{"id":14023,"date":"2021-09-22T17:30:33","date_gmt":"2021-09-22T15:30:33","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=14023"},"modified":"2021-09-22T17:48:17","modified_gmt":"2021-09-22T15:48:17","slug":"cba-design-prime-lors-des-grands-prix-strategies-du-design-2021","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/cba-design-prime-lors-des-grands-prix-strategies-du-design-2021\/","title":{"rendered":"Les Grands Prix Strat\u00e9gies 2021 r\u00e9compensent CBA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14023\" class=\"elementor elementor-14023\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe3e011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe3e011\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccb8b7f\" data-id=\"ccb8b7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436ff4e elementor-widget elementor-widget-text-editor\" data-id=\"436ff4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW78884550 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78884550 BCX0\"><span class=\"TextRun SCXW115893205 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW115893205 BCX0\">L\u2019agence internationale\u00a0<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">se voit\u00a0<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">r\u00e9compens<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">\u00e9e<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">\u00a0par les prestigieux <a href=\"https:\/\/www.strategies.fr\/les-grands-prix-strategies.html\" target=\"_blank\" rel=\"noopener\">Grands Prix Strat\u00e9gies<\/a>. Jug\u00e9<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">e<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">\u00a0par un jury reconnu<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">,<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">\u00a0compos\u00e9 de cr\u00e9atifs, de directeurs et d\u2019experts du marketing ou de la communication, venant de divers horizons, CBA a su faire la diff\u00e9rence et s<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">\u2019est<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">\u00a0d\u00e9marqu<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\">\u00e9e<\/span><span class=\"NormalTextRun SCXW115893205 BCX0\"> gr\u00e2ce \u00e0 son travail r\u00e9alis\u00e9 pour l\u2019entreprise utile, <\/span><\/span><\/span><span class=\"NormalTextRun SCXW78884550 BCX0\"><a href=\"https:\/\/neduneseuleferme.fr\/\" target=\"_blank\" rel=\"noopener\">N\u00e9 d\u2019une seule Ferme<\/a>.\u00a0<\/span><\/span><span class=\"EOP SCXW78884550 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b090d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b090d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07275c1\" data-id=\"07275c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a56033f elementor-widget elementor-widget-video\" data-id=\"a56033f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/531197292?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78bf039 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78bf039\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-220c63c\" data-id=\"220c63c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7990d44 elementor-widget elementor-widget-text-editor\" data-id=\"7990d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est le Bronze dans la cat\u00e9gorie Design Global de marque qui d\u00e9core aujourd\u2019hui le projet \u00ab&nbsp;la fabrique \u00e0 deux pas&nbsp;\u00bb&nbsp;; la strat\u00e9gie de communication de N\u00e9 d\u2019une seule ferme, imagin\u00e9e par l\u2019agence. CBA a ainsi d\u00e9finit la plateforme de marque et le manifeste de l\u2019entreprise utile pour ensuite concevoir son identit\u00e9 visuelle comprenant son logotype et son territoire graphique. Le travail de branding a ensuite \u00e9t\u00e9 d\u00e9clin\u00e9 sur les packagings de fa\u00e7on \u00e0 retranscrire le discours de la marque et ses valeurs sur son support d\u2019expression principal. Nos \u00e9quipes digitales ont \u00e9galement accompagn\u00e9 le projet en r\u00e9alisant la refonte de la plateforme digitale. CBA a accompagn\u00e9 la marque jusqu\u2019au point de vente en concevant et mis au point une campagne d\u2019activation pour pr\u00e9senter et mettre en lumi\u00e8re les produits de la marque en GMS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7bdf0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7bdf0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3723ab\" data-id=\"d3723ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3a7996 elementor-widget elementor-widget-image\" data-id=\"e3a7996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.strategies.fr\/creations\/cba-design-pour-ne-dune-seule-ferme-la-fabrique-deux-pas\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/09\/Strategies-GP-Design-2021-BRONZE-min-1400x700.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-14029\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/09\/Strategies-GP-Design-2021-BRONZE-min-1400x700.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/09\/Strategies-GP-Design-2021-BRONZE-min-1120x560.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/09\/Strategies-GP-Design-2021-BRONZE-min-520x260.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/09\/Strategies-GP-Design-2021-BRONZE-min-768x384.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/09\/Strategies-GP-Design-2021-BRONZE-min-1536x768.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/09\/Strategies-GP-Design-2021-BRONZE-min-2048x1024.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84e18d6\" data-id=\"84e18d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b232ba9 elementor-widget elementor-widget-text-editor\" data-id=\"b232ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>L\u2019objectif d\u2019un tel projet\u202f? V\u00e9hiculer la simplicit\u00e9 de la d\u00e9marche et l\u2019engagement durable dans lequel s\u2019inscrit la marque pour valoriser les producteurs\u00a0\u00e0 travers\u00a0tout\u00a0son \u00e9cosyst\u00e8me design.\u00a0<\/strong><\/p><p><span data-contrast=\"none\">Les \u00e9quipes de CBA\u00a0sont fi\u00e8res d\u2019avoir\u00a0accompagn\u00e9\u00a0cette marque utile, porteuse de sens, dans la r\u00e9alisation de son projet.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7156e05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7156e05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88be082\" data-id=\"88be082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6802e5 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"d6802e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/nusf-platefome-marque\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-right\">\n                <i aria-hidden=\"true\" class=\"icon icon-arrow-left\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">D\u00e9couvrir le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d72b1 elementor-widget elementor-widget-spacer\" data-id=\"57d72b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019agence internationale\u00a0se voit\u00a0r\u00e9compens\u00e9e\u00a0par les prestigieux Grands Prix Strat\u00e9gies. Jug\u00e9e\u00a0par un jury reconnu,\u00a0compos\u00e9 de cr\u00e9atifs, de directeurs et d\u2019experts du marketing ou de la communication, venant de divers horizons, CBA a su faire la diff\u00e9rence et s\u2019est\u00a0d\u00e9marqu\u00e9e gr\u00e2ce \u00e0 son travail r\u00e9alis\u00e9 pour l\u2019entreprise utile, N\u00e9 d\u2019une seule Ferme. C\u2019est le Bronze dans la cat\u00e9gorie Design [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[78],"class_list":["post-14023","post","type-post","status-publish","format-standard","hentry","blog_categorie-awards"],"acf":[],"lang":"fr","translations":{"fr":14023},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/14023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=14023"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/14023\/revisions"}],"predecessor-version":[{"id":14074,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/14023\/revisions\/14074"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=14023"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=14023"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=14023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}