{"id":28574,"date":"2023-12-15T14:20:43","date_gmt":"2023-12-15T13:20:43","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=28574"},"modified":"2023-12-19T10:18:16","modified_gmt":"2023-12-19T09:18:16","slug":"strategies-festives-comment-les-marques-captent-lesprit-de-noel","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/strategies-festives-comment-les-marques-captent-lesprit-de-noel\/","title":{"rendered":"Comment les marques captent l&#8217;esprit de No\u00ebl ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28574\" class=\"elementor elementor-28574\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1718f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1718f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b63a9\" data-id=\"68b63a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af88951 elementor-widget elementor-widget-text-editor\" data-id=\"af88951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Pour les marques, No\u00ebl transcende le simple calendrier. C&#8217;est bien plus qu&#8217;une p\u00e9riode de vacances et de c\u00e9l\u00e9brations festives ; c&#8217;est une opportunit\u00e9 strat\u00e9gique pr\u00e9cieuse. Cette p\u00e9riode de f\u00eate repr\u00e9sente un moment cl\u00e9 au cours de l&#8217;ann\u00e9e o\u00f9 les marques peuvent non seulement capitaliser sur l&#8217;augmentation naturelle des d\u00e9penses li\u00e9es aux cadeaux et aux festivit\u00e9s, mais aussi forger des connexions \u00e9motionnelles durables avec leurs consommateurs en cr\u00e9ant des campagnes empreintes de traditions, chaleur et partage, repr\u00e9sentatives de leurs valeurs. Les publicit\u00e9s et les campagnes ax\u00e9es sur l\u2019esprit festif cherchent \u00e0 cr\u00e9er des souvenirs m\u00e9morables et positifs associ\u00e9s \u00e0 la marque.<\/p><p><strong>Mais comment les marques int\u00e8grent-elles r\u00e9ellement No\u00ebl \u00e0 leur strat\u00e9gie\u00a0? En quoi l&#8217;int\u00e9gration de No\u00ebl dans la strat\u00e9gie des marques contribue-t-elle \u00e0 renforcer l&#8217;exp\u00e9rience de marque aupr\u00e8s des consommateurs ?<\/strong> Est-elle principalement ax\u00e9e sur la cr\u00e9ation d&#8217;une atmosph\u00e8re festive ou sur des incitations \u00e0 l&#8217;achat ? Explorons !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe267d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe267d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61288da\" data-id=\"61288da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e188f82 elementor-widget elementor-widget-heading\" data-id=\"e188f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ L\u2019ART DU PACKAGING FESTIF <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3d291 elementor-widget elementor-widget-text-editor\" data-id=\"0d3d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plusieurs strat\u00e9gies s\u2019offrent aux marques quand il s\u2019agit de communiquer au moment des f\u00eates. Des marques comme Pringles, optent pour des <strong>packagings festifs<\/strong>, avec son logo embl\u00e9matique d\u00e9guis\u00e9 en P\u00e8re-No\u00ebl ou en lutin. Les consommateurs \u00e9tant d\u2019humeur festive, <strong>cela entra\u00eene une augmentation des ventes \u00e0 la suite d\u2019un achat impulsif typique des p\u00e9riodes de f\u00eate<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9ad467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9ad467\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e231f13\" data-id=\"e231f13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a679b elementor-widget elementor-widget-image\" data-id=\"f2a679b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n.jpg\" class=\"attachment-large size-large wp-image-28595\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f8c1d elementor-widget elementor-widget-heading\" data-id=\"36f8c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><b>Source: Pringles  <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-59a9ed4\" data-id=\"59a9ed4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56d4ba9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"56d4ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n.jpg\" class=\"attachment-large size-large wp-image-28597\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f3f0a16\" data-id=\"f3f0a16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df36204 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"df36204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n.jpg\" class=\"attachment-large size-large wp-image-28599\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bf33615\" data-id=\"bf33615\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04dcab3 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"04dcab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n.jpg\" class=\"attachment-large size-large wp-image-28601\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46358ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46358ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc6e62\" data-id=\"ecc6e62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14bcb0b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"14bcb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28603\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-768x768.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223.jpg 1284w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3631433 elementor-widget elementor-widget-heading\" data-id=\"3631433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><b>Source : Because of Marketing<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81e93f9\" data-id=\"81e93f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3836bf elementor-widget elementor-widget-text-editor\" data-id=\"a3836bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Si ce n\u2019est pas le logo qui s\u2019empare de No\u00ebl, cela peut tout aussi bien \u00eatre le slogan<\/strong>. C\u2019est le choix qu\u2019a fait la marque Fairy, en jouant sur son nom \u00ab <i>F\u00e9\u00e9rique \u00bb. <\/i>La marque a d\u00e9cor\u00e9 son packaging de boules et de flocons et a annot\u00e9 \u00ab\u00a0Wishing you a Fairy Christmas\u00a0\u00bb. Cela cr\u00e9\u00e9 une connexion \u00e9motionnelle avec le consommateur qui se sent consid\u00e9r\u00e9, et permet ainsi \u00e0 la marque d&#8217;exploiter l&#8217;enthousiasme saisonnier et les \u00e9motions positives associ\u00e9es \u00e0 cette p\u00e9riode de l&#8217;ann\u00e9e, de mani\u00e8re simple et efficace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce8499 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce8499\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75adead\" data-id=\"75adead\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7ef7e4 elementor-widget elementor-widget-text-editor\" data-id=\"a7ef7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">L\u2019ode \u00e0 la c\u00e9l\u00e9bration peut aussi se manifester \u00e0 travers une identit\u00e9 moderne et \u00e9l\u00e9gante. C&#8217;est le cas du packaging issu de la collaboration entre Chivas XV Festive Series et CBA Design. Celui-ci associe des motifs rangolis phosphorescents aux couleurs vibrantes, qui symbolisent des flammes festives. L\u2019explosion de couleurs et de saveurs marquant ainsi l\u2019excitation de l\u2019approche des f\u00eates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04538b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"04538b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d244e6a\" data-id=\"d244e6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00dc18c elementor-widget elementor-widget-video\" data-id=\"00dc18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/883934889?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f34062 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f34062\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2dd0c\" data-id=\"4b2dd0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271a3ba cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"271a3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/chivas-xv-festive\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Vivez l'exp\u00e9rience Chivas XV Diwali Festive Series !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b1e7af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b1e7af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0334ecd\" data-id=\"0334ecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6008f3 elementor-widget elementor-widget-heading\" data-id=\"f6008f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ NOEL S\u2019INVITE DANS LES CONCEPTS RETAIL<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6326ba6 elementor-widget elementor-widget-text-editor\" data-id=\"6326ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><strong>L\u2019exp\u00e9rience de No\u00ebl peut \u00e9galement se vivre en magasin.<\/strong> Nombreux sont ceux qui d\u00e9corent leurs rayons ou leur devanture au moment des f\u00eates. Mais encore, souvenez-vous l\u2019engouement de certains \u00e0 l\u2019id\u00e9e de faire les boutiques au moment de No\u00ebl pour le simple plaisir de pouvoir \u00e9couter en boucle les playlists de No\u00ebl <em>(Oui, oui Mariah on t\u2019adore\u00a0!).<\/em> Certaines enseignes poussent m\u00eame l\u2019exp\u00e9rience encore plus loin. Tous les ans au moment de No\u00ebl, les consommateurs d\u2019<strong>Aldi<\/strong> retrouvent Kevin la Carotte, mascotte embl\u00e9matique du magasin, \u00e0 travers des publicit\u00e9s in\u00e9dites. Cette ann\u00e9e la marque a d\u00e9cid\u00e9 de voir les choses en grand, en habillant leurs bornes avec leur mascotte de No\u00ebl. Rien de tel pour se plonger dans une ambiance Natale d\u00e8s l\u2019entr\u00e9e du magasin. Et pas seulement \u00e0 l\u2019entr\u00e9e\u00a0! En effet, en progressant dans les rayons, on retrouve \u00e0 la vente, des peluches de Kevin la carotte. Ainsi, Aldi atteint son objectif de notori\u00e9t\u00e9 de marque en impliquant le consommateur tout le long du parcours, de la publicit\u00e9 de No\u00ebl \u00e0 l&#8217;engagement dans les m\u00e9dias sociaux, en passant par les promotions en magasin. L\u2019exp\u00e9rience est r\u00e9ussie\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a55978 elementor-widget elementor-widget-video\" data-id=\"5a55978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=17Oxi70ArSo&amp;t=14s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3027131 elementor-widget elementor-widget-text-editor\" data-id=\"3027131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\"><strong>La technologie est \u00e9galement un atout exploit\u00e9 par certaines enseignes pendant les f\u00eates de No\u00ebl<\/strong>. C\u2019est le cas de <strong>Orange<\/strong>, qui d\u00e9ploie un dispositif de r\u00e9alit\u00e9 augment\u00e9e dans ses points de vente. Cette initiative vise \u00e0 rendre l&#8217;exp\u00e9rience en boutique vivante, connect\u00e9e et sociale, avec l&#8217;utilisation d&#8217;un Snapcode pour permettre aux clients de d\u00e9couvrir ce dispositif unique. Des vid\u00e9os sur les r\u00e9seaux sociaux encouragent le public \u00e0 visiter les magasins, et les lens sponsoris\u00e9es sur Snapchat offrent une exp\u00e9rience en r\u00e9alit\u00e9 augment\u00e9e, int\u00e9gr\u00e9e \u00e0 la sc\u00e9nographie du point de vente et \u00e0 l&#8217;exp\u00e9rience client. <strong>Orange adopte ce concept &#8220;phygital&#8221;, combinant le digital et le physique, pour cr\u00e9er des animations en magasin m\u00e9morables et stimuler le trafic en point de vente en p\u00e9riode de No\u00ebl<\/strong>, avec des suggestions d\u2019id\u00e9es cadeaux et des lots \u00e0 gagner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da876c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3da876c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d64b1d\" data-id=\"8d64b1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b0a52 elementor-widget elementor-widget-heading\" data-id=\"c7b0a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ S\u2019EMPARER DES EMOTIONS DE NO\u00cbL<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38fe31d elementor-widget elementor-widget-text-editor\" data-id=\"38fe31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Comment faire un article sur les marques et No\u00ebl sans parler de <strong>Coca-Cola<\/strong> ? <strong>Depuis 1930 la marque utilise le P\u00e8re-No\u00ebl comme embl\u00e8me de ses campagnes publicitaires en p\u00e9riode de f\u00eate<\/strong>. Celui-ci est devenu une ic\u00f4ne culturelle symbolisant la marque avec son costume rouge. Pourquoi cela fonctionne\u00a0? Parce-que Coca-Cola \u00e9tablit un lien \u00e9motionnel avec ses consommateurs \u00e0 travers des campagnes align\u00e9es sur les valeurs de No\u00ebl, cr\u00e9ant un sentiment de chaleur, d&#8217;unit\u00e9 et de joie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c413de elementor-widget elementor-widget-video\" data-id=\"3c413de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=znIyaGS5BNc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef3711 elementor-widget elementor-widget-text-editor\" data-id=\"6ef3711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">C\u2019est \u00e9galement le cas de la cha\u00eene de grands magasin<strong>s John Lewis<\/strong> qui a, tous les ans, pour coutume de diffuser sa traditionnelle publicit\u00e9 de No\u00ebl. Cette ann\u00e9e, la marque a mis en sc\u00e8ne une plante carnivore qui se r\u00e9v\u00e8le bien plus attendrissante que l\u2019on ne le pense, offrant des \u00e9motions tendrement joyeuses \u00e0 ses consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee04395 elementor-widget elementor-widget-video\" data-id=\"ee04395\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=5y0fGsQU5zg&amp;t=5s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ee60 elementor-widget elementor-widget-text-editor\" data-id=\"1c4ee60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">De nombreuses autres strat\u00e9gies peuvent \u00eatre mises en place pour No\u00ebl comme le lancement de produits sp\u00e9ciaux en \u00e9dition limit\u00e9e, comme de nouvelles saveurs, pour les marques de bougie par exemple, ou encore des cadeaux d\u2019entreprise, des avantages sp\u00e9ciaux pour remercier les clients de leur fid\u00e9lit\u00e9, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9664da1 elementor-widget elementor-widget-heading\" data-id=\"9664da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">No\u00ebl repr\u00e9sente pour les marques bien plus qu'une saison de vente fructueuse.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a901b elementor-widget elementor-widget-text-editor\" data-id=\"71a901b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">C&#8217;est un moment o\u00f9 elles peuvent faire partie int\u00e9grante des traditions familiales, \u00e9tablir des liens forts avec les clients et les fid\u00e9liser sur le long terme. <strong>C&#8217;est une p\u00e9riode o\u00f9 les marques transforment leur image commerciale en une source de chaleur, de magie et d&#8217;\u00e9motions, faisant de No\u00ebl une saison cruciale dans le paysage marketing.<\/strong> Et n&#8217;oublions pas, une strat\u00e9gie marketing r\u00e9ussie consiste \u00e0 cr\u00e9er un lien humain en exploitant l&#8217;exp\u00e9rience de marque. <strong>Pendant la p\u00e9riode de No\u00ebl, les marques ne vendent pas seulement un produit ; elles proposent un r\u00eave, une \u00e9motion.<\/strong> En permettant aux consommateurs de voir, de ressentir et de r\u00eaver, elles n&#8217;effectuent pas simplement une transaction ; au contraire, elles \u00e9tablissent une relation durable et significative avec eux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1377d8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1377d8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05fc184\" data-id=\"05fc184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be2dd7 elementor-widget elementor-widget-heading\" data-id=\"8be2dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et vous, quelle est votre strat\u00e9gie marketing&nbsp;<div>pour faire r\u00eaver vos consommateurs ?<\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf76dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf76dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215f7d8\" data-id=\"215f7d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5d054 elementor-widget elementor-widget-heading\" data-id=\"ec5d054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous aussi, saisissez l\u2019opportunit\u00e9 de booster votre identit\u00e9 de marque.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce0e99 elementor-mobile-align-center cba-button-blue elementor-widget elementor-widget-cba-boutons\" data-id=\"3ce0e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pour les marques, No\u00ebl transcende le simple calendrier. C&#8217;est bien plus qu&#8217;une p\u00e9riode de vacances et de c\u00e9l\u00e9brations festives ; c&#8217;est une opportunit\u00e9 strat\u00e9gique pr\u00e9cieuse. Cette p\u00e9riode de f\u00eate repr\u00e9sente un moment cl\u00e9 au cours de l&#8217;ann\u00e9e o\u00f9 les marques peuvent non seulement capitaliser sur l&#8217;augmentation naturelle des d\u00e9penses li\u00e9es aux cadeaux et aux festivit\u00e9s, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-28574","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":28574,"en":28641},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=28574"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28574\/revisions"}],"predecessor-version":[{"id":28697,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28574\/revisions\/28697"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=28574"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=28574"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=28574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}