{"id":22847,"date":"2023-06-05T12:13:47","date_gmt":"2023-06-05T10:13:47","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=22847"},"modified":"2024-04-22T18:24:00","modified_gmt":"2024-04-22T16:24:00","slug":"le-design-et-lenvironnement","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/le-design-et-lenvironnement\/","title":{"rendered":"Design et environnement : une alliance n\u00e9cessaire pour une plan\u00e8te pr\u00e9serv\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22847\" class=\"elementor elementor-22847\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8465666 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8465666\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0510bec\" data-id=\"0510bec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a87c73 elementor-widget elementor-widget-heading\" data-id=\"5a87c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ PAS DE PLAN(\u00c8TE) B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a045d elementor-widget elementor-widget-text-editor\" data-id=\"e4a045d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Saviez-vous que <strong><a href=\"https:\/\/www.scienceshumaines.com\/les-chiffres-cles-de-l-environnement_fr_44048.html#:~:text=5%20milliards%20de%20personnes%20pourraient,en%202050%20selon%20l&#039;Onu.&amp;text=DE%20TONNES%20DE%20PLASTIQUE%20sont%20rejet%C3%A9es%20chaque%20ann%C3%A9e%20dans%20l&#039;environnement.&amp;text=de%20la%20population%20mondiale%20est,VAGUES%20MEURTRI%C3%88RES%20de%20chaleur%20urbaine.\" target=\"_blank\" rel=\"noopener\">40 millions de tonnes de plastiques<\/a> sont rejet\u00e9es chaque ann\u00e9e dans l\u2019environnement\u00a0<\/strong>?<\/p><p>Pollution atmosph\u00e9rique, pr\u00e9sence croissante de plastiques dans nos oc\u00e9ans&#8230; Nos activit\u00e9s humaines mettent en p\u00e9ril de nombreux \u00e9cosyst\u00e8mes et menacent notre propre existence. Dans un monde en pleine mutation o\u00f9 les enjeux environnementaux sont d\u2019autant plus fondamentaux qu\u2019avant, le design se positionne comme un acteur-cl\u00e9 dans la pr\u00e9servation de notre plan\u00e8te.\u00a0<\/p><p><strong>Bien plus qu&#8217;une simple question d\u2019esth\u00e9tique, le design est l\u00e0 pour offrir une opportunit\u00e9 de repenser nos modes de consommation et de production.<\/strong> Agir avec le design, oui\u00a0; mais comment\u00a0? On d\u00e9couvre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba90739\" data-id=\"ba90739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e780bc elementor-widget elementor-widget-image\" data-id=\"5e780bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;28&quot;,&quot;end&quot;:&quot;74&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/MicrosoftTeams-image-6.png\" class=\"attachment-large size-large wp-image-22970\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/MicrosoftTeams-image-6.png 1024w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/MicrosoftTeams-image-6-520x520.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/MicrosoftTeams-image-6-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05bf3a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05bf3a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab91071\" data-id=\"ab91071\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c91c0 elementor-widget elementor-widget-heading\" data-id=\"80c91c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les packagings eco-friendly.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5564d3d elementor-widget elementor-widget-heading\" data-id=\"5564d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ Ou comment diminuer notre empreinte \u00e9cologique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7041a elementor-widget elementor-widget-text-editor\" data-id=\"7b7041a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon Ipsos (2022), <strong>presque 60% des Fran\u00e7ais pr\u00e9voient de supprimer les emballages excessifs pour lutter contre le changement climatique\u00a0<\/strong>\u2013 un pourcentage ind\u00e9niable qui pousserait les entreprises \u00e0 int\u00e9grer davantage l\u2019\u00e9co-conception dans leur m\u00e9thode de production. Face \u00e0 un impact environnemental croissant, le design eco-friendly joue un r\u00f4le crucial dans la r\u00e9duction des d\u00e9chets.<\/p><p>L\u2019utilisation de mat\u00e9riaux recyclables permet aux emballages \u00e9co-con\u00e7us de r\u00e9duire drastiquement la quantit\u00e9 de plastique utilis\u00e9e. <strong>Place aux packagings biod\u00e9gradables, compostables et recyclables, qui offrent des alternatives r\u00e9fl\u00e9chies face \u00e0 l\u2019usage unique. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27c514 elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"b27c514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/packaging-eco-friendly-fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Article eco-friendly packaging.<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d9655f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d9655f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4b7a53\" data-id=\"e4b7a53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-070e6d6 elementor-widget elementor-widget-image\" data-id=\"070e6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/unbottled.jpeg\" class=\"attachment-large size-large wp-image-22864\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/unbottled.jpeg 1280w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/unbottled-1120x1120.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/unbottled-520x520.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/unbottled-768x768.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb2ccb9\" data-id=\"fb2ccb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c2394d elementor-widget elementor-widget-heading\" data-id=\"4c2394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ Unbottled, la marque qui d\u00e9fie l'usage unique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d481a elementor-widget elementor-widget-text-editor\" data-id=\"49d481a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Focus sur <a href=\"https:\/\/unbottled.co\/\" target=\"_blank\" rel=\"noopener\">Unbottled<\/a>, la marque \u00e9mergente made in France qui d\u00e9fie l\u2019usage unique.<\/strong> En faveur d&#8217;une cosm\u00e9tique respectueuse de la nature, la marque propose une vari\u00e9t\u00e9 de produits solides pour le visage, le corps, les cheveux et accessoires z\u00e9ro d\u00e9chet, con\u00e7us dans le respect de la nature et de l\u2019oc\u00e9an.<\/p><p>De la nature certes, mais de la peau aussi ! Au-del\u00e0 d\u2019un packaging biod\u00e9gradable, les produits sont certifi\u00e9s vegan, sans produits chimiques et cruelty-free. Depuis sa cr\u00e9ation, Unbottled aurait d\u00e9j\u00e0 sauv\u00e9 <a href=\"https:\/\/www.frenethique.fr\/unbottled-la-marque-cosmetique-qui-dit-non-au-plastique\/\" target=\"_blank\" rel=\"noopener\">1 millions de bouteilles en plastique<\/a>.\u00a0<strong>Preuve qu\u2019on peut \u00e0 la fois sentir bon, et faire du bien \u00e0 la plan\u00e8te\u00a0!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4671e23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4671e23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e3b158\" data-id=\"3e3b158\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b60d0e elementor-widget elementor-widget-heading\" data-id=\"0b60d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le design comme outil de sensibilisation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d305e elementor-widget elementor-widget-heading\" data-id=\"c0d305e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ Un langage visuel qui v\u00e9hicule des messages forts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df67682 elementor-widget elementor-widget-text-editor\" data-id=\"df67682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le design, c\u2019est aussi un langage visuel puissant qui a le pouvoir d&#8217;attirer l&#8217;attention et de transmettre des messages percutants en faveur de l&#8217;environnement. Des visuels impactants aux packagings informatifs, le design permet de sensibiliser le public aux probl\u00e9matiques environnementales et d&#8217;encourager des comportements plus respectueux envers la plan\u00e8te. <strong>Au-del\u00e0 de l\u2019esth\u00e9tique, le design devient un vecteur puissant de communication et de mobilisation sociale.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5735c2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5735c2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eabac5b\" data-id=\"eabac5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4681d3c elementor-widget elementor-widget-heading\" data-id=\"4681d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ La Goutte Bleue, le sac qui sauve la plan\u00e8te<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff2bd3 elementor-widget elementor-widget-text-editor\" data-id=\"dff2bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon l\u2019ONU, <strong>9 millions de tonnes de plastiques sont rejet\u00e9es chaque ann\u00e9e dans l&#8217;Oc\u00e9an<\/strong>\u00a0!<\/p><p><strong>Pure Ocean<\/strong>, fondation fran\u00e7aise qui s\u2019engage dans les programmes de recherche et de protection de l\u2019Oc\u00e9an, se donne pour mission de pr\u00e9server la\u00a0biodiversit\u00e9 marine.\u00a0Avec pour volont\u00e9 de sensibiliser les consom\u2019acteurs dans le ramassage des d\u00e9chets, la fondation a fait appel \u00e0 CBA Design pour un accompagnement branding de sa nouvelle marque\u00a0: <a href=\"https:\/\/cba-design.com\/france\/realisations\/la-goutte-bleue\/\"><strong>La Goutte Bleue<\/strong><\/a>.<a href=\"#_ftn1\" name=\"_ftnref1\"><\/a><b>\u00a0<\/b><\/p><p><b>Il s\u2019agit d\u2019un sac issu de mat\u00e9riaux recycl\u00e9s destin\u00e9 au ramassage des d\u00e9chets sur les plages, en ville, \u00e0 la campagne, \u00e0 la montagne\u2026 avant qu\u2019ils ne se d\u00e9versent en mer.<\/b> En passant par la cr\u00e9ation de l\u2019identit\u00e9 visuelle du concept et des packagings, La Goutte Bleue est n\u00e9e pour le plus grand bonheur des consom\u2019acteurs qui souhaitent agir positivement \u00e0 leur \u00e9chelle pour la pr\u00e9servation des ressources naturelles. <strong>Vamos a la playa !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3142f elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"4b3142f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/la-goutte-bleue\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">La Goutte Bleue.<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaafa5 elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"2eaafa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/www.buzzsprout.com\/804152\/10882551\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Le podcast Pure Ocean.<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06601a9\" data-id=\"06601a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e0023 elementor-widget elementor-widget-image\" data-id=\"a6e0023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1241\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/pure-ocean-1241x1400.jpg\" class=\"attachment-large size-large wp-image-22874\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/pure-ocean-1241x1400.jpg 1241w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/pure-ocean-993x1120.jpg 993w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/pure-ocean-461x520.jpg 461w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/pure-ocean-768x866.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/pure-ocean-1362x1536.jpg 1362w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/pure-ocean-1816x2048.jpg 1816w\" sizes=\"(max-width: 1241px) 100vw, 1241px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba0c437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba0c437\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64ae4be\" data-id=\"64ae4be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d137d21 elementor-widget elementor-widget-heading\" data-id=\"d137d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le retail durable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e65b59 elementor-widget elementor-widget-heading\" data-id=\"7e65b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ Cr\u00e9ateur d\u2019exp\u00e9riences sensoriel ET responsable<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcf4a4 elementor-widget elementor-widget-text-editor\" data-id=\"8fcf4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Secteur en pleine transformation, le retail a su s\u2019adapter aux prises de consciences \u00e9cologiques en proposant d\u2019int\u00e9grer des pratiques respectueuses de l&#8217;environnement dans tous les aspects du processus de vente au d\u00e9tail. <strong>Des produits vendus aux mati\u00e8res de construction, le retail durable participe pleinement aux initiatives RSE des marques qui l\u2019ont adopt\u00e9.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-078fd85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"078fd85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68a530d\" data-id=\"68a530d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87fa67d elementor-widget elementor-widget-image\" data-id=\"87fa67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"1080\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/cafe-crus.jpg\" class=\"attachment-large size-large wp-image-22876\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/cafe-crus.jpg 977w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/cafe-crus-470x520.jpg 470w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/cafe-crus-768x849.jpg 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3282f1b\" data-id=\"3282f1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a528d elementor-widget elementor-widget-text-editor\" data-id=\"36a528d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Focus sur <a href=\"https:\/\/cba-design.com\/france\/realisations\/malongo-concept-retail\/\">Malongo<\/a>, pionni\u00e8re pour la valorisation du caf\u00e9 et du th\u00e9 \u00e9quitable, qui a fait appel \u00e0 CBA Design pour le concept retail de sa boutique afin de redynamiser son image et ses ventes<\/b>. La d\u00e9marche durable de la marque s\u2019incarne dans\u00a0:<\/p><ul><li>Des choix de mat\u00e9riaux \u00e9cologiques, sourc\u00e9s localement\u00a0;<\/li><li>Des luminaires con\u00e7us par de jeunes cr\u00e9ateurs passionn\u00e9s\u00a0;<\/li><li>Des packagings sobres \u00e0 l\u2019image des engagements de la marque, la provenance et les caract\u00e9ristiques \u00e9thiques des produits.<\/li><\/ul><p>Un concept novateur que Malongo a d\u00e9ploy\u00e9 \u00e0 l\u2019international, en Europe et en Asie. Pour les Parisiens, la boutique se situe au 50 Rue Saint-Andr\u00e9 des Arts. <strong>\u00c0 vos pass Navigo !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be94294 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be94294\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-808685b\" data-id=\"808685b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d082936 elementor-widget elementor-widget-cba-carousel\" data-id=\"d082936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2014\/07\/cbadesign-project-malongo_1400_800_11-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/03\/CBA_Design_Project_Malongo_Mag_Paris.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2014\/07\/cbadesign-project-malongo_1400_800_12.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73c08a elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"e73c08a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/malongo-concept-retail\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Vivez l'exp\u00e9rience Malongo !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f287be elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"9f287be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/le-developpement-durable-dans-le-retail\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez le retail durable<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caee70d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caee70d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdb6b84\" data-id=\"bdb6b84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b2b70 elementor-widget elementor-widget-heading\" data-id=\"f3b2b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le design et l\u2019environnement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa44936 elementor-widget elementor-widget-heading\" data-id=\"fa44936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ Une alliance n\u00e9cessaire pour une plan\u00e8te pr\u00e9serv\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b83733 elementor-widget elementor-widget-text-editor\" data-id=\"5b83733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que ce soit \u00e0 travers l&#8217;\u00e9co-conception, la sensibilisation ou la circularit\u00e9, on l\u2019aurait tous compris\u00a0: <strong>le design est un super-h\u00e9ros de la plan\u00e8te.<\/strong> V\u00e9ritable alli\u00e9 de l\u2019environnement, il joue ind\u00e9niablement un r\u00f4le majeur dans la transition vers un mode de vie plus durable.<\/p><p><strong>Et vous, que faites-vous pour sauver notre plan\u00e8te\u00a0?<\/strong> \u267b\ufe0f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5b9eb elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"2b5b9eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">On en parle ?<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/ PAS DE PLAN(\u00c8TE) B Saviez-vous que 40 millions de tonnes de plastiques sont rejet\u00e9es chaque ann\u00e9e dans l\u2019environnement\u00a0? Pollution atmosph\u00e9rique, pr\u00e9sence croissante de plastiques dans nos oc\u00e9ans&#8230; Nos activit\u00e9s humaines mettent en p\u00e9ril de nombreux \u00e9cosyst\u00e8mes et menacent notre propre existence. Dans un monde en pleine mutation o\u00f9 les enjeux environnementaux sont d\u2019autant plus [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[4069,4071],"blog_categorie":[532],"class_list":["post-22847","post","type-post","status-publish","format-standard","hentry","tag-durable","tag-ecologie","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":22847,"en":22891},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/22847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=22847"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/22847\/revisions"}],"predecessor-version":[{"id":31394,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/22847\/revisions\/31394"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=22847"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=22847"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=22847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}