{"id":26378,"date":"2023-08-29T19:51:17","date_gmt":"2023-08-29T17:51:17","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=26378"},"modified":"2023-08-29T20:46:26","modified_gmt":"2023-08-29T18:46:26","slug":"le-design-durable","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/le-design-durable\/","title":{"rendered":"Le design durable, \u00e0 prendre avec des pincettes, SVP !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26378\" class=\"elementor elementor-26378\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdc6767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdc6767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-622d8f7\" data-id=\"622d8f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971f6a1 elementor-widget elementor-widget-heading\" data-id=\"971f6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ on pose les termes<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37c80a elementor-widget elementor-widget-text-editor\" data-id=\"a37c80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans une \u00e8re o\u00f9 les ressources naturelles sont surexploit\u00e9es, les marques sont attendues par les consommateurs pour qu&#8217;elles int\u00e8grent des pratiques plus responsables afin de faciliter une consommation plus consciente.&nbsp;<\/p>\n<p><strong>Le design durable devient donc leur meilleur ami pour mener \u00e0 bien ce combat\u202f!<\/strong> En revanche, la question qui revient souvent c&#8217;est : est-ce du g<span style=\"color: var( --e-global-color-primary )\">reenwashing, ou bien une r\u00e9elle promesse de marque employeur&nbsp;?&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-primary )\">Voici les points auxquels il faudra faire attention pour d\u00e9terminer si une marque est vraiment durable dans le temps. On d\u00e9couvre&nbsp;!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27678a2\" data-id=\"27678a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45053f8 elementor-widget elementor-widget-video\" data-id=\"45053f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/859037134?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdadd02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdadd02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2f3f94\" data-id=\"f2f3f94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1d32a9 elementor-widget elementor-widget-heading\" data-id=\"f1d32a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ packaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be0f44 elementor-widget elementor-widget-heading\" data-id=\"1be0f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eco-friendly packaging is your (best) friend.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cadcbe elementor-widget elementor-widget-text-editor\" data-id=\"1cadcbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon Ipsos, <b>presque 60% des consommateurs fran\u00e7ais pr\u00e9voient de supprimer les emballages excessifs pour lutter contre le changement climatique.<\/b> C\u2019est pourquoi les entreprises sont d\u2019autant plus encourag\u00e9es \u00e0 innover et repenser la mani\u00e8re dont elles con\u00e7oivent leurs emballages\u00a0! La durabilit\u00e9 du packaging permet aux marques de r\u00e9duire leur impact environnemental tout au long du cycle de vie des produits qu\u2019elles proposent.<\/p><p>Comment d\u00e9terminer un packaging durable\u00a0?<\/p><ul><li><strong>Ses mat\u00e9riaux<\/strong>: Un packaging aux mat\u00e9riaux recycl\u00e9s ou biod\u00e9gradables minimise les d\u00e9chets et r\u00e9duit la d\u00e9pendance \u00e0 l\u2019usage unique.<\/li><li><strong>Sa taille<\/strong>: Un packaging \u00e0 taille optimis\u00e9e permet d\u2019\u00e9viter le gaspillage d&#8217;espace et de mat\u00e9riaux, r\u00e9duisant les co\u00fbts d&#8217;exp\u00e9dition et l\u2019empreinte carbone.<\/li><li><strong>Son \u00e9tiquetage<\/strong>: Une \u00e9tiquette int\u00e9grant des informations sur les mat\u00e9riaux, les m\u00e9thodes de fabrication et les certifications \u00e9cologiques permettent une communication transparente.<\/li><\/ul><p>Au-del\u00e0 d\u2019informer les consommateurs, un packaging \u00e9co-con\u00e7u communique aussi l&#8217;identit\u00e9 et les valeurs de la marque, renfor\u00e7ant sa r\u00e9putation d&#8217;acteur engag\u00e9. Bingo\u00a0! <strong>La durabilit\u00e9 des mati\u00e8res, la transparence des origines et la tra\u00e7abilit\u00e9 de la cha\u00eene d\u2019approvisionnement sont devenues aujourd\u2019hui indispensables.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db0eb0 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7db0eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale.png\" class=\"attachment-large size-large wp-image-26390\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale.png 1024w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1969285 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1969285\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c56f7d0\" data-id=\"c56f7d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db99148 elementor-widget elementor-widget-image\" data-id=\"db99148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"471\" height=\"500\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/la_note_globale.png\" class=\"attachment-large size-large wp-image-26389\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e2ef5 elementor-widget elementor-widget-heading\" data-id=\"11e2ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/lanoteglobale.org\/\" target=\"_blank\" rel=\"noopener\">Image source: La Note Globale<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-835d636\" data-id=\"835d636\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46cd1b3 elementor-widget elementor-widget-heading\" data-id=\"46cd1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ la note globale<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7593e5e elementor-widget elementor-widget-text-editor\" data-id=\"7593e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focus sur <a href=\"https:\/\/lanoteglobale.org\/\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\"><strong>La Note Globale<\/strong><\/a>, le premier rep\u00e8re de la performance globale des produits alimentaires calcul\u00e9es en fonction de 6 crit\u00e8res\u00a0: bien-\u00eatre animal, environnement, nutrition, origine, tra\u00e7abilit\u00e9 et RSE.\u00a0<\/p><p><b>En d\u00e9voilant les attributs \u00ab cach\u00e9s \u00bb d\u2019un produit, elle permet de donner au consommateur la possibilit\u00e9 de choisir celui qui correspond le mieux \u00e0 ses attentes personnelles.<\/b><\/p><p><span style=\"color: var( --e-global-color-primary )\">\u00c9coutez l\u2019intervention de Maximilien Rouer, cofondateur, dans le cadre de notre podcast <\/span><strong style=\"color: var( --e-global-color-primary )\">Empreinte Utile<\/strong><span style=\"color: var( --e-global-color-primary )\">\u00a0: celle qui va \u00e0 l\u2019encontre des acteurs qui font le changement\u00a0!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a64fd cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"25a64fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/www.buzzsprout.com\/804152\/8534771\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">\u00c9coutez le podcast !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2de361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2de361\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d115179\" data-id=\"d115179\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed2b0ff elementor-widget elementor-widget-heading\" data-id=\"ed2b0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ branding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2aebf3 elementor-widget elementor-widget-heading\" data-id=\"a2aebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un branding durable n'est pas que durable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163be6e elementor-widget elementor-widget-text-editor\" data-id=\"163be6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous pensiez que la durabilit\u00e9 concernait uniquement les packagings, d\u00e9trompez-vous&nbsp;!&nbsp;<\/p><p>L\u2019identit\u00e9 visuelle, le logotype ou encore le territoire graphique d\u2019une marque peuvent \u00e9galement faire partie d\u2019un branding durable&nbsp;: <strong>celui qui va au-del\u00e0 de l&#8217;apparence visuelle d&#8217;une entreprise pour int\u00e9grer des pratiques qui pr\u00e9servent l&#8217;environnement et engagent une responsabilit\u00e9 sociale.<\/strong><\/p>\n<p><span style=\"color: var( --e-global-color-primary )\">Branding durable, \u00e0 quoi bon&nbsp;?<\/span><\/p>\n<ul>\n<li><strong>\u00c9co-couleurs<\/strong>: Les marques qui optent pour des teintes moins gourmandes en encre et en \u00e9nergie lors de l&#8217;impression \u2013 comme les couleurs pastel \u00e0 taux d\u2019encrage inf\u00e9rieur \u00e0 100% -, contribuent \u00e0 une empreinte carbone r\u00e9duite.<\/li>\n<li><strong>Impression \u00e9cologique<\/strong> : Les techniques d&#8217;impression respectueuses de l&#8217;environnement, comme celle \u00e0 base d&#8217;encre v\u00e9g\u00e9tale et l&#8217;utilisation de papiers certifi\u00e9s FSC, minimisent les d\u00e9chets toxiques et la d\u00e9forestation.<\/li>\n<li><strong>Charte graphique modulable&nbsp;<\/strong>: Simplifier son \u00e9cosyst\u00e8me visuel en utilisant moins de couleurs et en adoptant un style plus minimaliste peut \u00e9viter la consommation d\u2019\u00e9nergie \u00e0 la fois print et web.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd9d2cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd9d2cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-958abe6\" data-id=\"958abe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54c75c elementor-widget elementor-widget-heading\" data-id=\"b54c75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ fun fact!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dcd7c elementor-widget elementor-widget-text-editor\" data-id=\"a5dcd7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Saviez-vous que,<strong> pour obtenir un joli vert sapin \u00e0 l\u2019impression, il faut un taux d\u2019encrage CMJN de 209%<\/strong>\u00a0? \ud83d\udc40<\/p><p>Pourtant couleur du d\u00e9veloppement durable, le taux d\u2019encrage pour obtenir le vert est nettement sup\u00e9rieur \u00e0 100%. Greenwashing ou pas\u2026 \u00e0 m\u00e9diter\u00a0!<\/p><p>En revanche <b>c\u00f4t\u00e9 web, il est conseill\u00e9 d&#8217;utiliser des couleurs comme le noir ou le rouge<\/b>, des teintes sombres en g\u00e9n\u00e9ral. Bref, tout le contraire du print\u00a0! Et pourquoi\u00a0? Tout simplement parce que ces couleurs demandent moins d&#8217;\u00e9nergie pour \u00eatre affich\u00e9es \u00e0 l&#8217;\u00e9cran.\u00a0<\/p><p>Bon \u00e0 savoir, non\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2e3d98\" data-id=\"f2e3d98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2d56bf elementor-widget elementor-widget-image\" data-id=\"a2d56bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"540\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs.webp\" class=\"attachment-large size-large wp-image-26393\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs.webp 810w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs-520x347.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs-768x512.webp 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb79e88 elementor-widget elementor-widget-heading\" data-id=\"fb79e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.concept-image.fr\/blog\/eco-couleurs\/\" target=\"_blank\" rel=\"noopener\">Image source: Concept Image<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-876d630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"876d630\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaefc87\" data-id=\"eaefc87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f067573 elementor-widget elementor-widget-heading\" data-id=\"f067573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ retail<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf6648 elementor-widget elementor-widget-heading\" data-id=\"5bf6648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le retail durable, cr\u00e9ateur d'exp\u00e9riences.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5c4f2 elementor-widget elementor-widget-text-editor\" data-id=\"3f5c4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La durabilit\u00e9 s\u2019invite \u00e9galement dans nos magasins pr\u00e9f\u00e9r\u00e9s\u00a0!\u00a0<\/p><p>Secteur en pleine transformation, le retail a su s\u2019adapter aux prises de consciences \u00e9cologiques en proposant d\u2019int\u00e9grer des pratiques \u00e9co-responsables dans tous les aspects du processus de vente au d\u00e9tail. <strong>Des produits vendus aux mati\u00e8res de construction, le retail durable participe pleinement aux initiatives RSE des marques qui l\u2019ont adopt\u00e9. <\/strong><\/p><p>Et tenez-vous bien\u00a0: au-del\u00e0 de la simple esth\u00e9tique des produits, le retail durable influence \u00e9galement l&#8217;exp\u00e9rience d&#8217;achat globale, ainsi que les habitudes des consommateurs\u00a0!<\/p><p>Oui, mais comment\u00a0?<\/p><ul><li><strong>Eco-merchandising<\/strong> : L\u2019utilisation des mat\u00e9riaux de construction recycl\u00e9s ou biosourc\u00e9s permet d\u2019optimiser l\u2019\u00e9clairage naturel et de cr\u00e9er un espace \u00e9conome.<\/li><li><strong>Solutions eco-friendly<\/strong> : Les sacs en tissu ou le vrac pour les courses r\u00e9duisent la consommation de plastique et encouragent les clients \u00e0 adopter des pratiques durables.<\/li><li><strong>Outil de sensibilisation<\/strong> : L\u2019affichage dans un retail durable relaye davantage des informations sur les produits, leurs origines et leurs impacts environnementaux, permettant \u00e0 la marque de communiquer \u00e9galement sur ses engagements RSE.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-768e24c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"768e24c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81ddbe5\" data-id=\"81ddbe5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bbf73f elementor-widget elementor-widget-image\" data-id=\"0bbf73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1298\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-1400x1298.jpg\" class=\"attachment-large size-large wp-image-24185\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-1400x1298.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-1120x1038.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-520x482.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-768x712.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d91a00\" data-id=\"8d91a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ec9ae3 elementor-widget elementor-widget-heading\" data-id=\"9ec9ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ cojean<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae72897 elementor-widget elementor-widget-text-editor\" data-id=\"ae72897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Focus sur Cojean,<\/strong>\u00a0top-of-mind de la restauration rapide et saine \u00e0 la fran\u00e7aise, pour laquelle CBA a d\u00e9velopp\u00e9 un syst\u00e8me identitaire qui refl\u00e8te les engagements RSE de la marque.<\/p><p>Un territoire graphique d\u00e9ploy\u00e9 \u00e9galement dans le concept retail de leurs magasins \u00e0 Paris.<\/p><p>Le but ? <strong>D\u2019aller au-del\u00e0 de l\u2019exp\u00e9rience culinaire et de se positionner comme un acteur responsable, soucieux de l\u2019environnement et du bien-\u00eatre de tous.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d1114 cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"94d1114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/cojean\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Vivez l'exp\u00e9rience Cojean !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b07d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b07d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a09e4e\" data-id=\"3a09e4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c5161 elementor-widget elementor-widget-image\" data-id=\"80c5161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-971x1400.jpg\" class=\"attachment-large size-large wp-image-24144\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-971x1400.jpg 971w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-776x1120.jpg 776w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-360x520.jpg 360w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-768x1108.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-1065x1536.jpg 1065w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6.jpg 1234w\" sizes=\"(max-width: 971px) 100vw, 971px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe38ee9\" data-id=\"fe38ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb90d6d elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cb90d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1.jpg\" class=\"attachment-large size-large wp-image-24156\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1.jpg 960w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d002b48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d002b48\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2b35de\" data-id=\"e2b35de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10886c4 elementor-widget elementor-widget-heading\" data-id=\"10886c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><font style=\"vertical-align: inherit\"><font style=\"vertical-align: inherit\">\/ vers un avenir plus durable<\/font><\/font><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bce145 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bce145\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae79a35\" data-id=\"ae79a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e413db elementor-widget elementor-widget-heading\" data-id=\"2e413db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Durable n\u2019est certainement plus un terme \u00e0 utiliser \u00e0 tout va.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5437a2\" data-id=\"b5437a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cbb648 elementor-widget elementor-widget-text-editor\" data-id=\"7cbb648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que ce soit le packaging produit, l\u2019\u00e9cosyst\u00e8me graphique ou encore le concept retail des magasins, <b>une marque peut contribuer au d\u00e9veloppement durable au global, et ce\u2026 \u00e0 plusieurs \u00e9chelles\u00a0!<\/b> \u267b\ufe0f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8082531 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8082531\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa289d8\" data-id=\"fa289d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-febe2f6 elementor-widget elementor-widget-heading\" data-id=\"febe2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et vous, quel est l\u2019atout durable de votre marque ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8369862 elementor-widget elementor-widget-heading\" data-id=\"8369862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Laissez-nous vous guider pour devenir un acteur du changement !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087fbbe elementor-mobile-align-center cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"087fbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/ on pose les termes Dans une \u00e8re o\u00f9 les ressources naturelles sont surexploit\u00e9es, les marques sont attendues par les consommateurs pour qu&#8217;elles int\u00e8grent des pratiques plus responsables afin de faciliter une consommation plus consciente. Le design durable devient donc leur meilleur ami pour mener \u00e0 bien ce combat\u202f! En revanche, la question qui revient [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-26378","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":26378,"en":26420},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/26378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=26378"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/26378\/revisions"}],"predecessor-version":[{"id":26419,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/26378\/revisions\/26419"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=26378"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=26378"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=26378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}