{"id":21467,"date":"2023-03-29T10:18:44","date_gmt":"2023-03-29T08:18:44","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=21467"},"modified":"2023-06-07T12:15:32","modified_gmt":"2023-06-07T10:15:32","slug":"design-women-empowerment","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/design-women-empowerment\/","title":{"rendered":"Design &amp; Women Empowerment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21467\" class=\"elementor elementor-21467\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7692b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7692b01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f98a8f\" data-id=\"7f98a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecfa414 elementor-widget elementor-widget-heading\" data-id=\"ecfa414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#EmbraceEquity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7feaaf3 elementor-widget elementor-widget-text-editor\" data-id=\"7feaaf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This year in 2023, the International Women&#8217;s Rights Day aimed to <strong>raise awareness for difficulties women face to access digital jobs all around the world<\/strong>. The hashtag <strong>#EmbraceEquity<\/strong>, heavily used on social media this month, takes a stand for equity above all else, especially in our digital era. Stick with us to learn more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e30af2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30af2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c894651\" data-id=\"c894651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-571384b elementor-widget elementor-widget-heading\" data-id=\"571384b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">REPORT.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccead2c elementor-widget elementor-widget-heading\" data-id=\"ccead2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ Women, major absentees from the digital field <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7223d2 elementor-widget elementor-widget-text-editor\" data-id=\"e7223d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the <strong>Social Builder <\/strong>charity, <strong>73% of digital professionals are men<\/strong>. To denounce the under-representation of women in this field, <strong>Social Builder<\/strong> diverts the situation by prohibiting job offers to women, masked by a \u201cgendered content\u201d warning.<\/p><p>A shock awareness campaign for women&#8217;s rights.\u00a0<span style=\"color: var( --e-global-color-primary )\">Check it <a href=\"https:\/\/www.youtube.com\/watch?v=ynOQiCzWlyQ\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bafdd8\" data-id=\"7bafdd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0263eb elementor-widget elementor-widget-image\" data-id=\"d0263eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=ynOQiCzWlyQ\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"818\" height=\"596\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder.png\" class=\"attachment-large size-large wp-image-21189\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder.png 818w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder-520x379.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/social-builder-768x560.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001490d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"001490d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0830f1\" data-id=\"a0830f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c61be elementor-widget elementor-widget-text-editor\" data-id=\"31c61be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">To encourage accessibility, two key themes have been chosen this year:<\/span><\/p><ul><li>\u201c<strong>DigitALL<\/strong>\u201d to innovate for gender equality;<\/li><li><strong>\u201cEmbrace Equity\u201d<\/strong><\/li><\/ul><p>The two cannot go without each other because: <strong>without equity, we cannot achieve equality.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9f080c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9f080c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-832edab\" data-id=\"832edab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd4dbf7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dd4dbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regardless of the industry, companies are the first on the line who must \u201c<strong>put technology for a safer, more sustainable and fairer future<\/strong>\u201d(<a href=\"https:\/\/news.un.org\/fr\/story\/2023\/03\/1133067#:~:text=La%20Journ%C3%A9e%20internationale%20des%20femmes,pour%20l&#039;%C3%A9galit%C3%A9%20des%20sexes\" target=\"_blank\" rel=\"noopener\">UN WOMEN<\/a>).<\/p><p><strong>More and more brands today incorporate the concept of inclusivity<\/strong> into their products\u2019 design or their communications strategy to celebrate accessibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8b6f64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8b6f64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b935f88\" data-id=\"b935f88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124aaa6 elementor-widget elementor-widget-text-editor\" data-id=\"124aaa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Does it really contribute to female integration, or it is only an illusory image of an employer brand promise?<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a120a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a120a23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b1326\" data-id=\"b8b1326\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e8873c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8e8873c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1400x778.png\" class=\"attachment-large size-large wp-image-23035\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1400x778.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1120x622.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-520x289.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-768x427.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-1536x854.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/illus-women-empowerment_Plan-de-travail-1-01-2048x1138.png 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7139cad elementor-widget elementor-widget-heading\" data-id=\"7139cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MUST HAVE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3dc62 elementor-widget elementor-widget-heading\" data-id=\"de3dc62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ Let's adopt an inclusive, accessible and gender-neutral design <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f567d4 elementor-widget elementor-widget-text-editor\" data-id=\"0f567d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout comme la fili\u00e8re tech, le design aussi se doit de suivre ce chemin de sensibilisation en se mettant de plus en plus au service de l\u2019inclusion f\u00e9minine.<\/p><p>Through inclusive design, brands today strive to celebrate diversity and empowerment of minorities. <strong>Normalizing bodies, de-gendering products or celebrating multiculturalism are part of multiple inclusivity strategies to enable accessibility.<\/strong><\/p><p>To be consistent with the values \u200b\u200bof our 3.0 era, brands today are encouraged to:<\/p><ul><li><strong>Fight against gender discrimination and sexism<\/strong><\/li><li><strong>Celebrate intuitive and more accessible design<\/strong><\/li><li><strong>Embrace equity through inclusive identities<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-890c31c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"890c31c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4a4664\" data-id=\"b4a4664\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-816f313 elementor-widget elementor-widget-heading\" data-id=\"816f313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ FEMININE INCLUSIVITY. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1376ac7 elementor-widget elementor-widget-text-editor\" data-id=\"1376ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design is a powerful tool to strengthen the empowerment of women. How? By creating products and services that meet their needs and allow them to better understand their environment; that is a <strong>real power tool<\/strong>. Whether it is the product itself, its packaging, or the communications strategy, <strong>brands are invited to give women greater self-confidence.<\/strong><\/p><p>By involving women in the process of designing products and services that affect them, <strong>brands give them a sense of active participation and responsibility.<\/strong> Surveys, interviews or focus groups allow brands to understand the state of mind of consumers and their needs, whether it\u2019s <strong>physiological<\/strong> (body), <strong>psychological<\/strong> (self-esteem) or <strong>social<\/strong> (belonging).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7757291 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7757291\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2e1415\" data-id=\"f2e1415\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f39e94 elementor-widget elementor-widget-image\" data-id=\"7f39e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/kimberly-clark\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1018\" height=\"1314\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57.jpg\" class=\"attachment-large size-large wp-image-21202\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57.jpg 1018w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57-868x1120.jpg 868w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57-403x520.jpg 403w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.23.57-768x991.jpg 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f10b38\" data-id=\"5f10b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdcc5d1 elementor-widget elementor-widget-text-editor\" data-id=\"bdcc5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CBA LATAM <\/strong>\u2013 our studio in Latin America \u2013 was able to support <strong>KIMBERLY-CLARK<\/strong>, the American leader in sanitary protection, in the design of an application aimed at having several consumers test sanitary pad formats.<\/p><p>Consumers were invited to take a photo of their underwear to allow artificial intelligence to innovate the adaptability of the pad\u2019s shape.<\/p><p>Thanks to various consumer tests, the brand was finally able to co-create the ideal product with its community. Discover the case <a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/kimberly-clark\/\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af56401 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af56401\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5558607\" data-id=\"5558607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-987a612 elementor-widget elementor-widget-image\" data-id=\"987a612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"669\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1400x669.jpg\" class=\"attachment-large size-large wp-image-21207\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1400x669.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1120x535.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-520x248.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-768x367.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15-1536x734.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-14.27.15.jpg 1938w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d67bd7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d67bd7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5e3136\" data-id=\"d5e3136\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef794ce elementor-widget elementor-widget-text-editor\" data-id=\"ef794ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>60% of girls start playing video games before the age of 10.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba1507a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba1507a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c1966\" data-id=\"52c1966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12f869 elementor-widget elementor-widget-text-editor\" data-id=\"e12f869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The representation of different identities on digital platforms also allows communities to be better highlighted, whether they\u2019re a minority or not.<\/p><p>DOVE, in its \u201c<a href=\"https:\/\/www.dove.com\/ca\/fr\/stories\/about-dove\/real-virtual-beauty.html\" target=\"_blank\" rel=\"noopener\"><strong>Real Virtual Beauty<\/strong><\/a>\u201d campaign (2022), has made it a mission to \u201c<strong>challenge the representation of women in video games in order to help make the virtual world a positive space for them<\/strong>\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0458386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0458386\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3424870\" data-id=\"3424870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01a1cdc elementor-widget elementor-widget-image\" data-id=\"01a1cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dove.com\/ca\/fr\/stories\/about-dove\/real-virtual-beauty.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"1200\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2.jpeg\" class=\"attachment-large size-large wp-image-21218\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2.jpeg 849w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2-792x1120.jpeg 792w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2-368x520.jpeg 368w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-2-768x1086.jpeg 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ca8c61\" data-id=\"4ca8c61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1e210 elementor-widget elementor-widget-image\" data-id=\"6e1e210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dove.com\/ca\/fr\/stories\/about-dove\/real-virtual-beauty.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"824\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1.jpg\" class=\"attachment-large size-large wp-image-21213\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1.jpg 1272w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1-1120x726.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1-520x337.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/dove-1-1-768x498.jpg 768w\" sizes=\"(max-width: 1272px) 100vw, 1272px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a8036c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a8036c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdfbeed\" data-id=\"fdfbeed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f75a0f elementor-widget elementor-widget-text-editor\" data-id=\"1f75a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With avatars becoming ever-present in the gaming industry, it is a must today to design more inclusive digital spaces by highlighting multiple identities.<\/p><p>A study conducted by <strong>DOVE<\/strong> found that <strong>60% of girls start playing video games before the age of 10<\/strong>. On the other hand, female characters in digital spaces are known to be highly sexualized with considerably stereotyped beauty criteria such as: unrealistic body dimensions, or sexualization through clothing, and so on.<\/p><p>Thus, as part of its &#8220;Real Beauty in Games&#8221; training program, <strong>DOVE<\/strong> aims to give video game developers proper education to &#8220;<strong>create a healthier and more diverse representation of girls and women in video games around the world<\/strong>\u201d.<\/p><p><u>Results<\/u>:<\/p><ul><li>Creation of diverse characters<\/li><li>More inclusive avatar design<\/li><li>Normalization of body diversity<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2f5308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2f5308\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837ac67\" data-id=\"837ac67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c526b2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c526b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea7ab8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea7ab8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d78c966\" data-id=\"d78c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eec549a elementor-widget elementor-widget-heading\" data-id=\"eec549a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ ACCESSIBILITY, or when design allows access to information.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed84d3a elementor-widget elementor-widget-text-editor\" data-id=\"ed84d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to inclusiveness, design also contributes to strengthen empowerment by <strong>creating products and services accessible to all women, regardless of their disability, education level or social background.<\/strong> By using intuitive interfaces, design allows women to better understand their environment by considering issues of accessing information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ff92d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ff92d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86c7799\" data-id=\"86c7799\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7929e5b elementor-widget elementor-widget-text-editor\" data-id=\"7929e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ORKID<\/strong>, the leader in sanitary protection in Turkey, launched a bold <a href=\"https:\/\/fr.globalvoices.org\/2019\/11\/21\/241993\/\" target=\"_blank\" rel=\"noopener\">awareness campaign<\/a> in 2019 against femicide and the social taboos associated with menstruation.<\/p><p>This is the statement of the brand: <strong>\u201cIn Turkey, sanitary pads are wrapped in newspapers at the time of purchase because of the shame associated with periods. In a society where violence, discrimination and injustice against women fill the newspapers, it is not selling sanitary pads that should be shameful\u201d.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-720ebfc\" data-id=\"720ebfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8079db elementor-widget elementor-widget-image\" data-id=\"d8079db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"450\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid.jpeg\" class=\"attachment-large size-large wp-image-21224\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid.jpeg 640w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/orkid-520x366.jpeg 520w\" sizes=\"(max-width: 640px) 100vw, 640px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0052f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0052f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec6e33c\" data-id=\"ec6e33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a8ab6d elementor-widget elementor-widget-text-editor\" data-id=\"6a8ab6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Turkey is at number 130 in gender equality.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aa4e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa4e6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f82797\" data-id=\"2f82797\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2a7238 elementor-widget elementor-widget-text-editor\" data-id=\"e2a7238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ORKID <\/strong>used a unique packaging idea by <strong>wrapping pad packs in printed newspapers<\/strong> with headlines referring to the main difficulties faced by Turkish women:\u00a0<span style=\"color: var( --e-global-color-primary )\">\u201c<\/span><strong style=\"color: var( --e-global-color-primary )\">low employability and political representation, violence of gender and an insufficient literacy rate<\/strong><span style=\"color: var( --e-global-color-primary )\">&#8220;.<\/span><\/p><p>This new packaging has met unprecedented success in sales while tearing public opinion apart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4fc453\" data-id=\"d4fc453\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1979330 elementor-widget elementor-widget-image\" data-id=\"1979330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"1072\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10.png\" class=\"attachment-large size-large wp-image-21226\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10.png 1246w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10-1120x964.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10-520x447.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/Capture-decran-2023-03-27-a-15.08.10-768x661.png 768w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06f8071 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06f8071\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73d513e\" data-id=\"73d513e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c040f56 elementor-widget elementor-widget-heading\" data-id=\"c040f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Avenir, sans-serif;font-size: 16px;letter-spacing: 1.6px;text-transform: uppercase\">\/ DESIGN, A POWER TOOL. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e81f6 elementor-widget elementor-widget-text-editor\" data-id=\"00e81f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In conclusion, design in our era is intended to be <strong>a<\/strong> <strong>transformative power tool allowing women to speak out, celebrate their inclusion and strengthen their autonomy<\/strong>. Consumers ask brands to design their products considering gender equality issues and the diversity of their needs.<\/p><p>On the other hand, is neutrality now considered <em>old-school<\/em> in the tone of voice of a brand? Has taking a position become essential in product design or brand communication strategies? To meditate\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235e3b7 elementor-widget elementor-widget-heading\" data-id=\"235e3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to go further?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f9b92 elementor-widget elementor-widget-text-editor\" data-id=\"85f9b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Download our <a href=\"https:\/\/cba-design.com\/france\/design-trends-2023-by-cba\/\"><strong>Design Trends Report<\/strong><\/a> and follow our hottest empowerment <b>design tips<\/b>!<\/p>\n<p>Check our <a href=\"https:\/\/www.instagram.com\/cba_design\/reels\/\" target=\"_blank\" rel=\"noopener\"><strong>Women\u2019s Rights Month<\/strong> <strong>interviews<\/strong><\/a>&nbsp;with our collaborators in our Paris agency. Let\u2019s meet in the comments section!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-063eb0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"063eb0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0e690c\" data-id=\"e0e690c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454eeb0 elementor-widget elementor-widget-text-editor\" data-id=\"454eeb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Written <strong>March 27<sup>th<\/sup> 2023<\/strong> by Dilara Cetiner<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>#EmbraceEquity This year in 2023, the International Women&#8217;s Rights Day aimed to raise awareness for difficulties women face to access digital jobs all around the world. The hashtag #EmbraceEquity, heavily used on social media this month, takes a stand for equity above all else, especially in our digital era. Stick with us to learn more. [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-21467","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":21467,"fr":21178},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=21467"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21467\/revisions"}],"predecessor-version":[{"id":23047,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21467\/revisions\/23047"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=21467"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=21467"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=21467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}