{"id":27774,"date":"2023-11-13T18:55:37","date_gmt":"2023-11-13T17:55:37","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=27774"},"modified":"2023-12-06T14:58:05","modified_gmt":"2023-12-06T13:58:05","slug":"design-inclusif","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/design-inclusif\/","title":{"rendered":"Design inclusif, un monde sans limites"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27774\" class=\"elementor elementor-27774\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d77da7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d77da7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9007c0\" data-id=\"f9007c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d08842 elementor-widget elementor-widget-text-editor\" data-id=\"5d08842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le design inclusif&#8230; un vaste sujet pour une vaste soci\u00e9t\u00e9. Est-il encore n\u00e9cessaire d&#8217;en parler ? Certains diront que la question est d\u00e9j\u00e0 r\u00e9gl\u00e9e, mais est-ce vraiment le cas ? Les marques ont-elles vraiment pris le sujet \u00e0 c\u0153ur ? Ne pensez-vous pas qu\u2019il faille tout d\u2019abord admettre que nous ne sommes pas inclusifs pour le devenir&nbsp;? Explorons cela ensemble.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1560936 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1560936\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-252e1e0\" data-id=\"252e1e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-856da65 elementor-widget elementor-widget-heading\" data-id=\"856da65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design inclusif, k\u00e9zako ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca90e1 elementor-widget elementor-widget-text-editor\" data-id=\"4ca90e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Commen\u00e7ons peut-\u00eatre par se rappeler&nbsp;: qu\u2019est-ce qu\u2019un design inclusif&nbsp;? C\u2019est une approche du design qui vise \u00e0 cr\u00e9er des produits, des environnements, des services et des technologies accessibles et utilisables par un large \u00e9ventail de personnes, y compris celles ayant des besoins sp\u00e9cifiques ou des capacit\u00e9s diff\u00e9rentes.&nbsp;<\/p>\n<p>L&#8217;objectif principal du design inclusif est <b>d&#8217;\u00e9liminer les barri\u00e8res et de garantir \u00e0 tout le monde, sans distinction d&#8217;\u00e2ge, de capacit\u00e9 physique, de genre ou d&#8217;origine ethnique<\/b>, la promesse de pouvoir participer pleinement \u00e0 la soci\u00e9t\u00e9 de mani\u00e8re \u00e9gale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60642de\" data-id=\"60642de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62294dd elementor-widget elementor-widget-video\" data-id=\"62294dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/884054255?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-817634b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"817634b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79474f4\" data-id=\"79474f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b331fa9 elementor-widget elementor-widget-heading\" data-id=\"b331fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Cassons les barri\u00e8res<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0cbe3 elementor-widget elementor-widget-text-editor\" data-id=\"1e0cbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans une soci\u00e9t\u00e9 de plus en plus diversifi\u00e9e, le design inclusif est devenu un enjeu majeur\u00a0; il s&#8217;agit d&#8217;une d\u00e9marche \u00e9thique et responsable qui permet de lutter contre l&#8217;exclusion et de favoriser l&#8217;inclusion.\u00a0<span style=\"color: var( --e-global-color-primary )\">Les statistiques parlent d&#8217;elles-m\u00eames. Selon une \u00e9tude r\u00e9cente de l&#8217;Organisation mondiale de la sant\u00e9 (OMS), plus d&#8217;un milliard de personnes dans le monde vivent avec une forme d\u2019handicap. Cela repr\u00e9senterait un pouvoir d\u2019achat d\u00e9passant les 8 milliards de dollars d\u2019apr\u00e8s le rapport Global Economics of Disability.<\/span><b style=\"color: var( --e-global-color-primary )\">\u00a0<\/b><\/p><p><b style=\"color: var( --e-global-color-primary )\">Les marques qui int\u00e8greront le design inclusif dans leur ADN r\u00e9pondront non seulement \u00e0 une demande croissante mais aussi \u00e0 une n\u00e9cessit\u00e9 \u00e9thique<\/b><span style=\"color: var( --e-global-color-primary )\"> tout en \u00e9largissant leur base de consommateurs mais aussi en contribuant \u00e0 cr\u00e9er une soci\u00e9t\u00e9 plus \u00e9quitable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252bf04 elementor-widget elementor-widget-video\" data-id=\"252bf04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/776811579?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f463294 elementor-widget elementor-widget-heading\" data-id=\"f463294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source : Kim Gehrig, Apple<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df5a517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df5a517\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-597cb95\" data-id=\"597cb95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53cdec2 elementor-widget elementor-widget-text-editor\" data-id=\"53cdec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une poign\u00e9e de marques ont embrass\u00e9 cette philosophie,<b> transcendant les limites du conventionnel pour cr\u00e9er des produits et des exp\u00e9riences qui touchent chacun d&#8217;entre nous.\u00a0<\/b><\/p><p>Prenons l\u2019exemple d\u2019Apple, la c\u00e9l\u00e8bre entreprise technologique est reconnue pour son engagement envers l&#8217;accessibilit\u00e9. Des fonctionnalit\u00e9s comme VoiceOver, qui rend les appareils iOS utilisables par des personnes non voyantes, d\u00e9montrent comment la technologie peut \u00eatre une force d&#8217;inclusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f73896d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f73896d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf65793\" data-id=\"cf65793\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2f1f4f elementor-widget elementor-widget-heading\" data-id=\"c2f1f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus qu'un simple packaging.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab60adc elementor-widget elementor-widget-text-editor\" data-id=\"ab60adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il existe aussi des packagings inclusifs, qui sont plus que de simples emballages. Ils sont <b>un moyen de c\u00e9l\u00e9brer la diversit\u00e9 et l&#8217;inclusion.&nbsp;<\/b><\/p>\n<p>La c\u00e9l\u00e8bre marque de biscuits&nbsp;<a href=\"https:\/\/www.nestlecomvoce.com.br\/passatempo-libras\" target=\"_blank\" rel=\"noopener\">Nestl\u00e9<\/a>, pr\u00e9sente au Br\u00e9sil depuis plus de 30 ans, lance, en collaboration avec CBA B+G, une \u00e9dition limit\u00e9e avec des illustrations de l&#8217;alphabet de la langue des signes br\u00e9silienne.&nbsp;<span style=\"color: var( --e-global-color-primary )\">Cette initiative vise \u00e0 promouvoir l&#8217;apprentissage et l&#8217;inclusion, tout en apportant un peu de fun aux enfants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-920d5cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"920d5cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e104f7\" data-id=\"8e104f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97ee52b elementor-widget elementor-widget-cba-carousel\" data-id=\"97ee52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/Diapositive5.jpeg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/Diapositive3.jpeg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/Diapositive4.jpeg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45c02e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45c02e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c52aae6\" data-id=\"c52aae6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32c6fd6 elementor-widget elementor-widget-heading\" data-id=\"32c6fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Une tendance qui s\u2019impose<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159b45c elementor-widget elementor-widget-text-editor\" data-id=\"159b45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avoir ou incarn\u00e9 un design inclusif n\u2019est pas si simple. <b>Le design inclusif est une d\u00e9marche qui doit \u00eatre int\u00e9gr\u00e9e d\u00e8s le d\u00e9but du processus de conception.<\/b> Il ne s&#8217;agit pas d&#8217;une fonctionnalit\u00e9 que l&#8217;on peut ajouter ou supprimer \u00e0 volont\u00e9, mais d&#8217;une philosophie qui doit guider l&#8217;ensemble du processus cr\u00e9atif.\u00a0<span style=\"color: var( --e-global-color-primary )\">En effet, il ne faut pas inclure cette notion une fois le travail lanc\u00e9\u00a0; il est recommand\u00e9 d&#8217;int\u00e9grer la r\u00e9flexion sur l&#8217;inclusion d\u00e8s les premi\u00e8res \u00e9tapes de la conception.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0489912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0489912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc9be4d\" data-id=\"fc9be4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6734100 elementor-widget elementor-widget-image\" data-id=\"6734100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"520\" height=\"520\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/empathie.jpg\" class=\"attachment-large size-large wp-image-27805\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52d44f1\" data-id=\"52d44f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11fcb04 elementor-widget elementor-widget-text-editor\" data-id=\"11fcb04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019un des points majeurs pour commencer va \u00eatre de comprendre ses cibles\u00a0: qui sont-elles\u00a0? Leurs habitudes\u00a0? Leurs besoins\u00a0? Pour tenir compte des perspectives et des exp\u00e9riences autres que les n\u00f4tres, nous pouvons nous appuyer sur des \u00e9tudes ou nous adresser directement aux personnes concern\u00e9es. L&#8217;objectif est de tirer parti de la diversit\u00e9 humaine, en int\u00e9grant des points de vue diff\u00e9rents et en apprenant les uns des autres.\u00a0<\/p><p>Pour ce faire,<b> il est important de comprendre comment les gens s&#8217;adaptent au monde qui les entoure, en prenant le temps de se mettre \u00e0 leur place<\/b>. L&#8217;empathie est une comp\u00e9tence essentielle pour la conception de produits et services inclusifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04198e4 elementor-mobile-align-center cba-button-blue elementor-widget elementor-widget-cba-boutons\" data-id=\"04198e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/empathie-connaitre-vos-insights\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">L'empathie, la cl\u00e9 pour conna\u00eetre votre consomateur !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71e2352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71e2352\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eea87b\" data-id=\"2eea87b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df4d6c2 elementor-widget elementor-widget-heading\" data-id=\"df4d6c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Everyone is awesome.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a84039e elementor-widget elementor-widget-text-editor\" data-id=\"a84039e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cela nous donne envie de rebondir sur un projet men\u00e9 par la marque&nbsp;<a href=\"https:\/\/www.lego.com\/\" target=\"_blank\" rel=\"noopener\">LEGO<\/a>. Au Royaume-Uni, le groupe collabore avec Diversity Roles Models, un organisme qui \u00e9duque les enfants \u00e0 l\u2019empathie et \u00e0 l\u2019inclusion. La marque travaille \u00e9galement avec Workplace Pride pour mesurer et ajuster la repr\u00e9sentation et l\u2019inclusivit\u00e9 LGBTGQ+ au sein du groupe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617758c elementor-widget elementor-widget-video\" data-id=\"617758c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=mC6H15Z8d6w&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e28c3 elementor-widget elementor-widget-heading\" data-id=\"77e28c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source : Lego<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc4318 elementor-widget elementor-widget-text-editor\" data-id=\"4cc4318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cet engagement s\u2019est donc traduit tout naturellement en juin 2023, avec la commercialisation d\u2019\u00ab\u00a0everyone is awesome\u00a0\u00bb qui rend hommage \u00e0 la diversit\u00e9. Le pack est compos\u00e9 d\u2019un fond arc-en-ciel et de 11 figurines monochromes. Chaque figurine poss\u00e8de sa propre couleur et sa propre perruque assortie. Les couleurs ne sont pas choisies au hasard : elles reprennent celles du drapeau LGBTQ+, celles de la communaut\u00e9 transgenre ainsi que la diversit\u00e9 des couleurs de peau avec le noir et le brun. <b>Ce set est une belle repr\u00e9sentation de l&#8217;amour et de l&#8217;ouverture d&#8217;esprit. Il encourage les enfants \u00e0 accepter et \u00e0 c\u00e9l\u00e9brer les diff\u00e9rences. \ud83c\udf08<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e984237 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e984237\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6d32c\" data-id=\"6d6d32c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65b6dc4 elementor-widget elementor-widget-cba-carousel\" data-id=\"65b6dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/lego3.jpeg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/lego2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/lego4.jpeg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eae28d elementor-widget elementor-widget-heading\" data-id=\"6eae28d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'inclusivit\u00e9 : notre responsabilit\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23b09d elementor-widget elementor-widget-text-editor\" data-id=\"c23b09d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez CBA, nous ne consid\u00e9rons pas le design inclusif comme une tendance, mais comme une responsabilit\u00e9. <b>Chaque membre de notre \u00e9quipe est form\u00e9 \u00e0 comprendre les besoins divers de nos clients et \u00e0 les int\u00e9grer dans nos cr\u00e9ations<\/b>. Notre processus cr\u00e9atif repose sur l&#8217;inclusion, garantissant que nos campagnes, sites web et supports de communication soient accessibles \u00e0 tous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a3bf01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a3bf01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7df2a83\" data-id=\"7df2a83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dfaee3 elementor-widget elementor-widget-image\" data-id=\"7dfaee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"306\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/cba_latam_raizesdocampo_single_4_2400x1600-2048x447-1-1400x306.jpeg\" class=\"attachment-large size-large wp-image-27816\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/cba_latam_raizesdocampo_single_4_2400x1600-2048x447-1-1400x306.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/cba_latam_raizesdocampo_single_4_2400x1600-2048x447-1-1120x244.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/cba_latam_raizesdocampo_single_4_2400x1600-2048x447-1-520x113.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/cba_latam_raizesdocampo_single_4_2400x1600-2048x447-1-768x168.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/cba_latam_raizesdocampo_single_4_2400x1600-2048x447-1-1536x335.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/cba_latam_raizesdocampo_single_4_2400x1600-2048x447-1.jpeg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8e43eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8e43eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3725b8c\" data-id=\"3725b8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc37cc0 elementor-widget elementor-widget-text-editor\" data-id=\"fc37cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">Notre dernier projet, la strat\u00e9gie de marque d\u2019une entreprise innovante port\u00e9e par l\u2019agro-\u00e9cologie,\u00a0<\/span><a href=\"https:\/\/raizesdocampo.com.br\/\" target=\"_blank\" rel=\"noopener\">Ra\u00edzes do Campo<\/a><span style=\"color: var( --e-global-color-primary )\">\u00a0est une illustration concr\u00e8te de notre engagement. Nous avons cr\u00e9\u00e9 la voix de la marque, avec le ton de la voix, le manifeste et le storytelling de la marque. Ce fut un v\u00e9ritable challenge de <b>d\u00e9finir la d\u00e9claration d\u2019intention pour les diff\u00e9rents maillons de la cha\u00eene, avec un message inclusif, de mani\u00e8re \u00e0 couvrir la diversit\u00e9 des parties prenantes <\/b>(producteurs, coop\u00e9ratives, d\u00e9taillants, consommateurs finaux, ainsi que les employ\u00e9s et les investisseurs).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-575e3cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"575e3cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b812a19\" data-id=\"b812a19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1bc4e1 elementor-widget elementor-widget-cba-gallery\" data-id=\"e1bc4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/cba_latam_raizesdocampo_two_1-2_01_1380x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/cba_latam_raizesdocampo_two_1-2_01_1380x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/cba_latam_raizesdocampo_two_2-2_01_960x1260_PT.gif);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/cba_latam_raizesdocampo_two_2-2_01_960x1260_PT.gif\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd9283 elementor-mobile-align-center cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"7cd9283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/raizes-do-campo\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez notre r\u00e9alisation.<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-176a3a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176a3a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-246c860\" data-id=\"246c860\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8108f56 elementor-widget elementor-widget-heading\" data-id=\"8108f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019inclusion oui. <br>Mais elle doit \u00eatre pens\u00e9e avec soin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a22139 elementor-widget elementor-widget-text-editor\" data-id=\"6a22139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beaucoup de marques aspirent \u00e0 cr\u00e9er un projet inclusif, communiquer avec un large \u00e9ventail de personnes et toucher diff\u00e9rents publics. Cependant, cette aspiration peut parfois s&#8217;av\u00e9rer \u00eatre un d\u00e9fi de taille. Comme mentionn\u00e9 pr\u00e9c\u00e9demment, <b>il existe des \u00e9tapes \u00e0 suivre avant de concevoir un projet v\u00e9ritablement inclusif.<\/b> Il est important de noter qu&#8217;affirmer simplement &#8220;je veux \u00eatre inclusif&#8221; ne suffit pas.<\/p><p>Prenons l\u2019exemple, de l\u2019application oui.sncf qui s\u2019est transform\u00e9e en\u00a0<a href=\"https:\/\/www.sncf-connect.com\/\" target=\"_blank\" rel=\"noopener\">sncf-connect<\/a>\u00a0en une nuit\u00a0! Un lancement brutal, l\u2019accessibilit\u00e9 n\u2019a pas \u00e9t\u00e9 pens\u00e9 dans les moindres recoins et r\u00e9sultat\u00a0? <em>\u00ab\u00a0D\u00e9cevant\u00a0\u00bb, \u00ab\u00a0Difficile \u00e0 lire\u00a0\u00bb, \u00ab\u00a0Pas terrible\u00a0\u00bb, &#8220;Frustrant&#8221;, \u00ab\u00a0Pas du tout au point\u00a0\u00bb, \u00ab\u00a0La mise \u00e0 jour la moins r\u00e9ussie du si\u00e8cle\u00a0\u00bb, \u00ab\u00a0Un d\u00e9sastre\u00a0\u00bb, \u2026 <\/em>Des utilisateurs m\u00e9contents et ajouter \u00e0 cela un manque de lisibilit\u00e9, vous obtiendrez un d\u00e9ferlement sur les r\u00e9seaux sociaux et un lancement loup\u00e9. Cependant et malgr\u00e9 quelques emb\u00fbches, la marque a su se remettre en question et am\u00e9liorer au fil des mois son application afin qu\u2019elle puisse \u00eatre accessible au plus grand nombre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aee720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aee720\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-014f937\" data-id=\"014f937\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ff38f8 elementor-widget elementor-widget-heading\" data-id=\"5ff38f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le design inclusif n'est pas simplement un concept, mais une r\u00e9alit\u00e9 tangible qui fa\u00e7onne l'avenir de la communication.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afdfdda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afdfdda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-796439e\" data-id=\"796439e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af9868 elementor-widget elementor-widget-heading\" data-id=\"1af9868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous aussi, faites-vous accompagner pour faire la diff\u00e9rence.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3447c5c elementor-widget elementor-widget-heading\" data-id=\"3447c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cet article vous a plu ? Jetez un coup d\u2019\u0153il \u00e0 nos insights pour plus d\u2019inspirations ! \ud83d\udd0d<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd288c elementor-mobile-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"2cd288c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/actualites-cba\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez nos insights<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efd90 elementor-mobile-align-center cba-button-blue elementor-widget elementor-widget-cba-boutons\" data-id=\"99efd90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le design inclusif&#8230; un vaste sujet pour une vaste soci\u00e9t\u00e9. Est-il encore n\u00e9cessaire d&#8217;en parler ? Certains diront que la question est d\u00e9j\u00e0 r\u00e9gl\u00e9e, mais est-ce vraiment le cas ? Les marques ont-elles vraiment pris le sujet \u00e0 c\u0153ur ? Ne pensez-vous pas qu\u2019il faille tout d\u2019abord admettre que nous ne sommes pas inclusifs pour [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-27774","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":27774,"en":27851},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/27774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=27774"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/27774\/revisions"}],"predecessor-version":[{"id":37436,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/27774\/revisions\/37436"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=27774"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=27774"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=27774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}