{"id":26420,"date":"2023-08-29T21:13:44","date_gmt":"2023-08-29T19:13:44","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=26420"},"modified":"2023-08-30T09:48:56","modified_gmt":"2023-08-30T07:48:56","slug":"sustainable-design","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/sustainable-design\/","title":{"rendered":"Sustainable design, to be taken with a grain of salt, please!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26420\" class=\"elementor elementor-26420\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdc6767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdc6767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-622d8f7\" data-id=\"622d8f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971f6a1 elementor-widget elementor-widget-heading\" data-id=\"971f6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ let's set the terms<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37c80a elementor-widget elementor-widget-text-editor\" data-id=\"a37c80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In an era where natural resources are overexploited, brands are expected by consumers to incorporate more responsible practices to facilitate mindful consumption.<\/p><p><b>Sustainable design thus becomes their best friend in successfully championing this cause!<\/b> However, the recurring question is: is this greenwashing, or a genuine employer brand promise?<\/p><p>Here are the aspects to pay attention to in order to determine if a brand is truly sustainable over time. Let&#8217;s explore!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27678a2\" data-id=\"27678a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45053f8 elementor-widget elementor-widget-video\" data-id=\"45053f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/859037134?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdadd02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdadd02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2f3f94\" data-id=\"f2f3f94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1d32a9 elementor-widget elementor-widget-heading\" data-id=\"f1d32a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ packaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be0f44 elementor-widget elementor-widget-heading\" data-id=\"1be0f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eco-friendly packaging is your (best) friend.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cadcbe elementor-widget elementor-widget-text-editor\" data-id=\"1cadcbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to Ipsos,<b> nearly 60% of French consumers plan to eliminate excessive packaging to fight climate change.<\/b> That&#8217;s why companies are even more encouraged to innovate and rethink the way they design their packaging! The sustainability of packaging allows brands to reduce their environmental impact throughout the lifecycle of the products they offer.<\/p><p>How to determine sustainable packaging?<\/p><ul><li><b>Materials<\/b>: Packaging made from recycled or biodegradable materials minimizes waste and reduces reliance on single-use items.<\/li><li><b>Size<\/b>: Optimally-sized packaging prevents space and material wastage, cutting down shipping costs and carbon footprint.<\/li><li><b>Labeling<\/b>: Labels that provide information about materials, manufacturing methods, and ecological certifications enable transparent communication.<\/li><\/ul><p>Beyond informing consumers, <b>an eco-designed packaging also communicates the brand&#8217;s identity and values, enhancing its reputation as a committed player. <\/b>Sustainability of materials, transparency of origins, and supply chain traceability have become essential today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db0eb0 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7db0eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale.png\" class=\"attachment-large size-large wp-image-26390\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale.png 1024w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/note-globale-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1969285 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1969285\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c56f7d0\" data-id=\"c56f7d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db99148 elementor-widget elementor-widget-image\" data-id=\"db99148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"471\" height=\"500\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/la_note_globale.png\" class=\"attachment-large size-large wp-image-26389\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e2ef5 elementor-widget elementor-widget-heading\" data-id=\"11e2ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/lanoteglobale.org\/\" target=\"_blank\" rel=\"noopener\">Image source: La Note Globale<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-835d636\" data-id=\"835d636\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46cd1b3 elementor-widget elementor-widget-heading\" data-id=\"46cd1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ la note globale<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7593e5e elementor-widget elementor-widget-text-editor\" data-id=\"7593e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s focus on <a href=\"https:\/\/lanoteglobale.org\/\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\"><strong>La Note Globale<\/strong><\/a> (The Overall Score, in french),&nbsp;the first benchmark for the overall performance of food products calculated based on 6 criteria: animal welfare, environment, nutrition, origin, traceability, and corporate social responsibility (CSR).<\/p>\n<p><strong>By revealing the &#8220;hidden&#8221; attributes of a product, it empowers consumers to choose the one that best aligns with their personal expectations.<\/strong><\/p>\n<p>By combining creativity, functionality and sustainability, design offers new perspectives to rethink our way of producing, distributing, and consuming food.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a64fd cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"25a64fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/when-design-reimagines-the-future-of-sustainable-food\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Read our article on sustainable food!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2de361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2de361\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d115179\" data-id=\"d115179\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed2b0ff elementor-widget elementor-widget-heading\" data-id=\"ed2b0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ branding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2aebf3 elementor-widget elementor-widget-heading\" data-id=\"a2aebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable branding is not just about sustainability.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163be6e elementor-widget elementor-widget-text-editor\" data-id=\"163be6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you thought that sustainability only applied to packaging, think again!<\/p><p>Visual identity, logos, and even the graphic identity of a brand can also be part of sustainable branding: <b>one that goes beyond a company&#8217;s visual appearance to integrate practices that preserve the environment and promote social responsibility.<\/b><\/p><p>Why sustainable branding?<\/p><ul><li><strong>Eco-friendly colors<\/strong>: Brands that choose ink and energy-efficient color options for printing &#8211; such as pastel colors with ink coverage below 100% &#8211; contribute to reduced carbon footprint.<\/li><li><b>Green printing<\/b>: Environmentally friendly printing techniques, like using vegetable-based inks and certified FSC papers, minimize toxic waste and deforestation.<\/li><li><b>Adaptable graphic guidelines<\/b>: Simplifying a visual ecosystem by using fewer colors and adopting a more minimalist style can save energy in both print and web applications.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd9d2cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd9d2cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-958abe6\" data-id=\"958abe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54c75c elementor-widget elementor-widget-heading\" data-id=\"b54c75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ fun fact!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dcd7c elementor-widget elementor-widget-text-editor\" data-id=\"a5dcd7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that, <strong>to achieve a beautiful pine green in printing, a CMYK ink coverage of 209% is required?<\/strong> \ud83d\udc40<\/p><p>However, despite being the color of sustainability, the ink coverage needed for green is significantly higher than 100%. Greenwashing or not&#8230; we&#8217;re not that sure!<\/p><p>On the other hand, <b>for web applications, it&#8217;s advised to use colors like black or red<\/b>, generally darker shades. In essence, the opposite of print! And why? Simply because these colors require less energy to display on screens.<\/p><p>Useful information, isn&#8217;t it?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2e3d98\" data-id=\"f2e3d98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2d56bf elementor-widget elementor-widget-image\" data-id=\"a2d56bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"540\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs.webp\" class=\"attachment-large size-large wp-image-26393\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs.webp 810w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs-520x347.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/eco-couleurs-768x512.webp 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb79e88 elementor-widget elementor-widget-heading\" data-id=\"fb79e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.concept-image.fr\/blog\/eco-couleurs\/\" target=\"_blank\" rel=\"noopener\">Image source: Concept Image<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-876d630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"876d630\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaefc87\" data-id=\"eaefc87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f067573 elementor-widget elementor-widget-heading\" data-id=\"f067573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ retail<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf6648 elementor-widget elementor-widget-heading\" data-id=\"5bf6648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable retail, experience creator.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5c4f2 elementor-widget elementor-widget-text-editor\" data-id=\"3f5c4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustainability has also made its way into our favorite stores!<\/p>\n<p>As a rapidly transforming sector, retail has adapted to ecological awareness by incorporating eco-responsible practices into all aspects of the retail sales process. <b>From products sold to construction materials, sustainable retail fully participates in the CSR initiatives of the brands that have embraced it.<\/b><\/p>\n<p>And brace yourselves: beyond the mere aesthetics of products, sustainable retail also influences the overall shopping experience and consumer habits!<\/p>\n<p>But how?<\/p>\n<ul>\n<li><b>Eco-Merchandising<\/b>: Using recycled or bio-sourced construction materials optimizes natural lighting and creates an energy-efficient space.<\/li>\n<li><b>Eco-Friendly Solutions<\/b>: Fabric bags or bulk shopping options reduce plastic consumption and encourage customers to adopt sustainable practices.<\/li>\n<li><b>Awareness Tool<\/b>: In a sustainable retail setting, displays provide more information about products, their origins, and environmental impacts, allowing the brand to communicate its CSR commitments as well.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-768e24c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"768e24c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81ddbe5\" data-id=\"81ddbe5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bbf73f elementor-widget elementor-widget-image\" data-id=\"0bbf73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1298\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-1400x1298.jpg\" class=\"attachment-large size-large wp-image-24185\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-1400x1298.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-1120x1038.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-520x482.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2-768x712.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN5-2.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d91a00\" data-id=\"8d91a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ec9ae3 elementor-widget elementor-widget-heading\" data-id=\"9ec9ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ cojean<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae72897 elementor-widget elementor-widget-text-editor\" data-id=\"ae72897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focus on <a href=\"https:\/\/www.cojean.fr\/\" target=\"_blank\" rel=\"noopener\">Cojean<\/a>, the French top-of-mind in healthy fast food, for which CBA developed an overall identity system that reflects the brand&#8217;s CSR commitments.<\/p><p>This visual concept is also extended to the retail concept of their stores in Paris.<\/p><p>The goal?<b> To go beyond the culinary experience and position themselves as a responsible actor, caring for the environment and the well-being of all.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d1114 cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"94d1114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/cojean-en\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Live the Cojean experience!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b07d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b07d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a09e4e\" data-id=\"3a09e4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c5161 elementor-widget elementor-widget-image\" data-id=\"80c5161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-971x1400.jpg\" class=\"attachment-large size-large wp-image-24144\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-971x1400.jpg 971w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-776x1120.jpg 776w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-360x520.jpg 360w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-768x1108.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6-1065x1536.jpg 1065w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/COJEAN6.jpg 1234w\" sizes=\"(max-width: 971px) 100vw, 971px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe38ee9\" data-id=\"fe38ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb90d6d elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cb90d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1.jpg\" class=\"attachment-large size-large wp-image-24156\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1.jpg 960w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/cojean-1-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d002b48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d002b48\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2b35de\" data-id=\"e2b35de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10886c4 elementor-widget elementor-widget-heading\" data-id=\"10886c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><font style=\"vertical-align: inherit\"><font style=\"vertical-align: inherit\">\/ to a more sustainable future<\/font><\/font><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bce145 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bce145\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae79a35\" data-id=\"ae79a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e413db elementor-widget elementor-widget-heading\" data-id=\"2e413db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable is certainly no longer a term to be used indiscriminately.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5437a2\" data-id=\"b5437a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cbb648 elementor-widget elementor-widget-text-editor\" data-id=\"7cbb648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether it&#8217;s product packaging, the graphic ecosystem, or even the retail store concept, <b>a brand can contribute to overall sustainability, and that can happen on multiple scales!<\/b> \u267b\ufe0f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8082531 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8082531\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa289d8\" data-id=\"fa289d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-febe2f6 elementor-widget elementor-widget-heading\" data-id=\"febe2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And you, what is the sustainable asset of your brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8369862 elementor-widget elementor-widget-heading\" data-id=\"8369862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let us guide you to become a change-maker!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087fbbe elementor-mobile-align-center cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"087fbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Let's talk!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/ let&#8217;s set the terms In an era where natural resources are overexploited, brands are expected by consumers to incorporate more responsible practices to facilitate mindful consumption. Sustainable design thus becomes their best friend in successfully championing this cause! However, the recurring question is: is this greenwashing, or a genuine employer brand promise? Here are [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-26420","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":26420,"fr":26378},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/26420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=26420"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/26420\/revisions"}],"predecessor-version":[{"id":26434,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/26420\/revisions\/26434"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=26420"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=26420"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=26420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}