{"id":2452,"date":"2015-04-02T11:13:51","date_gmt":"2015-04-02T09:13:51","guid":{"rendered":"https:\/\/cba-design.com\/france\/2015\/04\/02\/les-marques-et-la-mobilite\/"},"modified":"2021-09-13T11:21:35","modified_gmt":"2021-09-13T09:21:35","slug":"les-marques-et-la-mobilite","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/les-marques-et-la-mobilite\/","title":{"rendered":"Les marques et la mobilit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2452\" class=\"elementor elementor-2452\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-338f8428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"338f8428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69ae5da8\" data-id=\"69ae5da8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4856c68d elementor-widget elementor-widget-heading\" data-id=\"4856c68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le r\u00f4le de la Brand Utility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ddd84c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ddd84c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-138ceb52\" data-id=\"138ceb52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a56f03d elementor-widget elementor-widget-text-editor\" data-id=\"6a56f03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour Mickael David, la capacit\u00e9 des start-up \u00e0 rivaliser voire d\u00e9passer des marques historiques sur le terrain de la mobilit\u00e9 rel\u00e8ve d\u2019une diff\u00e9rence fondamentale : les premi\u00e8res proposent des services, sources d\u2019exp\u00e9riences, au contraire des secondes, qui sont plut\u00f4t orient\u00e9es produit.  Dans ce contexte, d\u00e9finir sa Brand Utility devient incontournable pour les marques historiques, si elles souhaitent prendre le virage de la mobilit\u00e9. <\/p> <p>Comment penser cette logique de services, et passer du produit \u00e0 l\u2019utilisation?  Comment b\u00e2tir une strat\u00e9gie long terme, et quel est le r\u00f4le d\u2019une agence? <\/p> <p>R\u00e9ponses en images.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52cb5894 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52cb5894\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e54ae7e\" data-id=\"6e54ae7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9616f elementor-widget elementor-widget-video\" data-id=\"9616f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=XREuEMWtakI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4625b03a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4625b03a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7448cc4f\" data-id=\"7448cc4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8547740 elementor-widget elementor-widget-heading\" data-id=\"8547740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBA et le digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b7deca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b7deca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2145b068\" data-id=\"2145b068\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6027a8f elementor-widget elementor-widget-text-editor\" data-id=\"6027a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mickael David a rejoint l\u2019agence fin 2013 pour acc\u00e9l\u00e9rer la strat\u00e9gie  digitale de CBA et de ses clients. Sa vision et sa pratique de l\u2019UX  design, qui placent l\u2019utilisateur au coeur de la r\u00e9flexion,  correspondent \u00e0 la philosophie de l\u2019agence : designing brands with  heart. <\/p> <p>Accompagn\u00e9 d\u2019une \u00e9quipe de 4 personnes, il a depuis son arriv\u00e9e con\u00e7u de  nouvelles exp\u00e9riences digitales pour des pure players  (<a href=\"\/\/neuf.logic-immo.com\/u0022\" target=\"u0022_blanku0022\" rel=\"u0022noreferrer\">Neuf-Logic-Immo<\/a>), comme pour des marques \u00e9tablies (<a href=\"\/\/www.franceloisirs.com\/u0022\" target=\"u0022_blanku0022\" rel=\"u0022noreferrer\">France Loisirs<\/a>). <\/p> <p>En attendant de d\u00e9couvrir les nouvelles r\u00e9alisations de CBA Digital, retrouvez les points de vue de Mickael David sur <a href=\"\/\/medium.com\/think-digitalu0022\" target=\"u0022_blanku0022\" rel=\"u0022noreferrer\">Medium<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le r\u00f4le de la Brand Utility Pour Mickael David, la capacit\u00e9 des start-up \u00e0 rivaliser voire d\u00e9passer des marques historiques sur le terrain de la mobilit\u00e9 rel\u00e8ve d\u2019une diff\u00e9rence fondamentale : les premi\u00e8res proposent des services, sources d\u2019exp\u00e9riences, au contraire des secondes, qui sont plut\u00f4t orient\u00e9es produit. Dans ce contexte, d\u00e9finir sa Brand Utility devient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[80],"class_list":["post-2452","post","type-post","status-publish","format-standard","hentry","blog_categorie-news"],"acf":[],"lang":"fr","translations":{"fr":2452,"en":2658},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/2452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=2452"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/2452\/revisions"}],"predecessor-version":[{"id":13991,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/2452\/revisions\/13991"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=2452"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=2452"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=2452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}