{"id":12411,"date":"2021-07-15T13:39:20","date_gmt":"2021-07-15T11:39:20","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=12411"},"modified":"2021-07-26T09:43:45","modified_gmt":"2021-07-26T07:43:45","slug":"empathie-connaitre-vos-insights","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/empathie-connaitre-vos-insights\/","title":{"rendered":"#1 L&#8217;empathie : la cl\u00e9 pour conna\u00eetre votre consommateur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12411\" class=\"elementor elementor-12411\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f061cce elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f061cce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45d84dd\" data-id=\"45d84dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8050d56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8050d56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c6d7b9\" data-id=\"3c6d7b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2663a5f elementor-widget elementor-widget-text-editor\" data-id=\"2663a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Avec l\u2019av\u00e8nement du digital, et plus sp\u00e9cifiquement des r\u00e9seaux sociaux, une multitude de\u00a0solutions et d\u2019outils ont \u00e9merg\u00e9, permettant aux marques de s\u2019ancrer davantage dans le quotidien des consommateurs.\u00a0Ceux\u00a0qui\u00a0r\u00e9ussissent \u00e0 s\u2019y\u00a0int\u00e9grer\u00a0de fa\u00e7on\u00a0<\/span><span data-contrast=\"auto\">naturelle\u00a0<\/span><span data-contrast=\"auto\">offrent\u00a0des insights pr\u00e9cieux\u00a0sur leurs usages et modes de consommation, transformant\u00a0ainsi\u00a0la fa\u00e7on dont ils sont per\u00e7us par les marques.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbab1e elementor-widget elementor-widget-image\" data-id=\"4bbab1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1201\" height=\"701\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-01-EN.jpg\" class=\"attachment-large size-large wp-image-12415\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-01-EN.jpg 1201w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-01-EN-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-01-EN-520x304.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-01-EN-768x448.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0367ee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0367ee0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa6a8c3\" data-id=\"aa6a8c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da4f3fc elementor-widget elementor-widget-text-editor\" data-id=\"da4f3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Dans le quotidien des grandes entreprises, des agences ou des soci\u00e9t\u00e9s de conseil, il est facile d&#8217;oublier la r\u00e9alit\u00e9 du consommateur cible. Bien que les consommateurs soient au c\u0153ur de\u00a0tout ce qui est fait, pens\u00e9 et con\u00e7u,\u00a0les entreprises\u00a0les connaissent souvent \u00e0 travers des chiffres et des rapports, mais\u00a0ne\u00a0les\u00a0per\u00e7oivent\u00a0que tr\u00e8s\u00a0rarement en chair et en os. C\u2019est un v\u00e9ritable d\u00e9fi\u00a0que\u00a0de comprendre les insights consommateurs\u00a0au-del\u00e0\u00a0du d\u00e9partement <strong>CMI (Consumer &amp;\u00a0Market\u00a0Insights)<\/strong>\u00a0; rendant ainsi plus compliqu\u00e9e l\u2019implication de l\u2019ensemble des parties prenantes dans le processus de compr\u00e9hension du consommateur cible.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW106913572 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106913572 BCX0\">Bien qu\u2019a<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">ujourd\u2019hui<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">,<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">\u00a0la tendance est \u00e0 la valorisation du big data et de l\u2019intelligence artificielle<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">nous ne pouvons pas\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">mettre de c\u00f4t\u00e9<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">\u00a0l<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">\u2019importance de\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">la construction de liens \u00e9motionnels et humains tout au long du processus de recherche d\u2019innovation<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">C<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">es recherches et analyses<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">sont\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">possible<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">s<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">\u00a0gr\u00e2ce \u00e0 l\u2019utilisation d\u2019<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">outils qui favorisent\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">l\u2019<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">immersion empathique dans les<\/span><\/span><span class=\"TextRun SCXW106913572 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106913572 BCX0\">\u00a0vie<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">s<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">d<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">e ces dits\u00a0<\/span><span class=\"NormalTextRun SCXW106913572 BCX0\">co<\/span><\/span><span class=\"TextRun SCXW106913572 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106913572 BCX0\">nsommateurs.\u00a0<\/span><\/span><span class=\"EOP SCXW106913572 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a61a79d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a61a79d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63d07c3\" data-id=\"63d07c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77c230f elementor-widget elementor-widget-heading\" data-id=\"77c230f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'empathie pour booster la transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777bbc8 elementor-widget elementor-widget-text-editor\" data-id=\"777bbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Mais qu\u2019est-ce que l\u2019empathie exactement\u202f? Selon le philosophe australien Roman\u00a0Krznaric,<b>\u00a0l\u2019empathie est\u00a0une fa\u00e7on de retrouver une humanit\u00e9 partag\u00e9e.<\/b>\u00a0Selon lui, nous\u00a0avons un besoin urgent\u00a0de ressentir de l\u2019empathie pour cr\u00e9er\u00a0cette\u00a0\u00ab\u202f<b>glue sociale<\/b>\u202f\u00bb\u00a0qui maintient\u00a0la coh\u00e9sion dans notre soci\u00e9t\u00e9. <b>D\u2019un point de vue business, l\u2019empathie avec les consommate<\/b><\/span><span data-contrast=\"auto\"><b>urs n\u2019est pas seulement \u00ab\u202fcool\u202f\u00bb\u202f; nous sommes convaincus qu\u2019elle conduit \u00e9galement \u00e0 des r\u00e9sultats\u00a0transformatifs, efficaces et positifs<\/b>, et ce de 3 mani\u00e8res\u00a0:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">L\u2019empathie profite aux entreprises,<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">en favorisant l\u2019engagement interne<\/span><\/b><span data-contrast=\"auto\">\u202f: se mettre \u00e0 la place des autres nous permet de les appr\u00e9cier davantage\u00a0;\u00a0puisqu\u2019ils prennent\u00a0une importance\u00a0<\/span><span data-contrast=\"auto\">grandissante\u00a0\u00e0 nos yeux. Il est donc fondamental\u00a0pour les\u00a0diff\u00e9rentes\u00a0\u00e9quipes d\u2019une entreprise\u00a0de consid\u00e9rer\u00a0le<\/span><span data-contrast=\"auto\">\u00a0consommateur final avec plus d\u2019empathie. Cette approche permettra de favoriser un niveau d\u2019engagement plus fort vis-\u00e0-vis du produit ou service en d\u00e9veloppement.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">L\u2019empathie est moteur de la\u00a0<\/span><\/b><b><span data-contrast=\"auto\">raison d\u2019\u00eatre<\/span><\/b><span data-contrast=\"auto\">\u202f: plus que jamais, nous sommes conscients que les marques doivent pouvoir construire un\u00a0\u00e9cosyst\u00e8me\u00a0avec<\/span><span data-contrast=\"auto\">\u00a0un impact positif. Une attitude empathique est un excellent moyen d\u2019y parvenir, puisqu\u2019elle implique de consid\u00e9rer les besoins et les souhaits des consommateurs, et ce, au-del\u00e0 de\u00a0l\u2019offre\u202fde la marque\u00a0; l\u2019objectif\u00a0est davantage\u00a0de comprendre comment favoriser le bien-\u00eatre au sens large.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">L\u2019empathie cond<\/span><\/b><b><span data-contrast=\"auto\">uit \u00e0 une innovation plus affirm\u00e9e<\/span><\/b><span data-contrast=\"auto\">\u202f:\u00a0Avec le prisme de\u00a0l\u2019empathie, les\u00a0cibles\u00a0sont avant tout consid\u00e9r\u00e9es\u00a0comme<\/span><span data-contrast=\"auto\">\u00a0des personnes, et pas juste de simples\u00a0consommateurs. Tout \u00e0 coup, la \u00ab\u202fcible AB 18-25\u202f\u00bb a un nom, une histoire, une vie. Ainsi, nous pouvons nous confronter \u00e0 leurs besoins, priorit\u00e9s,\u00a0et cr\u00e9er des produits et des services ax\u00e9s sur des buts concrets\u00a0et r\u00e9alistes.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f0122b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f0122b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2b6a4f\" data-id=\"d2b6a4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b349c elementor-widget elementor-widget-heading\" data-id=\"40b349c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment pouvons-nous \u00eatre plus empathiques envers les consommateurs ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf43e31 elementor-widget elementor-widget-text-editor\" data-id=\"bf43e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span class=\"TextRun SCXW254913667 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254913667 BCX0\">Le Storytelling<\/span><\/span><span class=\"TextRun SCXW254913667 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254913667 BCX0\">\u00a0est au\u00a0<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">c\u0153ur de tout process<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">us<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">\u00a0empathique, et il existe d\u2019innombrabl<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">e<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">s<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">\u00a0outil<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">s<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">, non-digit<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">a<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">ux<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">, hybride<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">s<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">\u00a0ou compl\u00e8tement virtuel<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">s<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">\u00a0qui peuvent engager les spectateurs dans une histoire<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">de mani\u00e8re simple, touchante<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">, authentique<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">\u00a0et impa<\/span><\/span><\/b><span class=\"TextRun SCXW254913667 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254913667 BCX0\"><b>ctante<\/b>. Voici quelques outils et exemple<\/span><\/span><span class=\"TextRun SCXW254913667 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254913667 BCX0\">s<\/span><\/span><span class=\"TextRun SCXW254913667 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254913667 BCX0\">\u00a0qui peuvent \u00eatre appliqu\u00e9s \u00e0 la soci\u00e9t\u00e9 et adopt\u00e9s par les marques<\/span><span class=\"NormalTextRun SCXW254913667 BCX0\">.<\/span><\/span><span class=\"EOP SCXW254913667 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1eaac2 elementor-widget elementor-widget-spacer\" data-id=\"a1eaac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0665281 elementor-widget elementor-widget-heading\" data-id=\"0665281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ \u201cStep into someone else\u2019s shoes\u201d\u00a0\u2026\u00a0litt\u00e9ralement\u00a0\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b145e49 elementor-widget elementor-widget-text-editor\" data-id=\"b145e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u00ab\u202fStep\u00a0into\u00a0someone\u00a0else\u2019s\u00a0shoes\u202f\u00bb\u202f: c\u2019est l\u2019expression anglophone\u00a0que l\u2019on peut traduire par\u00a0\u00ab\u202fse mettre dans la peau de quelqu\u2019un d\u2019autre\u202f\u00bb.\u00a0Une expression que l\u2019Australian\u00a0National Maritime Museum a d\u00e9cid\u00e9 de prendre \u00e0 la lettre\u00a0avec\u00a0son initiative \u00ab\u202f<\/span><a href=\"https:\/\/www.sea.museum\/whats-on\/exhibitions\/a-mile-in-my-shoes\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">A mile in\u00a0my\u00a0shoes\u202f<\/span><\/a><span data-contrast=\"auto\">\u00bb (ou un mile dans mes chaussures).\u00a0Ce\u00a0projet\u00a0invite les visiteurs \u00e0 porter les chaussures appartenant \u00e0 d\u2019autres (vraies)\u00a0personnes pour ensuite les \u00e9couter raconter une partie de leur histoire. A\u00a0S\u00e3o Paulo, l\u2019exposition \u201c<\/span><a href=\"https:\/\/www1.folha.uol.com.br\/ilustrada\/2018\/05\/exposicao-cria-ambiente-de-imersao-no-universo-da-terceira-idade.shtml\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Di\u00e1logo\u00a0com o Tempo<\/span><\/a><span data-contrast=\"auto\">\u201d (Un dialogue avec le temps), que l\u2019on a pu retrouver au\u00a0Uniber\u00a0Cultural, proposait une exp\u00e9rience d\u2019immersion dans l\u2019univers de la vieillesse,<\/span><span data-contrast=\"auto\">\u00a0inspir\u00e9e\u00a0du<\/span><span data-contrast=\"auto\">\u00a0m\u00eame principe.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">CBA<\/span><span data-contrast=\"auto\">\u00a0B+G, au Br\u00e9sil,\u00a0a\u00a0appliqu\u00e9 cette id\u00e9e lors d\u2019un atelier d\u2019innovation organis\u00e9 pour\u00a0Plenitude\u00a0\u2013 une marque de sous-v\u00eatements jetables, con\u00e7us pour des personnes souffrant d\u2019incontinence. Nous avons demand\u00e9 \u00e0 des participants de\u00a0<\/span><span data-contrast=\"auto\">porter les sous-v\u00eatements pendant 3 jours, p<\/span><span data-contrast=\"auto\">our se \u00ab\u202fmettre dans les chaussures\u202f\u00bb des consommateurs et\u00a0d\u2019ainsi mieux comprendre leurs\u00a0besoins.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1214256 elementor-widget elementor-widget-image\" data-id=\"1214256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1201\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-02-EN.jpg\" class=\"attachment-large size-large wp-image-12418\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-02-EN.jpg 1201w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-02-EN-1120x653.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-02-EN-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-02-EN-768x448.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e02e161 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e02e161\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b52e6c\" data-id=\"2b52e6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e72318e elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote\" data-id=\"e72318e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<br>Utiliser le produit moi-m\u00eame a \u00e9t\u00e9 r\u00e9v\u00e9lateur. Nous nous sommes toujours concentr\u00e9s sur l\u2019absorption, mais j\u2019ai remarqu\u00e9 des opportunit\u00e9s qui vont encore plus loin. Ces insights nous ont conduit \u00e0 de nouveaux attributs innovants pour le produit, qui sont actuellement d\u00e9velopp\u00e9s par notre \u00e9quipe d\u2019ing\u00e9nieur. Aujourd\u2019hui, nous sommes sur le point d\u2019offrir un avantage suppl\u00e9mentaire pour mieux r\u00e9pondre aux besoins des consommateurs\u202f.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">M\u00f4nica Fernandes, CSI Adult Care Leader, Kimberly-Clark<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df5bba elementor-widget elementor-widget-spacer\" data-id=\"1df5bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d415305 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d415305\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-889faa8\" data-id=\"889faa8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f48cc9 elementor-widget elementor-widget-heading\" data-id=\"8f48cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Saisir les moments de vie \u00e0 travers des films, des enregistrements audios et des photographies <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f0be6 elementor-widget elementor-widget-text-editor\" data-id=\"f1f0be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Les films ainsi que les photos sont des outils puissants pour provoquer de l\u2019empathie.\u00a0Cette id\u00e9e a conduit l\u2019artiste chinois Ai Wei\u00a0Wei\u00a0\u00e0 cr\u00e9er le film \u00ab\u202f<\/span><a href=\"https:\/\/creativehiveblog.wordpress.com\/2018\/04\/29\/empathy-or-apathy-human-flow-by-ai-wei-wei\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Human Flow<\/span><\/a><span data-contrast=\"auto\">\u202f\u00bb (Flux Humain) pour sensibiliser les consciences collectives \u00e0 la crise des r\u00e9fugi\u00e9s. Les marques ont \u00e9galement recours \u00e0 des films g\u00e9n\u00e9rant de l\u2019empathie pour cr\u00e9er\u00a0des campagnes impactantes. \u00ab<\/span><a href=\"https:\/\/www.wk.com\/work\/p-and-g-thank-you-mom\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u202fThank\u00a0you\u00a0Mom\u202f<\/span><\/a><span data-contrast=\"auto\">\u00bb, la campagne de P&amp;G,\u00a0ayant eu le\u00a0succ\u00e8s le plus important,\u00a0est v\u00e9ritablement touchante parce\u00a0qu\u2019elle\u00a0met efficacement les spectateurs \u00e0 la place\u00a0d\u2019une\u00a0m\u00e8re\u00a0;\u00a0l\u2019id\u00e9e \u00e9tant de cr\u00e9er un fort sentiment d\u2019identification.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Chez\u00a0CBA B+G,\u00a0des enqu\u00eates ethnographiques\u00a0ont \u00e9t\u00e9 men\u00e9es\u00a0et\u00a0des journaux en ligne sur le parcours client\u00a0ont \u00e9t\u00e9 r\u00e9dig\u00e9s, en demandant \u00e0 des consommateurs types de filmer des moments de leur vies\u00a0avec\u00a0la cam\u00e9ra de leur t\u00e9l\u00e9phone portable. Pour l\u2019un des partenaires avec lesquels\u00a0ils collaborent,\u00a0une app d\u2019auto-stop,\u00a0ils ont\u00a0utilis\u00e9 la m\u00e9thodologie \u00ab\u202ffear\u00a0account\u202f\u00bb\u00a0(le\u00a0compteur\u00a0de peur).\u00a0Pour cela,\u00a0ils sont\u00a0rest\u00e9s\u00a0en contact avec les utilisateurs de l\u2019app via WhatsApp pendant une semaine\u00a0pour qu\u2019ils puissent\u00a0leur\u00a0envoyer\u00a0des enregistrements audios\u00a0\u00e0 chaque fois qu\u2019ils avaient\u00a0peur\u00a0en utilisant\u00a0le service. L\u2019id\u00e9e \u00e9tait de comprendre ce\u00a0qui\u00a0se produisait et ce qu\u2019ils ressentaient. Cette m\u00e9thodologie\u00a0a permis\u00a0aux \u00e9quipes\u00a0de saisir de v\u00e9ritables histoires touchantes, compl\u00e8tement spontan\u00e9es.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d0e9c elementor-widget elementor-widget-image\" data-id=\"98d0e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1201\" height=\"701\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-03-EN.jpg\" class=\"attachment-large size-large wp-image-12420\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-03-EN.jpg 1201w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-03-EN-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-03-EN-520x304.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-03-EN-768x448.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee73345 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee73345\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-338f6b1\" data-id=\"338f6b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceeb87f elementor-widget elementor-widget-heading\" data-id=\"ceeb87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Associer les consommateurs aux clients, en brisant les barri\u00e8res <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4753cfd elementor-widget elementor-widget-text-editor\" data-id=\"4753cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Qui a dit que nous ne pouvions p<\/span><span data-contrast=\"auto\">as m\u00e9langer consommateurs et clients, spectateurs et artistes, experts et\u00a0amateurs\u202f<\/span><span data-contrast=\"auto\">?\u00a0\u00a0<\/span><span data-contrast=\"auto\">Briser ces barri\u00e8res est\u00a0\u00e9galement\u00a0un m<\/span><span data-contrast=\"auto\">oyen percutant de connecter des gens et de d\u00e9velopper de l\u2019empathie.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nous introduisons ce concept\u00a0au cours de nos processus, en joignant client et consommateurs pour qu\u2019ils puissent travailler en face \u00e0 face, et ce, sans miroir sans tain et\u00a0sans condescendance,\u00a0<\/span><span data-contrast=\"auto\">d\u2019\u00e9gal \u00e0 \u00e9gal.<\/span><span data-contrast=\"auto\">\u00a0Aujourd\u2019hui, nous faisons la m\u00eame chose \u00e0 distance.\u00a0Alex Espinosa,\u00a0Managing\u00a0Partner\u00a0et Head of Innovation chez CBA B+G, explique que l\u2019objectif est \u00ab\u202fde cr\u00e9er des \u00e9cosyst\u00e8mes o\u00f9 clients, consommateur, mentors et experts peuvent\u00a0co-cr\u00e9eent\u00a0ensemble autour d\u2019un but commun, permettant une vision multi-perspective du\u00a0challenge\u00a0et int\u00e9grant des exp\u00e9riences qui dynamisent la solution d\u00e9velopp\u00e9e.\u202f\u00bb<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03ac50 elementor-widget elementor-widget-image\" data-id=\"a03ac50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"701\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-05-EN.jpg\" class=\"attachment-large size-large wp-image-12423\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-05-EN.jpg 1201w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-05-EN-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-05-EN-520x304.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-05-EN-768x448.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1ffac7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1ffac7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d47d38c\" data-id=\"d47d38c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8f560 elementor-widget elementor-widget-spacer\" data-id=\"ff8f560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2992603 elementor-widget elementor-widget-text-editor\" data-id=\"2992603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun BCX0 SCXW63585582\">D\u2019autres outils permettent <\/span><span class=\"NormalTextRun BCX0 SCXW63585582\">aux entreprises d\u2019avoir une approche plus empathique avec les consommateurs et donc de construire une relation plus \u00e9motionnelle et humaine avec eux. Dans <a href=\"https:\/\/cba-design.com\/france\/?p=12411&amp;preview=true\">le prochain num\u00e9ro<\/a> d\u00e9di\u00e9 \u00e0 l&#8217;empathie, nous vous proposerons de d\u00e9couvrir ensemble<\/span><span class=\"NormalTextRun BCX0 SCXW63585582\">\u00a0comment<\/span><span class=\"NormalTextRun BCX0 SCXW63585582\">\u00a0les diff\u00e9rents outils num\u00e9<\/span><span class=\"NormalTextRun BCX0 SCXW63585582\">riques t<\/span><span class=\"NormalTextRun BCX0 SCXW63585582\">els que la <a href=\"https:\/\/cba-design.com\/france\/?p=12411&amp;preview=true\">R\u00e9alit\u00e9 Virtuelle<\/a> ou encore la <a href=\"https:\/\/cba-design.com\/france\/?p=12411&amp;preview=true\">R\u00e9alit\u00e9 Augment\u00e9e<\/a>, pourrait \u00eatre de v\u00e9ritables solutions pour comprendre au mieux les cibles et formul\u00e9s des insights percutants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6daad elementor-widget elementor-widget-text-editor\" data-id=\"bf6daad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span class=\"TextRun SCXW60629009 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60629009 BCX0\">Cet article a pu voir le jour gr\u00e2ce \u00e0 la contribution de : <\/span><\/span><\/em><\/p><p><em><span class=\"TextRun SCXW60629009 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60629009 BCX0\">Carmen Beer, Ana <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Cerqueira<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Giuliana <\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">Sanchez, <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Tha\u00edsa <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Miyahara<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">, Ana Paula Moreno, Alex Espinosa, <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Cibele<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">\u00a0Rodrigues, Demer Santos,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">M\u00f4nica<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">\u00a0Fernandes, Josy\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Lamenza<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">, Daniela\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Irrazabal<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">, Rosario\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Maglione<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">, Renato\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Storni<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">\u00a0and Luis\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW60629009 BCX0\">Bartolomei<\/span><span class=\"NormalTextRun SCXW60629009 BCX0\">.<\/span><\/span><span class=\"EOP SCXW60629009 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019av\u00e8nement du digital, et plus sp\u00e9cifiquement des r\u00e9seaux sociaux, une multitude de\u00a0solutions et d\u2019outils ont \u00e9merg\u00e9, permettant aux marques de s\u2019ancrer davantage dans le quotidien des consommateurs.\u00a0Ceux\u00a0qui\u00a0r\u00e9ussissent \u00e0 s\u2019y\u00a0int\u00e9grer\u00a0de fa\u00e7on\u00a0naturelle\u00a0offrent\u00a0des insights pr\u00e9cieux\u00a0sur leurs usages et modes de consommation, transformant\u00a0ainsi\u00a0la fa\u00e7on dont ils sont per\u00e7us par les marques.\u00a0\u00a0 Dans le quotidien des grandes entreprises, des [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-12411","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":12411,"en":12559},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/12411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=12411"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/12411\/revisions"}],"predecessor-version":[{"id":12796,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/12411\/revisions\/12796"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=12411"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=12411"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=12411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}