{"id":23536,"date":"2023-06-19T11:07:27","date_gmt":"2023-06-19T09:07:27","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=23536"},"modified":"2024-08-21T13:47:54","modified_gmt":"2024-08-21T11:47:54","slug":"lets-focus-on-connected-packaging","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/lets-focus-on-connected-packaging\/","title":{"rendered":"Let&#8217;s focus on connected packaging!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23536\" class=\"elementor elementor-23536\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03fee07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03fee07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3248c58\" data-id=\"3248c58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f757b58 elementor-widget elementor-widget-text-editor\" data-id=\"f757b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is the packaging of the future? A complex question, since packaging trends are constantly evolving! So it\u2019s always worth analyzing and understanding them. With eco-responsible packaging, smart packaging, minimalist packaging and playful packaging, it\u2019s hard to know where to turn!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Let\u2019s focus today on connected packaging.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ac1c5e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ac1c5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a2cfd2\" data-id=\"1a2cfd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85aecad elementor-widget elementor-widget-video\" data-id=\"85aecad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/837500468?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=bfc5d50464#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8618b2e\" data-id=\"8618b2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca6df37 elementor-widget elementor-widget-heading\" data-id=\"ca6df37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First of all, what is connected packaging?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0492b78 elementor-widget elementor-widget-text-editor\" data-id=\"0492b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW134641101 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Simply, <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">it<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u2019<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> a more intelligent packaging, using technological levers to <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">enable genuine interaction with consumers. <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">It<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u2019<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> a packaging in tune with the times, responding to a growing consumer demand <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">for personalization and interactivity. <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Ultimately, packaging<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> is one of the most important points of activation for any brand, since it bridges the gap between the real world and the digital one, offering a differentiating and memorable experience.\u202f<\/span><\/span><span class=\"EOP SCXW134641101 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d62fc7 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d62fc7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16522a9\" data-id=\"16522a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dec0be9 elementor-widget elementor-widget-video\" data-id=\"dec0be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/837500468?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=bfc5d50464#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3ac3c2\" data-id=\"c3ac3c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea729af elementor-widget elementor-widget-heading\" data-id=\"ea729af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First of all, what is connected packaging?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead5856 elementor-widget elementor-widget-text-editor\" data-id=\"ead5856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW134641101 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Simply, <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">it<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u2019<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> a more intelligent packaging, using technological levers to <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">enable genuine interaction with consumers. <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">It<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u2019<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> a packaging in tune with the times, responding to a growing consumer demand <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">for personalization and interactivity. <\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Ultimately, packaging<\/span><span class=\"NormalTextRun SCXW134641101 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> is one of the most important points of activation for any brand, since it bridges the gap between the real world and the digital one, offering a differentiating and memorable experience.\u202f<\/span><\/span><span class=\"EOP SCXW134641101 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d42e6a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d42e6a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fad9a68\" data-id=\"fad9a68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4737250 elementor-widget elementor-widget-text-editor\" data-id=\"4737250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW47737243 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW47737243 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">81% of these surveyed said they had used connected packaging<\/span> <\/span><span class=\"TextRun SCXW47737243 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW47737243 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">(vs. 54% in 2022)<\/span><\/span><\/h3><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;&#8212;&#8212;&#8212;&#8211; <strong><span class=\"TextRun SCXW125334649 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125334649 BCX9\"><a href=\"https:\/\/wp.appetitecreative.com\/wp-content\/uploads\/2024\/02\/Connected-Packaging-Report-2024-1.pdf\" target=\"_blank\" rel=\"noopener\">Appetite Creative<\/a>, Second annual connected packaging survey\u00a0<\/span><\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8374c elementor-widget elementor-widget-text-editor\" data-id=\"fa8374c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW47737243 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW47737243 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\"><a href=\"https:\/\/www.appetitecreative.com\" target=\"_blank\" rel=\"noopener\">Appetite Creative<\/a>, specialized in B2B marketing, connected packaging and customer engagement experiences at scale, recently published in F<\/span><span class=\"NormalTextRun SCXW47737243 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">ebruary of this year its second annual connected packaging survey. A study highlighting the growing popularity of connected packaging, both among companies and consumers.\u202f81% of these surveyed said they had used connected packaging<\/span> <\/span><span class=\"TextRun SCXW47737243 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW47737243 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">(vs. 54% in 2022)<\/span> <\/span><span class=\"TextRun SCXW47737243 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW47737243 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">and 57% believe that connected packaging is increasingly important for communicating with and educating customers.\u202f<\/span><\/span><span class=\"EOP SCXW47737243 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p><p><strong><span class=\"TextRun SCXW202191558 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW202191558 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">Digital makes it possible to extend the functions of packaging. It becomes useful, practical and gives consumers a <\/span><span class=\"NormalTextRun SCXW202191558 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">much more interesting experience<\/span><span class=\"NormalTextRun SCXW202191558 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">.\u202f<\/span><\/span><span class=\"EOP SCXW202191558 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be57713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be57713\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cd95b0\" data-id=\"2cd95b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91e94d elementor-widget elementor-widget-heading\" data-id=\"a91e94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connected packaging provides transparency and raise awareness on sustainability and recycling. \u202f <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a325022 elementor-widget elementor-widget-text-editor\" data-id=\"a325022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW24680378 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">Connected packaging <\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">provides<\/span> <\/span><span class=\"TextRun MacChromeBold SCXW24680378 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">transparency<\/span><\/span><span class=\"TextRun SCXW24680378 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, for the consumer but also for the brand. Thanks to the connected packaging, <\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">who is<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> connected to the supply chain management system<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, <\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">the brand <\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">can<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> track the product<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u2019<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s journey. For the consumers, it <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">allows<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> to know more about the product<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u2019<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s origin and its quality.\u202f<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">It\u2019s<\/span><span class=\"NormalTextRun SCXW24680378 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> in fact a huge factor of reassurance.\u00a0<\/span><\/span><span class=\"EOP SCXW24680378 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><strong><span class=\"TextRun SCXW236519024 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW236519024 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">It\u2019s<\/span><span class=\"NormalTextRun SCXW236519024 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> interesting to see how powerful <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW236519024 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a connected<\/span><span class=\"NormalTextRun SCXW236519024 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> packaging can be!<\/span><\/span><span class=\"EOP SCXW236519024 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/strong><\/p><p><span class=\"TextRun SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">Thanks to connected packaging, the consumer has easy access to product information, advice, or <\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">additional<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> support services. Brands also <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">uses<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> connected packaging to raise awareness <\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">on<\/span> <\/span><span class=\"TextRun MacChromeBold SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">sustainability and recycling<\/span><\/span><span class=\"TextRun SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">.<\/span> <\/span><a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun MacChromeBold SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Sharpend<\/span><\/span><\/a><span class=\"TextRun SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, a company supporting global <\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">brands<\/span> <span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">deliver<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> connected excellence, accompan<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">ied<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> and digitized <\/span><\/span><a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun MacChromeBold SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Yeo Valley<\/span><\/span><\/a><span class=\"TextRun SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> product portfolio with QR-enabled connected packaging<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Sharpend<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> thanks to QR code <\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">allow<\/span><\/span><span class=\"TextRun SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s<\/span><\/span><span class=\"TextRun SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> consumers to <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">access to<\/span><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> content such as information on the brand and the product and details on <\/span><\/span><span class=\"TextRun MacChromeBold SCXW57654147 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57654147 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">product recycling.<\/span> <\/span><span class=\"EOP SCXW57654147 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37d1703\" data-id=\"37d1703\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6469771 elementor-widget elementor-widget-image\" data-id=\"6469771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend.jpg\" class=\"attachment-large size-large wp-image-23551\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend.jpg 680w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend-442x520.jpg 442w\" sizes=\"(max-width: 680px) 100vw, 680px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a7a7b elementor-widget elementor-widget-text-editor\" data-id=\"d6a7a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">Sharpend<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e062d2 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e062d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-343d456\" data-id=\"343d456\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc1e48b elementor-widget elementor-widget-image\" data-id=\"fc1e48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gucci.com\/fr\/en_gb\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"735\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture.jpg\" class=\"attachment-large size-large wp-image-23558\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture-1120x588.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture-520x273.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture-768x403.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2d713 elementor-widget elementor-widget-text-editor\" data-id=\"3f2d713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.gucci.com\/fr\/en_gb\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">gucci.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fd7bfc\" data-id=\"9fd7bfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78a5841 elementor-widget elementor-widget-text-editor\" data-id=\"78a5841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW103821321 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">In an aim for transparency and highlighting its <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">expertise<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> and craftsmanship, <\/span><\/span><a href=\"https:\/\/www.gucci.com\/fr\/en_gb\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun MacChromeBold SCXW103821321 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Gucci<\/span><\/span><\/a><span class=\"TextRun SCXW103821321 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> has <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">also made the choice to <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">implement<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> an authenticity label through NFC technology. The label is placed on a <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">portion<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> of the brand\u2019s items and <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">provides<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> access to the piece\u2019s identity.<\/span><\/span><span class=\"EOP SCXW103821321 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f226e7 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f226e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec0d848\" data-id=\"ec0d848\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bb1e1b elementor-widget elementor-widget-text-editor\" data-id=\"1bb1e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW103821321 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">In an aim for transparency and highlighting its <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">expertise<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> and craftsmanship, <\/span><\/span><a href=\"https:\/\/www.gucci.com\/fr\/en_gb\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun MacChromeBold SCXW103821321 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Gucci<\/span><\/span><\/a><span class=\"TextRun SCXW103821321 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> has <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">also made the choice to <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">implement<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> an authenticity label through NFC technology. The label is placed on a <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">portion<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> of the brand\u2019s items and <\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">provides<\/span><span class=\"NormalTextRun SCXW103821321 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> access to the piece\u2019s identity.<\/span><\/span><span class=\"EOP SCXW103821321 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdd844 elementor-widget elementor-widget-image\" data-id=\"bbdd844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gucci.com\/fr\/en_gb\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"735\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture.jpg\" class=\"attachment-large size-large wp-image-23558\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture-1120x588.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture-520x273.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_EN_PackoftheFuture-768x403.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7d694 elementor-widget elementor-widget-text-editor\" data-id=\"7d7d694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.gucci.com\/fr\/en_gb\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">gucci.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b64f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b64f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21f2290\" data-id=\"21f2290\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e939b62 elementor-widget elementor-widget-heading\" data-id=\"e939b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What about design?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a750203 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a750203\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dba9aea\" data-id=\"dba9aea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3015e80 elementor-widget elementor-widget-text-editor\" data-id=\"3015e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">If we think now of the design, the<\/span> <\/span><span class=\"TextRun MacChromeBold SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">design<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> of<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> packaging<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> keeps evolving!<\/span> <\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">On one hand<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> connected packaging allows <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">brands to <\/span><\/span><span class=\"TextRun MacChromeBold SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">create original and imaginative <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">c<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">onsumers journey<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">and on the other hand, it allows <\/span><\/span><span class=\"TextRun MacChromeBold SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">consumers to connect to creative experiences<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">. Thanks to \u00ab\u202fembedded sensors\u202f\u00bb, customer can be transported in an <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">mazing augmente<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">d<\/span> <span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">reality experience<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> where the <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">brand, through augmented reality, <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">expresses its identity, its codes, and creates memorable experiences for customers with the goal of engaging and differentiating itself<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">.<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u00a0<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u00a0<\/span><\/span><span class=\"EOP SCXW59759819 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b595089 elementor-widget elementor-widget-text-editor\" data-id=\"b595089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">The<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> Australian wine brand<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, <\/span><\/span><a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun MacChromeBold SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">19 crimes<\/span><\/span><\/a><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">,<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> is using augmented reality to bring its bottles to life. <\/span><\/span><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">On<\/span><\/span><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Each<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> bottle <\/span><span class=\"NormalTextRun CommentStart SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">f<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">eatures <\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a historical figure. Using the brand application, the character comes to life and consumers can find out more about him or her. The brand extends its brand universe to the very end, using augmented reality.<\/span><\/span><span class=\"EOP SCXW145430883 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d82f9fc\" data-id=\"d82f9fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac52c59 elementor-widget elementor-widget-image\" data-id=\"ac52c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg\" class=\"attachment-large size-large wp-image-23563\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-1120x640.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-520x297.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bccde elementor-widget elementor-widget-text-editor\" data-id=\"51bccde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source : <a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">19 Crimes website<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eadaf94 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eadaf94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8e2c17\" data-id=\"c8e2c17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f370cce elementor-widget elementor-widget-text-editor\" data-id=\"f370cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">If we think now of the design, the<\/span> <\/span><span class=\"TextRun MacChromeBold SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">design<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> of<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> packaging<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> keeps evolving!<\/span> <\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">On one hand<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> connected packaging allows <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">brands to <\/span><\/span><span class=\"TextRun MacChromeBold SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">create original and imaginative <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">c<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">onsumers journey<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">and on the other hand, it allows <\/span><\/span><span class=\"TextRun MacChromeBold SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">consumers to connect to creative experiences<\/span><\/span><span class=\"TextRun SCXW59759819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">. Thanks to \u00ab\u202fembedded sensors\u202f\u00bb, customer can be transported in an <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">mazing augmente<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">d<\/span> <span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">reality experience<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> where the <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">brand, through augmented reality, <\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">expresses its identity, its codes, and creates memorable experiences for customers with the goal of engaging and differentiating itself<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">.<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u00a0<\/span><span class=\"NormalTextRun SCXW59759819 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u00a0<\/span><\/span><span class=\"EOP SCXW59759819 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17584a0 elementor-widget elementor-widget-image\" data-id=\"17584a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg\" class=\"attachment-large size-large wp-image-23563\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-1120x640.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-520x297.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f513d31 elementor-widget elementor-widget-text-editor\" data-id=\"f513d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source : <a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">19 Crimes website<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded9275 elementor-widget elementor-widget-text-editor\" data-id=\"ded9275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">The<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> Australian wine brand<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, <\/span><\/span><a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun MacChromeBold SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">19 crimes<\/span><\/span><\/a><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">,<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> is using augmented reality to bring its bottles to life. <\/span><\/span><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">On<\/span><\/span><span class=\"TextRun SCXW145430883 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Each<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> bottle <\/span><span class=\"NormalTextRun CommentStart SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">f<\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">eatures <\/span><span class=\"NormalTextRun SCXW145430883 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a historical figure. Using the brand application, the character comes to life and consumers can find out more about him or her. The brand extends its brand universe to the very end, using augmented reality.<\/span><\/span><span class=\"EOP SCXW145430883 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-251f424 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"251f424\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bac755b\" data-id=\"bac755b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb13a2 elementor-widget elementor-widget-heading\" data-id=\"fdb13a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A tool to collect data and consumer insights <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425e51e elementor-widget elementor-widget-text-editor\" data-id=\"425e51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">Connected packaging is also an amazing tool to <\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">gather data and consumer insights<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">. This data allows them to constantly and <\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">in <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a real<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">&#8211;<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">time<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">,<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> adapt their strategy with the goal of <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">reaching their target audience.<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> But how do they collect data? For <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">example<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, thanks to a QR code on the <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">pack, consumers<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> can have access to <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">special offers<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> that encourage them to return to the store. This <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">is <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">clever<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> way to gather data and create engagement wi<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">th the consumer. <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">We obviously remember the iconic <\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Coca Cola<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> campaign \u00ab\u202f<\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Share a Coke<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u202f\u00bb, imagined by Ogilvy. The brand commercialized bottles with over 150 of the most common names by country. A QR code on the bottles takes consumers to the Coca Cola website to win personalized cans or to give personalized virtual bottles to friends. A successful campaign <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">that<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> increased the Coca Cola group\u2019s sales by 2% in the US.<\/span><\/span><span class=\"EOP SCXW114600953 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-07d0fba\" data-id=\"07d0fba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f37254e elementor-widget elementor-widget-video\" data-id=\"f37254e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CkHpCiD1Ki4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d965501 elementor-widget elementor-widget-text-editor\" data-id=\"d965501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Share A Coke, Ogilvy Sydney<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4d2229 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4d2229\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298ab5a\" data-id=\"298ab5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd8625c elementor-widget elementor-widget-heading\" data-id=\"cd8625c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A tool to collect data and consumer insights <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c90056 elementor-widget elementor-widget-video\" data-id=\"1c90056\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CkHpCiD1Ki4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e93461b elementor-widget elementor-widget-text-editor\" data-id=\"e93461b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Share A Coke, Ogilvy Sydney<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cee783 elementor-widget elementor-widget-text-editor\" data-id=\"6cee783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">Connected packaging is also an amazing tool to <\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">gather data and consumer insights<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">. This data allows them to constantly and <\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">in <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a real<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">&#8211;<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">time<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">,<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> adapt their strategy with the goal of <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">reaching their target audience.<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> But how do they collect data? For <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">example<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, thanks to a QR code on the <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">pack, consumers<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> can have access to <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">special offers<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> that encourage them to return to the store. This <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">is <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">a <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">clever<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> way to gather data and create engagement wi<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">th the consumer. <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">We obviously remember the iconic <\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Coca Cola<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> campaign \u00ab\u202f<\/span><\/span><span class=\"TextRun MacChromeBold SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">Share a Coke<\/span><\/span><span class=\"TextRun SCXW114600953 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">\u202f\u00bb, imagined by Ogilvy. The brand commercialized bottles with over 150 of the most common names by country. A QR code on the bottles takes consumers to the Coca Cola website to win personalized cans or to give personalized virtual bottles to friends. A successful campaign <\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">that<\/span><span class=\"NormalTextRun SCXW114600953 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> increased the Coca Cola group\u2019s sales by 2% in the US.<\/span><\/span><span class=\"EOP SCXW114600953 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a253746 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a253746\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fae3ce5\" data-id=\"fae3ce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96245b7 elementor-widget elementor-widget-text-editor\" data-id=\"96245b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW243571601 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243571601 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">88% of respondents plan to increase their spending in 2023. This percentage <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW243571601 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">wa<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW243571601 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s <\/span><\/span><span class=\"TextRun SCXW243571601 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW243571601 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">of<\/span><\/span><span class=\"TextRun SCXW243571601 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW243571601 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">59% in 2022<\/span><\/span><\/h3><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;&#8212;&#8212;&#8212;&#8211; <strong><span class=\"TextRun SCXW125334649 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125334649 BCX9\">Appetite Creative, Second annual connected packaging survey\u00a0<\/span><\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1623905 elementor-widget elementor-widget-text-editor\" data-id=\"1623905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW50907382 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">More and more<\/span><span class=\"NormalTextRun SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> brands are investing in this marketing<\/span><span class=\"NormalTextRun SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> tool<\/span><span class=\"NormalTextRun SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">. According to the Appetite Creative study, 88% of respondents plan to increase their spending in 2023. This percentage <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">wa<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">s <\/span><\/span><span class=\"TextRun SCXW50907382 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">of<\/span><\/span><span class=\"TextRun SCXW50907382 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW50907382 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">59% in 2022.\u00a0<\/span><\/span><span class=\"EOP SCXW50907382 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-623cdff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"623cdff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4543f16\" data-id=\"4543f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ea24f elementor-widget elementor-widget-text-editor\" data-id=\"c9ea24f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW246395536 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ed122dbc-fe55-4862-943c-ab3c7e5c2927|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Par d\u00e9faut&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;Pardfaut&quot;,335572020,&quot;1&quot;,469777841,&quot;Helvetica Neue&quot;,469777842,&quot;Arial Unicode MS&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Helvetica Neue&quot;,469769226,&quot;Helvetica Neue,Arial Unicode MS&quot;,335551500,&quot;0&quot;,268442635,&quot;24&quot;,335551547,&quot;1033&quot;,335559740,&quot;288&quot;,201341983,&quot;0&quot;,335559738,&quot;160&quot;]}\">Connected packaging is therefore an opportunity for brands to <\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">invest<\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> in an operational, <\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">strategic,<\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> and creative tool. It enables them to gather data, <\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">establish<\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> and adapt their marketing strategies in real time<\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">, and <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\">offer<\/span><span class=\"NormalTextRun SCXW246395536 BCX9\" data-ccp-parastyle=\"Par d\u00e9faut\"> a superb creative experience to engage consumers.\u00a0<\/span><\/span><span class=\"EOP SCXW246395536 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9520],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-911ab4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"911ab4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8ea2ca\" data-id=\"a8ea2ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d78d7 elementor-widget elementor-widget-heading\" data-id=\"55d78d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, ready to create more connections? Let\u2019s talk! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de549bb cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"de549bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Get in touch with us!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is the packaging of the future? A complex question, since packaging trends are constantly evolving! So it\u2019s always worth analyzing and understanding them. With eco-responsible packaging, smart packaging, minimalist packaging and playful packaging, it\u2019s hard to know where to turn!\u00a0 Let\u2019s focus today on connected packaging.\u00a0 https:\/\/vimeo.com\/837500468\/bfc5d50464?share=copy First of all, what is connected packaging? [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-23536","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":23536,"fr":23607},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/23536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=23536"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/23536\/revisions"}],"predecessor-version":[{"id":33737,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/23536\/revisions\/33737"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=23536"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=23536"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=23536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}