{"id":28641,"date":"2023-12-15T14:44:44","date_gmt":"2023-12-15T13:44:44","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=28641"},"modified":"2023-12-19T10:18:25","modified_gmt":"2023-12-19T09:18:25","slug":"festive-strategies-how-do-brands-capture-the-christmas-spirit","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/festive-strategies-how-do-brands-capture-the-christmas-spirit\/","title":{"rendered":"How do brands capture the Christmas spirit?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28641\" class=\"elementor elementor-28641\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1718f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1718f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b63a9\" data-id=\"68b63a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af88951 elementor-widget elementor-widget-text-editor\" data-id=\"af88951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\"><span lang=\"EN-US\"><strong>For brands, Christmas transcends the simple calendar. It&#8217;s much more than a period of vacations and festive celebrations; it&#8217;s a valuable strategic opportunity<\/strong>. <\/span><\/span><span class=\"normaltextrun\">This festive period represents a key moment in the year when brands can not only capitalize on the natural increase in spending on gifts and festivities, but also forge lasting emotional connections with their consumers by creating campaigns imbued with tradition, warmth and sharing, representative of their values. Festive spirit advertising and campaigns seek to create memorable, positive brand memories.\u00a0 <\/span><\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\"><span lang=\"EN-US\"><strong>But how do brands really integrate Christmas into their strategy? How does the integration of Christmas into brand strategy contribute to strengthening the brand experience with consumers?<\/strong> Is it mainly focused on creating a festive atmosphere, or on encouraging purchase? <\/span><\/span><span class=\"normaltextrun\">Let&#8217;s explore!<\/span><span class=\"eop\">\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe267d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe267d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61288da\" data-id=\"61288da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e188f82 elementor-widget elementor-widget-heading\" data-id=\"e188f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE ART OF FESTIVE PACKAGING  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3d291 elementor-widget elementor-widget-text-editor\" data-id=\"0d3d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span class=\"normaltextrun\">There are several strategies available to brands when it comes to communicating during the festive season. Brands like <strong>Pringles<\/strong> <strong>opt for festive packaging<\/strong>, with its iconic logo disguised as Santa Claus or an elf. <strong>As consumers are in a festive mood, this leads to an increase in sales as a result of the impulse buying typical of festive periods<\/strong>. <\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9ad467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9ad467\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e231f13\" data-id=\"e231f13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a679b elementor-widget elementor-widget-image\" data-id=\"f2a679b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n.jpg\" class=\"attachment-large size-large wp-image-28595\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/407581464_1600588910677622_2753153542951918806_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f8c1d elementor-widget elementor-widget-heading\" data-id=\"36f8c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><b>Source: Pringles  <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-59a9ed4\" data-id=\"59a9ed4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56d4ba9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"56d4ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n.jpg\" class=\"attachment-large size-large wp-image-28597\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405755196_351036547604427_8110703927580267893_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f3f0a16\" data-id=\"f3f0a16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df36204 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"df36204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n.jpg\" class=\"attachment-large size-large wp-image-28599\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405798303_1009291640134011_693695213693956972_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bf33615\" data-id=\"bf33615\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04dcab3 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"04dcab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n.jpg\" class=\"attachment-large size-large wp-image-28601\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n-896x1120.jpg 896w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n-416x520.jpg 416w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/405543800_251668184591843_4670919973818584290_n-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46358ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46358ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc6e62\" data-id=\"ecc6e62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14bcb0b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"14bcb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28603\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-768x768.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/1702279908223.jpg 1284w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3631433 elementor-widget elementor-widget-heading\" data-id=\"3631433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><b>Source : Because of Marketing<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81e93f9\" data-id=\"81e93f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3836bf elementor-widget elementor-widget-text-editor\" data-id=\"a3836bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span class=\"normaltextrun\"><strong>If not the logo, it could just as easily be the slogan<\/strong>. This is the choice made by the <strong>Fairy<\/strong> brand, playing on its &#8220;F\u00e9\u00e9rique&#8221; name. The brand has decorated its packaging with baubles and snowflakes and written &#8220;Wishing you a Fairy Christmas&#8221;. This creates an emotional connection with the consumer, who feels considered, and enables the brand to tap into the seasonal enthusiasm and positive emotions associated with this time of year, simply and effectively.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce8499 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce8499\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75adead\" data-id=\"75adead\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7ef7e4 elementor-widget elementor-widget-text-editor\" data-id=\"a7ef7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">The ode to celebration can also be expressed through a modern, elegant identity. Such is the case with the packaging created in collaboration between <strong>Chivas XV Festive Series and CBA Design<\/strong>. It combines phosphorescent rowolis motifs with vibrant colors, symbolizing festive flames. The explosion of colors and flavors marks the excitement of the approaching festive season.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04538b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"04538b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d244e6a\" data-id=\"d244e6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00dc18c elementor-widget elementor-widget-video\" data-id=\"00dc18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/883934889?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f34062 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f34062\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2dd0c\" data-id=\"4b2dd0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271a3ba cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"271a3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/united-kingdom\/projects\/chivas-xv-festive\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Experience the Chivas XV Diwali Festive Series!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b1e7af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b1e7af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0334ecd\" data-id=\"0334ecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6008f3 elementor-widget elementor-widget-heading\" data-id=\"f6008f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CHRISTMAS IN RETAIL CONCEPTS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6326ba6 elementor-widget elementor-widget-text-editor\" data-id=\"6326ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\"><span lang=\"EN-US\"><strong>The Christmas experience can also be enjoyed in-store<\/strong>. Many stores decorate their shelves or storefronts for the festive season. And remember how some people love to store at Christmas time for the simple pleasure of listening to Christmas playlists over and over again (yes, Mariah, we love you!). Some retailers even take the experience a step further. Every year at Christmas time, <strong>Aldi<\/strong> consumers are reunited with Kevin the Carrot, the store&#8217;s emblematic mascot, through brand-new advertising. This year, the brand decided to go all out, dressing up their kiosks with their Christmas mascot. There&#8217;s no better way to immerse yourself in the Natale atmosphere as soon as you enter the store. And not just at the entrance! As you move through the aisles, you&#8217;ll find Kevin the Carrot plush toys for sale. In this way, Aldi achieves its brand awareness objective by involving the consumer throughout the entire journey, from Christmas advertising to social media engagement to in-store promotions. <\/span><\/span><span class=\"normaltextrun\">A successful experience!<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a55978 elementor-widget elementor-widget-video\" data-id=\"5a55978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=17Oxi70ArSo&amp;t=14s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3027131 elementor-widget elementor-widget-text-editor\" data-id=\"3027131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\"><strong>Technology is also an asset exploited by some retailers during the Christmas season<\/strong>. This is the case for <strong>Orange<\/strong>, which is deploying an augmented reality device in its points of sale. This initiative aims to make the in-store experience lively, connected and social, with the use of a Snapcode to enable customers to discover this unique device. Videos on social networks encourage the public to visit the stores, and sponsored lenses on Snapchat offer an augmented reality experience, integrated into the point-of-sale scenography and customer experience. <strong>Orange is adopting this &#8220;phygital&#8221; concept, combining the digital and the physical, to create memorable in-store events and boost traffic at the point of sale during the Christmas period<\/strong>, with suggested gift ideas and prizes to be won.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da876c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3da876c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d64b1d\" data-id=\"8d64b1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b0a52 elementor-widget elementor-widget-heading\" data-id=\"c7b0a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ SEIZING THE EMOTIONS OF CHRISTMAS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38fe31d elementor-widget elementor-widget-text-editor\" data-id=\"38fe31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span class=\"normaltextrun\"><span lang=\"EN-US\">How can you write an article about brands and Christmas without mentioning <strong>Coca-Cola<\/strong>? <strong>Since 1930, the brand has used Santa Claus as the emblem of its festive advertising campaigns<\/strong>. He has become a cultural icon, symbolizing the brand with his red suit. <\/span>Why does this work? Because Coca-Cola establishes an emotional bond with its consumers through campaigns aligned with Christmas values, creating a sense of warmth, unity and joy. <\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c413de elementor-widget elementor-widget-video\" data-id=\"3c413de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=znIyaGS5BNc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef3711 elementor-widget elementor-widget-text-editor\" data-id=\"6ef3711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">This is also the case for the <strong>John Lewis<\/strong> department store chain, which every year airs its traditional Christmas advert. This year, the brand featured a carnivorous plant that turned out to be much more touching than you might think, offering tenderly joyful emotions to its consumers.\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee04395 elementor-widget elementor-widget-video\" data-id=\"ee04395\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=5y0fGsQU5zg&amp;t=5s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ee60 elementor-widget elementor-widget-text-editor\" data-id=\"1c4ee60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">Numerous other strategies can be implemented for Christmas, such as the launch of special limited-edition products, like new flavors for candle brands, for example, or corporate gifts, special benefits to thank customers for their loyalty, and so on.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9664da1 elementor-widget elementor-widget-heading\" data-id=\"9664da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Christmas is more than just a successful sales season for brands. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a901b elementor-widget elementor-widget-text-editor\" data-id=\"71a901b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">It&#8217;s a time when they can become an integral part of family traditions, establish strong bonds with customers and build long-term loyalty. It&#8217;s a time when brands transform their commercial image into a source of warmth, magic and emotion, making Christmas a crucial season in the marketing landscape. And let&#8217;s not forget, a successful marketing strategy is all about creating a human connection by leveraging the brand experience. During the Christmas season, brands don&#8217;t just sell a product; they offer a dream, an emotion. By enabling consumers to see, feel and dream, they&#8217;re not simply making a transaction; on the contrary, they&#8217;re establishing a lasting, meaningful relationship with them.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1377d8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1377d8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05fc184\" data-id=\"05fc184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be2dd7 elementor-widget elementor-widget-heading\" data-id=\"8be2dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's your marketing strategy for making consumers dream? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf76dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf76dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215f7d8\" data-id=\"215f7d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5d054 elementor-widget elementor-widget-heading\" data-id=\"ec5d054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Seize the opportunity to boost your brand identity!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d77a1 elementor-mobile-align-center cba-button-blue elementor-widget elementor-widget-cba-boutons\" data-id=\"20d77a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Get in touch with us!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For brands, Christmas transcends the simple calendar. It&#8217;s much more than a period of vacations and festive celebrations; it&#8217;s a valuable strategic opportunity. This festive period represents a key moment in the year when brands can not only capitalize on the natural increase in spending on gifts and festivities, but also forge lasting emotional connections [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-28641","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":28641,"fr":28574},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=28641"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28641\/revisions"}],"predecessor-version":[{"id":28698,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28641\/revisions\/28698"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=28641"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=28641"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=28641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}