{"id":17994,"date":"2022-09-26T10:43:00","date_gmt":"2022-09-26T08:43:00","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=17994"},"modified":"2022-09-28T11:40:20","modified_gmt":"2022-09-28T09:40:20","slug":"cba-won-3-awards-at-the-pentawards-festival-2022","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/cba-won-3-awards-at-the-pentawards-festival-2022\/","title":{"rendered":"CBA won 3 awards at the Pentawards Festival 2022!"},"content":{"rendered":"\t\t
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The Pentawards festival, an international and prestigious award show, gathered the world packaging design leaders last September the 22 and 23, at the London Science Museum. The festival focused on the future of packaging, sustainability and design trends. <\/span> <\/span><\/p>\n

More than a festival, the Pentawards organizes each year a competition that recognize global excellence in packaging. CBA Italy and USA were rewarded with silver, bronze and platinum!<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ MERACINQUE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CBA Italy <\/span>worked on a new, female-oriented identity for <\/span>Meracinque<\/span> that gives the consumer much more than a product: a story of family and innovation. The packaging takes a major and original role in the communication of the brand: it illustrates and outlines the story of the product, the brand <\/span>characteristics<\/span> and the qualities of <\/span>Meracinque<\/span> rice. <\/span>CBA Italy received silver in the category \u201cSUSTAINABLE\u202fDESIGN: FOOD\u201d and bronze in the category \u201cBREADS, GRAINS AND PASTA\u201d.\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n Discover the project<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\/ PONGO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CBA\u00a0USA<\/span> <\/span>received the<\/span> platinum<\/span><\/span> award <\/span>in the \u201cProfessional conceptual work \u2013 Home, leisure & other markets\u201d category<\/span> for <\/span>its<\/span> <\/span>Pongo concept<\/span><\/span>, <\/span>a pet friendly aromatherapy <\/span>spritz<\/span>, that freshens and pampers your furry friends<\/span>.<\/span> Formulated to safely neutralize pet odor, Pongo also provides emotional support through a variety of <\/span>all natural<\/span> mood enhancing scents for their wellbeing and care.<\/span> The structure is a custom molded <\/span>plastic <\/span>alternative base with a slightly modified trigger spray head that\u2019s common to all SKUs. Recyclable full-bleed shrink-wrap graphics cover the body of the structure allowing for an endless range of <\/span>doggos<\/span>, fun outfits, seasonal <\/span>editions<\/span> and possible online customization.<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\/ LIFE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CBA Italy won, in addition to two awards, a certification for the Fruit and Vegetable category. The new brand positioning and new identity, focused on the \u00ab\u00a0goodness\u00a0\u00bb and Life\u2019s capability of bringing taste and joy to everyday living, convinced the jury!<\/p>

To recall, CBA Italy focused on different ways in which Life responds to consumer\u2019s need to feel good. Five territories, hallmarked by the meeting between different taste experiences and the ways of interpreting physical and mental wellness: authenticity, energy, creativity, taste and sharing. These territories have guided the reorganization of the product portfolio\u2019s architecture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n Discover the project<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Pentawards festival, an international and prestigious award show, gathered the world packaging design leaders last September the 22 and 23, at the London Science Museum. The festival focused on the future of packaging, sustainability and design trends.   More than a festival, the Pentawards organizes each year a competition that recognize global excellence in packaging. […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[593],"class_list":["post-17994","post","type-post","status-publish","format-standard","hentry","blog_categorie-awards"],"acf":[],"lang":"en","translations":{"en":17994,"fr":17970},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/17994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=17994"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/17994\/revisions"}],"predecessor-version":[{"id":18117,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/17994\/revisions\/18117"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=17994"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=17994"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=17994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}