{"id":21178,"date":"2023-03-27T15:24:04","date_gmt":"2023-03-27T13:24:04","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=21178"},"modified":"2023-06-07T12:20:22","modified_gmt":"2023-06-07T10:20:22","slug":"design-empowerment-au-feminin","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/design-empowerment-au-feminin\/","title":{"rendered":"Design &amp; Empowerment au f\u00e9minin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21178\" class=\"elementor elementor-21178\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7692b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7692b01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f98a8f\" data-id=\"7f98a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecfa414 elementor-widget elementor-widget-heading\" data-id=\"ecfa414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#EmbraceEquity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7feaaf3 elementor-widget elementor-widget-text-editor\" data-id=\"7feaaf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette ann\u00e9e en 2023, la Journ\u00e9e Internationale des Droits de la Femme avait pour objectif de<b> sensibiliser aux probl\u00e9matiques de l\u2019acc\u00e8s \u00e0 la fili\u00e8re num\u00e9rique auxquelles sont confront\u00e9es les femmes du monde entier<\/b>. L\u2019hashtag <strong>#EmbraceEquity<\/strong>, massivement balay\u00e9 sur les r\u00e9seaux sociaux ce mois-ci, prend position pour <strong>l&#8217;\u00e9quit\u00e9<\/strong> avant tout, en particulier \u00e0 notre \u00e8re digitale. Suivez-nous, on va tout vous expliquer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caabd37 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caabd37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9f870b\" data-id=\"e9f870b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a11d695 elementor-widget elementor-widget-heading\" data-id=\"a11d695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONSTAT.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ae7ff elementor-widget elementor-widget-heading\" data-id=\"f3ae7ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ Les femmes, grandes absentes de la fili\u00e8re num\u00e9rique <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cead498 elementor-widget elementor-widget-text-editor\" data-id=\"cead498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon l\u2019association <em>Social Builder<\/em>, <strong>73% des professionnels du num\u00e9rique sont des hommes.<\/strong> Afin de d\u00e9noncer la sous-repr\u00e9sentation f\u00e9minine dans cette fili\u00e8re, <em>Social Builder<\/em> d\u00e9tourne la situation en interdisant les offres d\u2019emploi aux femmes, masqu\u00e9es par un avertissement \u00ab\u00a0contenu genr\u00e9\u00a0\u00bb.\u00a0<\/p><p><strong>Une campagne de sensibilisation choc au service des droits des femmes. <\/strong>Vid\u00e9o par <a href=\"https:\/\/www.youtube.com\/watch?v=ynOQiCzWlyQ\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eed211c elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eed211c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6931851\" data-id=\"6931851\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10785c elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f10785c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"818\" height=\"596\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder.png\" class=\"attachment-large size-large wp-image-21189\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder.png 818w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder-520x379.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder-768x560.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6be6da3 elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6be6da3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ceee5a\" data-id=\"3ceee5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebdb6ae elementor-widget elementor-widget-heading\" data-id=\"ebdb6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONSTAT.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ae44a elementor-widget elementor-widget-heading\" data-id=\"68ae44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ Les femmes, grandes absentes de la fili\u00e8re num\u00e9rique <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4d109 elementor-widget elementor-widget-text-editor\" data-id=\"9f4d109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon l\u2019association <em>Social Builder<\/em>, <strong>73% des professionnels du num\u00e9rique sont des hommes.<\/strong> Afin de d\u00e9noncer la sous-repr\u00e9sentation f\u00e9minine dans cette fili\u00e8re, <em>Social Builder<\/em> d\u00e9tourne la situation en interdisant les offres d\u2019emploi aux femmes, masqu\u00e9es par un avertissement \u00ab\u00a0contenu genr\u00e9\u00a0\u00bb.\u00a0<\/p><p><strong>Une campagne de sensibilisation choc au service des droits des femmes. <\/strong>Vid\u00e9o par <a href=\"https:\/\/www.youtube.com\/watch?v=ynOQiCzWlyQ\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19a9da9\" data-id=\"19a9da9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-628e1d8 elementor-widget elementor-widget-image\" data-id=\"628e1d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=ynOQiCzWlyQ\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"818\" height=\"596\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder.png\" class=\"attachment-large size-large wp-image-21189\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder.png 818w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder-520x379.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder-768x560.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001490d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"001490d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0830f1\" data-id=\"a0830f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c61be elementor-widget elementor-widget-text-editor\" data-id=\"31c61be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">Ainsi pour encourager l\u2019accessibilit\u00e9, deux th\u00e8me-cl\u00e9s ont \u00e9t\u00e9 choisis pour cette ann\u00e9e :<\/span><\/p><ul><li>\u00ab <strong>DigitALL<\/strong> \u00bb afin d\u2019innover pour l&#8217;\u00e9galit\u00e9 des sexes ;<\/li><li>\u00ab <strong>Adopter l\u2019\u00e9quit\u00e9<\/strong> \u00bb<\/li><\/ul><p>Les deux ne peuvent aller l\u2019un sans l\u2019autre car : <b>sans \u00e9quit\u00e9, nous ne pouvons pas acc\u00e9der \u00e0 l&#8217;\u00e9galit\u00e9.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b339b90 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b339b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">Quel que soit le secteur d\u2019activit\u00e9, les entreprises sont les premi\u00e8res concern\u00e9es par cet appel de l&#8217;<\/span><a href=\"https:\/\/news.un.org\/fr\/story\/2023\/03\/1133067#:~:text=La%20Journ%C3%A9e%20internationale%20des%20femmes,pour%20l&#039;%C3%A9galit%C3%A9%20des%20sexes\" target=\"_blank\" rel=\"noopener\"><u>ONU FEMMES<\/u><\/a><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><span style=\"color: var( --e-global-color-primary )\">\u00e0 \u00ab<\/span><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><strong style=\"color: var( --e-global-color-primary )\">mettre la technologie au service d\u2019un avenir plus s\u00fbr, plus durable et plus \u00e9quitable<\/strong><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><span style=\"color: var( --e-global-color-primary )\">\u00bb.<\/span><\/p><p>De plus en plus de marques aujourd\u2019hui int\u00e8grent dans la conception de leurs produits ou strat\u00e9gies de communication le<b> concept d\u2019inclusivit\u00e9 afin de c\u00e9l\u00e9brer l\u2019accessibilit\u00e9<\/b>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589021e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"589021e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1400x778.png\" class=\"attachment-large size-large wp-image-23035\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1400x778.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1120x622.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-520x289.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-768x427.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1536x854.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-2048x1138.png 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90fc524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90fc524\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a9421a\" data-id=\"9a9421a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49cc478 elementor-widget elementor-widget-text-editor\" data-id=\"49cc478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>R\u00e9el vecteur d\u2019int\u00e9gration f\u00e9minine, ou image illusoire d\u2019une promesse de marque employeur\u00a0?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a120a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a120a23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b1326\" data-id=\"b8b1326\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7139cad elementor-widget elementor-widget-heading\" data-id=\"7139cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MUST HAVE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3dc62 elementor-widget elementor-widget-heading\" data-id=\"de3dc62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ Adoptons un design inclusif, accessible et non genr\u00e9 <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f567d4 elementor-widget elementor-widget-text-editor\" data-id=\"0f567d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout comme la fili\u00e8re tech, le design aussi se doit de suivre ce chemin de sensibilisation en se mettant de plus en plus au service de l\u2019inclusion f\u00e9minine.<\/p><p>\u00c0 travers un design inclusif, <b>les marques aujourd\u2019hui s\u2019efforcent de c\u00e9l\u00e9brer la diversit\u00e9 et l\u2019\u00e9mancipation des minorit\u00e9s.<\/b> <b>Normaliser les corps, d\u00e9genrifier les produits, ou encore c\u00e9l\u00e9brer la multiculturalit\u00e9<\/b> font partie int\u00e9grante des multiples strat\u00e9gies d\u2019inclusivit\u00e9 pour permettre l\u2019accessibilit\u00e9.<\/p><p>Ainsi, pour \u00eatre en coh\u00e9rence avec les valeurs de notre \u00e8re 3.0, les marques aujourd\u2019hui sont encourag\u00e9es \u00e0 :<\/p><ul><li><strong>Lutter contre les discriminations de genre et le sexisme<\/strong><\/li><li><strong>C\u00e9l\u00e9brer un design intuitif et plus accessible<\/strong><\/li><li><strong>Adopter l&#8217;\u00e9quit\u00e9 gr\u00e2ce aux identit\u00e9s inclusives<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-890c31c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"890c31c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4a4664\" data-id=\"b4a4664\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-816f313 elementor-widget elementor-widget-heading\" data-id=\"816f313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ INCLUSIVIT\u00c9 F\u00c9MININE. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1376ac7 elementor-widget elementor-widget-text-editor\" data-id=\"1376ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le design se veut aujourd\u2019hui un outil puissant pour renforcer l&#8217;empowerment des femmes. Comment s\u2019y prendre\u00a0? En cr\u00e9ant des produits et des services qui r\u00e9pondent \u00e0 leurs besoins et qui leur permettent de mieux comprendre leur environnement\u00a0; \u00e7a, c\u2019est un r\u00e9el <strong>outil de pouvoir<\/strong>. <b>Que ce soient le produit en lui-m\u00eame, le packaging, ou encore la strat\u00e9gie de communication, les marques sont invit\u00e9es \u00e0 donner aux femmes une plus grande confiance en elles.<\/b><\/p><p>En impliquant les femmes dans le processus de conception des produits et des services qui les concernent, on leur donne <strong>un sentiment de participation active et de responsabilit\u00e9<\/strong>. Enqu\u00eates, entretiens, ou encore groupes de discussion sont privil\u00e9gies afin de comprendre l\u2019\u00e9tat d\u2019esprit des consommatrices et leurs besoins, que ce soit d\u2019ordre <strong>physiologique<\/strong> (corps), <strong>psychologique<\/strong> (estime de soi) ou <strong>social<\/strong> (appartenance).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7757291 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7757291\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2e1415\" data-id=\"f2e1415\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f39e94 elementor-widget elementor-widget-image\" data-id=\"7f39e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/kimberly-clark\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1018\" height=\"1314\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57.jpg\" class=\"attachment-large size-large wp-image-21202\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57.jpg 1018w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57-868x1120.jpg 868w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57-403x520.jpg 403w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57-768x991.jpg 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f10b38\" data-id=\"5f10b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdcc5d1 elementor-widget elementor-widget-text-editor\" data-id=\"bdcc5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CBA LATAM<\/strong> \u2013 notre studio en Am\u00e9rique latine \u2013 a su accompagner<strong> KIMBERLY-CLARK,<\/strong> leader am\u00e9ricain des protections hygi\u00e9niques, dans la conception d\u2019une application ayant pour but de faire tester \u00e0 plusieurs consommatrices des formats de serviettes hygi\u00e9niques.<\/p><p>Les consommatrices ont \u00e9t\u00e9 invit\u00e9es \u00e0 prendre en photo leur sous-v\u00eatement pour permettre \u00e0 l\u2019intelligence artificielle d\u2019innover l\u2019adaptabilit\u00e9 de la forme de la serviette hygi\u00e9nique.<\/p><p>Gr\u00e2ce aux diff\u00e9rents <em>consumer tests<\/em>, la marque a pu enfin co-cr\u00e9er avec sa communaut\u00e9 le produit id\u00e9al. Le cas, par <a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/kimberly-clark\/\">ici<\/a> !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d67bd7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d67bd7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5e3136\" data-id=\"d5e3136\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfa2041 elementor-widget elementor-widget-image\" data-id=\"cfa2041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"669\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1400x669.jpg\" class=\"attachment-large size-large wp-image-21207\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1400x669.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1120x535.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-520x248.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-768x367.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1536x734.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15.jpg 1938w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862511f elementor-widget elementor-widget-text-editor\" data-id=\"862511f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>60% des filles commencent \u00e0 jouer aux jeux vid\u00e9o avant l&#8217;\u00e2ge de 10 ans.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c442fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c442fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcd8004\" data-id=\"dcd8004\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7d377a elementor-widget elementor-widget-text-editor\" data-id=\"c7d377a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">La repr\u00e9sentation des diff\u00e9rentes identit\u00e9s sur les plateformes permet \u00e9galement aux communaut\u00e9s d\u2019\u00eatre mieux mises en avant, minoritaires ou pas.<\/span><\/p><p><strong style=\"color: var( --e-global-color-primary )\">DOVE<\/strong><span style=\"color: var( --e-global-color-primary )\">, dans sa campagne <\/span><a href=\"https:\/\/www.dove.com\/ca\/fr\/stories\/about-dove\/real-virtual-beauty.html\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\">\u00ab Real Virtual Beauty \u00bb<\/a><span style=\"color: var( --e-global-color-primary )\"> (2022), s\u2019est notamment donn\u00e9 pour mission de \u00ab\u00a0<b>remettre en question la repr\u00e9sentation des femmes dans les jeux vid\u00e9o afin de contribuer \u00e0 faire du monde virtuel un espace positif pour elles<\/b>\u00a0\u00bb.<\/span><\/p><p><span style=\"color: var( --e-global-color-primary )\">Les avatars de plus en plus omnipr\u00e9sents dans le gaming, il est essentiel aujourd\u2019hui de concevoir <b>des espaces digitaux plus inclusifs<\/b>, <b>en renfor\u00e7ant la repr\u00e9sentation de la multitude des identit\u00e9s.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba1507a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba1507a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52c1966\" data-id=\"52c1966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cbfbe0 elementor-widget elementor-widget-image\" data-id=\"3cbfbe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"1200\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2.jpeg\" class=\"attachment-large size-large wp-image-21219\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2.jpeg 849w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2-792x1120.jpeg 792w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2-368x520.jpeg 368w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2-768x1086.jpeg 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97c7bd5\" data-id=\"97c7bd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1e210 elementor-widget elementor-widget-image\" data-id=\"6e1e210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dove.com\/ca\/fr\/stories\/about-dove\/real-virtual-beauty.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"824\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1.jpg\" class=\"attachment-large size-large wp-image-21213\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1.jpg 1272w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1-1120x726.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1-520x337.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1-768x498.jpg 768w\" sizes=\"(max-width: 1272px) 100vw, 1272px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a8036c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a8036c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdfbeed\" data-id=\"fdfbeed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9d78bb elementor-widget elementor-widget-text-editor\" data-id=\"d9d78bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une \u00e9tude men\u00e9e par\u00a0<strong>DOVE<\/strong>\u00a0a permis de savoir que<b> 60% des filles commencent \u00e0 jouer aux jeux vid\u00e9o avant l\u2019\u00e2ge de 10 ans.<\/b> En revanche, les personnages f\u00e9minins dans les espaces digitaux sont connus pour \u00eatre fortement sexualis\u00e9s avec des crit\u00e8res de beaut\u00e9 consid\u00e9rablement st\u00e9r\u00e9otyp\u00e9s\u00a0: dimensions de corps irr\u00e9alistes, sexualisation par les v\u00eatements etc.<\/p><p>Ainsi, dans le cadre de son programme de formation \u00ab\u00a0Real Beauty in Games\u00a0\u00bb,<b> <\/b>DOVE s\u2019est donn\u00e9 l\u2019objectif d&#8217;\u00e9duquer les d\u00e9veloppeurs de jeux vid\u00e9o pour <b>\u00ab\u00a0cr\u00e9er une repr\u00e9sentation plus saine et plus diversifi\u00e9e des filles et des femmes dans les jeux vid\u00e9o du monde entier\u00a0\u00bb.<\/b><\/p><p><u>R\u00e9sultats<\/u>\u00a0:<\/p><ul><li>Cr\u00e9ation de personnages diversifi\u00e9s<\/li><li>Conception d\u2019avatars plus inclusifs<\/li><li>Normalisation de la diversit\u00e9 des corps<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2f5308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2f5308\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837ac67\" data-id=\"837ac67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c526b2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c526b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea7ab8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea7ab8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d78c966\" data-id=\"d78c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eec549a elementor-widget elementor-widget-heading\" data-id=\"eec549a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ ACCESSIBILIT\u00c9, ou quand le design permet l\u2019acc\u00e8s \u00e0 l\u2019information. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed84d3a elementor-widget elementor-widget-text-editor\" data-id=\"ed84d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entre outre l\u2019inclusivit\u00e9, le design contribue aussi \u00e0 renforcer l&#8217;empowerment en cr\u00e9ant <strong>des produits et services accessibles \u00e0 toutes, quel que soit leur handicap, leur niveau d&#8217;\u00e9ducation ou leur milieu social.<\/strong> En utilisant des interfaces intuitives, le design permet aux femmes de mieux appr\u00e9hender leur environnement en prenant en compte les probl\u00e9matiques li\u00e9es \u00e0 l\u2019acc\u00e8s \u00e0 l\u2019information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ff92d elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ff92d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86c7799\" data-id=\"86c7799\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128782d elementor-widget elementor-widget-text-editor\" data-id=\"128782d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ORKID<\/strong>, leader des protections hygi\u00e9niques en Turquie, a lanc\u00e9 en 2019 une <a href=\"https:\/\/fr.globalvoices.org\/2019\/11\/21\/241993\/\" target=\"_blank\" rel=\"noopener\">campagne de sensibilisation<\/a> audacieuse contre<b> le f\u00e9minicide et les tabous sociaux associ\u00e9s aux r\u00e8gles<\/b>. Tel est le constat\u00a0de la marque\u00a0:<\/p><p><strong>\u00ab En Turquie, les serviettes hygi\u00e9niques sont emball\u00e9es dans des journaux au moment de l&#8217;achat en raison de la honte associ\u00e9e aux r\u00e8gles. Dans une soci\u00e9t\u00e9 o\u00f9 les violences, discriminations et injustices envers les femmes remplissent les journaux, ce n&#8217;est pas vendre des serviettes hygi\u00e9niques qui est honteux \u00bb.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-720ebfc\" data-id=\"720ebfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be0b9bd elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"be0b9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"450\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid.jpeg\" class=\"attachment-large size-large wp-image-21224\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid.jpeg 640w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid-520x366.jpeg 520w\" sizes=\"(max-width: 640px) 100vw, 640px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b63825 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b63825\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e70fb8c\" data-id=\"e70fb8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5497cda elementor-widget elementor-widget-text-editor\" data-id=\"5497cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ORKID<\/strong>, leader des protections hygi\u00e9niques en Turquie, a lanc\u00e9 en 2019 une <a href=\"https:\/\/fr.globalvoices.org\/2019\/11\/21\/241993\/\" target=\"_blank\" rel=\"noopener\">campagne de sensibilisation<\/a> audacieuse contre<b> le f\u00e9minicide et les tabous sociaux associ\u00e9s aux r\u00e8gles<\/b>. Tel est le constat\u00a0de la marque\u00a0:<\/p><p><strong>\u00ab En Turquie, les serviettes hygi\u00e9niques sont emball\u00e9es dans des journaux au moment de l&#8217;achat en raison de la honte associ\u00e9e aux r\u00e8gles. Dans une soci\u00e9t\u00e9 o\u00f9 les violences, discriminations et injustices envers les femmes remplissent les journaux, ce n&#8217;est pas vendre des serviettes hygi\u00e9niques qui est honteux \u00bb.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fe983b\" data-id=\"4fe983b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-767d833 elementor-widget elementor-widget-image\" data-id=\"767d833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"450\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid.jpeg\" class=\"attachment-large size-large wp-image-21224\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid.jpeg 640w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid-520x366.jpeg 520w\" sizes=\"(max-width: 640px) 100vw, 640px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0052f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0052f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec6e33c\" data-id=\"ec6e33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be72189 elementor-widget elementor-widget-text-editor\" data-id=\"be72189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La Turquie se place au 130\u00e8me rang au niveau de l&#8217;\u00e9galit\u00e9 des genres.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aa4e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa4e6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f82797\" data-id=\"2f82797\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b151ad2 elementor-widget elementor-widget-text-editor\" data-id=\"b151ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ORKID<\/strong> a eu recours \u00e0 une id\u00e9e de packaging in\u00e9dite, <b>en emballant les paquets de serviettes hygi\u00e9niques dans des journaux imprim\u00e9s<\/b> \u00ab\u00a0dont les gros titres font r\u00e9f\u00e9rence aux principales difficult\u00e9s rencontr\u00e9es par les femmes en Turquie\u00a0:\u00a0<strong>une employabilit\u00e9 et une repr\u00e9sentation politique faibles, des violences de genre et un taux d&#8217;alphab\u00e9tisation insuffisant<\/strong>\u00a0\u00bb.<\/p><p><span style=\"color: var( --e-global-color-primary )\">Ce nouveau packaging a rencontr\u00e9 un succ\u00e8s in\u00e9dit dans les ventes, tout en ayant fait un bruit consid\u00e9rable dans l\u2019opinion publique. La campagne par <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=-lWQed2YNXQ&amp;t=5s\" target=\"_blank\" rel=\"noopener\">ici<\/a><span style=\"color: var( --e-global-color-primary )\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4fc453\" data-id=\"d4fc453\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c78cbe elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8c78cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"1072\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10.png\" class=\"attachment-large size-large wp-image-21226\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10.png 1246w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10-1120x964.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10-520x447.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10-768x661.png 768w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06f8071 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06f8071\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73d513e\" data-id=\"73d513e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c040f56 elementor-widget elementor-widget-heading\" data-id=\"c040f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ LE DESIGN, UN OUTIL DE POUVOIR. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e81f6 elementor-widget elementor-widget-text-editor\" data-id=\"00e81f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour conclure, <b>le design \u00e0 notre \u00e8re se veut un r\u00e9el vecteur de transformation permettant aux femmes de prendre la parole, de c\u00e9l\u00e9brer leur inclusion et de renforcer leur autonomie.<\/b> Les consommatrices demandent aux marques de concevoir leurs produits en tenant compte des enjeux d\u2019\u00e9galit\u00e9 de genres et de la diversit\u00e9 de leurs besoins.<\/p><p>En revanche, la neutralit\u00e9 est-elle aujourd\u2019hui consid\u00e9r\u00e9e <em>old-school<\/em>\u00a0dans le ton de voix d\u2019une marque\u00a0? La prise de position est-elle devenue indispensable\u00a0dans la conception de produits ou strat\u00e9gie de communication des marques ? \u00c0 m\u00e9diter\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235e3b7 elementor-widget elementor-widget-heading\" data-id=\"235e3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Envie d'aller plus loin ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f9b92 elementor-widget elementor-widget-text-editor\" data-id=\"85f9b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T\u00e9l\u00e9chargez notre&nbsp;<a href=\"https:\/\/cba-design.com\/france\/design-trends-2023-by-cba\/\"><u>Rapport Design Trends<\/u><\/a>&nbsp;et suivez <b>nos conseils de design<\/b> les plus tendances en mati\u00e8re d\u2019empowerment&nbsp;!<\/p>\n<p>Jetez un coup d&#8217;oeil aux&nbsp;<a href=\"https:\/\/www.instagram.com\/cba_design\/reels\/\" target=\"_blank\" rel=\"noopener\"><u>interviews<\/u><\/a>&nbsp;de nos collaborateurs chez CBA Paris \u00e0 l&#8217;occasion du <b>mois des&nbsp;droits des femmes<\/b>.&nbsp;<span style=\"color: var( --e-global-color-primary )\">On se donne rendez-vous en commentaires !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-063eb0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"063eb0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0e690c\" data-id=\"e0e690c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454eeb0 elementor-widget elementor-widget-text-editor\" data-id=\"454eeb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9dig\u00e9 le 27 mars 2023 par Dilara Cetiner<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>#EmbraceEquity Cette ann\u00e9e en 2023, la Journ\u00e9e Internationale des Droits de la Femme avait pour objectif de sensibiliser aux probl\u00e9matiques de l\u2019acc\u00e8s \u00e0 la fili\u00e8re num\u00e9rique auxquelles sont confront\u00e9es les femmes du monde entier. L\u2019hashtag #EmbraceEquity, massivement balay\u00e9 sur les r\u00e9seaux sociaux ce mois-ci, prend position pour l&#8217;\u00e9quit\u00e9 avant tout, en particulier \u00e0 notre \u00e8re [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-21178","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":21178,"en":21467},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=21178"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21178\/revisions"}],"predecessor-version":[{"id":23050,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21178\/revisions\/23050"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=21178"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=21178"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=21178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}