{"id":16254,"date":"2022-04-06T16:00:11","date_gmt":"2022-04-06T14:00:11","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=16254"},"modified":"2022-04-06T16:03:30","modified_gmt":"2022-04-06T14:03:30","slug":"cba-design-et-nod-remportent-l-argent","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/cba-design-et-nod-remportent-l-argent\/","title":{"rendered":"CBA Design et .nod remportent l&#8217;argent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16254\" class=\"elementor elementor-16254\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f115b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f115b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7a423d\" data-id=\"b7a423d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b22fc0 elementor-widget elementor-widget-text-editor\" data-id=\"2b22fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW78884550 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78884550 BCX0\"><span class=\"TextRun SCXW115893205 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW115893205 BCX0\">Le jury des 4\u00e8me <strong>Grand Prix Strat\u00e9gies de la Communication d&#8217;Engagement<\/strong> a r\u00e9compens\u00e9 l&#8217;agence avec l&#8217;<strong>Argent dans la cat\u00e9gorie Design &amp; Branding<\/strong>, pour son travail r\u00e9alis\u00e9 aux c\u00f4t\u00e9s de <strong>Biofuture<\/strong> \u00e0 l&#8217;occasion de la cr\u00e9ation de sa nouvelle marque, <strong>.nod.<\/strong><\/span><\/span><\/span><\/span><\/p><p>Le Grand Prix Strat\u00e9gies de la Communication d&#8217;Engagement r\u00e9compense <strong>les strat\u00e9gies de communication les plus engag\u00e9es<\/strong> au niveau social, soci\u00e9tal et environnemental. En bref, <strong>celles qui contribuent \u00e0 une prise de conscience collective<\/strong>, celles qui stimulent, impliquent, et qui cr\u00e9ent une nouvelle dynamique.<\/p><p>C&#8217;est donc avec une grande fiert\u00e9 que nos \u00e9quipes re\u00e7oivent ce prix aux c\u00f4t\u00e9s de la marque r\u00e9solument utile .nod. Une collaboration qui a vu le jour gr\u00e2ce \u00e0 l&#8217;engagement et l&#8217;envie forte de Biofuture de remettre du bon sens dans nos assiettes. Une initiative\u00a0<b>engag\u00e9e, positive et gentiment impertinente,\u00a0<\/b>qui promet de d\u00e9fendre une nouvelle norme\u00a0: celle du bon, sans concessions, pour nous et notre environnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda8a53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda8a53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a1e290\" data-id=\"5a1e290\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b821e23 elementor-widget elementor-widget-image\" data-id=\"b821e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.strategies.fr\/creations\/cba-design-pour-ne-dune-seule-ferme-la-fabrique-deux-pas\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"998\" height=\"850\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/03\/Capture-de\u0301cran-2022-03-10-a\u0300-16.20.50.png\" class=\"elementor-animation-shrink attachment-large size-large wp-image-16260\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/03\/Capture-de\u0301cran-2022-03-10-a\u0300-16.20.50.png 998w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/03\/Capture-de\u0301cran-2022-03-10-a\u0300-16.20.50-520x443.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/03\/Capture-de\u0301cran-2022-03-10-a\u0300-16.20.50-768x654.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d63dba6\" data-id=\"d63dba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e147ea elementor-widget elementor-widget-text-editor\" data-id=\"3e147ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA Design a accompagn\u00e9 .nod dans son lancement de marque, \u00e0 passer de la phase de conception \u00e0 celle de la concr\u00e9tisation, du <b>naming, \u00e0 la strat\u00e9gie de communication en passant par la cr\u00e9ation de la plateforme de marque.\u00a0<\/b><\/p><p>L\u2019agence a souhait\u00e9 mettre \u00e0 l\u2019honneur un concept cr\u00e9atif novateur :\u00a0<b>le bon sens, c\u2019est d\u2019en changer.<\/b>\u00a0CBA a donc d\u00e9velopp\u00e9 une identit\u00e9 visuelle en lien avec ce concept, des cr\u00e9ations\u00a0<b>\u201c\u00e0 l\u2019envers\u201d<\/b>\u00a0avec une esth\u00e9tique qui fait la part belle au go\u00fbt.\u00a0<b>Le but ? \u00catre \u00e0 contre-courant face \u00e0 une industrie agro-alimentaire qui marche sur la t\u00eate.\u00a0<\/b><\/p><p>Le r\u00e9sultat est tel que la collaboration entre CBA et .nod a d\u00e9j\u00e0 \u00e9t\u00e9 prim\u00e9 lors des <a href=\"https:\/\/cba-design.com\/france\/non-classe\/les-topcom-grands-prix-consumer-recompensent-cba-design\/\"><strong>TOP\/COM Grands Prix Consumer 2021<\/strong><\/a>, en novembre dernier.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dbbc27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dbbc27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ad5b29\" data-id=\"2ad5b29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4ba1d6 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"f4ba1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/biofuture-nod-mangeons-dans-le-bon-sens\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-right\">\n                <i aria-hidden=\"true\" class=\"icon icon-arrow-left\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">D\u00e9couvrir le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1306f59 elementor-widget elementor-widget-spacer\" data-id=\"1306f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-627b3af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"627b3af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b8c4bf\" data-id=\"1b8c4bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e443ce elementor-widget elementor-widget-video\" data-id=\"0e443ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/647653713?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5489ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5489ee1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-916e418\" data-id=\"916e418\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf4eed elementor-widget elementor-widget-spacer\" data-id=\"aaf4eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le jury des 4\u00e8me Grand Prix Strat\u00e9gies de la Communication d&#8217;Engagement a r\u00e9compens\u00e9 l&#8217;agence avec l&#8217;Argent dans la cat\u00e9gorie Design &amp; Branding, pour son travail r\u00e9alis\u00e9 aux c\u00f4t\u00e9s de Biofuture \u00e0 l&#8217;occasion de la cr\u00e9ation de sa nouvelle marque, .nod. Le Grand Prix Strat\u00e9gies de la Communication d&#8217;Engagement r\u00e9compense les strat\u00e9gies de communication les plus [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[78],"class_list":["post-16254","post","type-post","status-publish","format-standard","hentry","blog_categorie-awards"],"acf":[],"lang":"fr","translations":{"fr":16254,"en":16403},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/16254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=16254"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/16254\/revisions"}],"predecessor-version":[{"id":16627,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/16254\/revisions\/16627"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=16254"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=16254"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=16254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}