{"id":12532,"date":"2021-09-28T12:02:52","date_gmt":"2021-09-28T10:02:52","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=12532"},"modified":"2021-09-28T12:02:52","modified_gmt":"2021-09-28T10:02:52","slug":"empathie-proche-du-consommateur","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/empathie-proche-du-consommateur\/","title":{"rendered":"#2 L&#8217;empathie : la cl\u00e9 pour conna\u00eetre votre consommateur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12532\" class=\"elementor elementor-12532\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49f444b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49f444b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0f13ec\" data-id=\"e0f13ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88d98e elementor-widget elementor-widget-text-editor\" data-id=\"d88d98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW243494439 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243494439 BCX0\">Dans le <a href=\"https:\/\/cba-design.com\/france\/?p=12411&amp;preview=true\">num\u00e9ro <\/a><\/span><\/span><a href=\"https:\/\/cba-design.com\/france\/?p=12411&amp;preview=true\"><span class=\"TextRun Underlined SCXW243494439 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243494439 BCX0\">pr\u00e9c\u00e9dent<\/span><\/span><\/a><span class=\"TextRun SCXW243494439 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243494439 BCX0\">, nous avions approfondie l&#8217;id\u00e9e d&#8217;empathie, et nous sommes demand\u00e9 <\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">de quelle fa\u00e7on celle-ci pouvait <\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">permettre aux entreprises de comprendre leur cible et de d\u00e9celer des insights percutants, proches de la r\u00e9alit\u00e9. Entre story<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW243494439 BCX0\">tell<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW243494439 BCX0\">ing<\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">, conversation directe ou exp\u00e9rience immersive&#8230; <\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">\u00a0grands nombres d\u2019outils permettent aux marques de s\u2019ancrer un peu plus dans la vie des consommateurs de mani\u00e8re naturelle. Chez CBA, nous sommes <\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">convaincues<\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">\u00a0que la technolog<\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">ie<\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">est\u00a0<\/span><span class=\"NormalTextRun SCXW243494439 BCX0\">aujourd\u2019hui un des outils les plus performants pour comprendre davantage les usages dans le quotidien de chacun. <\/span><\/span><span class=\"EOP SCXW243494439 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd1ed5 elementor-widget elementor-widget-spacer\" data-id=\"dcd1ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7563f9 elementor-widget elementor-widget-heading\" data-id=\"f7563f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ S'immerger dans l'univers de quelqu\u2019un d\u2019autre gr\u00e2ce \u00e0 la R\u00e9alit\u00e9 Virtuelle (VR) <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56cef9 elementor-widget elementor-widget-text-editor\" data-id=\"e56cef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La\u00a0R\u00e9<\/span><span data-contrast=\"auto\">alit\u00e9 Virtuelle\u00a0est une technologie qui\u00a0utilise un casque pour placer le spectateur dans\u00a0un environnement 100%\u00a0virtuel\u00a0avec une vue \u00e0 360\u00b0, offrant ainsi une immersion plus intime et active.\u00a0Pour certaines personnes, la technologie est sans aucun doute le meilleur outil pour se mettre dans la peau de quelqu\u2019un d\u2019autre.\u00a0Cette\u00a0technologie a\u00a0notamment\u00a0\u00e9t\u00e9 utilis\u00e9e dans des jeux, la science et les arts, pour recr\u00e9er la fa\u00e7on dont\u00a0<\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/ikea-place\/id1279244498\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">les personnes atteintes d\u2019autisme<\/span><\/a><span data-contrast=\"auto\">\u00a0per\u00e7oivent\u00a0le monde,\u00a0ou\u00a0comme une\u00a0<\/span><a href=\"https:\/\/acuteart.com\/artist\/marina-abramovic\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">invitation \u00e0 r\u00e9fl\u00e9chir aux effets du r\u00e9chauffement climatique<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Chez <a href=\"https:\/\/cba-design.com\/latam\/\">CBA B+<\/a><\/span><a href=\"https:\/\/cba-design.com\/latam\/\"><span data-contrast=\"auto\">G<\/span><\/a><span data-contrast=\"auto\">,\u00a0les \u00e9quipes ont\u00a0con\u00e7u pour Nestl\u00e9 un projet de R\u00e9alit\u00e9 Virtuelle \u2013 Consumer Connections\u2013 pour s\u2019immerger dans la vie des consommateurs cibles de 3 grandes marques de l\u2019entreprise.\u00a0L\u2019une des attentes de ce projet \u00e9tait de pouvoir donner \u00e0 tous les membres de l\u2019entreprises \u2013quel que\u00a0soit le d\u00e9partement ou la position\u2013 la possibilit\u00e9 de conna\u00eetre la vie quotidienne de personnes issues de r\u00e9alit\u00e9s diff\u00e9rentes, de mondes diff\u00e9rents tout simplement.\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00c0 titre d\u2019exemple,\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">\u2019outil a permis de suivre une journ\u00e9e typique de la vie de\u00a0Luiza, une adolescente habitant \u00e0\u00a0S\u00e3o Paulo\u00a0qui adore les KitKat et le skate\u00a0board.\u00a0Selon\u00a0Cibele\u00a0Rodriguese,\u00a0Research\u00a0Manager chez CBA B+G, \u201cle projet a \u00e9t\u00e9 tr\u00e8s enrichissant et r\u00e9jouissant.\u00a0Il a\u00a0rafra\u00eechi\u00a0l\u2019objectif en mettant tout le monde sur la m\u00eame longueur d\u2019onde.\u00a0Plus encore, nous avons \u00e9chapp\u00e9 au traditionnel\u00a0reporting\u00a0en\u00a0s\u2019immergeant dans un parcours plus humain.\u00a0A la fin de la journ\u00e9e, les chiffres avaient plus de sens, permettant aux dirigeants de prendre des d\u00e9cisions plus affirm\u00e9es, et surtout\u00a0au\u00a0plus proches des\u00a0besoins des\u00a0consommateurs.\u202f\u00bb<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd1959 elementor-widget elementor-widget-image\" data-id=\"dfd1959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1201\" height=\"701\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-04-EN.jpg\" class=\"attachment-large size-large wp-image-12421\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-04-EN.jpg 1201w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-04-EN-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-04-EN-520x304.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-04-EN-768x448.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18573e1 elementor-widget elementor-widget-video\" data-id=\"18573e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/542338707?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-699dd5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"699dd5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e5c0a80\" data-id=\"e5c0a80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f51d6e6 elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote\" data-id=\"f51d6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCe projet d\u2019immersion utilisant la R\u00e9alit\u00e9 Virtuelle \u00e9tait l\u2019une des exp\u00e9riences la plus incroyable que nous ayons v\u00e9cues, nous nous sommes tout de suite demander \u00ab\u202fpourquoi n\u2019avions-nous jamais pens\u00e9 \u00e0 \u00e7a avant\u202f?\u202f\u00bb. La possibilit\u00e9 de suivre un moment de vie des consommateurs est la cerise sur le g\u00e2teau pour tout professionnel du marketing. L\u2019approche \u00e9tait fondamentale pour nous faire comprendre les meilleurs moments et les meilleures fa\u00e7ons de se reconnecter avec notre cible.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Demer Santos, Consumer &amp; Marketplace Insight Manager, Nestl\u00e9<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec3aa8 elementor-widget elementor-widget-spacer\" data-id=\"8ec3aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36e4718 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36e4718\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5979818\" data-id=\"5979818\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a71202f elementor-widget elementor-widget-heading\" data-id=\"a71202f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Joindre le virtuel au r\u00e9el, en utilisant la R\u00e9alit\u00e9 Augment\u00e9e (AR) <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64dd28a elementor-widget elementor-widget-text-editor\" data-id=\"64dd28a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La R\u00e9alit\u00e9 Augment\u00e9e pren<\/span><span data-contrast=\"auto\">d de plus en plus de place dans nos vies.\u00a0Cette technologie rend possible l\u2019association d\u2019\u00e9l\u00e9ments du monde virtuel\u00a0\u00e0 ceux\u00a0du monde r\u00e9el,\u00a0avec l\u2019avantage d\u2019\u00eatre beaucoup plus accessible, puisqu\u2019elle ne n\u00e9cessite plus de casque et peut d\u00e9sormais \u00eatre facilement d\u00e9velopper\u00a0sur\u00a0une application mobile.\u00a0Elle a \u00e9t\u00e9 largement utilis\u00e9e, tant par les jeux\u00a0video\u00a0(qui se souvient de la Pok\u00e9mon Go\u00a0Fever\u202f?),\u00a0que\u00a0par les marques\u00a0qui proposent d\u2019essayer certains produits sans avoir besoin de sortir de chez soi. C\u2019est le cas d\u2019<\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/ikea-place\/id1279244498\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Ikea<\/span><\/a><span data-contrast=\"auto\">, qui simule\u00a0ce que pourrait\u00a0donner\u00a0un\u00a0canap\u00e9\u00a0sur lequel vous avez flash\u00e9\u00a0dans votre salon\u202f; ou de\u00a0<\/span><a href=\"https:\/\/www.google.com\/search?q=comprar+um+cardboard&amp;source=lmns&amp;bih=649&amp;biw=1248&amp;hl=pt-BR&amp;sa=X&amp;ved=2ahUKEwijlu3h6e7vAhVDqZUCHcdcBQcQ_AUoAHoECAEQAA\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">L\u2019Or\u00e9al<\/span><\/a><span data-contrast=\"auto\">, qui vous offre la possibilit\u00e9 d\u2019essayer virtuellement diff\u00e9rentes couleurs de\u00a0rouge \u00e0 l\u00e8vre\u00a0pour vous aider \u00e0 faire votre choix.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Mais comment la\u00a0R&amp;D\u00a0utilise-t-elle la R\u00e9alit\u00e9 Augment\u00e9e\u202f?\u00a0Nos \u00e9quipes au Br\u00e9sil ont\u00a0r\u00e9cemment d\u00e9velopp\u00e9, avec la collaboration de l\u2019un de\u00a0leur\u00a0partenaire, une application qui utilise la R\u00e9alit\u00e9 Augment\u00e9e de mani\u00e8re disruptive, pour r\u00e9aliser une enqu\u00eate sur les tampons absorbants.\u00a0Les consommateurs ont pu essayer diff\u00e9rentes tailles et formes de nouveaux produits par la simulation d\u2019une utilisation r\u00e9elle en les projetant dans leur culotte ou\u00a0<\/span><span data-contrast=\"auto\">leur bikini. <\/span><\/p><p><span data-contrast=\"auto\">Pour Alex Espinosa \u00ab\u202fla technologie permet aux prototypes et aux produits d\u2019atteindre des millions de foyers sans qu\u2019il ne soit n\u00e9cessaire de les produire physiquement.\u00a0Ces\u00a0tests en temps r\u00e9el aboutissent \u00e0 des produits mieux adapt\u00e9s au consommateur cible. C\u2019est le moyen le plus rapide et le plus efficace de valider notre MVP (Minimum Viable Product) aupr\u00e8s des consommateurs et de trouver la valeur ajout\u00e9e et les am\u00e9liorations envisageables en quelques minutes\u202f\u00bb.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccbc281 elementor-widget elementor-widget-image\" data-id=\"ccbc281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1201\" height=\"701\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-06-EN.jpg\" class=\"attachment-large size-large wp-image-12426\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-06-EN.jpg 1201w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-06-EN-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-06-EN-520x304.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/01-VisualHero80-Empatia-06-EN-768x448.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0df10 elementor-widget elementor-widget-spacer\" data-id=\"8d0df10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7b183f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7b183f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c0cd8e\" data-id=\"8c0cd8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bda40d0 elementor-widget elementor-widget-heading\" data-id=\"bda40d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que nous r\u00e9serve l\u2019avenir\u202f?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3722b60 elementor-widget elementor-widget-text-editor\" data-id=\"3722b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nous pouvons\u00a0largement\u00a0supposer\u00a0que la R\u00e9alit\u00e9 Augment\u00e9e continuera \u00e0 \u00e9voluer et\u00a0\u00e0\u00a0s\u2019a<\/span><span data-contrast=\"auto\">m\u00e9liorer\u00a0pour atteindre des r\u00e9sultats plus qu\u2019\u00e9tonnants.\u00a0Il faut donc compter\u00a0sur l\u2019utilisation de la\u00a0R\u00e9alit\u00e9\u00a0Augment\u00e9e et des autres formats hybrides qui explorent le meilleur de la technologie pour projeter la r\u00e9alit\u00e9 telle qu\u2019elle est\u00a0per\u00e7ue\u00a0par les autres,\u00a0sans pour autant n\u00e9gliger le contact humain. En d\u00e9finitif, le digital et les r\u00e9alit\u00e9s analogues sont compl\u00e9mentaires pour saisir des insights de mani\u00e8re plus sensible, et donc plus percutante.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pour\u00a0approfondir\u00a0la question de l\u2019empathie et\u00a0s\u2019initier aux\u00a0outils qui l\u2019accompagnent, nous vous recommandons\u00a0le\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=RT5X6NIJR88\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">TED Talk du philosophe australien Roman\u00a0Krznaric<\/span><\/a><span data-contrast=\"auto\">\u00a0sur\u00a0la fa\u00e7on de lancer une r\u00e9volution de l\u2019empathie,\u00a0ainsi que le magnifique court-m\u00e9trage documentaire immersif du New\u00a0Yorker\u00a0sur\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=FGUyo5dxke8&amp;t=935s\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">les camps de d\u00e9tention en Chine<\/span><\/a><span data-contrast=\"auto\">.\u00a0Et dernier conseil, si vous ne disposez pas encore\u00a0<\/span><a href=\"https:\/\/www.google.com\/search?q=comprar+um+cardboard&amp;source=lmns&amp;bih=649&amp;biw=1248&amp;hl=pt-BR&amp;sa=X&amp;ved=2ahUKEwijlu3h6e7vAhVDqZUCHcdcBQcQ_AUoAHoECAEQAA\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">d&#8217;un casque ou d&#8217;un carton VR<\/span><\/a><span data-contrast=\"auto\">, cela vaut la peine de s\u2019en munir\u00a0et de commencer \u00e0 jouer avec ces nouvelles possibilit\u00e9s.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9984a8 elementor-widget elementor-widget-text-editor\" data-id=\"f9984a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span data-contrast=\"auto\">Cet article a pu voir le jour gr\u00e2ce \u00e0 la contribution de : Carmen Beer, Ana Cerqueira, Giuliana Sanchez, Tha\u00edsa Miyahara, Ana Paula Moreno, Alex Espinosa, Cibele Rodrigues, Demer Santos, M\u00f4nica Fernandes, Josy Lamenza, Daniela Irrazabal, Rosario Maglione, Renato Storni and Luis Bartolomei de <a href=\"https:\/\/cba-design.com\/latam\/\">CBA B+G<\/a><\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le num\u00e9ro pr\u00e9c\u00e9dent, nous avions approfondie l&#8217;id\u00e9e d&#8217;empathie, et nous sommes demand\u00e9 de quelle fa\u00e7on celle-ci pouvait permettre aux entreprises de comprendre leur cible et de d\u00e9celer des insights percutants, proches de la r\u00e9alit\u00e9. Entre storytelling, conversation directe ou exp\u00e9rience immersive&#8230; \u00a0grands nombres d\u2019outils permettent aux marques de s\u2019ancrer un peu plus dans la [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-12532","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":12532,"en":12568},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/12532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=12532"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/12532\/revisions"}],"predecessor-version":[{"id":14076,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/12532\/revisions\/14076"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=12532"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=12532"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=12532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}