{"id":21646,"date":"2023-04-11T16:04:12","date_gmt":"2023-04-11T14:04:12","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=21646"},"modified":"2023-04-12T10:49:35","modified_gmt":"2023-04-12T08:49:35","slug":"design-in-the-metaverse-cba-calendar","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/design-in-the-metaverse-cba-calendar\/","title":{"rendered":"Le design dans le Metaverse &#8211; CBA Calendar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21646\" class=\"elementor elementor-21646\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19499a8 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19499a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-821a33c\" data-id=\"821a33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de592e elementor-widget elementor-widget-heading\" data-id=\"3de592e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le metaverse aujourd'hui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a4e21 elementor-widget elementor-widget-text-editor\" data-id=\"23a4e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><strong><span class=\"NormalTextRun SCXW69873070 BCX4\">Le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">metaverse<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\"><strong> est un espace virtuel, immersif et interactif<\/strong> et parmi les g\u00e9ants du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">, nous retrouvons le fran\u00e7ais <strong>The <\/strong><\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">Sandbox<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\">,<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> l\u2019argentin<\/span> <strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">Decentral<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">an<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">d<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\"> ou encore<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> le canadien<\/span> <strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">Roblox<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\">. Malgr\u00e9 cet <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">engouement<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> pour le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">taverse<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> par les marques, nous pouvons remarquer qu\u2019une partie<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> des Fran\u00e7ais<\/span> <span class=\"NormalTextRun SCXW69873070 BCX4\">n\u2019est<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> pas sensible \u00e0 ces univers immersifs. <a href=\"https:\/\/www.ifop.com\/publication\/les-francais-et-le-metaverse\/\" target=\"_blank\" rel=\"noopener\">Selon une \u00e9tude IFOP publi\u00e9e en d\u00e9but 2022<\/a>, 41% des 18-49ans ont <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">d\u00e9j\u00e0 <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">entendu parler du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> et 75% des <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">Fran\u00e7ais<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> ont des craintes vis<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">&#8211;<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">\u00e0<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">&#8211;<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">vis du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">ta<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">vers<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">e<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">.<\/span><\/p><p><span class=\"NormalTextRun SCXW69873070 BCX4\">Cependant, de plus en plus de marques s\u2019empressent vers l\u2019usage d<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">e cet outil<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">, notamment les g\u00e9ants du luxe. Parmi eux, <strong>Gucci<\/strong>, <strong>Tiffany &amp; Co<\/strong>, <strong>Balenciaga<\/strong> ou encore <strong>Guerlain<\/strong>. <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/value-creation-in-the-metaverse?cid=other-eml-dre-mip-mck&amp;hlkid=caa9eb55f9a24b4d8fc3d8c45b25f03d&amp;hctky=12662950&amp;hdpid=7573b117-43aa-4c47-8cf7-b0e1197981ff\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW69873070 BCX4\">L\u2019institut <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">McKinsey<\/span><\/a> <span class=\"NormalTextRun SCXW69873070 BCX4\">a d\u00e9clar\u00e9<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> en juin dernier<\/span> <span class=\"NormalTextRun SCXW69873070 BCX4\">que <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">95% des chefs d\u2019entreprise s\u2019attendent \u00e0 un impact positif sur leur secteur<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a103ddc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a103ddc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d969cba\" data-id=\"d969cba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf1b4a elementor-hidden-desktop elementor-widget elementor-widget-video\" data-id=\"2cf1b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/816807941?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=e1bc5ad81b#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0761283 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0761283\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2260f6e\" data-id=\"2260f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd9406 elementor-widget elementor-widget-video\" data-id=\"acd9406\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/816807941?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=e1bc5ad81b#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e22c3d7\" data-id=\"e22c3d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0503e elementor-widget elementor-widget-heading\" data-id=\"4c0503e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le metaverse aujourd'hui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf2179 elementor-widget elementor-widget-text-editor\" data-id=\"1cf2179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><strong><span class=\"NormalTextRun SCXW69873070 BCX4\">Le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">metaverse<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\"><strong> est un espace virtuel, immersif et interactif<\/strong> et parmi les g\u00e9ants du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">, nous retrouvons le fran\u00e7ais <strong>The <\/strong><\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">Sandbox<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\">,<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> l\u2019argentin<\/span> <strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">Decentral<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">an<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">d<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\"> ou encore<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> le canadien<\/span> <strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">Roblox<\/span><\/strong><span class=\"NormalTextRun SCXW69873070 BCX4\">. Malgr\u00e9 cet <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">engouement<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> pour le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">taverse<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> par les marques, nous pouvons remarquer qu\u2019une partie<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> des Fran\u00e7ais<\/span> <span class=\"NormalTextRun SCXW69873070 BCX4\">n\u2019est<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> pas sensible \u00e0 ces univers immersifs. <a href=\"https:\/\/www.ifop.com\/publication\/les-francais-et-le-metaverse\/\" target=\"_blank\" rel=\"noopener\">Selon une \u00e9tude IFOP publi\u00e9e en d\u00e9but 2022<\/a>, 41% des 18-49ans ont <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">d\u00e9j\u00e0 <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">entendu parler du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69873070 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> et 75% des <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">Fran\u00e7ais<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> ont des craintes vis<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">&#8211;<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">\u00e0<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">&#8211;<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">vis du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">ta<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">vers<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW69873070 BCX4\">e<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">.<\/span><\/p><p><span class=\"NormalTextRun SCXW69873070 BCX4\">Cependant, de plus en plus de marques s\u2019empressent vers l\u2019usage d<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">e cet outil<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">, notamment les g\u00e9ants du luxe. Parmi eux, <strong>Gucci<\/strong>, <strong>Tiffany &amp; Co<\/strong>, <strong>Balenciaga<\/strong> ou encore <strong>Guerlain<\/strong>. <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/value-creation-in-the-metaverse?cid=other-eml-dre-mip-mck&amp;hlkid=caa9eb55f9a24b4d8fc3d8c45b25f03d&amp;hctky=12662950&amp;hdpid=7573b117-43aa-4c47-8cf7-b0e1197981ff\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW69873070 BCX4\">L\u2019institut <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">McKinsey<\/span><\/a> <span class=\"NormalTextRun SCXW69873070 BCX4\">a d\u00e9clar\u00e9<\/span><span class=\"NormalTextRun SCXW69873070 BCX4\"> en juin dernier<\/span> <span class=\"NormalTextRun SCXW69873070 BCX4\">que <\/span><span class=\"NormalTextRun SCXW69873070 BCX4\">95% des chefs d\u2019entreprise s\u2019attendent \u00e0 un impact positif sur leur secteur<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f0fd4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f0fd4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac52f03\" data-id=\"ac52f03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ab40d9 elementor-widget elementor-widget-heading\" data-id=\"0ab40d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le metaverse, un nouveau territoire de conqu\u00eate pour les marques.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b480b elementor-widget elementor-widget-text-editor\" data-id=\"83b480b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW228995548 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW228995548 BCX4\">Mais alors pourquoi ces marques engagent<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">-elles<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\"> de tels budget<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">s<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\"> dans ce nouveau canal de communication\u202f? Dans un premier temps, <strong>le <\/strong><\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228995548 BCX4\">metaverse<\/span><\/strong><span class=\"NormalTextRun SCXW228995548 BCX4\"><strong> est un univers principalement utilis\u00e9 par la g\u00e9n\u00e9ration Z<\/strong>. Ces marques cherchent \u00e0 atteindre ce public par le biais de ce cana<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">l<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\"> et le design dans le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228995548 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\"> appara<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">\u00ee<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">t <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">comme le moyen privil\u00e9gi\u00e9 de s\u2019adresser \u00e0 cette jeune g\u00e9n\u00e9ration.<\/span> <strong><span class=\"NormalTextRun SCXW228995548 BCX4\">Le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228995548 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\"> est un formidable <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">outil de cr\u00e9ation et <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">de <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">design<\/span><\/strong><span class=\"NormalTextRun SCXW228995548 BCX4\"> et <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">permet <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">d\u2019exprimer <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">l\u2019<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">identit\u00e9 et <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">l\u2019<\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">univers <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">d\u2019une marque, de cr\u00e9er <\/span><span class=\"NormalTextRun SCXW228995548 BCX4\">une exp\u00e9rience unique et diff\u00e9renciante et de susciter la curiosit\u00e9 de plus d\u2019un.\u00a0<\/span><\/span><span class=\"EOP SCXW228995548 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-689957e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"689957e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22b49d0\" data-id=\"22b49d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aadc7b elementor-widget elementor-widget-heading\" data-id=\"2aadc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ PRINTEMPS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a0c45 elementor-widget elementor-widget-text-editor\" data-id=\"34a0c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><span class=\"TextRun SCXW193998346 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193998346 BCX4\">Le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193998346 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\"> repr\u00e9sente un <\/span><span class=\"NormalTextRun SCXW193998346 BCX4\">nouveau territoire de conqu\u00eate<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\"> pour les marques, o\u00f9 le champ de<\/span><\/span><span class=\"TextRun SCXW193998346 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193998346 BCX4\">s<\/span><\/span><span class=\"TextRun SCXW193998346 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193998346 BCX4\"> possible<\/span><\/span><span class=\"TextRun SCXW193998346 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193998346 BCX4\">s<\/span><\/span><span class=\"TextRun SCXW193998346 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193998346 BCX4\"> est infini. Entre d\u00e9fil\u00e9 sur le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193998346 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\">, cr\u00e9ation d\u2019une boutique en ligne, exposition immersive \u2026 <\/span><span class=\"NormalTextRun SCXW193998346 BCX4\">Le Printemps s\u2019est r\u00e9cemment lanc\u00e9 dans le virtuel en cr\u00e9ant <\/span><span class=\"NormalTextRun SCXW193998346 BCX4\">son<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\"> \u00ab\u202f<\/span><a href=\"https:\/\/nft.printemps.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193998346 BCX4\">virtual<\/span><\/strong><\/a><span class=\"NormalTextRun SCXW193998346 BCX4\"><a href=\"https:\/\/nft.printemps.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><strong> store<\/strong>\u202f<\/a>\u00bb : l\u2019utilisateur peut d\u00e9couvrir le Printemps avec son architecture de l\u2019\u00e9poque et acheter des articles en ligne. Printemps propose \u00e9galement une exp\u00e9rience artistique puisque l\u2019utilisateur peut d\u00e9couvrir la collection de crypto art du peintre <strong>Romain <\/strong><\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193998346 BCX4\">Froquet<\/span><\/strong><span class=\"NormalTextRun SCXW193998346 BCX4\">. <\/span><span class=\"NormalTextRun SCXW193998346 BCX4\">Le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193998346 BCX4\">retail<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\"> et le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193998346 BCX4\">branding<\/span> <span class=\"NormalTextRun SCXW193998346 BCX4\">sont<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\"> repens\u00e9<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\">s<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\"> et adapt\u00e9<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\">s<\/span><span class=\"NormalTextRun SCXW193998346 BCX4\"> au virtuel.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ede556\" data-id=\"1ede556\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aecb3a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"8aecb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nft.printemps.com\/fr\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse-2.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21704\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse-2.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse-2-1120x560.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse-2-520x260.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse-2-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7149be elementor-widget elementor-widget-text-editor\" data-id=\"e7149be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: <a href=\"https:\/\/nft.printemps.com\/fr\/\" target=\"_blank\" rel=\"noopener\">nft.printemps.com<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3001d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d3001d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d8655f\" data-id=\"7d8655f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a49746 elementor-widget elementor-widget-heading\" data-id=\"2a49746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RALPH LAUREN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9831e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e9831e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><span class=\"TextRun SCXW11940495 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11940495 BCX4\"><strong>Ralph Lauren<\/strong> cr\u00e9e son propre jeu sur la plateforme <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11940495 BCX4\">Roblox<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">, intitul\u00e9 <a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">The Ralph Lauren Winter Escape<\/a>. L\u2019occasion pour la marque de pr\u00eat<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">&#8211;<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">\u00e0<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">&#8211;<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">porter am\u00e9ricaine de pr\u00e9senter une collection de v\u00eatement<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">s<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\"> de sports d\u2019hiver, exclusivement mise en vente sur la plateforme <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11940495 BCX4\">Roblox<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">. <strong>Ralph Lauren <\/strong><\/span><strong><span class=\"NormalTextRun SCXW11940495 BCX4\">\u00ab\u202fgamif<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">ie<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">\u202f\u00bb son exp\u00e9rience client et <\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">invite l\u2019utilisateur <\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">\u00e0<\/span><span class=\"NormalTextRun SCXW11940495 BCX4\"> d\u00e9couvrir son univers <\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">de marque <\/span><span class=\"NormalTextRun SCXW11940495 BCX4\">lors d\u2019une exp\u00e9rience virtuelle unique.\u00a0<\/span><\/strong><\/span><strong><span class=\"EOP SCXW11940495 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9f4d96\" data-id=\"a9f4d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea01fa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1ea01fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21703\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1-1120x560.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1-520x260.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30aa7c elementor-widget elementor-widget-text-editor\" data-id=\"a30aa7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: <a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">corporate.ralphlauren.com<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d9a629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d9a629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1939d3c\" data-id=\"1939d3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbba48c elementor-widget elementor-widget-heading\" data-id=\"dbba48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ SE LOGER<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426bb26 elementor-widget elementor-widget-text-editor\" data-id=\"426bb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><span class=\"TextRun SCXW212941420 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212941420 BCX4\">L\u2019entreprise <\/span><span class=\"NormalTextRun SCXW212941420 BCX4\"><strong>Se loger<\/strong> quant \u00e0 elle propose des visites virtuelles d\u2019appartement<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">s<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\"> ou de maisons directement <\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">dans<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\"> le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212941420 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">. Une fa\u00e7on pour le futur acheteur de mieux se projeter. L\u2019acheteur peut visiter le bien \u00e0 l\u2019aide de sa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212941420 BCX4\">souri<\/span><\/span><span class=\"TextRun SCXW212941420 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212941420 BCX4\">s<\/span><\/span><span class=\"TextRun SCXW212941420 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212941420 BCX4\"> et discuter avec l\u2019agent immobilier dans le chat. Un parcours client compl\u00e8tement revisit<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">\u00e9<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">, pour faire vivre une exp\u00e9rience <\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">d\u2019achat<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\"> singuli\u00e8re<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\"> et divertissante<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">. Le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212941420 BCX4\">met<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212941420 BCX4\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212941420 BCX4\">verse<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\"> appara\u00eet ici comme un moyen de m\u00ealer le meilleur des deux mondes : une visite virtuelle qui permet une immersion totale, qui m\u00e8nera vers une exp\u00e9rience dans le monde r\u00e9el.<\/span><span class=\"NormalTextRun SCXW212941420 BCX4\">\u00a0<\/span><\/span><span class=\"EOP SCXW212941420 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-110094e\" data-id=\"110094e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-643a783 elementor-widget elementor-widget-image\" data-id=\"643a783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21706\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1-1120x560.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1-520x260.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac9fc8 elementor-widget elementor-widget-text-editor\" data-id=\"fac9fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Interruption<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42aed4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42aed4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-898801d\" data-id=\"898801d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-041b22c elementor-widget elementor-widget-heading\" data-id=\"041b22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TIFFANY &amp; CO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bae236 elementor-widget elementor-widget-text-editor\" data-id=\"6bae236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><span class=\"TextRun SCXW129908534 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW129908534 BCX4\"><strong>Tiffany &amp; Co<\/strong>, la c\u00e9l\u00e8bre marque de <\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">joaillerie<\/span><span class=\"NormalTextRun SCXW129908534 BCX4\"> iconique, quant \u00e0 elle va encore plus loin en vendant <\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">250<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW129908534 BCX4\">NFT\u2019s<\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">, les \u00ab\u202f<\/span><a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW129908534 BCX4\">NFTiff<\/span><\/a><span class=\"NormalTextRun SCXW129908534 BCX4\">\u202f\u00bb, <\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">en ligne sur l<\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">e <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW129908534 BCX4\">metaverse<\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">. <\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">L\u2019acheteur pouvait acheter ces NFT et en \u00e9change recevoir un pendentif sur-mesure en or et <\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">pierres pr\u00e9cieuses<\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">.<\/span><strong><span class=\"NormalTextRun SCXW129908534 BCX4\"> L\u00e0 <\/span><span class=\"NormalTextRun SCXW129908534 BCX4\">encore<\/span><span class=\"NormalTextRun SCXW129908534 BCX4\"> le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW129908534 BCX4\">metaverse<\/span><\/strong><span class=\"NormalTextRun SCXW129908534 BCX4\"><strong> permet aux marques de se renouveler et de proposer une exp\u00e9rience tr\u00e8s exclusive<\/strong>.\u00a0<\/span><\/span><span class=\"EOP SCXW129908534 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70b4720\" data-id=\"70b4720\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b94a9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"37b94a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21679\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse.jpg 560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse-364x520.jpg 364w\" sizes=\"(max-width: 560px) 100vw, 560px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c0942 elementor-widget elementor-widget-text-editor\" data-id=\"a5c0942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Twitter <a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">@TiffanyAndCo<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb715f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb715f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bdadf5\" data-id=\"4bdadf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bc4abc elementor-widget elementor-widget-text-editor\" data-id=\"1bc4abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW214169184 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW214169184 BCX4\">Comme ces nombreux exemples l\u2019illustrent, le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW214169184 BCX4\">metaverse<\/span> <span class=\"NormalTextRun SCXW214169184 BCX4\">est <\/span><span class=\"NormalTextRun SCXW214169184 BCX4\">un moyen d\u2019exprimer <\/span><span class=\"NormalTextRun SCXW214169184 BCX4\">une cr\u00e9ativit\u00e9 infinie<\/span><span class=\"NormalTextRun SCXW214169184 BCX4\">,<\/span><\/span><span class=\"TextRun SCXW214169184 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW214169184 BCX4\">d\u2019<\/span><\/span><span class=\"TextRun SCXW214169184 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW214169184 BCX4\">atteindre<\/span><span class=\"NormalTextRun SCXW214169184 BCX4\"> et<\/span><span class=\"NormalTextRun SCXW214169184 BCX4\"> de s\u2019adresser \u00e0 un public plus jeune<\/span><span class=\"NormalTextRun SCXW214169184 BCX4\"> mais surtout de retravailler l\u2019exp\u00e9rience client<\/span><span class=\"NormalTextRun SCXW214169184 BCX4\">.\u00a0<\/span><span class=\"NormalTextRun SCXW214169184 BCX4\">\u00a0<\/span><\/span><span class=\"EOP SCXW214169184 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le metaverse aujourd&#8217;hui Le metaverse est un espace virtuel, immersif et interactif et parmi les g\u00e9ants du metaverse, nous retrouvons le fran\u00e7ais The Sandbox, l\u2019argentin Decentraland ou encore le canadien Roblox. Malgr\u00e9 cet engouement pour le metaverse par les marques, nous pouvons remarquer qu\u2019une partie des Fran\u00e7ais n\u2019est pas sensible \u00e0 ces univers immersifs. Selon [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-21646","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":21646,"en":21794},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=21646"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21646\/revisions"}],"predecessor-version":[{"id":21846,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21646\/revisions\/21846"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=21646"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=21646"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=21646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}