{"id":14346,"date":"2021-11-17T15:38:39","date_gmt":"2021-11-17T14:38:39","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=14346"},"modified":"2022-03-10T16:23:28","modified_gmt":"2022-03-10T15:23:28","slug":"les-topcom-grands-prix-consumer-recompensent-cba-design","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/les-topcom-grands-prix-consumer-recompensent-cba-design\/","title":{"rendered":"Les TOP\/COM Grands Prix Consumer r\u00e9compensent CBA Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14346\" class=\"elementor elementor-14346\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60f1c00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60f1c00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02dfb73\" data-id=\"02dfb73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b33be7a elementor-widget elementor-widget-text-editor\" data-id=\"b33be7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW78884550 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78884550 BCX0\"><span class=\"TextRun SCXW115893205 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW115893205 BCX0\">Le jury compos\u00e9 exclusivement d&#8217;annonceurs a r\u00e9compens\u00e9 l&#8217;agence lors des <a href=\"http:\/\/www.topcom.fr\/topcom-grands-prix-consumer-2020\/\" target=\"_blank\" rel=\"noopener\">TOP\/COM Grands Prix Consumer<\/a> dans la cat\u00e9gorie Design Global, pour son travail r\u00e9alis\u00e9 aux c\u00f4t\u00e9s de la marque r\u00e9solument utile, <a href=\"https:\/\/cba-design.com\/france\/realisations\/biofuture-nod-mangeons-dans-le-bon-sens\/\">.nod.<\/a><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-152c084 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"152c084\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0080042\" data-id=\"0080042\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b15251 elementor-widget elementor-widget-video\" data-id=\"9b15251\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/647653713?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2a4823 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2a4823\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee863b9\" data-id=\"ee863b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ae185 elementor-widget elementor-widget-text-editor\" data-id=\"35ae185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes fi\u00e8rs d&#8217;annoncer avoir remport\u00e9 l&#8217;Or<strong>\u00a0<\/strong>dans la cat\u00e9gorie Design Global aux c\u00f4t\u00e9s de <strong>Biofuture<\/strong> pour la cr\u00e9ation de sa nouvelle marque, <strong>.nod<\/strong>. Un projet qui a pu voir le jour gr\u00e2ce \u00e0 l&#8217;envie et le fort engagement de Biofuture pour remettre du bon sens dans nos assiettes.\u00a0L&#8217;agence internationale a donc accompagn\u00e9 .nod \u00e0 passer de la phase de conception \u00e0 celle de la concr\u00e9tisation, du\u00a0<b>naming, \u00e0 la strat\u00e9gie de communication en passant par la cr\u00e9ation de la plateforme de marque.\u00a0<\/b><\/p><p>L\u2019agence a souhait\u00e9 mettre \u00e0 l\u2019honneur un concept cr\u00e9atif novateur : <b>le bon sens, c\u2019est d\u2019en changer.<\/b> CBA a donc d\u00e9velopp\u00e9 une identit\u00e9 visuelle en lien avec ce concept, des cr\u00e9ations <b>\u201c\u00e0 l\u2019envers\u201d<\/b>\u00a0avec une esth\u00e9tique qui fait la part belle au go\u00fbt.\u00a0<b>Le but ? \u00catre \u00e0 contre-courant face \u00e0 une industrie agro-alimentaire qui marche sur la t\u00eate.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5557d2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5557d2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8fb0844\" data-id=\"8fb0844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e28650 elementor-widget elementor-widget-image\" data-id=\"5e28650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.strategies.fr\/creations\/cba-design-pour-ne-dune-seule-ferme-la-fabrique-deux-pas\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"629\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/11\/LES-LAURE\u0301ATS-TCC-2021.jpeg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-14351\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/11\/LES-LAURE\u0301ATS-TCC-2021.jpeg 1280w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/11\/LES-LAURE\u0301ATS-TCC-2021-1120x550.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/11\/LES-LAURE\u0301ATS-TCC-2021-520x256.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/11\/LES-LAURE\u0301ATS-TCC-2021-768x377.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20c9f1e\" data-id=\"20c9f1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b2179 elementor-widget elementor-widget-text-editor\" data-id=\"b5b2179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Les \u00e9quipes de CBA\u00a0sont fi\u00e8res d\u2019avoir\u00a0accompagn\u00e9\u00a0cette marque utile, porteuse de sens, dans sa cr\u00e9ation et conception.\u00a0<\/span><\/p><p>Une initiative <b>engag\u00e9e, positive et gentiment impertinente, <\/b>qui promet de d\u00e9fendre une nouvelle norme\u00a0: celle du bon, sans concessions, pour nous et notre environnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-168acab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"168acab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7ba319\" data-id=\"c7ba319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-410bb52 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"410bb52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/biofuture-nod-mangeons-dans-le-bon-sens\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-right\">\n                <i aria-hidden=\"true\" class=\"icon icon-arrow-left\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">D\u00e9couvrir le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217b6b4 elementor-widget elementor-widget-spacer\" data-id=\"217b6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b56c43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b56c43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40288ba\" data-id=\"40288ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b244b elementor-widget elementor-widget-heading\" data-id=\"66b244b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ D\u00e9couvrez l'interview de S\u00e9bastien loctin,  fondateur de biofuture<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0fca35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0fca35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9b8553\" data-id=\"d9b8553\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672d1c1 elementor-widget elementor-widget-video\" data-id=\"672d1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/647683763?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le jury compos\u00e9 exclusivement d&#8217;annonceurs a r\u00e9compens\u00e9 l&#8217;agence lors des TOP\/COM Grands Prix Consumer dans la cat\u00e9gorie Design Global, pour son travail r\u00e9alis\u00e9 aux c\u00f4t\u00e9s de la marque r\u00e9solument utile, .nod. Nous sommes fi\u00e8rs d&#8217;annoncer avoir remport\u00e9 l&#8217;Or\u00a0dans la cat\u00e9gorie Design Global aux c\u00f4t\u00e9s de Biofuture pour la cr\u00e9ation de sa nouvelle marque, .nod. Un [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[78],"class_list":["post-14346","post","type-post","status-publish","format-standard","hentry","blog_categorie-awards"],"acf":[],"lang":"fr","translations":{"fr":14346},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/14346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=14346"}],"version-history":[{"count":5,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/14346\/revisions"}],"predecessor-version":[{"id":18453,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/14346\/revisions\/18453"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=14346"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=14346"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=14346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}