{"id":28942,"date":"2023-12-21T11:58:19","date_gmt":"2023-12-21T10:58:19","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=28942"},"modified":"2023-12-21T13:39:13","modified_gmt":"2023-12-21T12:39:13","slug":"2024-nouvelle-annee-nouvelles-tendances","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/2024-nouvelle-annee-nouvelles-tendances\/","title":{"rendered":"2024 : Nouvelle ann\u00e9e, nouvelles tendances ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28942\" class=\"elementor elementor-28942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d55ae9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d55ae9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c27c28\" data-id=\"5c27c28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd7bd4 elementor-widget elementor-widget-heading\" data-id=\"7dd7bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nouvelle ann\u00e9e, nouvelles tendances ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e332be5 elementor-widget elementor-widget-text-editor\" data-id=\"e332be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">\u00c0 l&#8217;aube de 2024, la question se pose : &#8220;Nouvelle ann\u00e9e, nouvelles tendances ?&#8221; La r\u00e9ponse penche vers la continuit\u00e9 plut\u00f4t que vers une rupture compl\u00e8te. Alors que de nouvelles tendances devraient voir le jour, l&#8217;environnement du design continuera \u00e0 soutenir un grand nombre de celles qui existent d\u00e9j\u00e0. <\/span><\/p><p class=\"paragraph\"><strong><span class=\"normaltextrun\">Alors, \u00e0 l&#8217;aube de 2024, quelles tendances \u00e9mergentes le monde va-t-il voir na\u00eetre ou quelles tendances existantes va-t-il continuer \u00e0 adopter ?<\/span><span class=\"eop\">\u00a0<\/span><\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6d998a\" data-id=\"f6d998a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc9407 elementor-widget elementor-widget-video\" data-id=\"8dc9407\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/896808670?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb7ad6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb7ad6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a412c7\" data-id=\"1a412c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a5af7 elementor-widget elementor-widget-heading\" data-id=\"52a5af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ ENVIRONNEMENT  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e66afa elementor-widget elementor-widget-text-editor\" data-id=\"1e66afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">Alors que nous \u00e9voluons dans un monde en constante mutation o\u00f9 les questions environnementales sont devenues plus fondamentales que jamais, la durabilit\u00e9 touche tous les secteurs ; soulignant son importance face \u00e0 une menace qui ne cesse de s&#8217;\u00e9tendre. <strong>Face \u00e0 cette menace croissante, le design appara\u00eet comme un acteur cl\u00e9 dans la lutte contre le changement climatique. <\/strong><\/span><\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\"><strong>La durabilit\u00e9 n&#8217;est plus un simple mot \u00e0 la mode<\/strong> ; elle fait d\u00e9sormais partie int\u00e9grante de la vie quotidienne des consommateurs et des politiques des entreprises. C&#8217;est ce qui explique l&#8217;essor du d\u00e9veloppement de mat\u00e9riaux alternatifs, en particulier dans le domaine de la vente au d\u00e9tail et du packaging.<\/span><span class=\"eop\">\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd039ac elementor-widget elementor-widget-heading\" data-id=\"dd039ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging Durable <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cef146 elementor-widget elementor-widget-text-editor\" data-id=\"1cef146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">Selon Ipsos (2022), pr\u00e8s de 60 % des Fran\u00e7ais ont l&#8217;intention de se d\u00e9barrasser des emballages excessifs pour lutter contre le changement climatique &#8211; un pourcentage convaincant qui encourage les marques \u00e0 int\u00e9grer davantage d&#8217;\u00e9co-conception dans leurs m\u00e9thodes de production. <strong>La demande croissante des consommateurs pour des choix respectueux de l&#8217;environnement incite de plus en plus de marques aujourd&#8217;hui, et continuera \u00e0 le faire \u00e0 l&#8217;avenir, \u00e0 s&#8217;engager dans la conception de packaging responsable. <\/strong><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279c75d elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"279c75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLes choix de mat\u00e9riaux durables associ\u00e9s \u00e0 des processus de fabrication responsables continueront \u00e0 jouer un r\u00f4le cl\u00e9 dans la conception de 2024.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Chris Wilson, STCKMN<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0903925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0903925\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f38b0d6\" data-id=\"f38b0d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da5e8d elementor-widget elementor-widget-image\" data-id=\"1da5e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"919\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/LL-1400x919.png\" class=\"attachment-large size-large wp-image-28898\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/LL-1400x919.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/LL-1120x736.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/LL-520x341.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/LL-768x504.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/LL-1536x1009.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/LL.png 1672w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99b7f29 elementor-widget elementor-widget-heading\" data-id=\"99b7f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Creative Boom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94b46c7\" data-id=\"94b46c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6cf680 elementor-widget elementor-widget-text-editor\" data-id=\"e6cf680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><strong><span class=\"normaltextrun\">En 2024, les emballages biod\u00e9gradables, compostables et recyclables, qui constituent des alternatives aux articles \u00e0 usage unique, sont susceptibles de jouer un r\u00f4le plus important. <\/span><\/strong><\/p><p class=\"paragraph\"><span class=\"normaltextrun\">La <a href=\"https:\/\/smws.com\" target=\"_blank\" rel=\"noopener\">Scotch Malt Whisky Society<\/a> illustre cette tendance avec sa bouteille ext\u00e9rieure en p\u00e2te \u00e0 papier fabriqu\u00e9e \u00e0 la main. En choisissant des mat\u00e9riaux respectueux de l&#8217;environnement et en employant des m\u00e9thodes de production artisanales, la bouteille pr\u00e9sente non seulement une esth\u00e9tique luxueuse, mais \u00e9vite \u00e9galement l&#8217;approche &#8220;greenwashed&#8221; de la durabilit\u00e9.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d47eae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d47eae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2afa55\" data-id=\"e2afa55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c27e548 elementor-widget elementor-widget-heading\" data-id=\"c27e548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail durable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d0f24 elementor-widget elementor-widget-text-editor\" data-id=\"93d0f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">Le design offre une occasion unique de reconsid\u00e9rer nos modes de consommation et de production. <strong>Le secteur du commerce de d\u00e9tail subit une transformation significative, s&#8217;adaptant \u00e0 la conscience \u00e9cologique croissante en incorporant des pratiques respectueuses de l&#8217;environnement dans tous les<\/strong> <strong>aspects du processus de vente au d\u00e9tail.<\/strong> <\/span><\/p><p class=\"paragraph\"><span class=\"normaltextrun\"><strong>Le retail durable joue d\u00e9sormais un r\u00f4le crucial dans l&#8217;\u00e9laboration de l&#8217;avenir de notre monde.<\/strong> Il r\u00e9pond de mani\u00e8re authentique aux pr\u00e9occupations environnementales et s&#8217;aligne sur les initiatives de responsabilit\u00e9 sociale des entreprises (RSE) des marques qui l&#8217;adoptent.\u00a0<\/span><\/p><div><p class=\"paragraph\"><span class=\"normaltextrun\">Des exemples tels que<strong> la boutique \u00e9cologique de Nescafe \u00e0 S\u00e3o Paulo<\/strong>, construit avec des mat\u00e9riaux biod\u00e9gradables et utilisant l&#8217;impression 3D algorithmique, et <strong>la boutique parisienne de VALRHONA<\/strong>, exclusivement fabriqu\u00e9 avec des mat\u00e9riaux \u00e9co-responsables, montrent comment le design peut faire innover les espaces tout en minimisant leur impact \u00e9cologique.\u00a0 <\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f96ac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f96ac3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7f3fd7\" data-id=\"b7f3fd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a89061e elementor-widget elementor-widget-cba-carousel\" data-id=\"a89061e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/head-valrhona.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/Valrhona_Presse_5.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/07\/Valrhona_Presse_1-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/nescafe_3d_printed_store_yanko_design_hero.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/nescafe_3d_printed_shop_yanko_design_08.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc69ef elementor-widget elementor-widget-heading\" data-id=\"ebc69ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Yanko Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5938b cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"9b5938b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/valrhona\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Vivez l'exp\u00e9rience Valrhona ! <\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a15535 elementor-widget elementor-widget-text-editor\" data-id=\"4a15535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">Le retail durable ne touche pas seulement les marques, il fa\u00e7onne aussi l&#8217;exp\u00e9rience future de la restauration. <strong>Les pratiques de l&#8217;industrie alimentaire \u00e9voluent au-del\u00e0 de la r\u00e9duction des d\u00e9chets alimentaires, le design circulaire dans les restaurants repr\u00e9sentant la prochaine \u00e9tape d&#8217;une restauration respectueuse de l&#8217;environnement.<\/strong> <strong>Zero Waste Bistro<\/strong>, un restaurant pop-up situ\u00e9 \u00e0 New York, construit \u00e0 partir d&#8217;emballages alimentaires recycl\u00e9s et compostant tous ses restes alimentaires, incarne cette tendance.<\/span><span class=\"eop\">\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cee5bd elementor-widget elementor-widget-image\" data-id=\"7cee5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"479\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1.jpg\" class=\"attachment-large size-large wp-image-28912\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1.jpg 852w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1-520x292.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1-768x432.jpg 768w\" sizes=\"(max-width: 852px) 100vw, 852px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affbd43 elementor-widget elementor-widget-heading\" data-id=\"affbd43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Dezeen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c25ae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c25ae7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e90877\" data-id=\"8e90877\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-829542f elementor-widget elementor-widget-heading\" data-id=\"829542f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ EMPOWERMENT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a80eda elementor-widget elementor-widget-heading\" data-id=\"1a80eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design inclusif <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273f88f elementor-widget elementor-widget-text-editor\" data-id=\"273f88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"paragraph\"><span class=\"eop\"><strong>Les marques ont un r\u00f4le important \u00e0 jouer, qu&#8217;il s&#8217;agisse de fa\u00e7onner la culture et la soci\u00e9t\u00e9 ou de cr\u00e9er activement des opportunit\u00e9s pour tous, ind\u00e9pendamment de l&#8217;\u00e2ge, des capacit\u00e9s physiques, du sexe ou de l&#8217;origine ethnique<\/strong>. <\/span>Aujourd&#8217;hui, la conception pour l&#8217;accessibilit\u00e9 et l&#8217;inclusion transcende les consid\u00e9rations \u00e9thiques ; il s&#8217;agit \u00e9galement d&#8217;une d\u00e9marche commerciale lucrative, en particulier dans le secteur de la technologie. Avec plus d&#8217;un milliard de personnes handicap\u00e9es dans le monde et plus de cinq milliards d&#8217;utilisateurs d&#8217;Internet, les marques ont la possibilit\u00e9 d&#8217;am\u00e9liorer leurs produits et leurs services pour les rendre plus accessibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c61ff elementor-widget elementor-widget-text-editor\" data-id=\"33c61ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"eop\"><strong>Le design est un outil puissant pour faire tomber les barri\u00e8res<\/strong>, et un nombre croissant de marques reconnaissent son potentiel. Par exemple, le <strong>MouthPad<\/strong>, d\u00e9velopp\u00e9 par <a href=\"https:\/\/www.augmental.tech\" target=\"_blank\" rel=\"noopener\">Augmental<\/a>, permet de contr\u00f4ler des appareils num\u00e9riques en utilisant la langue. Cette innovation en mati\u00e8re de conception inclusive ouvre non seulement de nouvelles possibilit\u00e9s d&#8217;interaction avec le monde pour les personnes handicap\u00e9es, mais s&#8217;av\u00e8re \u00e9galement utile pour permettre \u00e0 tous de faire du multit\u00e2che haut de gamme. <\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e5fec elementor-widget elementor-widget-video\" data-id=\"16e5fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=sGbYjF_TIVU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9720ca elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"b9720ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLe design inclusif est un meilleur design, et ces consid\u00e9rations technologiques ont le potentiel d'\u00eatre aussi utiles aux personnes handicap\u00e9es qu'aux personnes non handicap\u00e9es.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Josh Loebner, Responsable Mondial du Design Inclusif chez Wunderman Thompson  <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-958c7fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"958c7fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19e64e8\" data-id=\"19e64e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46bd72f elementor-widget elementor-widget-heading\" data-id=\"46bd72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ SOCI\u00c9T\u00c9  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4e273 elementor-widget elementor-widget-heading\" data-id=\"6b4e273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authenticit\u00e9 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b2825 elementor-widget elementor-widget-text-editor\" data-id=\"42b2825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><p class=\"paragraph\"><span class=\"normaltextrun\">Les chiffres ne mentent pas : <strong>86 % des consommateurs affirment que l&#8217;authenticit\u00e9 d&#8217;une marque influe sur leur d\u00e9cision d&#8217;achat, et 73 % d&#8217;entre eux sont pr\u00eats \u00e0 payer plus cher pour des produits lorsqu&#8217;une entreprise promet <\/strong><\/span><strong><span class=\"normaltextrun\">de <\/span><\/strong><span class=\"normaltextrun\"><strong>la transparence.<\/strong> En outre, 94 % des consommateurs se d\u00e9clarent fid\u00e8les aux marques qui font preuve de transparence.<\/span><\/p><\/div><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\">Aujourd&#8217;hui, les clients sont de plus en plus attir\u00e9s par les marques qui s&#8217;alignent sur leurs valeurs. L&#8217;authenticit\u00e9, d\u00e9finie par la transparence d&#8217;une marque dans la mise en avant de ses actions, est devenue un facteur d\u00e9terminant. Par cons\u00e9quent, la transparence est plus cruciale que jamais. <\/span><\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\"><strong>Le packaging va au-del\u00e0 de la simple apparence esth\u00e9tique ; c&#8217;est un outil puissant qui communique l&#8217;identit\u00e9 et les valeurs de la marque.<\/strong> Les emballages qui contiennent des informations sur la durabilit\u00e9 des mat\u00e9riaux, la transparence de l&#8217;origine et la tra\u00e7abilit\u00e9 de la cha\u00eene d&#8217;approvisionnement permettent aux marques de communiquer de mani\u00e8re transparente.\u00a0 <\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4f01c elementor-widget elementor-widget-image\" data-id=\"ac4f01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/Green-Queen-Media-Collage.jpg\" class=\"attachment-large size-large wp-image-28914\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/Green-Queen-Media-Collage.jpg 1024w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/Green-Queen-Media-Collage-520x390.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/Green-Queen-Media-Collage-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5901f18 elementor-widget elementor-widget-heading\" data-id=\"5901f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Green Queen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c38889 elementor-widget elementor-widget-text-editor\" data-id=\"4c38889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\"><strong>Des entreprises comme Oatly, Allbirds, Tenzing et Innocent r\u00e9pondent activement \u00e0 la demande de transparence en adoptant des \u00e9colabels.<\/strong> Ces actions deviennent la norme, en particulier chez les jeunes consommateurs. En 2024, nous pouvons nous attendre \u00e0 voir encore plus d&#8217;\u00e9tiquetage carbone dans les rayons, car les marques continuent \u00e0 donner la priorit\u00e9 \u00e0 la transparence.<\/span><span class=\"eop\">\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3789c elementor-widget elementor-widget-heading\" data-id=\"ab3789c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hyper-personnalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e33e4c0 elementor-widget elementor-widget-text-editor\" data-id=\"e33e4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">Gr\u00e2ce aux technologies avanc\u00e9es et aux techniques d&#8217;analyse de donn\u00e9es telles que l&#8217;intelligence artificielle, les marques ont d\u00e9sormais acc\u00e8s \u00e0 des donn\u00e9es clients beaucoup plus nombreuses et d\u00e9taill\u00e9es. Cela permet de<strong> cr\u00e9er des exp\u00e9riences hyperpersonnalis\u00e9es pour les consommateurs, qui se sentent ainsi valoris\u00e9s et compris. <\/strong><\/span><\/p><p class=\"paragraph\"><span class=\"normaltextrun\">76 % des consommateurs pr\u00e9f\u00e8rent acheter aupr\u00e8s de marques qui personnalisent les exp\u00e9riences des utilisateurs. La satisfaction de la marque augmente de 52 % gr\u00e2ce \u00e0 la personnalisation, ce qui se traduit par une augmentation moyenne du chiffre d&#8217;affaires de 10 \u00e0 15 %. <\/span>Comme l&#8217;indiquent clairement les chiffres, <strong>la personnalisation appara\u00eet comme une strat\u00e9gie tr\u00e8s efficace pour am\u00e9liorer la satisfaction, fid\u00e9liser les clients, stimuler la croissance des ventes, acqu\u00e9rir un avantage concurrentiel et am\u00e9liorer l&#8217;image de la marque.<\/strong><\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\">Tous les signes indiquent que l&#8217;hyperpersonnalisation sera omnipr\u00e9sente dans l&#8217;avenir. La plupart des grandes marques ont d\u00e9j\u00e0 int\u00e9gr\u00e9 l&#8217;hyperpersonnalisation dans leurs strat\u00e9gies de marketing. Il est donc essentiel que les marques r\u00e9fl\u00e9chissent \u00e0 la mani\u00e8re dont elles peuvent surpasser leurs concurrents et se d\u00e9marquer sur un march\u00e9 concurrentiel.<\/span><\/p><p class=\"paragraph\"><a href=\"https:\/\/open.spotify.com\/intl-fr\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> est un exemple parfait de la mani\u00e8re dont une marque peut tirer parti de l&#8217;hyperpersonnalisation. Introduit en 2015, &#8220;<strong>Spotify Wrapped&#8221;<\/strong> est rapidement devenu un ph\u00e9nom\u00e8ne annuel sur les r\u00e9seaux sociaux. Cette strat\u00e9gie renforce non seulement la fid\u00e9lit\u00e9 des clients, mais accro\u00eet \u00e9galement consid\u00e9rablement la visibilit\u00e9 de la marque. L\u2019hashtag #SpotifyWrapped a accumul\u00e9 72,2 milliards de vues sur TikTok. De plus, au cours du dernier trimestre 2023, Spotify a lanc\u00e9 &#8220;<strong>Daylist&#8221;<\/strong>, une liste de lecture aliment\u00e9e par l&#8217;IA qui se met \u00e0 jour plusieurs fois par jour pour s&#8217;aligner sur les humeurs et les activit\u00e9s des consommateurs. Cette \u00e9volution continue souligne l&#8217;engagement in\u00e9branlable de Spotify envers l&#8217;hyperpersonnalisation, consolidant ainsi sa position en tant que leader du secteur.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4949685 elementor-widget elementor-widget-image\" data-id=\"4949685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/SPOTIFY.jpg\" class=\"attachment-large size-large wp-image-28916\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/SPOTIFY.jpg 1024w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/SPOTIFY-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/SPOTIFY-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ae720 elementor-widget elementor-widget-heading\" data-id=\"68ae720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Spotify<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425f699 elementor-widget elementor-widget-text-editor\" data-id=\"425f699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">Cependant, alors que l&#8217;on assiste \u00e0 une \u00e9volution significative vers l&#8217;hyperpersonnalisation, il est essentiel de ne pas n\u00e9gliger le fait qu&#8217;<strong>aujourd&#8217;hui, nous op\u00e9rons dans un \u00e9cosyst\u00e8me marketing o\u00f9 la protection de la vie priv\u00e9e est primordiale.<\/strong> Les zero-party data, qui d\u00e9signent les informations partag\u00e9es volontairement par les clients avec une marque concernant leurs intentions et leurs pr\u00e9f\u00e9rences, jouent un r\u00f4le essentiel dans ce syst\u00e8me. Elles renforcent la confiance des clients, conduisant \u00e0 de meilleures exp\u00e9riences pour eux. Par cons\u00e9quent, <strong>en 2024, avec l&#8217;hyperpersonnalisation qui continue de progresser, les zero-party data seront indispensables \u00e0 la strat\u00e9gie de marketing, de personnalisation et d&#8217;exp\u00e9rience de toute marque.<\/strong><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-479bae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"479bae6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-817fcd1\" data-id=\"817fcd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca01c0e elementor-widget elementor-widget-heading\" data-id=\"ca01c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ ACC\u00c8S  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f26582 elementor-widget elementor-widget-heading\" data-id=\"6f26582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jeux-vid\u00e9o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b5d03 elementor-widget elementor-widget-text-editor\" data-id=\"32b5d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"paragraph\"><span class=\"normaltextrun\">La g\u00e9n\u00e9ration Z repr\u00e9sente le futur des consommateurs, avec un pouvoir d\u2019achat estim\u00e9 \u00e0 44 milliards de dollars. <\/span><strong>Les marques qui cherchent \u00e0 \u00e9tablir une connexion avec cette g\u00e9n\u00e9ration doivent comprendre leurs tendances, leurs attentes et leurs besoins.<\/strong><\/p><\/div><div><p class=\"paragraph\"><strong><span class=\"normaltextrun\">Pour la g\u00e9n\u00e9ration Z, le jeu n&#8217;est pas un simple divertissement, c&#8217;est une mani\u00e8re de rester en <\/span><span class=\"normaltextrun\">contact avec leurs amis<\/span><\/strong><span class=\"normaltextrun\"><strong>.<\/strong> Conscientes du potentiel des jeux vid\u00e9o en tant que moyen puissant d&#8217;engagement avec la jeune g\u00e9n\u00e9ration, les marques en tirent activement parti.\u00a0\u00a0 <\/span><\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\">Par exemple, <strong>Fortnite<\/strong> est l&#8217;un des jeux vid\u00e9o les plus populaires parmi eux. Dans le but de sensibiliser le jeune public \u00e0 la Journ\u00e9e internationale des peuples autochtones, Fortnite, SOS Amaz\u00f4nia et la F\u00e9d\u00e9ration du peuple Huni Ku\u0129 d&#8217;Acre se sont associ\u00e9s pour lancer &#8220;The Originary Map&#8221;, qui met les joueurs au d\u00e9fi de prot\u00e9ger les for\u00eats et les peuples autochtones.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b1d56 elementor-widget elementor-widget-video\" data-id=\"41b1d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=nFmU6frQAdE&amp;t=22s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59c9a0 elementor-widget elementor-widget-text-editor\" data-id=\"e59c9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Tout au long de cette ann\u00e9e, de nombreuses marques, des organisations aux maisons de luxe telles que Balenciaga, Cartier et Herm\u00e8s, ont adopt\u00e9 le jeu vid\u00e9o comme strat\u00e9gie pour accro\u00eetre leur visibilit\u00e9, favoriser l&#8217;engagement et \u00e9tablir des liens plus forts avec la g\u00e9n\u00e9ration Z. Il est certain que le jeu vid\u00e9o a un r\u00f4le important \u00e0 jouer en 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-934fbdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"934fbdc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad05c01\" data-id=\"ad05c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eddc692 elementor-widget elementor-widget-image\" data-id=\"eddc692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"903\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-1400x903.jpg\" class=\"attachment-large size-large wp-image-28923\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-1400x903.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-1120x723.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-520x335.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-768x495.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a.jpg 1499w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca0d2b elementor-widget elementor-widget-heading\" data-id=\"aca0d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Journal du luxe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-586df89\" data-id=\"586df89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1319181 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1319181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1189\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db.jpg\" class=\"attachment-large size-large wp-image-28925\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db.jpg 875w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db-824x1120.jpg 824w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db-383x520.jpg 383w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db-768x1044.jpg 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-668a953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"668a953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce29f47\" data-id=\"ce29f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1c448d elementor-widget elementor-widget-text-editor\" data-id=\"b1c448d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Cette ann\u00e9e a v\u00e9ritablement marqu\u00e9 l&#8217;essor de <strong>l&#8217;intelligence artificielle (IA)<\/strong> <strong>en tant que moteur de l&#8217;innovation dans divers secteurs.<\/strong> <strong>L&#8217;impact profond de l&#8217;IA sur l&#8217;industrie cr\u00e9ative ne peut \u00eatre sous-estim\u00e9, car elle red\u00e9finit la pens\u00e9e strat\u00e9gique des entreprises et de leurs clients, recherchant ainsi efficacit\u00e9 et meilleurs r\u00e9sultats.<\/strong> Si l&#8217;IA ouvre un nouvel \u00e9ventail de possibilit\u00e9s pour l&#8217;industrie cr\u00e9ative, elle suscite \u00e9galement des questions sur l&#8217;avenir. En anticipant les tendances de 2024, il devient \u00e9vident que la prolif\u00e9ration de l&#8217;IA g\u00e9n\u00e9rative persistera et renforcera sa position en tant que force transformative.<\/p><p style=\"font-weight: 400\">Dans un monde caract\u00e9ris\u00e9 par un changement perp\u00e9tuel, la capacit\u00e9 \u00e0 distinguer les modes \u00e9ph\u00e9m\u00e8res des tendances durables est plus cruciale que jamais. C&#8217;est pourquoi, c\u2019est avec une grande satisfaction que nous annon\u00e7ons la prochaine sortie de la troisi\u00e8me \u00e9dition du CBA \u00a0&#8220;<strong>Useful Design Trends<\/strong>&#8220;, <strong>notre exploration annuelle des mouvements et tendances qui fa\u00e7onnent l&#8217;avenir du design.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93bf18a elementor-widget elementor-widget-heading\" data-id=\"93bf18a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#StayTuned<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7b574 elementor-widget elementor-widget-heading\" data-id=\"ca7b574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Et vous, quelles sont vos attentes pour cette nouvelle ann\u00e9e ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec74bf elementor-mobile-align-center cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"8ec74bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nouvelle ann\u00e9e, nouvelles tendances ? \u00c0 l&#8217;aube de 2024, la question se pose : &#8220;Nouvelle ann\u00e9e, nouvelles tendances ?&#8221; La r\u00e9ponse penche vers la continuit\u00e9 plut\u00f4t que vers une rupture compl\u00e8te. Alors que de nouvelles tendances devraient voir le jour, l&#8217;environnement du design continuera \u00e0 soutenir un grand nombre de celles qui existent d\u00e9j\u00e0. Alors, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-28942","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":28942,"en":28868},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=28942"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28942\/revisions"}],"predecessor-version":[{"id":28965,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/28942\/revisions\/28965"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=28942"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=28942"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=28942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}