000, 9511.000000)\"><polygon id=\"Path-Copy-2\" points=\"1166.64036 248.385 1144 248.385 1144 246.615 1166.64036 246.615 1161.78143 241.250769 1162.91393 240 1169.71429 247.505769 1168.58071 248.757692 1168.57536 248.750769 1162.91393 255 1161.78143 253.749231 1166.64036 248.383846\"><\/polygon><\/g><\/g><\/g><\/svg>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/article>\n        <article class=\"card-blog\">\n      <a href=\"https:\/\/cba-design.com\/france\/en\/emotional-boldness\/\" class=\"mouse-hover\">\n        <div class=\"cursor cursor-plus\"><\/div>\n        <div class=\"img\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/11\/forbes-EN-1_5-520x179.png);\"><\/div>\n        <div class=\"gutter\">\n          <div class=\"cat\">\n                                        \/ Insights                                    <\/div>\n          <div class=\"title\">\n            <p class=\"blog-card-title\">Emotional Boldness, the key to Brand Growth in the Age of AI<\/p>\n          <\/div>\n\n          <div class=\"arrow\">\n            <svg width=\"26px\" height=\"15px\" viewBox=\"0 0 26 15\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><g id=\"06_Publications\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"05_02_DETAILS_PUBLICATION\" transform=\"translate(-1278.000000, -9751.000000)\" fill=\"#0F2050\" fill-rule=\"nonzero\"><g id=\"Group-6\" transform=\"translate(134.000000, 9511.000000)\"><polygon id=\"Path-Copy-2\" points=\"1166.64036 248.385 1144 248.385 1144 246.615 1166.64036 246.615 1161.78143 241.250769 1162.91393 240 1169.71429 247.505769 1168.58071 248.757692 1168.57536 248.750769 1162.91393 255 1161.78143 253.749231 1166.64036 248.383846\"><\/polygon><\/g><\/g><\/g><\/svg>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/article>\n        <article class=\"card-blog\">\n      <a href=\"https:\/\/cba-design.com\/france\/laudace-emotionnelle\/\" class=\"mouse-hover\">\n        <div class=\"cursor cursor-plus\"><\/div>\n        <div class=\"img\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/11\/forbes-1_2-520x179.png);\"><\/div>\n        <div class=\"gutter\">\n          <div class=\"cat\">\n                                        \/ Insights                                    <\/div>\n          <div class=\"title\">\n            <p class=\"blog-card-title\">L\u2019audace \u00e9motionnelle, cl\u00e9 de la croissance des marques \u00e0 l\u2019\u00e8re de l\u2019IA<\/p>\n          <\/div>\n\n          <div class=\"arrow\">\n            <svg width=\"26px\" height=\"15px\" viewBox=\"0 0 26 15\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><g id=\"06_Publications\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"05_02_DETAILS_PUBLICATION\" transform=\"translate(-1278.000000, -9751.000000)\" fill=\"#0F2050\" fill-rule=\"nonzero\"><g id=\"Group-6\" transform=\"translate(134.000000, 9511.000000)\"><polygon 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Filtrer par Tous Awards Get inspired! Insights News Qu&#8217;est-ce qui fait r\u00e9ellement bouger les lignes du branding aujourd&#8217;hui ? Plongez dans nos derni\u00e8res r\u00e9flexions pour abandonner le pr\u00e9visible et embrasser l&#8217;Unordinary. Nos insights couvrent les sujets\u00a0strat\u00e9giques et cr\u00e9atifs qui fa\u00e7onnent l&#8217;avenir des marques. 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