{"id":21794,"date":"2023-04-12T08:56:34","date_gmt":"2023-04-12T06:56:34","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=21794"},"modified":"2023-12-07T14:15:51","modified_gmt":"2023-12-07T13:15:51","slug":"the-design-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/the-design-in-the-metaverse\/","title":{"rendered":"Design in the Metaverse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21794\" class=\"elementor elementor-21794\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19499a8 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19499a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2559939\" data-id=\"2559939\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf903e3 elementor-widget elementor-widget-video\" data-id=\"cf903e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/816807941?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=e1bc5ad81b#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-821a33c\" data-id=\"821a33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de592e elementor-widget elementor-widget-heading\" data-id=\"3de592e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The metaverse today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a4e21 elementor-widget elementor-widget-text-editor\" data-id=\"23a4e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The metaverse is a virtual, immersive, and interactive space<\/strong>, and among the giants of the metaverse, we find the French company <strong>The Sandbox<\/strong>, the Argentinean company <strong>Decentraland<\/strong>, and the Canadian company <strong>Roblox<\/strong>. Despite this excitement for the metaverse by brands, we can see that a portion of the French population is not receptive to these immersive universes. According to an <a href=\"https:\/\/www.ifop.com\/publication\/les-francais-et-le-metaverse\/\" target=\"_blank\" rel=\"noopener\">IFOP study<\/a> published in early 2022, 41% of 18-49 year olds have heard of the metaverse, and 75% of French people have concerns about it.<\/p><p>However, more and more brands are rushing to use this tool, including luxury giants such as <strong>Gucci<\/strong>, <strong>Tiffany &amp; Co<\/strong>, <strong>Balenciaga<\/strong>, and <strong>Guerlain<\/strong>. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/value-creation-in-the-metaverse?cid=other-eml-dre-mip-mck&amp;hlkid=caa9eb55f9a24b4d8fc3d8c45b25f03d&amp;hctky=12662950&amp;hdpid=7573b117-43aa-4c47-8cf7-b0e1197981ff\" target=\"_blank\" rel=\"noopener\">McKinsey Institute<\/a> stated last June that 95% of business leaders expect a positive impact on their sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e6d193 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e6d193\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09966a5\" data-id=\"09966a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5d3a90 elementor-widget elementor-widget-heading\" data-id=\"f5d3a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The metaverse today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1124244 elementor-widget elementor-widget-text-editor\" data-id=\"1124244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The metaverse is a virtual, immersive, and interactive space<\/strong>, and among the giants of the metaverse, we find the French company <strong>The Sandbox<\/strong>, the Argentinean company <strong>Decentraland<\/strong>, and the Canadian company <strong>Roblox<\/strong>. Despite this excitement for the metaverse by brands, we can see that a portion of the French population is not receptive to these immersive universes. According to an <a href=\"https:\/\/www.ifop.com\/publication\/les-francais-et-le-metaverse\/\" target=\"_blank\" rel=\"noopener\">IFOP study<\/a> published in early 2022, 41% of 18-49 year olds have heard of the metaverse, and 75% of French people have concerns about it.<\/p><p>However, more and more brands are rushing to use this tool, including luxury giants such as <strong>Gucci<\/strong>, <strong>Tiffany &amp; Co<\/strong>, <strong>Balenciaga<\/strong>, and <strong>Guerlain<\/strong>. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/value-creation-in-the-metaverse?cid=other-eml-dre-mip-mck&amp;hlkid=caa9eb55f9a24b4d8fc3d8c45b25f03d&amp;hctky=12662950&amp;hdpid=7573b117-43aa-4c47-8cf7-b0e1197981ff\" target=\"_blank\" rel=\"noopener\">McKinsey Institute<\/a> stated last June that 95% of business leaders expect a positive impact on their sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec5b268 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec5b268\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57997d0\" data-id=\"57997d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9cb4f9 elementor-widget elementor-widget-video\" data-id=\"a9cb4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/816807941?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=e1bc5ad81b#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f0fd4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f0fd4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac52f03\" data-id=\"ac52f03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ab40d9 elementor-widget elementor-widget-heading\" data-id=\"0ab40d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Metaverse: A new territory for brands to conquer.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b480b elementor-widget elementor-widget-text-editor\" data-id=\"83b480b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But why are these brands investing such large budgets in this new communication channel? Firstly, <strong>the metaverse is a universe primarily used by the Generation Z<\/strong>. These brands are trying to reach this audience through this channel, and design in the metaverse appears to be the preferred means of addressing this young generation. The metaverse is <strong>a fantastic tool for creation and design<\/strong> and allows for the expression of a brand&#8217;s identity and universe, the creation of a unique and differentiated experience, and the sparking of curiosity among many.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-689957e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"689957e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22b49d0\" data-id=\"22b49d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aadc7b elementor-widget elementor-widget-heading\" data-id=\"2aadc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ PRINTEMPS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a0c45 elementor-widget elementor-widget-text-editor\" data-id=\"34a0c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The metaverse represents a new territory for brands to conquer, where the possibilities are infinite. Between fashion shows in the metaverse, creating an online store, or an immersive exhibition, Printemps has recently entered the virtual world by creating its &#8220;<a href=\"https:\/\/nft.printemps.com\/en\/\" target=\"_blank\" rel=\"noopener\">virtual store<\/a>&#8220;: users can discover Printemps with its architecture from a specific period and purchase items online. Printemps also offers an artistic experience, as users can explore the crypto art collection of painter <strong>Romain Froquet<\/strong>. Retail and branding are being reimagined and adapted to the virtual world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ede556\" data-id=\"1ede556\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aecb3a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"8aecb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nft.printemps.com\/en\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse_EN.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21826\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse_EN.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse_EN-1120x560.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse_EN-520x260.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Printemps_DesignMetaverse_EN-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7149be elementor-widget elementor-widget-text-editor\" data-id=\"e7149be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: <a href=\"https:\/\/nft.printemps.com\/fr\/\" target=\"_blank\" rel=\"noopener\">nft.printemps.com<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3001d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d3001d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d8655f\" data-id=\"7d8655f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a49746 elementor-widget elementor-widget-heading\" data-id=\"2a49746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RALPH LAUREN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9831e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e9831e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ralph Lauren<\/strong> has created its own game on the Roblox platform, titled &#8220;<a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">The Ralph Lauren Winter Escape<\/a>&#8220;. This is an opportunity for the American fashion brand to showcase its collection of winter sportswear, which will only be available for purchase on the Roblox platform. <strong>Ralph Lauren is &#8220;gamifying&#8221; its customer experience and inviting users to discover its brand universe through a unique virtual experience<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9f4d96\" data-id=\"a9f4d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea01fa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1ea01fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21703\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1-1120x560.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1-520x260.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/Ralph_Lauren_DesignMetaverse_Resize-1-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30aa7c elementor-widget elementor-widget-text-editor\" data-id=\"a30aa7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: <a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">corporate.ralphlauren.com<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d9a629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d9a629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1939d3c\" data-id=\"1939d3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbba48c elementor-widget elementor-widget-heading\" data-id=\"dbba48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ SE LOGER<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426bb26 elementor-widget elementor-widget-text-editor\" data-id=\"426bb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Se Loger<\/strong>, a French real estate company, offers virtual tours of apartments and houses directly in the metaverse. This is a way for potential buyers to better visualize the property they are interested in. Buyers can visit the property using their mouse and chat with the real estate agent in real-time. The customer journey is completely revamped to provide a unique and entertaining buying experience. The metaverse appears here as a way to blend the best of both worlds: a virtual tour that allows for total immersion, which will ultimately lead to a real-world experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-110094e\" data-id=\"110094e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-643a783 elementor-widget elementor-widget-image\" data-id=\"643a783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21706\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1-1120x560.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1-520x260.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/SeLoger_DesignMetaverse_Resize-1-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac9fc8 elementor-widget elementor-widget-text-editor\" data-id=\"fac9fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Interruption<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42aed4e elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42aed4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-898801d\" data-id=\"898801d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-041b22c elementor-widget elementor-widget-heading\" data-id=\"041b22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TIFFANY &amp; CO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bae236 elementor-widget elementor-widget-text-editor\" data-id=\"6bae236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tiffany &amp; Co<\/strong>, the famous iconic jewelry brand, goes even further by selling 250 NFTs, the &#8220;<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">NFTiff<\/a>&#8220;, online on the metaverse. Buyers could purchase these NFTs and in exchange receive a custom-made pendant in gold and precious stones. <strong>Once again, the metaverse allows brands to innovate and offer a highly exclusive experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70b4720\" data-id=\"70b4720\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b94a9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"37b94a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21679\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse.jpg 560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse-364x520.jpg 364w\" sizes=\"(max-width: 560px) 100vw, 560px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c0942 elementor-widget elementor-widget-text-editor\" data-id=\"a5c0942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Twitter <a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">@TiffanyAndCo<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f65f1 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f65f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13b8590\" data-id=\"13b8590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aa2d44 elementor-widget elementor-widget-heading\" data-id=\"4aa2d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TIFFANY &amp; CO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c45d0 elementor-widget elementor-widget-text-editor\" data-id=\"b1c45d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tiffany &amp; Co<\/strong>, the famous iconic jewelry brand, goes even further by selling 250 NFTs, the &#8220;<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">NFTiff<\/a>&#8220;, online on the metaverse. Buyers could purchase these NFTs and in exchange receive a custom-made pendant in gold and precious stones. <strong>Once again, the metaverse allows brands to innovate and offer a highly exclusive experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fbad03\" data-id=\"9fbad03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75706b8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"75706b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-21679\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse.jpg 560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/04\/TiffanyCo_DesignMetaverse-364x520.jpg 364w\" sizes=\"(max-width: 560px) 100vw, 560px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd13183 elementor-widget elementor-widget-text-editor\" data-id=\"dd13183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Twitter <a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">@TiffanyAndCo<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb715f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb715f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bdadf5\" data-id=\"4bdadf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bc4abc elementor-widget elementor-widget-text-editor\" data-id=\"1bc4abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As these numerous examples illustrate, the metaverse is a way to express infinite creativity, reach and address a younger audience, but above all to rework the customer experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The metaverse today. The metaverse is a virtual, immersive, and interactive space, and among the giants of the metaverse, we find the French company The Sandbox, the Argentinean company Decentraland, and the Canadian company Roblox. Despite this excitement for the metaverse by brands, we can see that a portion of the French population is not [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-21794","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":21794,"fr":21646},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=21794"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21794\/revisions"}],"predecessor-version":[{"id":28542,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/21794\/revisions\/28542"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=21794"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=21794"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=21794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}