{"id":2667,"date":"2014-12-04T18:49:13","date_gmt":"2014-12-04T17:49:13","guid":{"rendered":"https:\/\/cba-design.com\/france\/2014\/12\/04\/cba-bg-wins-it-all-2\/"},"modified":"2021-09-13T11:25:46","modified_gmt":"2021-09-13T09:25:46","slug":"cba-bg-wins-it-all-2","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/cba-bg-wins-it-all-2\/","title":{"rendered":"CBA B+G wins it all!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2667\" class=\"elementor elementor-2667\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-858bf2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"858bf2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-255582c5\" data-id=\"255582c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44816918 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44816918\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a9b2e77\" data-id=\"5a9b2e77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ffa896 elementor-widget elementor-widget-text-editor\" data-id=\"20ffa896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The DBA received this week acts as a strong proof of the high-standard design work delivered by the CBA team based in S\u00e3o Paulo, who comments on the project : <em>\u00ab Our strategy was to use the dog images in close, highlighting the eyes, snout and fur, demonstrating healthy animals and generating an emotional bond with the consumer. These packages gained a lot of strength on shelves, communicating the benefits in a direct way \u00bb. <\/em><br \/>The effectiveness of this new design should be highlighted, with a 10% sales increase since its launch in October 2013.<\/p><p>This design also won a bronze ABRE award in September, alongside other Prizes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-235eb882 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"235eb882\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d927e7b\" data-id=\"5d927e7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-338df16f elementor-widget elementor-widget-heading\" data-id=\"338df16f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More on the BDA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a446f10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a446f10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f47bc3c\" data-id=\"2f47bc3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-473454c9 elementor-widget elementor-widget-text-editor\" data-id=\"473454c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organized by Centro Brasil Design and ABeDesign, the <a href=\"\/\/www.cbd.org.br\/u0022\" target=\"u0022_blanku0022\" rel=\"u0022noreferrer\">Brazil Design Awards<\/a> establish the benchmarks in innovation for all the national and  international awards in the category. It chooses the best Brazilian  design work that has won the most relevant national and international  awards and confers special awards to the entities that are most  dedicated to promoting design in Brazil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The DBA received this week acts as a strong proof of the high-standard design work delivered by the CBA team based in S\u00e3o Paulo, who comments on the project : \u00ab Our strategy was to use the dog images in close, highlighting the eyes, snout and fur, demonstrating healthy animals and generating an emotional bond [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[78],"class_list":["post-2667","post","type-post","status-publish","format-standard","hentry","blog_categorie-awards"],"acf":[],"lang":"en","translations":{"en":2667,"fr":2466},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/2667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"predecessor-version":[{"id":14018,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/2667\/revisions\/14018"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=2667"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}