{"id":1998,"date":"2020-10-14T12:10:48","date_gmt":"2020-10-14T10:10:48","guid":{"rendered":"https:\/\/cba-design.com\/france\/2020\/10\/14\/cba-etend-son-reseau-a-linternational\/"},"modified":"2021-07-20T18:07:09","modified_gmt":"2021-07-20T16:07:09","slug":"cba-etend-son-reseau-a-linternational","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/cba-etend-son-reseau-a-linternational\/","title":{"rendered":"CBA \u00e9tend son r\u00e9seau \u00e0 l&#8217;international"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1998\" class=\"elementor elementor-1998\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-147ff314 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"147ff314\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-354043ca\" data-id=\"354043ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116b49f2 elementor-widget elementor-widget-text-editor\" data-id=\"116b49f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fond\u00e9e \u00e0 Paris en 1982, CBA est une agence de <strong>design et branding internationale \u00e0 taille humaine<\/strong>. <br \/>Depuis plus de 35 ans, CBA con\u00e7oit des identit\u00e9s et exp\u00e9riences de marques en combinant analyses strat\u00e9giques et cr\u00e9atives, gr\u00e2ce \u00e0 une <strong>approche centr\u00e9e sur l\u2019Humain<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6e88fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6e88fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9c78fbd\" data-id=\"9c78fbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7617754 elementor-widget elementor-widget-spacer\" data-id=\"7617754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ecd10 elementor-widget elementor-widget-heading\" data-id=\"80ecd10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chez CBA, nous avons la conviction que les marques performantes de demain sont celles qui ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c31a3f elementor-widget elementor-widget-spacer\" data-id=\"6c31a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f322793\" data-id=\"f322793\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e4da2 elementor-widget elementor-widget-spacer\" data-id=\"e2e4da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b153a elementor-widget elementor-widget-text-editor\" data-id=\"73b153a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #ffffff\">Placeront l&#8217;Humain au coeur de leur d\u00e9marche,<\/span><\/li><li><span style=\"color: #ffffff\">Incarneront une cause et auront du sens,<\/span><\/li><li><span style=\"color: #ffffff\">Agiront pour laisser une trace m\u00e9morable au-del\u00e0 de ce qu&#8217;elles vendent.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3799b2e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3799b2e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac5629f\" data-id=\"ac5629f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e678e92 elementor-widget elementor-widget-text-editor\" data-id=\"e678e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour ce faire, <strong>l\u2019\u00e9coute et la compr\u00e9hension des cultures et des consommateurs est cl\u00e9<\/strong>.<\/p><p>\u00a0 <br \/>C\u2019est pourquoi, en 2020, en d\u00e9pit d\u2019une crise mondiale in\u00e9dite, afin d\u2019\u00eatre au plus pr\u00e8s des cultures locales, CBA ouvre de nouvelles implantations \u00e0 l\u2019international : <strong>d<\/strong><strong>eux nouveaux bureaux satellites de l\u2019agence <a href=\"https:\/\/cba-design.com\/latam\/en\/home\/\" target=\"_blank\" rel=\"noopener u0022noreferrer\">CBA B+G<\/a> <\/strong>(\u00e0 Sao Paulo).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1607af7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1607af7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6070532e\" data-id=\"6070532e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67714dc elementor-widget elementor-widget-image\" data-id=\"67714dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1350\" height=\"650\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/New-Openings-2.png\" class=\"attachment-large size-large wp-image-2000\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/New-Openings-2.png 1350w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/New-Openings-2-520x250.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/New-Openings-2-1120x539.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/New-Openings-2-768x370.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dddf57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dddf57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5b594\" data-id=\"de5b594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05adeaa elementor-widget elementor-widget-text-editor\" data-id=\"05adeaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis la cr\u00e9ation de CBA B+G en 2014 &#8211; int\u00e9gration de l\u2019agence B+G au sein de CBA Design -, le focus a \u00e9t\u00e9 la <strong>consolidation de notre pr\u00e9sence au Br\u00e9sil gr\u00e2ce \u00e0 4 expertises cl\u00e9s\u202f: Branding, Design, Recherche et Innovation.<\/strong> D\u00e8s 2015, l\u2019agence de 80 personnes a pu \u00e9tendre sa pr\u00e9sence dans toute l\u2019Am\u00e9rique Latine et les Cara\u00efbes\u202f; devenant ainsi un des <strong>acteurs majeurs en termes d\u2019agence de branding sur le continent.<\/strong> Avec des sp\u00e9cificit\u00e9s de consommation tr\u00e8s marqu\u00e9es, une culture cr\u00e9ative propri\u00e9taire, la n\u00e9cessit\u00e9 de conna\u00eetre les consommateurs de plus pr\u00e8s et la forte croissance de marques historiques locales, <strong>le P\u00e9rou et le Mexique sont devenus deux plateformes strat\u00e9giques cl\u00e9s pour la construction d\u2019une agence profond\u00e9ment latino-am\u00e9ricaine.\u202f<\/strong><\/p>\n<p>Ainsi, ces deux bureaux satellites sont des structures agiles agissant comme des relais strat\u00e9giques et cr\u00e9atifs pour l\u2019agence m\u00e8re de Sao Paulo. Les objectifs principaux sont d\u2019aider les \u00e9quipes \u00e0 d\u00e9celer les particularit\u00e9s des consommateurs en local, d\u2019identifier les grandes tendances nationales et de renforcer nos relations et partenariats avec les clients qui nous accompagnent dans ce d\u00e9veloppement r\u00e9gional\u202f; clients tels que Colgate-Palmolive, Nestl\u00e9, Purina, Pernod-Ricard et Kimberly-Clark.<\/p>\n<p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;&#8212;&#8212;&#8211;&nbsp; &nbsp;<b>Ludovic DAPOIGNY,<\/b><\/span> <strong>Managing Partner &amp; Head of Business in Latin America<\/strong><\/p><p style=\"text-align: right\"><strong><br><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10162e56 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"10162e56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c1fc3e4\" data-id=\"5c1fc3e4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d0f9df5 elementor-widget elementor-widget-text-editor\" data-id=\"2d0f9df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\">Aujourd\u2019hui, CBA c\u2019est :<\/span><\/p><ul><li><span style=\"color: #ffffff\">Un groupe de <strong>plusieurs agences \u00e0 tailles humaines<\/strong><\/span><\/li><li><span style=\"color: #ffffff\">Des bureaux \u00e0 <strong>Paris, <a href=\"https:\/\/cba-design.com\/italy\">Milan<\/a>, <a href=\"https:\/\/cba-design.com\/spain\">Madrid<\/a>, <a href=\"https:\/\/cba-design.com\/spain\">Barcelone<\/a>, <a href=\"https:\/\/cba-design.com\/belgium\/\">Bruxelles<\/a>, <a href=\"https:\/\/cba-design.com\/united-kingdom\">Londres<\/a>, <a href=\"https:\/\/cba-design.com\/rossiya\">Moscou<\/a>, <a href=\"https:\/\/cba-design.com\/turkey\">Istanbul<\/a>,<a href=\"https:\/\/cba-design.com\/united-states\"> New-York<\/a>, <a href=\"https:\/\/cba-design.com\/latam\">Sao-Paulo<\/a> et <a href=\"https:\/\/cba-design.com\/singapore\">Singapour<\/a><\/strong><\/span><\/li><li><span style=\"color: #ffffff\">Des bureaux satellites \u00e0 <strong>Lima et \u00e0 Mexico<\/strong> (ouverture prochaine)<\/span><\/li><li><span style=\"color: #ffffff\">Des clients, pour certains historiques tels que <strong>Nestl\u00e9 et Savencia<\/strong>, sur 4 continents (Europe, Am\u00e9rique, Afrique et Asie)<\/span><\/li><li><span style=\"color: #ffffff\">Plus de <strong>300 collaborateurs<\/strong><\/span><\/li><li><span style=\"color: #ffffff\"><strong>Une approche du business centr\u00e9e sur l\u2019Humain<\/strong><\/span><\/li><li><span style=\"color: #ffffff\"><strong>La passion et l\u2019entrepreneuriat<\/strong> comme drivers depuis sa cr\u00e9ation<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c227a2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c227a2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55c876f9\" data-id=\"55c876f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62cf3108 elementor-widget elementor-widget-text-editor\" data-id=\"62cf3108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Au-del\u00e0 de ces nouvelles implantations, 2020 est aussi une ann\u00e9e aux<strong> multiples c\u00e9l\u00e9brations<\/strong> : les 10 ans de CBA USA, les 15 ans de CBA Turquie, les 25 ans de CBA B+G (Am\u00e9rique Latine) et le premier anniversaire de CBA North Europe ; CBA North Europe qui continue \u00e9galement son d\u00e9veloppement en \u00e9toffant ses \u00e9quipes en cette fin d\u2019ann\u00e9e.<\/p><p>Ce r\u00e9seau, fortement implant\u00e9, permet \u00e0 CBA de couvrir l\u2019ensemble des march\u00e9s, de mettre en place davantage de <strong>collaborations et de synergies<\/strong> entre les \u00e9quipes, et d\u2019ainsi <strong>challenger et innover en permanence<\/strong> et ce, \u00e0 <strong>\u00e9chelle globale<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6186b7 elementor-widget elementor-widget-spacer\" data-id=\"a6186b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fond\u00e9e \u00e0 Paris en 1982, CBA est une agence de design et branding internationale \u00e0 taille humaine. Depuis plus de 35 ans, CBA con\u00e7oit des identit\u00e9s et exp\u00e9riences de marques en combinant analyses strat\u00e9giques et cr\u00e9atives, gr\u00e2ce \u00e0 une approche centr\u00e9e sur l\u2019Humain. Chez CBA, nous avons la conviction que les marques performantes de demain [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[80],"class_list":["post-1998","post","type-post","status-publish","format-standard","hentry","blog_categorie-news"],"acf":[],"lang":"fr","translations":{"fr":1998,"en":2493},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/1998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=1998"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/1998\/revisions"}],"predecessor-version":[{"id":12722,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/1998\/revisions\/12722"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=1998"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=1998"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=1998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}