{"id":27022,"date":"2023-10-18T09:54:42","date_gmt":"2023-10-18T07:54:42","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=27022"},"modified":"2023-11-13T18:05:01","modified_gmt":"2023-11-13T17:05:01","slug":"le-design-au-service-de-la-transformation","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/le-design-au-service-de-la-transformation\/","title":{"rendered":"Le design au service de la transformation : r\u00e9v\u00e9ler le potentiel des marques et au-del\u00e0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27022\" class=\"elementor elementor-27022\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0567272 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0567272\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98d7163\" data-id=\"98d7163\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c39ca6 elementor-widget elementor-widget-text-editor\" data-id=\"7c39ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nos jours, le design est devenu une force majeure, fa\u00e7onnant non seulement la mani\u00e8re dont nous percevons les marques, mais aussi la mani\u00e8re dont les entreprises fonctionnent et influencent nos comportements. Nous croyons fermement au <strong>pouvoir transformateur du design<\/strong>.<\/p><p>Le design, c&#8217;est plus qu&#8217;un joli logo ou qu\u2019une belle interface.<strong> C&#8217;est un outil puissant qui peut aider les marques \u00e0 se diff\u00e9rencier, \u00e0 avoir un impact positif sur le monde en cr\u00e9ant de la valeur<\/strong>. Nous en sommes convaincus chez CBA !<\/p><p>Alors, ensemble, explorons comment le design, sous ses multiples facettes, peut \u00eatre un moteur de changement pour les entreprises et au-del\u00e0. Vous \u00eates impatient de vous plonger dans le sujet avec nous ? Faites d\u00e9filer vers le bas !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e2195a\" data-id=\"9e2195a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5526820 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"5526820\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/875568161?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1caa623 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1caa623\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d39d015\" data-id=\"d39d015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9eb86d elementor-widget elementor-widget-heading\" data-id=\"a9eb86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LE DESIGN AU SERVICE DE L'IDENTIT\u00c9 ET DE LA VALEUR DE LA MARQUE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9d63f elementor-widget elementor-widget-text-editor\" data-id=\"cb9d63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le design est plus qu&#8217;un simple attrait esth\u00e9tique<\/strong> ; il s&#8217;agit de cr\u00e9er une identit\u00e9, un \u00e9cosyst\u00e8me et une exp\u00e9rience qui r\u00e9sonnent aupr\u00e8s du grand public. Les designers, en utilisant leur talent de mani\u00e8re strat\u00e9gique, peuvent donner aux marques une valeur suppl\u00e9mentaire. Comment ? En d\u00e9finissant et en cr\u00e9ant des expressions et des exp\u00e9riences uniques, positionnant les marques pour devenir des moteurs de changement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e9c274 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e9c274\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2fa988a\" data-id=\"2fa988a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1563c46 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1563c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<p>Le design est un puissant outil commercial qui peut accro\u00eetre la performance et les valeurs d&#8217;une entreprise. Les chiffres sont \u00e9loquents : le design peut g\u00e9n\u00e9rer une augmentation des ventes de 87 %. Et ce n&#8217;est pas tout : 94 % des premi\u00e8res impressions d&#8217;une marque sont li\u00e9es \u00e0 son design.<\/p>\n<\/div>\n<div>\n<p>Des \u00e9l\u00e9ments tels que les logos, la typographie et les palettes de couleurs jouent un r\u00f4le vital dans la d\u00e9finition de l&#8217;image d&#8217;une marque. Par exemple, la pomme croqu\u00e9e et \u00e9l\u00e9gante d&#8217;Apple Inc. \u00e9voque instantan\u00e9ment l&#8217;innovation et la sophistication, illustrant le<strong> pouvoir transformateur du design dans l&#8217;identit\u00e9 de marque<\/strong>.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4e248 cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"2d4e248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/experience-de-marque\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Lisez notre article sur l'exp\u00e9rience de marque !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abd1472\" data-id=\"abd1472\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b50916f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b50916f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"470\" height=\"470\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/apple-medium.webp\" class=\"attachment-medium_large size-medium_large wp-image-26991\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-852ef24 elementor-widget elementor-widget-heading\" data-id=\"852ef24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.concept-image.fr\/blog\/eco-couleurs\/\" target=\"_blank\" rel=\"noopener\">Source de l'image\u00a0: Medium<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b851f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b851f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f1a58\" data-id=\"58f1a58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd562e elementor-widget elementor-widget-heading\" data-id=\"6cd562e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LE DESIGN AU SERVICE DE L'EXP\u00c9RIENCE UTILISATEUR <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-392ba6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"392ba6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-006b492\" data-id=\"006b492\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574e436 elementor-widget elementor-widget-text-editor\" data-id=\"574e436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><strong>L&#8217;exp\u00e9rience utilisateur<\/strong> (UX) est un domaine dans lequel le design influence directement notre fa\u00e7on d&#8217;interagir avec les marques. Il englobe un large \u00e9ventail de facteurs, tels que la conception de produits et services, l&#8217;am\u00e9nagement des espaces et la cr\u00e9ation de contenu.<\/p><div><p>L&#8217;UX peut avoir un impact significatif sur les marques et les consommateurs. Regardons de plus pr\u00e8s : <strong>les exp\u00e9riences que les consommateurs ont avec une marque ont un impact significatif sur leur perception de cette derni\u00e8re<\/strong>. Une exp\u00e9rience positive peut cr\u00e9er un sentiment de confiance, de loyaut\u00e9 et d&#8217;attachement. Une exp\u00e9rience n\u00e9gative peut entra\u00eener des sentiments de frustration, de m\u00e9contentement et de perte de confiance, l\u2019oppos\u00e9, finalement, de ce que les marques recherchent. <\/p><\/div><div><p>Une exp\u00e9rience positive peut rendre une marque plus d\u00e9sirable et susceptible d&#8217;\u00eatre choisie par les consommateurs. Consid\u00e9rons la transformation apport\u00e9e par les applications de VTC, qui ont rendu le transport plus pratique, efficace et agr\u00e9able pour des millions de personnes, en adoptant une approche holistique qui prend en compte les besoins et les attentes de tous les utilisateurs.<\/p><div><p>En cr\u00e9ant des exp\u00e9riences qui sont \u00e0 la fois utiles et inclusives, les marques peuvent se doter d\u2019un avantage concurrentiel, am\u00e9liorer la satisfaction des clients et cr\u00e9er un monde plus inclusif.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-015b460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"015b460\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f0a0ee\" data-id=\"6f0a0ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ba8245 elementor-widget elementor-widget-heading\" data-id=\"6ba8245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LE DESIGN AU SERVICE D\u2019UN AVENIR MEILLEUR<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c79c07 elementor-widget elementor-widget-text-editor\" data-id=\"6c79c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le design peut \u00eatre une force pour le \u00ab bon \u00bb. Le design durable\u00a0est une incarnation de ce principe, en veillant \u00e0 ce que le processus de cr\u00e9ation ne nuise pas \u00e0 notre plan\u00e8te. Les marques qui adoptent la durabilit\u00e9 non seulement attirent les consommateurs soucieux de l&#8217;environnement, mais contribuent \u00e9galement \u00e0 un avenir plus vert et plus durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba1c2a cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"0ba1c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/le-design-durable\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Lisez notre article sur le design durable !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f894a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f894a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c9de952\" data-id=\"c9de952\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd49b64 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dd49b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"462\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/pat-768x462.png\" class=\"attachment-medium_large size-medium_large wp-image-27030\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/pat-768x462.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/pat-520x313.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/pat.png 882w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c289d elementor-widget elementor-widget-heading\" data-id=\"b8c289d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.concept-image.fr\/blog\/eco-couleurs\/\" target=\"_blank\" rel=\"noopener\">Source de l'image : Patagonia<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a54903\" data-id=\"0a54903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64d74b4 elementor-widget elementor-widget-text-editor\" data-id=\"64d74b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prenons Patagonia comme exemple, une marque de v\u00eatements de plein air renomm\u00e9e, a fait de la durabilit\u00e9 un \u00e9l\u00e9ment central de sa philosophie de conception. En t\u00e9moigne son site web respectueux de l&#8217;environnement, h\u00e9berg\u00e9 sur des serveurs aliment\u00e9s par des \u00e9nergies renouvelables et utilisant des techniques de conception \u00e9co-responsables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-978db0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"978db0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00b3a1f\" data-id=\"00b3a1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aac1446 elementor-widget elementor-widget-text-editor\" data-id=\"aac1446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>De plus, <strong>le design peut jouer un r\u00f4le p\u00e9dagogique important pour changer les comportements et aller vers plus de vertuosit\u00e9<\/strong>. En effet, le design peut \u00eatre utilis\u00e9 pour informer et sensibiliser, pour encourager \u00e0 devenir meilleur au quotidien gr\u00e2ce \u00e0 des campagnes de sensibilisation que ce soit gr\u00e2ce \u00e0 l&#8217;agencement d&#8217;un magasin, l&#8217;emballage d&#8217;un produit ou la conception d&#8217;une publicit\u00e9, tous ces aspects influencent nos choix. Par exemple, l&#8217;emballage Apple ne prot\u00e8ge pas seulement le produit, mais cr\u00e9e \u00e9galement une exp\u00e9rience de d\u00e9semballage qui \u00e9l\u00e8ve la valeur per\u00e7ue de l&#8217;appareil. Nous pouvons \u00e9galement parler de l\u2019exp\u00e9rience d\u2019\u00ab unboxing \u00bb de la marque Make My Lemonade : une fois le colis d\u00e9ball\u00e9, le packaging se transforme en bo\u00eete de rangement design pour la maison.<\/p><\/div><div><p>Au-del\u00e0 des produits et services, le design \u00e9tend son influence pour \u00e9lever les communaut\u00e9s. <strong>Le design social<\/strong> consiste \u00e0 cr\u00e9er des solutions pour r\u00e9soudre les probl\u00e8mes soci\u00e9taux, promouvoir l&#8217;inclusion et le changement positif. Le design peut changer les mentalit\u00e9s en r\u00e9veillant les consciences avec des visuels et des messages forts pouvant interpeller les citoyens et les incitant \u00e0 agir.<\/p><\/div><div>C\u2019est l\u00e0 o\u00f9 la notion de design utile prend tout son sens. Creusons ce sujet juste en-dessous\u00a0!<\/div><div><span lang=\"EN-US\">\u00a0<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfe22d cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"fbfe22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/open.spotify.com\/show\/7iJuvdJQRwOw7zEJtBHzzW\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">\u00c9coutez notre podcast Empreinte Utile !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7b10d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7b10d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7475bb0\" data-id=\"7475bb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7795eb5 elementor-widget elementor-widget-heading\" data-id=\"7795eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LE DESIGN AU SERVICE DU SENS ET DE LA PERFORMANCE <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17cf9d7 elementor-widget elementor-widget-text-editor\" data-id=\"17cf9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Le design va de pair avec la cr\u00e9ation de sens pour les marques. L&#8217;histoire qu&#8217;une marque raconte \u00e0 travers ses \u00e9l\u00e9ments de design r\u00e9sonne dans la t\u00eate des consommateurs. Lorsque le design est align\u00e9 sur les valeurs fondamentales et le but d&#8217;une marque, il am\u00e9liore ses performances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86d9966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86d9966\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dec40b5\" data-id=\"dec40b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1660c2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a1660c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/Design-Power-1200x628-1-768x402.png\" class=\"attachment-medium_large size-medium_large wp-image-26969\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/Design-Power-1200x628-1-768x402.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/Design-Power-1200x628-1-1120x586.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/Design-Power-1200x628-1-520x272.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/Design-Power-1200x628-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13839ed elementor-widget elementor-widget-heading\" data-id=\"13839ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.concept-image.fr\/blog\/eco-couleurs\/\" target=\"_blank\" rel=\"noopener\">Source de l'image : Midjourney<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4f59b0\" data-id=\"a4f59b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af0b0d elementor-widget elementor-widget-text-editor\" data-id=\"1af0b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez CBA, nous pensons que <strong>les marques qui r\u00e9ussiront demain seront celles qui mettront l&#8217;humain au premier plan, qui auront une raison d&#8217;\u00eatre et qui incarneront une cause, tout en laissant un souvenir imp\u00e9rissable au-del\u00e0 de leurs produits<\/strong>. C&#8217;est ce que nous d\u00e9fendons chez CBA, et nous en sommes convaincus ! Le design est un \u00e9l\u00e9ment cl\u00e9 de cette transformation positive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d4a288 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d4a288\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c1da388\" data-id=\"c1da388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9588c00 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9588c00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Nike est un exemple parfait de ce que nous voulons accomplir\u00a0; <strong>une marque qui a su ma\u00eetriser la synergie entre le design et le sens<\/strong>. La marque est connue pour son logo embl\u00e9matique, son utilisation de couleurs vives et son message d&#8217;autonomisation. Ces \u00e9l\u00e9ments de design sont align\u00e9s sur les valeurs fondamentales de Nike, que sont l&#8217;athl\u00e9tisme, la performance et l&#8217;inspiration. L&#8217;utilisation du design par Nike pour communiquer ses valeurs et sa mission a contribu\u00e9 \u00e0 son succ\u00e8s. La marque est l&#8217;une des plus reconnaissables et des plus rentables au monde.<\/p><p style=\"font-weight: 400\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2033d0f\" data-id=\"2033d0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-873eaf0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"873eaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/design-crowd-nike-768x512.png\" class=\"attachment-medium_large size-medium_large wp-image-27011\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/design-crowd-nike-768x512.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/design-crowd-nike-520x347.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/design-crowd-nike.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24314d elementor-widget elementor-widget-heading\" data-id=\"e24314d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.concept-image.fr\/blog\/eco-couleurs\/\" target=\"_blank\" rel=\"noopener\">Source de l'image : DesignCrowd<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-473234c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"473234c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4777bd\" data-id=\"d4777bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50edbea elementor-widget elementor-widget-text-editor\" data-id=\"50edbea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Ainsi, le design est une force en constante \u00e9volution qui a le potentiel de transformer les marques, les mod\u00e8les commerciaux et les comportements des consommateurs. <strong>Chez CBA, nous sommes convaincus que le design ne se limite pas au visuel ; il s&#8217;agit de cr\u00e9er des exp\u00e9riences qui r\u00e9sonnent avec le grand public, s&#8217;alignent sur les valeurs et entra\u00eenent un changement positif.<\/strong> \u00a0Le design est un outil puissant qui peut \u00eatre utilis\u00e9 pour faire la diff\u00e9rence dans le monde. En utilisant le design de mani\u00e8re r\u00e9fl\u00e9chie, nous pouvons contribuer \u00e0 cr\u00e9er un monde plus juste, plus durable et plus inclusif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf89c29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf89c29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdae63d\" data-id=\"cdae63d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb07346 elementor-widget elementor-widget-heading\" data-id=\"bb07346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez faire la diff\u00e9rence ? Rejoignez-nous d\u00e8s maintenant et ensemble, faisons la diff\u00e9rence d\u00e8s aujourd'hui <span data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">!<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bda7ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bda7ded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3403ca\" data-id=\"a3403ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e0ef5 elementor-widget elementor-widget-heading\" data-id=\"34e0ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cet article vous a plu ? Jetez un coup d\u2019\u0153il \u00e0 nos insights pour plus d\u2019inspirations ! \ud83d\udd0d<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7cae9 elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"fb7cae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/actualites-cba\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez nos insights<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77c207 elementor-mobile-align-center cba-button-blue elementor-widget elementor-widget-cba-boutons\" data-id=\"c77c207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-551020a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"551020a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c404aea\" data-id=\"c404aea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De nos jours, le design est devenu une force majeure, fa\u00e7onnant non seulement la mani\u00e8re dont nous percevons les marques, mais aussi la mani\u00e8re dont les entreprises fonctionnent et influencent nos comportements. Nous croyons fermement au pouvoir transformateur du design. Le design, c&#8217;est plus qu&#8217;un joli logo ou qu\u2019une belle interface. C&#8217;est un outil puissant [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-27022","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":27022,"en":26968},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/27022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=27022"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/27022\/revisions"}],"predecessor-version":[{"id":27790,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/27022\/revisions\/27790"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=27022"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=27022"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=27022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}