{"id":23607,"date":"2023-06-20T08:56:43","date_gmt":"2023-06-20T06:56:43","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=23607"},"modified":"2024-08-21T13:48:56","modified_gmt":"2024-08-21T11:48:56","slug":"packaging-connecte-vous-avez-dit","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/packaging-connecte-vous-avez-dit\/","title":{"rendered":"Packaging connect\u00e9 vous avez dit ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23607\" class=\"elementor elementor-23607\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03fee07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03fee07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3248c58\" data-id=\"3248c58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f757b58 elementor-widget elementor-widget-text-editor\" data-id=\"f757b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quel est le packaging du futur ? Une question \u00e0 laquelle il est difficile de r\u00e9pondre puisque les tendances ne cessent d\u2019\u00e9voluer ! Ainsi, il est toujours pertinent de les analyser et de les comprendre. Entre les packagings \u00e9co-responsables, les \u00ab\u00a0smart packaging \u00bb, les packagings minimalistes ou encore les packagings ludiques, on ne sait plus o\u00f9 donner de la t\u00eate !<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Concentrons-nous aujourd&#8217;hui sur le packaging connect\u00e9 !\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ac1c5e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ac1c5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a2cfd2\" data-id=\"1a2cfd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85aecad elementor-widget elementor-widget-video\" data-id=\"85aecad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/837500468?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=bfc5d50464#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8618b2e\" data-id=\"8618b2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca6df37 elementor-widget elementor-widget-heading\" data-id=\"ca6df37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le packaging connect\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0492b78 elementor-widget elementor-widget-text-editor\" data-id=\"0492b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout simplement, il s\u2019agit d\u2019un packaging plus intelligent, utilisant des leviers technologiques permettant une v\u00e9ritable interaction avec les consommateurs. C\u2019est un packaging en phase avec son \u00e9poque, r\u00e9pondant \u00e0 une demande croissante des consommateurs en mati\u00e8re de personnalisation et d\u2019interactivit\u00e9. En fin de compte, le packaging est l\u2019un des points d\u2019activation les plus importants pour toute marque, car il comble le foss\u00e9 entre le monde r\u00e9el et le monde num\u00e9rique, offrant une exp\u00e9rience diff\u00e9renciante et m\u00e9morable.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d62fc7 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d62fc7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16522a9\" data-id=\"16522a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dec0be9 elementor-widget elementor-widget-video\" data-id=\"dec0be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/837500468?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=bfc5d50464#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3ac3c2\" data-id=\"c3ac3c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea729af elementor-widget elementor-widget-heading\" data-id=\"ea729af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le packaging connect\u00e9? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead5856 elementor-widget elementor-widget-text-editor\" data-id=\"ead5856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout simplement, il s\u2019agit d\u2019un packaging plus intelligent, utilisant des leviers technologiques permettant une v\u00e9ritable interaction avec les consommateurs. C\u2019est un packaging en phase avec son \u00e9poque, r\u00e9pondant \u00e0 une demande croissante des consommateurs en mati\u00e8re de personnalisation et d\u2019interactivit\u00e9. En fin de compte, le packaging est l\u2019un des points d\u2019activation les plus importants pour toute marque, car il comble le foss\u00e9 entre le monde r\u00e9el et le monde num\u00e9rique, offrant une exp\u00e9rience diff\u00e9renciante et m\u00e9morable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d42e6a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d42e6a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fad9a68\" data-id=\"fad9a68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4737250 elementor-widget elementor-widget-text-editor\" data-id=\"4737250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>81% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 avoir d\u00e9j\u00e0 utilis\u00e9 un packaging connect\u00e9 (contre 54% en 2022)<\/h3><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;&#8212;&#8212;&#8212;&#8211; <strong><span class=\"TextRun SCXW125334649 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125334649 BCX9\"><a href=\"https:\/\/wp.appetitecreative.com\/wp-content\/uploads\/2024\/02\/Connected-Packaging-Report-2024-1.pdf\" target=\"_blank\" rel=\"noopener\">Appetite Creative<\/a>, &#8211;Deuxi\u00e8me enqu\u00eate annuelle sur la packaging connect\u00e9.\u00a0\u00a0<\/span><\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8374c elementor-widget elementor-widget-text-editor\" data-id=\"fa8374c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.appetitecreative.com\" target=\"_blank\" rel=\"noopener\">Appetite Creative<\/a>, sp\u00e9cialis\u00e9 dans le marketing B2B, le packaging connect\u00e9 et les exp\u00e9riences d\u2019engagement client \u00e0 grande \u00e9chelle, a r\u00e9cemment publi\u00e9 en f\u00e9vrier dernier sa seconde enqu\u00eate annuelle sur le packaging connect\u00e9. Une \u00e9tude mettant en lumi\u00e8re la popularit\u00e9 croissance de ce packaging, tant chez les entreprises que chez les consommateurs. 81% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 avoir d\u00e9j\u00e0 utilis\u00e9 un packaging connect\u00e9 (contre 54% en 2022) et <span class=\"ui-provider gl b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">57% d&#8217;entre eux estiment que le packaging connect\u00e9 a un r\u00f4le important voire primordial pour communiquer et informer les consommateurs.\u00a0<\/span>.<\/p><p><strong>Le digital permet d\u2019\u00e9tendre les fonctions du packaging : il devient utile, pratique et offre aux consommateurs une exp\u00e9rience bien plus int\u00e9ressante. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faab519 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faab519\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f26180\" data-id=\"6f26180\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ba2b59 elementor-widget elementor-widget-heading\" data-id=\"0ba2b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le packaging connect\u00e9 nous offre de la transparence et nous sensibilise aux notions de durabilit\u00e9. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b322008 elementor-widget elementor-widget-image\" data-id=\"b322008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend.jpg\" class=\"attachment-large size-large wp-image-23551\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend.jpg 680w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend-442x520.jpg 442w\" sizes=\"(max-width: 680px) 100vw, 680px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62297e elementor-widget elementor-widget-text-editor\" data-id=\"f62297e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">Sharpend<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a596a78 elementor-widget elementor-widget-text-editor\" data-id=\"a596a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avoir un packaging connect\u00e9 offre une transparence sans \u00e9gale.\u00a0<\/p><p>Par exemple, nous pouvons observer qu&#8217;un packaging connect\u00e9 au syst\u00e8me de gestion de la cha\u00eene d\u2019approvisionnement permet \u00e0 la marque de suivre le parcours produit mais permet aussi aux consommateurs d&#8217;en savoir plus sur l&#8217;origine et sur la qualit\u00e9 du produit ; un facteur de r\u00e9assurance important !<\/p><p>Gr\u00e2ce au packaging connect\u00e9, le consommateur a un acc\u00e8s simple et rapide \u00e0 des informations sur le produit et \u00e0 des conseils pratiques autour de celui-ci. Les marques utilisent \u00e9galement le packaging connect\u00e9 pour sensibiliser \u00e0 la durabilit\u00e9 et au recyclage. <a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">Sharpend<\/a> a accompagn\u00e9 et num\u00e9ris\u00e9 le portefeuille de produits de <a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">Yeo Valley<\/a> gr\u00e2ce \u00e0 un pack connect\u00e9 dot\u00e9 d\u2019un QR code. Le QR code permet aux consommateurs d\u2019acc\u00e9der \u00e0 du contenu tel que des informations sur la marque et le produit, ainsi que des d\u00e9tails sur le recyclage du produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be57713 elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be57713\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cd95b0\" data-id=\"2cd95b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91e94d elementor-widget elementor-widget-heading\" data-id=\"a91e94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le packaging connect\u00e9 nous offre de la transparence et nous sensibilise aux notions de durabilit\u00e9. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a325022 elementor-widget elementor-widget-text-editor\" data-id=\"a325022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avoir un packaging connect\u00e9 offre une transparence sans \u00e9gale.\u00a0<\/p><p>Par exemple, nous pouvons observer qu&#8217;un packaging connect\u00e9 au syst\u00e8me de gestion de la cha\u00eene d\u2019approvisionnement permet \u00e0 la marque de suivre le parcours produit mais permet aussi aux consommateurs d&#8217;en savoir plus sur l&#8217;origine et sur la qualit\u00e9 du produit ; un facteur de r\u00e9assurance important !<\/p><p>Gr\u00e2ce au packaging connect\u00e9, le consommateur a un acc\u00e8s simple et rapide \u00e0 des informations sur le produit et \u00e0 des conseils pratiques autour de celui-ci. Les marques utilisent \u00e9galement le packaging connect\u00e9 pour sensibiliser \u00e0 la durabilit\u00e9 et au recyclage. <a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">Sharpend<\/a> a accompagn\u00e9 et num\u00e9ris\u00e9 le portefeuille de produits de <a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">Yeo Valley<\/a> gr\u00e2ce \u00e0 un pack connect\u00e9 dot\u00e9 d\u2019un QR code. Le QR code permet aux consommateurs d\u2019acc\u00e9der \u00e0 du contenu tel que des informations sur la marque et le produit, ainsi que des d\u00e9tails sur le recyclage du produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37d1703\" data-id=\"37d1703\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6469771 elementor-widget elementor-widget-image\" data-id=\"6469771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend.jpg\" class=\"attachment-large size-large wp-image-23551\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend.jpg 680w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Yellow_Valley_Sharpend-442x520.jpg 442w\" sizes=\"(max-width: 680px) 100vw, 680px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a7a7b elementor-widget elementor-widget-text-editor\" data-id=\"d6a7a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.sharpend.com\/work\/yeo-valley-connected-packaging\" target=\"_blank\" rel=\"noopener\">Sharpend<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e062d2 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e062d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-343d456\" data-id=\"343d456\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc1e48b elementor-widget elementor-widget-image\" data-id=\"fc1e48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gucci.com\/fr\/fr\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"735\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture.jpg\" class=\"attachment-large size-large wp-image-23556\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture-1120x588.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture-520x273.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture-768x403.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2d713 elementor-widget elementor-widget-text-editor\" data-id=\"3f2d713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.gucci.com\/fr\/fr\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">gucci.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fd7bfc\" data-id=\"9fd7bfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78a5841 elementor-widget elementor-widget-text-editor\" data-id=\"78a5841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un objectif de transparence et de mise en lumi\u00e8re de son expertise et de son savoir-faire, la Maison <a href=\"https:\/\/www.gucci.com\/fr\/fr\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">Gucci<\/a> a quant \u00e0 elle fait le choix d\u2019introduire une \u00e9tiquette d\u2019authenticit\u00e9 gr\u00e2ce \u00e0 la technologie NFC. L\u2019\u00e9tiquette est appos\u00e9e sur une partie des articles de la marque et permet d\u2019acc\u00e9der \u00e0 l\u2019identit\u00e9 de la pi\u00e8ce et v\u00e9rifier son authenticit\u00e9. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f226e7 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f226e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec0d848\" data-id=\"ec0d848\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bb1e1b elementor-widget elementor-widget-text-editor\" data-id=\"1bb1e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un objectif de transparence et de mise en lumi\u00e8re de son expertise et de son savoir-faire, la Maison <a href=\"https:\/\/www.gucci.com\/fr\/fr\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">Gucci<\/a> a quant \u00e0 elle fait le choix d\u2019introduire une \u00e9tiquette d\u2019authenticit\u00e9 gr\u00e2ce \u00e0 la technologie NFC. L\u2019\u00e9tiquette est appos\u00e9e sur une partie des articles de la marque et permet d\u2019acc\u00e9der \u00e0 l\u2019identit\u00e9 de la pi\u00e8ce et v\u00e9rifier son authenticit\u00e9.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdd844 elementor-widget elementor-widget-image\" data-id=\"bbdd844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gucci.com\/fr\/fr\/st\/nfc-tag-experience\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"735\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture.jpg\" class=\"attachment-large size-large wp-image-23556\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture-1120x588.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture-520x273.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Gucci_PackoftheFuture-768x403.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7d694 elementor-widget elementor-widget-text-editor\" data-id=\"7d7d694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.gucci.com\/fr\/en_gb\/st\/nfc-tag-experience\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\">gucci.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b64f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b64f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21f2290\" data-id=\"21f2290\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e939b62 elementor-widget elementor-widget-heading\" data-id=\"e939b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'en est-il du design ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a750203 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a750203\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dba9aea\" data-id=\"dba9aea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3015e80 elementor-widget elementor-widget-text-editor\" data-id=\"3015e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le design autour du packaging ne cesse d&#8217;\u00e9voluer ! D&#8217;une part, le packaging connect\u00e9 permet aux marques de cr\u00e9er des parcours consommateurs originaux et imaginatifs et d&#8217;autre part, il permet aux consommateurs de se connecter \u00e0 des exp\u00e9riences cr\u00e9atives uniques. <span class=\"ui-provider gl b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Gr\u00e2ce \u00e0 des &#8220;capteurs int\u00e9gr\u00e9s&#8221;, il nous est possible d&#8217;\u00eatre transport\u00e9s dans une exp\u00e9rience de marque unique. En effet, la r\u00e9alit\u00e9 augment\u00e9e permet d&#8217;exprimer l&#8217;identit\u00e9 et les codes d&#8217;une marque tout en cr\u00e9ant une exp\u00e9rience m\u00e9morable, toujours dans un but d&#8217;engager et de se diff\u00e9rencier.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b595089 elementor-widget elementor-widget-text-editor\" data-id=\"b595089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider gl b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Prenons l&#8217;exemple de la marque australienne de vins <a class=\"fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/experience.19crimes.com\/\" href=\"https:\/\/experience.19crimes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lien 19 Crimes\">19 Crimes<\/a>. Cette derni\u00e8re utilise la RA pour donner vie \u00e0 ses bouteilles et interpeller les consommateurs \u00e0 l&#8217;aide de personnages tout en gardant l&#8217;univers de marque. Scannez pour vivre l&#8217;exp\u00e9rience !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d82f9fc\" data-id=\"d82f9fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac52c59 elementor-widget elementor-widget-image\" data-id=\"ac52c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg\" class=\"attachment-large size-large wp-image-23563\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-1120x640.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-520x297.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1f1af elementor-widget elementor-widget-text-editor\" data-id=\"9f1f1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source : <a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">19 Crimes website<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eadaf94 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eadaf94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8e2c17\" data-id=\"c8e2c17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f370cce elementor-widget elementor-widget-text-editor\" data-id=\"f370cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le design autour du packaging ne cesse d&#8217;\u00e9voluer ! D&#8217;une part, le packaging connect\u00e9 permet aux marques de cr\u00e9er des parcours consommateurs originaux et imaginatifs et d&#8217;autre part, il permet aux consommateurs de se connecter \u00e0 des exp\u00e9riences cr\u00e9atives uniques. <span class=\"ui-provider gl b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Gr\u00e2ce \u00e0 des &#8220;capteurs int\u00e9gr\u00e9s&#8221;, il nous est possible d&#8217;\u00eatre transport\u00e9s dans une exp\u00e9rience de marque unique. En effet, la r\u00e9alit\u00e9 augment\u00e9e permet d&#8217;exprimer l&#8217;identit\u00e9 et les codes d&#8217;une marque tout en cr\u00e9ant une exp\u00e9rience m\u00e9morable, toujours dans un but d&#8217;engager et de se diff\u00e9rencier.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17584a0 elementor-widget elementor-widget-image\" data-id=\"17584a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg\" class=\"attachment-large size-large wp-image-23563\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-1120x640.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-520x297.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/9crimes_Packofthefure-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48314c5 elementor-widget elementor-widget-text-editor\" data-id=\"48314c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source : <a href=\"https:\/\/experience.19crimes.com\" target=\"_blank\" rel=\"noopener\">19 Crimes website<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded9275 elementor-widget elementor-widget-text-editor\" data-id=\"ded9275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider gl b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Prenons l&#8217;exemple de la marque australienne de vins <a class=\"fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/experience.19crimes.com\/\" href=\"https:\/\/experience.19crimes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lien 19 Crimes\">19 Crimes<\/a>. Cette derni\u00e8re utilise la RA pour donner vie \u00e0 ses bouteilles et interpeller les consommateurs \u00e0 l&#8217;aide de personnages tout en gardant l&#8217;univers de marque. Scannez pour vivre l&#8217;exp\u00e9rience !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-251f424 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"251f424\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bac755b\" data-id=\"bac755b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb13a2 elementor-widget elementor-widget-heading\" data-id=\"fdb13a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un outil pour r\u00e9colter de la data et des insights consommateurs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425e51e elementor-widget elementor-widget-text-editor\" data-id=\"425e51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le packaging connect\u00e9 est \u00e9galement un outil formidable pour recueillir des donn\u00e9es et des informations sur le consommateur. Des donn\u00e9es permettant aux marques d\u2019adapter en temps r\u00e9el leur strat\u00e9gie dans le but d\u2019atteindre leur coeur de cible. Mais comment collecter les ces donn\u00e9es ? Un QR code positionn\u00e9 sur le packaging donnant l&#8217;opportunit\u00e9 aux consommateurs d&#8217;avoir acc\u00e8s \u00e0 des offres sp\u00e9ciales ; une mani\u00e8re intelligente de recueillir de la donn\u00e9e et de cr\u00e9er un v\u00e9ritable lien avec le consommateur.\u00a0<\/p><p>Souvenons-nous de la campagne embl\u00e9matique de Coca Cola \u201cShare a Coke\u201d, imagin\u00e9e par Ogilvy Australie.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Vous \u00eates pass\u00e9s \u00e0 c\u00f4t\u00e9 ? La marque a commercialis\u00e9 des bouteilles habill\u00e9es avec plus de 150 pr\u00e9noms, les plus courants par pays.<\/p><p>Le QR code sur les bouteilles renvoyaient les consommateurs sur le site web de Coca Cola pour gagner des produits personnalis\u00e9s \u00a0\u00e0 ses amis. Une campagne r\u00e9ussie qui a permis au groupe Coca Cola d\u2019augmenter ses ventes de 2% aux Etats-Unis notamment.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-07d0fba\" data-id=\"07d0fba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f37254e elementor-widget elementor-widget-video\" data-id=\"f37254e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CkHpCiD1Ki4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d965501 elementor-widget elementor-widget-text-editor\" data-id=\"d965501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Share A Coke, Ogilvy Sydney<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4d2229 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4d2229\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298ab5a\" data-id=\"298ab5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd8625c elementor-widget elementor-widget-heading\" data-id=\"cd8625c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un outil pour collecter des donn\u00e9es et des insights consommateur.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c90056 elementor-widget elementor-widget-video\" data-id=\"1c90056\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CkHpCiD1Ki4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e93461b elementor-widget elementor-widget-text-editor\" data-id=\"e93461b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Share A Coke, Ogilvy Sydney<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cee783 elementor-widget elementor-widget-text-editor\" data-id=\"6cee783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le packaging connect\u00e9 est \u00e9galement un outil formidable pour recueillir des donn\u00e9es et des informations sur le consommateur. Des donn\u00e9es permettant aux marques d\u2019adapter en temps r\u00e9el leur strat\u00e9gie dans le but d\u2019atteindre leur coeur de cible. Mais comment collecter les ces donn\u00e9es ? Un QR code positionn\u00e9 sur le packaging donnant l&#8217;opportunit\u00e9 aux consommateurs d&#8217;avoir acc\u00e8s \u00e0 des offres sp\u00e9ciales ; une mani\u00e8re intelligente de recueillir de la donn\u00e9e et de cr\u00e9er un v\u00e9ritable lien avec le consommateur.\u00a0<\/p><p>Souvenons-nous de la campagne embl\u00e9matique de Coca Cola \u201cShare a Coke\u201d, imagin\u00e9e par Ogilvy Australie.<\/p><p>Vous \u00eates pass\u00e9s \u00e0 c\u00f4t\u00e9 ? La marque a commercialis\u00e9 des bouteilles habill\u00e9es avec plus de 150 pr\u00e9noms, les plus courants par pays.<\/p><p>Le QR code sur les bouteilles renvoyaient les consommateurs sur le site web de Coca Cola pour gagner des produits personnalis\u00e9s \u00a0\u00e0 ses amis. Une campagne r\u00e9ussie qui a permis au groupe Coca Cola d\u2019augmenter ses ventes de 2% aux Etats-Unis notamment.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a253746 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a253746\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fae3ce5\" data-id=\"fae3ce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96245b7 elementor-widget elementor-widget-text-editor\" data-id=\"96245b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>88% des personnes interrog\u00e9es pr\u00e9voient d&#8217;augmenter leurs d\u00e9penses dans le marketing digital en 2023.<\/h3><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;&#8212;&#8212;&#8212;&#8211; <strong><span class=\"TextRun SCXW125334649 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125334649 BCX9\">Appetite Creative, Deuxi\u00e8me enqu\u00eate annuelle sur la packaging connect\u00e9.\u00a0<\/span><\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1623905 elementor-widget elementor-widget-text-editor\" data-id=\"1623905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus en plus de marques investissent dans cet outil marketing. Toujours selon l&#8217;\u00e9tude Appetite Creative, 88% des personnes interrog\u00e9es pr\u00e9voient d&#8217;augmenter leurs d\u00e9penses dans le marketing digital en 2023. Ce pourcentage \u00e9tait de 59% en 2022.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-623cdff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"623cdff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4543f16\" data-id=\"4543f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ea24f elementor-widget elementor-widget-text-editor\" data-id=\"c9ea24f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Le packaging connect\u00e9 est donc une opportunit\u00e9 pour les marques d\u2019investir dans un outil op\u00e9rationnel, strat\u00e9gique et cr\u00e9atif. Il permet de collecter des donn\u00e9es, d\u2019\u00e9tablir et d\u2019adapter les strat\u00e9gies marketing en temps r\u00e9el, et d\u2019offrir une exp\u00e9rience cr\u00e9ative unique pour engager les&nbsp;consommateurs.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-911ab4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"911ab4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8ea2ca\" data-id=\"a8ea2ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d78d7 elementor-widget elementor-widget-heading\" data-id=\"55d78d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alors ? Pr\u00eat \u00e0 cr\u00e9er plus de connexions ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de549bb cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"de549bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Parlons-en!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quel est le packaging du futur ? Une question \u00e0 laquelle il est difficile de r\u00e9pondre puisque les tendances ne cessent d\u2019\u00e9voluer ! Ainsi, il est toujours pertinent de les analyser et de les comprendre. Entre les packagings \u00e9co-responsables, les \u00ab\u00a0smart packaging \u00bb, les packagings minimalistes ou encore les packagings ludiques, on ne sait plus [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-23607","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":23607,"en":23536},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/23607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=23607"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/23607\/revisions"}],"predecessor-version":[{"id":33740,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/23607\/revisions\/33740"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=23607"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=23607"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=23607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}