{"id":10145,"date":"2020-12-14T18:01:00","date_gmt":"2020-12-14T17:01:00","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=10145"},"modified":"2021-06-15T16:51:26","modified_gmt":"2021-06-15T14:51:26","slug":"happy-anniversary","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/happy-anniversary\/","title":{"rendered":"Happy Anniversary!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10145\" class=\"elementor elementor-10145\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8a37fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8a37fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a3d1e5\" data-id=\"0a3d1e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc80613 elementor-widget elementor-widget-text-editor\" data-id=\"bc80613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Years follow one another but don&#8217;t look alike. This is the conclusion we can make for 2020. Despite the particular atmosphere and context, things are changing and we are all making progress. This year will also be the sign of multiple celebrations at CBA.&nbsp;<\/p><p>We all have a year of birth, a beginning and over the years, an evolution. The years go by and offices grow, clients join the adventure and place their trust, stories are told, some familiar faces leave but others join the adventure..&nbsp;<strong>Simply, agency life<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eead620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eead620\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8693ea7\" data-id=\"8693ea7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8ca5d6 elementor-widget elementor-widget-text-editor\" data-id=\"b8ca5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>At CBA, our story is about people<\/strong>. Everything started with one man, Louis Collinet -still at the direction of the company after more than 38 years. Louis Collinet founded the agency with a pragmatic, business-like approach and a &#8216;flair&#8217; which still remain today. A creative entrepreneur, who likes to combine effectiveness with joy.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-885371c\" data-id=\"885371c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458b80e elementor-widget elementor-widget-text-editor\" data-id=\"458b80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&#8220;That&#8217;s what will create the right atmosphere, recruitment and the approach we want to have with our customers. Our business and our network are primarily built on meetings: personalities are as important as market opportunities&#8221;.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1ac8b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1ac8b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-222f47a\" data-id=\"222f47a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a13d17 elementor-widget elementor-widget-text-editor\" data-id=\"6a13d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, 3 offices are celebrating their birthday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82334ff elementor-widget elementor-widget-spacer\" data-id=\"82334ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-474f6b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"474f6b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-436e408\" data-id=\"436e408\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01c8fe0 elementor-widget elementor-widget-image\" data-id=\"01c8fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"315\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_01.jpg\" class=\"attachment-large size-large wp-image-10153\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_01.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_01-520x146.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_01-768x216.jpg 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe79fa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe79fa6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e923133\" data-id=\"e923133\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce120bb elementor-widget elementor-widget-text-editor\" data-id=\"ce120bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s start with an office rich in history and one of the oldest: <br \/>our\u00a0<strong><a href=\"http:\/\/www.cba-bmaisg.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wplink-edit=\"true\">Latin American<\/a>\u00a0office created on June 29, 1995.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b18568 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b18568\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0474412\" data-id=\"0474412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd34272 elementor-widget elementor-widget-text-editor\" data-id=\"dd34272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everything started in a room with 2 partners: Luis Bartolomei (B from B+G) and Marcos Guilherme (G from B+G). In a few years, the agency had grown modestly and moved into the heart of downtown Sao Paulo with 6 people. The first client to take a chance on this fledgling venture was Nestl\u00e9 Maggi. After 5 years, the agency began to make\u00a0<strong>creative impact<\/strong>, hiring more employees to end up with 20 people. The 2 people room is now far away. During this period, two new big clients appeared: Purina and Nazca Cosm\u00e9ticos -2 clients that are still partnering with us and trusting us. In 2007, the team doubled, B + G increased to 40 employees and moved to their current office in S\u00e3o Paulo, in the Brooklin district which leads us to\u00a0<strong>2014 when B + G merged with CBA and thus became CBA B + G, the LatAm office of CBA.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d01b30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d01b30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c51b448\" data-id=\"c51b448\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1455a elementor-widget elementor-widget-text-editor\" data-id=\"4d1455a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, CBA B+G:<\/p><ul><li>has more than\u00a0<strong>70 employees<\/strong><\/li><li>has offices in\u00a0<strong>3 major capitals: S\u00e3o Paulo, Lima and Mexico<\/strong><\/li><li>keeps\u00a0<strong>innovating and creatively disrupting the market<\/strong><\/li><li>is developing\u00a0<strong>worldwide synergies<\/strong>\u00a0with CBA\u2019s network and global clients.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82992c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82992c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf77aa\" data-id=\"9bf77aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e53537 elementor-widget elementor-widget-heading\" data-id=\"0e53537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u201cIn the beginning we were a packaging agency,                                                             today, we are a strategic partner that provokes creative and transformative interactions among brands, people and businesses.\u201d<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595aab0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"595aab0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-598ec79\" data-id=\"598ec79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3838814 elementor-widget elementor-widget-spacer\" data-id=\"3838814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c224018 elementor-widget elementor-widget-image\" data-id=\"c224018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_02.jpg\" class=\"attachment-large size-large wp-image-10156\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_02.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_02-520x163.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_02-768x240.jpg 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a01253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a01253\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8092459\" data-id=\"8092459\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cddbba8 elementor-widget elementor-widget-text-editor\" data-id=\"cddbba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s continue in Europe, with the office in\u00a0<strong><a href=\"http:\/\/www.cba-design.com.tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turkey<\/a>\u00a0created in October 2005<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b8507 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b8507\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a2111c\" data-id=\"5a2111c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f450b8 elementor-widget elementor-widget-text-editor\" data-id=\"1f450b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The story begins with M\u00fcge Tandogan, marketing manager for chocolates for 13 years at Nestl\u00e9 Turkey. M\u00fcge was a client of CBA while the agency was working on branding identity for the Chocolove entity. It was\u00a0<strong>love at first sight<\/strong>\u00a0and followed the logical sequence with the opening of an office in Istanbul. Once again, the opening of a new office was about\u00a0<strong>meeting, people, trust and entrepreneurship<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84117a7\" data-id=\"84117a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8320203 elementor-widget elementor-widget-text-editor\" data-id=\"8320203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the flagship clients of the Turkey agency is Dogus Group, leading Corporate in the country and more globally with a wide scope of projects including Corporate Strategy, Corporate Branding for the Holding and Group Companies and Branding of Gobeklitepe which is the oldest temple of the world (and, yes, we show off a bit); thanks to our dear Fulya who entrusted the project to CBA. Luckily for the office, Fulya was then hired and promoted to managing director of CBA Istanbul in early 2020 -further proof that the agency\u2019s former clients are satisfied and can warmly relate to CBA\u2019s values which are shared.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f01885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f01885\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3dc750\" data-id=\"b3dc750\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2eedad elementor-widget elementor-widget-text-editor\" data-id=\"f2eedad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A proud moment: today we can say that half of the packaging of major brands in supermarkets in Turkey is produced by CBA Istanbul. And, as we never stop reinventing and challenging ourselves, the company is now planning on expanding its activity in more regions in this part of the world thanks to the intensification of talent and expertise collaborations between CBA offices.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4320a4f elementor-widget elementor-widget-spacer\" data-id=\"4320a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdca5d6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bdca5d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1647ea5\" data-id=\"1647ea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29bfe70 elementor-widget elementor-widget-image\" data-id=\"29bfe70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"308\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_03.jpg\" class=\"attachment-large size-large wp-image-10158\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_03.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_03-520x143.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_News_Anniversay_Visual_03-768x211.jpg 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ea5e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ea5e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8780c5\" data-id=\"e8780c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27440f1 elementor-widget elementor-widget-text-editor\" data-id=\"27440f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To end this good vibing anniversary article, now we are heading to the\u00a0<a href=\"https:\/\/www.cba-design.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">United States<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d75a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d75a5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66a7f24\" data-id=\"66a7f24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c2864f elementor-widget elementor-widget-text-editor\" data-id=\"3c2864f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The story starts in 2008 when the CBA Group began to study the opportunity of a presence in North America and the best way to approach the market. A year later, Jean-Marc Rinaldi &#8211; who started in 2000 the brand activation department for CBA in France &#8211; decided to set up the new\u00a0<strong>US office in San Francisco<\/strong>\u00a0as a global innovation center. In order to serve its best potential clients, CBA\u2019s pilot brand in the USA was launched as CBA Brand Ignition, partnering with Brand Engine and its founder Will Burke. Brand Engine retained their local clients and International business and global brands were serviced under CBA Brand Ignition. The operation was based in Sausalito, Marin County, San Francisco Bay Area.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-610b32f\" data-id=\"610b32f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247551d elementor-widget elementor-widget-text-editor\" data-id=\"247551d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In 2011 and after winning several clients together, including a 3 year contract with a global consumer electronics player &#8211; Motorola for their worldwide packaging operations-, Brand Engine and CBA Brand Ignition formed a single entity called\u00a0CBA BE (CBA Brand Engine). Will Burke becomes CEO of CBA BE and Jean-Marc Rinaldi takes on the role of COO.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9134e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9134e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b27552\" data-id=\"9b27552\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cdd175 elementor-widget elementor-widget-text-editor\" data-id=\"7cdd175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the years that followed, Jean-Marc Rinaldi returned to Paris in 2013 as Global Chief Operating Office of the CBA Group for a 2-year assignment, keeping his COO cap for CBA BE. A year later CBA BE moves from Sausalito to the financial district of San Francisco. In 2015, Jean-Marc Rinaldi returned to San Francisco as CEO and formed the current company of CBA USA. It was at this time that he selected Elainne Roberton, who had been a part of the CBA story since 2010, to become a Partner for the US operation. In 2018 Elainne relocated to New York to open an office on 5th Avenue in the Flatiron district, which now manages all the US operations. CBA USA continues to attract new clients, in addition to retaining its historical ones such as Nestl\u00e9 and is known for its innovative and agile approach to design and collaboration :\u00a0<strong><a href=\"https:\/\/www.cba-design.us\/pages\/sprint-mode?token=30jc_G-JHMwZAB0FgTei4lDT09RBJ3-F\" target=\"_blank\" rel=\"noreferrer noopener\">Sprint Mode<\/a>\u00a0by CBA USA.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e161e2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e161e2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bac034\" data-id=\"3bac034\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c06bd elementor-widget elementor-widget-text-editor\" data-id=\"31c06bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To be continued<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Years follow one another but don&#8217;t look alike. This is the conclusion we can make for 2020. Despite the particular atmosphere and context, things are changing and we are all making progress. This year will also be the sign of multiple celebrations at CBA.&nbsp; We all have a year of birth, a beginning and over [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[530],"class_list":["post-10145","post","type-post","status-publish","format-standard","hentry","blog_categorie-news"],"acf":[],"lang":"en","translations":{"en":10145},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/10145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=10145"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/10145\/revisions"}],"predecessor-version":[{"id":11606,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/10145\/revisions\/11606"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=10145"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=10145"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=10145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}