{"id":21376,"date":"2023-03-29T11:57:11","date_gmt":"2023-03-29T09:57:11","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=21376"},"modified":"2023-07-31T10:52:07","modified_gmt":"2023-07-31T08:52:07","slug":"business-design-and-the-future-of-your-business","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/business-design-and-the-future-of-your-business\/","title":{"rendered":"Business Design and the future of your business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21376\" class=\"elementor elementor-21376\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc169ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc169ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8476af3\" data-id=\"8476af3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-176e958 elementor-widget elementor-widget-heading\" data-id=\"176e958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ But what is business design?\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cb7c3 elementor-widget elementor-widget-text-editor\" data-id=\"29cb7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Business design is an <strong>operational style<\/strong> that combines <strong>business, strategic, and analytical approaches with the practices and mental model of design<\/strong>. It helps structure how each element of a business model affects the experience of customers and users.\u00a0<\/p><p>In other words&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d79a37 elementor-widget elementor-widget-heading\" data-id=\"6d79a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">it is a method for generating business value through the lenses of business thinking \u2013 focusing on business' layers \u2013 and design thinking \u2013 focusing on people.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837450f elementor-widget elementor-widget-text-editor\" data-id=\"837450f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The discipline works at the <strong>intersection of feasibility, viability, and desirability<\/strong> to create innovation, helping companies and organizations move from point A to point B through a designed business model, or business model created based on the <strong>design approach<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55c7c86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55c7c86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-419d898\" data-id=\"419d898\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7bf4dc elementor-widget elementor-widget-image\" data-id=\"b7bf4dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN-1400x788.jpg\" class=\"attachment-large size-large wp-image-21382\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4bc24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa4bc24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51af5ba\" data-id=\"51af5ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-376ead2 elementor-widget elementor-widget-heading\" data-id=\"376ead2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Why is business design so important?\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c891c elementor-widget elementor-widget-text-editor\" data-id=\"68c891c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the\u00a0<a href=\"https:\/\/stephangrabmeier.de\/bani-versus-vuca\/\" target=\"_blank\" rel=\"noopener\">BANI<\/a>\u00a0(\u201cB:rittle, A:nxious, N:on-linear and I:ncomprehensible\u201d) world we live in, business design can be extremely valuable to a company.\u00a0 The growth of startups, rapidly shifting markets, and ever-evolving technological possibilities require the creation of innovative business models and the reassessment of conventional ones. <strong>Business design, among other things, provides the tools and methods to develop and test business models<\/strong> <strong>with a truly human-centered value proposition.<\/strong> But the discipline addresses many other issues. Here are some of its applications:\u00a0\u00a0<\/p><ul><li>Design <strong>new services and revenue streams,<\/strong>\u00a0<\/li><li>Respond to <strong>growth challenges<\/strong>,\u00a0<\/li><li><strong>Optimize costs and improve profitability,\u00a0<\/strong><\/li><li>Design <strong>organizational structures,\u00a0<\/strong><\/li><li><strong>Reposition<\/strong> brands,\u00a0<\/li><li>Design the<strong> products value proposition,<\/strong>\u00a0<\/li><li><strong>Reorganize existing models<\/strong> and discover <strong>new opportunities<\/strong>.\u00a0\u00a0<\/li><\/ul><p>It is a strategy that can help brands and businesses overcome a variety of problems, but how does this relate to the design approach? How does a business designer act in the design process?\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e0af0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e0af0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5cf4d9\" data-id=\"e5cf4d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c914106 elementor-widget elementor-widget-heading\" data-id=\"c914106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Understanding the role of a business designer\u00a0\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b742a elementor-widget elementor-widget-text-editor\" data-id=\"54b742a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The three primary functions of a business designer during a design process are:\u00a0<\/p><p><b>1.<\/b> Use a business perspective to guide or inform the design process in order to make sure that the final product effectively addresses business issues.\u00a0<\/p><p><b>2.<\/b> Translate design solutions into value and impact using a language that business stakeholders are familiar with in order to prove that design provides solutions to business problems.\u00a0<\/p><p><b>3. <\/b>Use human-centered methodologies to strengthen the commercial and financial aspects of design work to produce services and products that are viable.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6be23d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6be23d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4117d33\" data-id=\"4117d33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6bfe42 elementor-widget elementor-widget-image\" data-id=\"e6bfe42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"510\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN_2.jpg\" class=\"attachment-large size-large wp-image-21384\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN_2.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN_2-1120x408.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN_2-520x189.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/CBABG-Business-Design-IV-03_EN_2-768x280.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8611180\" data-id=\"8611180\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af0ba97 elementor-widget elementor-widget-heading\" data-id=\"af0ba97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Learning the main characteristics of business design\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce0146 elementor-widget elementor-widget-text-editor\" data-id=\"2ce0146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun MacChromeBold SCXW105013508 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105013508 BCX0\">To understand what is meant by business design and the mindset of business designers, it is essential to keep in mind four major pillars: <strong>multidisciplinary approach, abductive reasoning, customer focus, and prototyping.\u00a0\u00a0\u00a0<\/strong><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99d95cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99d95cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cd85f2\" data-id=\"8cd85f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04122c9 elementor-widget elementor-widget-text-editor\" data-id=\"04122c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b>MULTIDISCIPLINARY APPROACH<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0ed1c elementor-widget elementor-widget-text-editor\" data-id=\"ee0ed1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Design thinking emphasizes the value of assembling a diverse team, including the different stakeholders and users of the company&#8217;s product or service, to avoid having one viewpoint dominate the outcome<\/strong>. This combination enables us to examine the issue from various angles and ask the pertinent questions, such as: Is it desirable? Can we really do that? Does this make sense for my business?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fa47 elementor-widget elementor-widget-text-editor\" data-id=\"784fa47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. ABDUCTIVE REASONING<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ae7b3 elementor-widget elementor-widget-text-editor\" data-id=\"52ae7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Abductive reasoning derives from design thinking<\/strong>. Most business school programs teach deductive reasoning \u2013 from rules to conclusions \u2013 and inductive reasoning \u2013 from examples to rules. In clearly defined contexts, both deductive and inductive reasoning perform well. Working with businesses, however, frequently entails having access to insufficient information in a highly complex system. The concept of wicked problems, a term coined by Herbert Simon \u2013 a scientist and the inventor of design thinking, explains it: <strong>the more complex and multidimensional the problems, the more they demand a collaborative methodology and a deep understanding of human needs<\/strong>. Therefore, abductive thinking, a combination of inductive and deductive reasoning, is actually more suitable for such situations.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f68a elementor-widget elementor-widget-text-editor\" data-id=\"cf4f68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. FOCUS ON THE USER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3b553 elementor-widget elementor-widget-text-editor\" data-id=\"9e3b553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business design uses user-centered and empathic design approaches<\/strong>. The starting point of any challenge is people. Every strategy is built based on a deep understanding of users, including information on their problems, objectives, and pain points. This helps us develop solutions that best fit their lifestyles.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0f68c elementor-widget elementor-widget-text-editor\" data-id=\"4a0f68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PROTOTYPING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23369dc elementor-widget elementor-widget-text-editor\" data-id=\"23369dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Business designers create prototypes not only to prove their validity but also to learn. To come up with the best-case scenario, we don&#8217;t simply consult a spreadsheet. We launch products and services to test the business. We develop financial projections and business cases to prove the financial viability of a product. We outline product ideas that represent strategic trade-offs to inform our strategic decisions. We create extreme business model scenarios and use them as prototypes to learn from customers, suppliers, and other stakeholders. We occasionally produce business pitches that help make new business ideas concrete so that organizations can support the development of spin-offs or fund a startup.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-076b42d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"076b42d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1dcf64\" data-id=\"d1dcf64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62affa7 elementor-widget elementor-widget-text-editor\" data-id=\"62affa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>In short, what is business design?\u00a0<\/h3><p>Business design is&#8230;.<\/p><ul><li><strong>A process whose key principle is to be user-centered.\u00a0<\/strong><\/li><li><strong>A mental model that combines different disciplines, generating quick insights.<\/strong><\/li><li><strong>A qualitative and quantitative data analysis work.\u00a0<\/strong><\/li><li><strong>A discipline that looks simultaneously at the three spheres of a business model: desirability, feasibility, and viability.\u00a0<\/strong><\/li><li><strong>A design lens that views business models as something to be designed\u00a0<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a16bc cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"88a16bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/contact\/form-contact-en\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"far fa-comments\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">Want to discuss the subject further and see how to apply it to your issues? Let's discuss it!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cba995 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cba995\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-081851a\" data-id=\"081851a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/ But what is business design? Business design is an operational style that combines business, strategic, and analytical approaches with the practices and mental model of design. It helps structure how each element of a business model affects the experience of customers and users. In other words&#8230; it is a method for generating business value [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-21376","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":21376,"fr":21406},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=21376"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21376\/revisions"}],"predecessor-version":[{"id":25055,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21376\/revisions\/25055"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=21376"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=21376"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=21376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}