{"id":30035,"date":"2024-03-25T08:52:56","date_gmt":"2024-03-25T07:52:56","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=30035"},"modified":"2024-05-17T16:11:20","modified_gmt":"2024-05-17T14:11:20","slug":"les-tendances-de-la-cosmetique-decryptees","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/les-tendances-de-la-cosmetique-decryptees\/","title":{"rendered":"Les tendances de la cosm\u00e9tique d\u00e9crypt\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30035\" class=\"elementor elementor-30035\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-841bce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"841bce7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecc58b\" data-id=\"9ecc58b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ab08e8 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6ab08e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Le dernier rapport publi\u00e9 par <a href=\"https:\/\/stylus.com\" target=\"_blank\" rel=\"noopener\">Stylus<\/a> souligne la croissance exponentielle du march\u00e9 de la beaut\u00e9, atteignant 85 milliards de dollars en 2024 avec le maquillage en t\u00eate des ventes (33% du CA total).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le march\u00e9 de la cosm\u00e9tique est en perp\u00e9tuelle \u00e9volution, avec l\u2019\u00e9mergence de tendances distinctes : l\u2019utilisation du maquillage comme un moyen de contrer la beaut\u00e9 dite conventionnelle et traditionnelle, et la mont\u00e9e de la cosm\u00e9tique inclusive et accessible, pour tous.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Cet afflux de nouveaux acteurs incite les marques \u00e9tablies \u00e0 se r\u00e9inventer et \u00e0 repenser leur strat\u00e9gie pour se distinguer, mais comment\u202f? C\u2019est que nous allons d\u00e9couvrir\u202f!<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a7e90a elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a7e90a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c14b4a3\" data-id=\"c14b4a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-411ed27 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"411ed27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ OUT OF THE BOX<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63e382 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"a63e382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le maquillage comme moyen d'expression.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa63b03 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"aa63b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Les consommateurs sont \u00e0 la recherche de simplicit\u00e9 dans les ingr\u00e9dients mais pour autant souhaitent s\u2019amuser et utiliser la cosm\u00e9tique comme un moyen d\u2019expression.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nous vous parlions dans le cadre de l\u2019\u00e9dition 2024 de notre <a href=\"https:\/\/cba-design.com\/france\/design-trends-2024-by-cba\/\">Design Trends<\/a> de la tendance <strong>\u00ab\u202fOut of the Box\u202f\u00bb<\/strong>. La nouvelle g\u00e9n\u00e9ration rejette<\/span> <span data-contrast=\"auto\">les diktats de la beaut\u00e9 traditionnelle et aspire \u00e0 plus de transparence<\/span><span data-contrast=\"auto\">. Utiliser le maquillage comme un moyen de montrer sa personnalit\u00e9 et ses imperfections, sans se soucier de ce que le monde autour de soi pourraient penser. <strong>L\u2019id\u00e9e de \u00ab\u202fperfection\u202f\u00bb est remise en question<\/strong> et \u00ab\u202fl\u2019imperfection\u202f\u00bb ou ce qui peut \u00eatre per\u00e7u comme original est mise <\/span><span data-contrast=\"auto\">sur le devant <\/span><span data-contrast=\"auto\">de la sc\u00e8ne.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">D\u00e9sormais, c\u2019est l\u2019authenticit\u00e9 qui est \u00e9lev\u00e9e au rang de perfection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e1002 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2e1002\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61189c4\" data-id=\"61189c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f01dd17 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"f01dd17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW248977344 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248977344 BCX4\">Les marques proposent d\u00e9sormais des produits qui permettent de jouer avec les textures et les couleurs.\u00a0<\/span><\/span><\/p><p><span class=\"TextRun SCXW248977344 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248977344 BCX4\">Entre <\/span><\/span><span class=\"TextRun SCXW248977344 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248977344 BCX4\">Laka<\/span><\/span><span class=\"TextRun SCXW248977344 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248977344 BCX4\"> (Cor\u00e9e) qui propose des produits chromatiques qui refl\u00e8tent la lumi\u00e8re ou <\/span><\/span><span class=\"TextRun SCXW248977344 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248977344 BCX4\">Milk <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248977344 BCX4\">Makeup (US)<\/span> <\/span><span class=\"TextRun SCXW248977344 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248977344 BCX4\">avec ses Jelly Blush, des fards \u00e0 joues g\u00e9lifi\u00e9es,<\/span><\/span> <span class=\"TextRun SCXW248977344 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248977344 BCX4\">les marques nous poussent \u00e0 utiliser le maquillage de mani\u00e8re ludique et \u00e0 exprimer notre personnalit\u00e9 !<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-771eebf\" data-id=\"771eebf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af58e8 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3af58e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/milkmakeup.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Playful.jpg\" class=\"attachment-large size-large wp-image-30108\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Playful.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Playful-520x390.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Playful-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad98e8c elementor-widget elementor-widget-text-editor\" data-id=\"ad98e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/www.instagram.com\/laka.official\/?hl=en\" target=\"_blank\" rel=\"noopener\">Laka<\/a> and <a href=\"https:\/\/milkmakeup.com\" target=\"_blank\" rel=\"noopener\">Milk Makeup<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13485bf elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13485bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-049c795\" data-id=\"049c795\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66aec8e elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"66aec8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_FentyBeauty-1.jpg\" class=\"attachment-large size-large wp-image-30072\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_FentyBeauty-1.jpg 600w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_FentyBeauty-1-446x520.jpg 446w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072d681 elementor-widget elementor-widget-text-editor\" data-id=\"072d681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">Fenty Beauty<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eaeaeae\" data-id=\"eaeaeae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68cabb1 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"68cabb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_FentyBeauty_2.jpg\" class=\"attachment-large size-large wp-image-30071\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_FentyBeauty_2.jpg 600w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_FentyBeauty_2-446x520.jpg 446w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-79a8d6b\" data-id=\"79a8d6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d93b281 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"d93b281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW203660281 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203660281 BCX4\">En parlant d\u2019originalit\u00e9,<\/span> <\/span><span class=\"TextRun Highlight SCXW203660281 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203660281 BCX4\">prenons l\u2019exemple de<\/span><\/span> <strong><span class=\"TextRun SCXW203660281 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203660281 BCX4\">Fenty<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\"> Beauty<\/span><\/span><\/strong><span class=\"TextRun SCXW203660281 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203660281 BCX4\"> qui d\u00e9cide de casser les codes en lan\u00e7ant une palette de 6 brillants \u00e0 l\u00e8vres rouges et roses <\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">afin de<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\"> jouer \u00e0 la roulette russe. Les brillants \u00e0 l\u00e8vre<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">s<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\"> se pr\u00e9sente<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">nt<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\"> sous la forme de petits sachets de sauce<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">. L<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">\u2019originalit\u00e9 ? Vous pouvez soit d\u00e9couvrir le v\u00e9ritable gloss ou tomber sur une vraie sauce alimentaire. <\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRestV2 CommentHighlightRest SCXW203660281 BCX4\">Un coup de g\u00e9nie marketing <\/span><span class=\"NormalTextRun CommentHighlightPipeRestV2 SCXW203660281 BCX4\">qui a permis \u00e0 la marque de se montrer une nouvelle fois <\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">singuli\u00e8re<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\"> et <\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">innovante<\/span><span class=\"NormalTextRun SCXW203660281 BCX4\">, face \u00e0 ses nombreux concurrents.\u00a0<\/span><\/span><span class=\"EOP SCXW203660281 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4641ca elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4641ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ff8fc8\" data-id=\"9ff8fc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dcad90 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"8dcad90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad691c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"8ad691c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW262122713 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262122713 BCX4\">Embrasser<\/span><\/span><span class=\"TextRun SCXW262122713 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262122713 BCX4\"> l\u2019\u00e9trange, <\/span><\/span><span class=\"TextRun SCXW262122713 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262122713 BCX4\">exp\u00e9rimenter<\/span><\/span><span class=\"TextRun SCXW262122713 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262122713 BCX4\"> et pousser vos <\/span><\/span><span class=\"TextRun Highlight SCXW262122713 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262122713 BCX4\">publics cibles<\/span><\/span><span class=\"TextRun SCXW262122713 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW262122713 BCX4\">\u00e0 jouer avec les produits pour sortir <\/span><span class=\"NormalTextRun SCXW262122713 BCX4\">de <\/span><span class=\"NormalTextRun SCXW262122713 BCX4\">leur <\/span><span class=\"NormalTextRun SCXW262122713 BCX4\">zone de confort.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d57b75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d57b75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b12b54\" data-id=\"3b12b54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f577c5f elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"f577c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LA COSM\u00c9TIQUE D\u00c9DI\u00c9E AUX HOMMES, ON DIT OUI !<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-667eddb elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"667eddb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d43b92\" data-id=\"7d43b92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fa7fa5 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"8fa7fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le boom de la cosm\u00e9tique masculine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1366b45\" data-id=\"1366b45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a8562a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"9a8562a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW216645609 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216645609 BCX4\">Le march\u00e9 de la beaut\u00e9 pour hommes ne cesse de cro\u00eetre, et selon <\/span><a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216645609 BCX4\">Statista<\/span><\/a><span class=\"NormalTextRun SCXW216645609 BCX4\">, <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">il devrait<\/span> <span class=\"NormalTextRun SCXW216645609 BCX4\">atteindre 105 <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">milliards<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\"> d&#8217;euros d&#8217;ici 2028. <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">De nombreux facteurs expliquent ce boom de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216645609 BCX4\">cosm\u00e9tique<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\"> masculine.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92c60a4 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92c60a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-895a724\" data-id=\"895a724\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b76a5e elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3b76a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW216645609 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216645609 BCX4\">Les<\/span> <span class=\"NormalTextRun SCXW216645609 BCX4\">r\u00e9seaux sociaux participent <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">largement <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">\u00e0 cette explosion de la cosm\u00e9tique d\u00e9di\u00e9e aux <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">hommes<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">.\u00a0<\/span><\/span><span class=\"TextRun SCXW216645609 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216645609 BCX4\">Ils <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">s\u2019exposent d\u00e9sormais sur les r<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">\u00e9seaux sociaux <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">en montrant leur routine beaut\u00e9, amassant des <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">milliards<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\"> de vues.<\/span> <span class=\"NormalTextRun SCXW216645609 BCX4\">L<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">a cosm\u00e9tiqu<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">e <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">masculine <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">est mise en lumi\u00e8re, <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">permettant \u00e0 <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">ses messieurs <\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">de se rendre compte des avantages tant esth\u00e9tiques que dermatologiques de c<\/span><span class=\"NormalTextRun SCXW216645609 BCX4\">elle-ci.\u00a0<\/span><\/span><span class=\"EOP SCXW216645609 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-950d6fa elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"950d6fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48953a7\" data-id=\"48953a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b550d91 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b550d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men.jpg\" class=\"attachment-large size-large wp-image-30048\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men.jpg 400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men-260x520.jpg 260w\" sizes=\"(max-width: 400px) 100vw, 400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b6b4b96\" data-id=\"b6b4b96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9346709 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"9346709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UC2GUcyD6KYjmU_ofQtPTSSA\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_2.jpg\" class=\"attachment-large size-large wp-image-30053\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_2.jpg 391w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_2-254x520.jpg 254w\" sizes=\"(max-width: 391px) 100vw, 391px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ff10a11\" data-id=\"ff10a11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f340f elementor-widget elementor-widget-text-editor\" data-id=\"15f340f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW85006001 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW85006001 BCX4\">Le nombre d\u2019influenceurs masculins <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">pr\u00e9sent<\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">s<\/span><span class=\"NormalTextRun SCXW85006001 BCX4\"> sur <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">ce march\u00e9 <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">ne cesse de cro\u00eetre depuis la p\u00e9riode de la pand\u00e9mie mondiale<\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">. <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">En France, <\/span><a href=\"https:\/\/www.tiktok.com\/@skincarebylouisoff?lang=en\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85006001 BCX4\">Skincarebylouisoff<\/span><\/a><span class=\"NormalTextRun SCXW85006001 BCX4\">, influenceur <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">majoritairement pr\u00e9sent sur <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85006001 BCX4\">TikTok<\/span> <span class=\"NormalTextRun SCXW85006001 BCX4\">a<\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">vec <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">plus de 1,1 <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">million<\/span><span class=\"NormalTextRun SCXW85006001 BCX4\"> d\u2019abonn\u00e9(e)s, <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">axe son<\/span><span class=\"NormalTextRun SCXW85006001 BCX4\"> contenu sur <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85006001 BCX4\">skincare<\/span> <span class=\"NormalTextRun SCXW85006001 BCX4\">et les probl\u00e9matiques de peaux. <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\"><a href=\"https:\/\/www.youtube.com\/channel\/UC2GUcyD6KYjmU_ofQtPTSSA\" target=\"_blank\" rel=\"noopener\">Robert Welsh<\/a>, youtubeur am\u00e9ricain avec lui aussi plus d\u20191 million d\u2019abonn\u00e9(e)s sur <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85006001 BCX4\">Youtube<\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">, publient des vid\u00e9os <\/span><span class=\"NormalTextRun SCXW85006001 BCX4\">en se maquillant, en donnant des conseils et en faisant des revues de certaines marques.<\/span><\/span><span class=\"EOP SCXW85006001 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a78d90 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a78d90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9625ec\" data-id=\"f9625ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f2b268 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3f2b268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nous voyons de plus en plus d\u2019hommes dans le paysage de la cosm\u00e9tique, permettant ainsi de d\u00e9complexer l\u2019usage des cosm\u00e9tiques pour les hommes.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Des figures m\u00e9diatiques telles que <strong>Harry Styles<\/strong> et <strong>Jared Leto<\/strong>, n\u2019h\u00e9sitant pas \u00e0 porter du maquillage et du vernis \u00e0 ongle ou encore Sam Smith qui montre sa routine beaut\u00e9 sur la cha\u00eene YouTube de Vogue, jouent un r\u00f4le crucial dans la d\u00e9construction de ces st\u00e9r\u00e9otypes de genre.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e517b72 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e517b72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ab20b5\" data-id=\"2ab20b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f95c7ee elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f95c7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_3.jpg\" class=\"attachment-large size-large wp-image-30055\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_3.jpg 500w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_3-371x520.jpg 371w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5536093 elementor-widget elementor-widget-text-editor\" data-id=\"5536093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : Jenny Longworth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e6c8db2\" data-id=\"e6c8db2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b2b1e7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8b2b1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_4.jpg\" class=\"attachment-large size-large wp-image-30057\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_4.jpg 500w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_Men_4-371x520.jpg 371w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f891839 elementor-widget elementor-widget-text-editor\" data-id=\"f891839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>@jaredleto instagram account&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e82d5e5\" data-id=\"e82d5e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b6f784 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"3b6f784\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=g99x3ufvOag&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb72ec elementor-widget elementor-widget-text-editor\" data-id=\"cfb72ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>@vogue YouTube account\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0eb430 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0eb430\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2686e1f\" data-id=\"2686e1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d65f2d3 elementor-widget elementor-widget-heading\" data-id=\"d65f2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611d6b2 elementor-widget elementor-widget-text-editor\" data-id=\"611d6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Le march\u00e9 est en constant mouvement et de plus en plus d\u2019hommes prennent conscience des besoins de leur peau et des pouvoirs esth\u00e9tiques que le maquillage peut apporter. Les habitudes de consommation changent et \u00e9voluent !\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00c0 vous les marques, <strong>devenez acteurs de ce changement !<\/strong> Il est temps pour vous de r\u00e9pondre \u00e0 cette demande croissante, tout en promouvant l\u2019inclusivit\u00e9 dans cette industrie de la cosm\u00e9tique encore tr\u00e8s norm\u00e9e.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1e5c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1e5c95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2478d8f\" data-id=\"2478d8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e153b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"e2e153b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Concevez vos produits de mani\u00e8re universelle <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a87e57 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a87e57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3114638\" data-id=\"3114638\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b663d elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"17b663d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Un seul mot d\u2019ordre ? <strong>L\u2019inclusion.\u00a0<\/strong><\/span><strong>\u00a0<\/strong><\/p><p>Selon la Banque Mondiale, un milliard d\u2019individus, soit 15% de la population mondiale, est porteur d\u2019un handicap.\u00a0 <span class=\"NormalTextRun SCXW237822311 BCX4\">L\u2019inclusion des personnes <\/span><span class=\"NormalTextRun SCXW237822311 BCX4\">en situation d\u2019handicap<\/span><span class=\"NormalTextRun SCXW237822311 BCX4\"> continue de gagner du terrain. Elles sont de plus en plus mise<\/span><span class=\"NormalTextRun SCXW237822311 BCX4\">s<\/span><span class=\"NormalTextRun SCXW237822311 BCX4\"> en avant et \u00ab\u202fconsid\u00e9r\u00e9es\u202f\u00bb aux yeux des marques. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4198fe9 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4198fe9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41cb034\" data-id=\"41cb034\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971f4ae elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"971f4ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW237822311 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW237822311 BCX4\">Nous vous en parlions dans le cadre de notre article sur la <\/span><\/span><strong><span class=\"TextRun SCXW237822311 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW237822311 BCX4\">Diversit\u00e9 et le design<\/span><\/span><\/strong><span class=\"TextRun SCXW237822311 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW237822311 BCX4\">, de nombreuses marques d\u00e9noncent <\/span><span class=\"NormalTextRun SCXW237822311 BCX4\">le<\/span><span class=\"NormalTextRun SCXW237822311 BCX4\"> manque de repr\u00e9sentativit\u00e9 d<\/span><span class=\"NormalTextRun SCXW237822311 BCX4\">e ce <\/span><span class=\"NormalTextRun SCXW237822311 BCX4\">march\u00e9. <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565fac9 cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"565fac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/calendrier-cba-2023-celebrer-la-diversite\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez l'article<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1bc6b elementor-widget elementor-widget-text-editor\" data-id=\"3f1bc6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW237822311 BCX4\">La marque <a href=\"https:\/\/www.gucci.com\/fr\/en\/?gad_source=1&amp;gclid=EAIaIQobChMIuv_qvrymhQMVmgcGAB0HDAUGEAAYASAAEgJA8_D_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Gucci<\/a> avait fait le choix de nommer comme \u00e9g\u00e9rie de sa marque Ellie Goldstein, atteinte de trisomie 21. Bien que ce choix <\/span><span class=\"NormalTextRun SCXW237822311 BCX4\">ait<\/span><span class=\"NormalTextRun SCXW237822311 BCX4\"> permis de faire avancer le <\/span><span class=\"NormalTextRun SCXW237822311 BCX4\">combat,<\/span><span class=\"NormalTextRun SCXW237822311 BCX4\"> la repr\u00e9sentativit\u00e9 \u00ab\u202fm\u00e9diatique\u202f\u00bb ne suffit plus. L\u2019inclusivit\u00e9 doit se trouver d\u00e9sormais dans la conception des produits. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ec9503\" data-id=\"5ec9503\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22c80d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b22c80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/CelebratingDiversity_Visuel2.jpg\" class=\"attachment-large size-large wp-image-28382\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/CelebratingDiversity_Visuel2.jpg 1333w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/CelebratingDiversity_Visuel2-1120x672.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/CelebratingDiversity_Visuel2-520x312.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/12\/CelebratingDiversity_Visuel2-768x461.jpg 768w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34efed9 elementor-widget elementor-widget-text-editor\" data-id=\"34efed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credits: informations.handicap.fr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09727a8 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09727a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-261d0fb\" data-id=\"261d0fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd566a0 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"dd566a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019accent est mis sur la conception universelle &#8211; cr\u00e9er pour tout le monde, quels que soient les d\u00e9fis particuliers \u00e0 relever, qu\u2019ils s&#8217;agissent de probl\u00e8mes de mobilit\u00e9, de d\u00e9ficiences visuelles, d&#8217;autisme ou de tremblements li\u00e9s \u00e0 la maladie de Parkinson.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92649d7 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92649d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2230217\" data-id=\"2230217\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f20735c elementor-widget elementor-widget-image\" data-id=\"f20735c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_ConceptionUniverselle.jpg\" class=\"attachment-large size-large wp-image-30113\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_ConceptionUniverselle.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_ConceptionUniverselle-520x390.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/03\/Trends_Cosme_ConceptionUniverselle-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8569d3c elementor-widget elementor-widget-text-editor\" data-id=\"8569d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credits: Rarebeauty.com et <a href=\"https:\/\/www.lancome.fr\/hapta.html\" target=\"_blank\" rel=\"noopener\">Lanc\u00f4me.fr\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-23a5322\" data-id=\"23a5322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-081e076 elementor-widget elementor-widget-text-editor\" data-id=\"081e076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.rarebeauty.com\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun SCXW243139044 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243139044 BCX4\">Rare Beauty<\/span><\/span><\/a><span class=\"TextRun SCXW243139044 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243139044 BCX4\">, marque de <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW243139044 BCX4\">maquillage fond\u00e9<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW243139044 BCX4\">e<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\"> par <strong>Selena Gomez<\/strong><\/span><span class=\"NormalTextRun SCXW243139044 BCX4\"> qui s<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">ouffr<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">e<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\"> de <\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">la <\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">maladie de L<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">y<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">me, a \u00e9t\u00e9 pens\u00e9<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">e<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\"> pour les personnes souffrant d\u2019handicap<\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">s <\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">physiques. Les packagings <\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">sont ergonomiques et <\/span><span class=\"NormalTextRun SCXW243139044 BCX4\">sont tous dot\u00e9s d\u2019une boule permettant une ouverture plus facile des produits.\u00a0<\/span><\/span><span class=\"EOP SCXW243139044 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.lancome.fr\" target=\"_blank\" rel=\"noopener\"><strong><span class=\"TextRun SCXW216003333 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216003333 BCX4\">Lanc\u00f4me<\/span><\/span><\/strong><\/a><span class=\"TextRun SCXW216003333 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216003333 BCX4\">, marque du groupe l\u2019Or\u00e9al, a pr\u00e9sent\u00e9 lors du salon du CES \u00e0 Las Vegas d\u00e9but 2023 sa technologie <\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216003333 BCX4\">Hapta<\/span><\/strong><span class=\"NormalTextRun SCXW216003333 BCX4\"> : un applicateur de maquillage portable informatis\u00e9. Cet appareil r\u00e9volutionnaire qui s\u2019appuie sur l\u2019intelligence artificielle, vient aider les personnes <\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">\u00e0 <\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">dext\u00e9rit\u00e9 limit\u00e9e <\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">\u00e0 <\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">appliqu<\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">er <\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">leur rouge \u00e0 l\u00e8vre<\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">s<\/span><span class=\"NormalTextRun SCXW216003333 BCX4\"> ou leur mascara. Lanc\u00f4me s\u2019engage par le biais de cette technologie <\/span><span class=\"NormalTextRun SCXW216003333 BCX4\">\u00e0<\/span><span class=\"NormalTextRun SCXW216003333 BCX4\"> rendre la beaut\u00e9 inclusive et accessible \u00e0 tous.\u00a0<\/span><\/span><span class=\"EOP SCXW216003333 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c492fde elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c492fde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23fae4d\" data-id=\"23fae4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f7a33 elementor-widget elementor-widget-heading\" data-id=\"43f7a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c58c35 elementor-widget elementor-widget-text-editor\" data-id=\"3c58c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW71773702 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71773702 BCX4\">\u00c0 l\u2019image de l\u2019analyse du <strong>cycle de vie d\u2019un produit<\/strong>, o\u00f9 le produit est r\u00e9fl\u00e9chi et pens\u00e9 dans l\u2019optique de le rendre plus durable, le produit doit d\u00e9sormais \u00eatre pens\u00e9 pour \u00eatre accessible et inclusif. <strong>Engagez-vous vers une <\/strong><\/span><\/span><strong><span class=\"TextRun SCXW71773702 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71773702 BCX4\">conception universelle\u202f! <\/span><\/span><\/strong><span class=\"TextRun SCXW71773702 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71773702 BCX4\">C\u2019est aujourd\u2019hui primordial.<\/span><\/span><span class=\"TextRun SCXW71773702 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71773702 BCX4\">\u00a0<\/span><\/span><span class=\"EOP SCXW71773702 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b0b4f9 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b0b4f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69e518e\" data-id=\"69e518e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b91208a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"b91208a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW243728393 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243728393 BCX4\">Pour d\u00e9couvrir d\u2019autres tendances, t\u00e9l\u00e9chargez d\u00e8s maintenant votre rapport Design Trends 2024.\u00a0<\/span><\/span><span class=\"EOP SCXW243728393 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e3e3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e3e3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9b564c\" data-id=\"c9b564c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aaedf4 cba-button-blue elementor-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-cba-boutons\" data-id=\"2aaedf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/formulaire-de-contact-fr-design-trends-report-2024\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">T\u00e9l\u00e9charger votre rapport<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-420c938 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"420c938\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e4606d\" data-id=\"3e4606d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd066a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"3fd066a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Int\u00e9ress\u00e9(e) \u00e0 l'id\u00e9e d'en savoir plus sur les opportunit\u00e9s pour votre marque ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939597a cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"939597a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/form-contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2666209 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2666209\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0c3c6c\" data-id=\"f0c3c6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a34702b elementor-widget elementor-widget-text-editor\" data-id=\"a34702b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le dernier rapport publi\u00e9 par <a href=\"https:\/\/stylus.com\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\">Stylus <\/span><\/a>souligne la croissance exponentielle du march\u00e9 de la beaut\u00e9, atteignant 85 milliards de dollars en 2024 avec le maquillage en t\u00eate des ventes (33% du CA total).\u00a0<\/p><p>Le march\u00e9 de la cosm\u00e9tique est en perp\u00e9tuelle \u00e9volution, avec l\u2019\u00e9mergence de tendances distinctes : l\u2019utilisation du maquillage comme un moyen de contrer la beaut\u00e9 dite conventionnelle et traditionnelle, et la mont\u00e9e de la cosm\u00e9tique inclusive et accessible, pour tous.\u00a0\u00a0<\/p><p>Cet afflux de nouveaux acteurs incite les marques \u00e9tablies \u00e0 se r\u00e9inventer et \u00e0 repenser leur strat\u00e9gie pour se distinguer, mais comment\u202f? C\u2019est que nous allons d\u00e9couvrir\u202f!\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef087ee elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef087ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8defc30\" data-id=\"8defc30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d6ee33 elementor-widget elementor-widget-heading\" data-id=\"2d6ee33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ OUT OF THE BOX<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a5e8b elementor-widget elementor-widget-heading\" data-id=\"25a5e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le maquillage comme moyen d'expression<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9e361 elementor-widget elementor-widget-text-editor\" data-id=\"ba9e361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les consommateurs sont \u00e0 la recherche de simplicit\u00e9 dans les ingr\u00e9dients mais pour autant souhaitent s\u2019amuser et utiliser la cosm\u00e9tique comme un moyen d\u2019expression.\u00a0\u00a0<\/p><p>Nous vous parlions dans le cadre de l\u2019\u00e9dition 2024 de notre <a href=\"https:\/\/cba-design.com\/france\/design-trends-2024-by-cba\/\">Design Trends<\/a> de la tendance <b>\u00ab\u202fOut of the Box\u202f\u00bb<\/b>. La nouvelle g\u00e9n\u00e9ration rejette les diktats de la beaut\u00e9 traditionnelle et aspire \u00e0 plus de transparence. Utiliser le maquillage comme un moyen de montrer sa personnalit\u00e9 et ses imperfections, sans se soucier de ce que le monde autour de soi pourraient penser.<\/p><p><b>L\u2019id\u00e9e de \u00ab\u202fperfection\u202f\u00bb est remise en question<\/b><strong> et \u00ab\u202fl\u2019imperfection\u202f\u00bb ou ce qui peut \u00eatre per\u00e7u comme original est mise sur le devant de la sc\u00e8ne.\u00a0\u00a0<\/strong><\/p><p>D\u00e9sormais, c\u2019est l\u2019authenticit\u00e9 qui est \u00e9lev\u00e9e au rang de perfection.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5a1dbd elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5a1dbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-07fb7ef\" data-id=\"07fb7ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe88ee8 elementor-widget elementor-widget-text-editor\" data-id=\"fe88ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les marques proposent d\u00e9sormais des produits qui permettent de jouer avec les textures et les couleurs.\u00a0<\/p><p>Entre Laka (Cor\u00e9e) qui propose des produits chromatiques qui refl\u00e8tent la lumi\u00e8re ou Milk Makeup (US) avec ses Jelly Blush, des fards \u00e0 joues g\u00e9lifi\u00e9es, <strong>les marques nous poussent \u00e0 utiliser le maquillage de mani\u00e8re ludique et \u00e0 exprimer notre personnalit\u00e9<\/strong> !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea04fa7\" data-id=\"ea04fa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28aa963 elementor-widget elementor-widget-image\" data-id=\"28aa963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/milkmakeup.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful.jpg\" class=\"attachment-large size-large wp-image-31332\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful-520x390.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8069371 elementor-widget elementor-widget-text-editor\" data-id=\"8069371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: <a href=\"https:\/\/www.instagram.com\/laka.official\/?hl=en\" target=\"_blank\" rel=\"noopener\">Laka<\/a> and <a href=\"https:\/\/milkmakeup.com\" target=\"_blank\" rel=\"noopener\">Milk Makeup<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9020b05 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9020b05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b57a6e\" data-id=\"0b57a6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284f8ed elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"284f8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty-1.jpg\" class=\"attachment-large size-large wp-image-31334\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty-1.jpg 600w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty-1-446x520.jpg 446w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780ad3c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"780ad3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty_2.jpg\" class=\"attachment-large size-large wp-image-31336\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty_2.jpg 600w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty_2-446x520.jpg 446w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be3617 elementor-widget elementor-widget-text-editor\" data-id=\"5be3617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">Fenty Beauty<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-00f07a5\" data-id=\"00f07a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480d2f2 elementor-widget elementor-widget-text-editor\" data-id=\"480d2f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En parlant d\u2019originalit\u00e9, prenons l\u2019exemple de <b>Fenty Beauty<\/b> qui d\u00e9cide de casser les codes en lan\u00e7ant une palette de 6 brillants \u00e0 l\u00e8vres rouges et roses afin de jouer \u00e0 la roulette russe. Les brillants \u00e0 l\u00e8vres se pr\u00e9sentent sous la forme de petits sachets de sauce. L\u2019originalit\u00e9 ? Vous pouvez soit d\u00e9couvrir le v\u00e9ritable gloss ou tomber sur une vraie sauce alimentaire. Un coup de g\u00e9nie marketing qui a permis \u00e0 la marque de se montrer une nouvelle fois singuli\u00e8re et innovante, face \u00e0 ses nombreux concurrents.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64a08ee elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64a08ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b712b2\" data-id=\"0b712b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fdabee elementor-widget elementor-widget-heading\" data-id=\"2fdabee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4ac90 elementor-widget elementor-widget-text-editor\" data-id=\"9a4ac90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Embrasser l\u2019\u00e9trange, exp\u00e9rimenter et pousser vos publics cibles \u00e0 jouer avec les produits pour sortir de leur zone de confort.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fab81f elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fab81f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec2e7c8\" data-id=\"ec2e7c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707fa31 elementor-widget elementor-widget-heading\" data-id=\"707fa31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LA COSM\u00c9TIQUE D\u00c9DI\u00c9E AUX HOMMES, ON DIT OUI !<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76f384a elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76f384a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f18ee22\" data-id=\"f18ee22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124ad99 elementor-widget elementor-widget-heading\" data-id=\"124ad99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le boom de la cosm\u00e9tique masculine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f2d46a\" data-id=\"5f2d46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d740900 elementor-widget elementor-widget-text-editor\" data-id=\"d740900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le march\u00e9 de la beaut\u00e9 pour hommes ne cesse de cro\u00eetre, et selon<span class=\"TextRun SCXW218462492 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW218462492 BCX4\"> <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">Statista, <\/a><\/span><\/span>il devrait atteindre 105 milliards d&#8217;euros d&#8217;ici 2028. De nombreux facteurs expliquent ce boom de la cosm\u00e9tique masculine.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cfe677 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cfe677\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91e688d\" data-id=\"91e688d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ec170 elementor-widget elementor-widget-text-editor\" data-id=\"e1ec170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les r\u00e9seaux sociaux participent largement \u00e0 cette explosion de la cosm\u00e9tique d\u00e9di\u00e9e aux hommes.\u00a0Ils s\u2019exposent d\u00e9sormais sur les r\u00e9seaux sociaux en montrant leur routine beaut\u00e9, amassant des milliards de vues. La cosm\u00e9tique masculine est mise en lumi\u00e8re, permettant \u00e0 ses messieurs de se rendre compte des avantages tant esth\u00e9tiques que dermatologiques de celle-ci.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b77886 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b77886\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0880f2a\" data-id=\"0880f2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca4208 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"9ca4208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UC2GUcyD6KYjmU_ofQtPTSSA\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_2.jpg\" class=\"attachment-large size-large wp-image-31338\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_2.jpg 391w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_2-254x520.jpg 254w\" sizes=\"(max-width: 391px) 100vw, 391px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-365ca7e\" data-id=\"365ca7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4bc85d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"f4bc85d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men.jpg\" class=\"attachment-large size-large wp-image-31340\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men.jpg 400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men-260x520.jpg 260w\" sizes=\"(max-width: 400px) 100vw, 400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c8b8679\" data-id=\"c8b8679\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd86aea elementor-widget elementor-widget-text-editor\" data-id=\"dd86aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le nombre d\u2019influenceurs masculins pr\u00e9sents sur ce march\u00e9 ne cesse de cro\u00eetre depuis la p\u00e9riode de la pand\u00e9mie mondiale. En France, <a href=\"https:\/\/www.tiktok.com\/@skincarebylouisoff?lang=en\" target=\"_blank\" rel=\"noopener\">Skincarebylouisoff<\/a>, influenceur majoritairement pr\u00e9sent sur TikTok avec plus de 1,1 million d\u2019abonn\u00e9(e)s, axe son contenu sur la skincare et les probl\u00e9matiques de peaux. <a href=\"https:\/\/www.youtube.com\/channel\/UC2GUcyD6KYjmU_ofQtPTSSA\" target=\"_blank\" rel=\"noopener\">Robert Welsh<\/a>, youtubeur am\u00e9ricain avec lui aussi plus d\u20191 million d\u2019abonn\u00e9(e)s sur Youtube, publient des vid\u00e9os en se maquillant, en donnant des conseils et en faisant des revues de certaines marques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52ef517 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ef517\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a033bd\" data-id=\"6a033bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d74cab7 elementor-widget elementor-widget-text-editor\" data-id=\"d74cab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous voyons de plus en plus d\u2019hommes dans le paysage de la cosm\u00e9tique, permettant ainsi de d\u00e9complexer l\u2019usage des cosm\u00e9tiques pour les hommes.\u00a0\u00a0<\/p><p>Des figures m\u00e9diatiques telles que <b>Harry Styles<\/b> et <b>Jared Leto<\/b>, n\u2019h\u00e9sitant pas \u00e0 porter du maquillage et du vernis \u00e0 ongle ou encore Sam Smith qui montre sa routine beaut\u00e9 sur la cha\u00eene YouTube de Vogue, jouent un r\u00f4le crucial dans la d\u00e9construction de ces st\u00e9r\u00e9otypes de genre.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9a3d30 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9a3d30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f1e38fb\" data-id=\"f1e38fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd4918 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"afd4918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_3.jpg\" class=\"attachment-large size-large wp-image-31342\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_3.jpg 500w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_3-371x520.jpg 371w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef9816 elementor-widget elementor-widget-text-editor\" data-id=\"9ef9816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: Jenny Longworth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a5d75a5\" data-id=\"a5d75a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e0fa87 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"7e0fa87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_4.jpg\" class=\"attachment-large size-large wp-image-31344\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_4.jpg 500w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_4-371x520.jpg 371w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd806d elementor-widget elementor-widget-text-editor\" data-id=\"abd806d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>@jaredleto instagram account&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3761f0a\" data-id=\"3761f0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2704a2f elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"2704a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=g99x3ufvOag&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189a911 elementor-widget elementor-widget-text-editor\" data-id=\"189a911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>@vogue YouTube account\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49aed52 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49aed52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffd57db\" data-id=\"ffd57db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46da6b9 elementor-widget elementor-widget-heading\" data-id=\"46da6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6925726 elementor-widget elementor-widget-text-editor\" data-id=\"6925726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le march\u00e9 est en constant mouvement et de plus en plus d\u2019hommes prennent conscience des besoins de leur peau et des pouvoirs esth\u00e9tiques que le maquillage peut apporter. Les habitudes de consommation changent et \u00e9voluent !\u00a0\u00a0<\/p><p><strong>\u00c0 vous les marques,<\/strong> <b>devenez acteurs de ce changement !<\/b> Il est temps pour vous de r\u00e9pondre \u00e0 cette demande croissante, tout en promouvant l\u2019inclusivit\u00e9 dans cette industrie de la cosm\u00e9tique encore tr\u00e8s norm\u00e9e.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70e972 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70e972\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7d73db\" data-id=\"d7d73db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b051d elementor-widget elementor-widget-heading\" data-id=\"63b051d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Concevez vos produits de mani\u00e8re universelle <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-249f49b elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"249f49b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be25a7f\" data-id=\"be25a7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d3a92d elementor-widget elementor-widget-text-editor\" data-id=\"8d3a92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un seul mot d\u2019ordre ? <b>L\u2019inclusion.&nbsp;&nbsp;<\/b><\/p>\n<p>Selon la Banque Mondiale, un milliard d\u2019individus, soit 15% de la population mondiale, est porteur d\u2019un handicap.&nbsp; L\u2019inclusion des personnes en situation d\u2019handicap continue de gagner du terrain. Elles sont de plus en plus mises en avant et \u00ab\u202fconsid\u00e9r\u00e9es\u202f\u00bb aux yeux des marques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a79193 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a79193\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1868d07\" data-id=\"1868d07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5471dab elementor-widget elementor-widget-text-editor\" data-id=\"5471dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous vous en parlions dans le cadre de notre article sur la <b>Diversit\u00e9 et le design<\/b>, de nombreuses marques d\u00e9noncent lemanque de repr\u00e9sentativit\u00e9 de ce march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b96b5 cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"f8b96b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/calendrier-cba-2023-celebrer-la-diversite\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez l\u2019article <\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dcfcb0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8dcfcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2.jpg\" class=\"attachment-large size-large wp-image-31348\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2.jpg 1333w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2-1120x672.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2-520x312.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2-768x461.jpg 768w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6756af7 elementor-widget elementor-widget-text-editor\" data-id=\"6756af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credits: informations.handicap.fr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200d805 elementor-widget elementor-widget-text-editor\" data-id=\"200d805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La marque <a href=\"https:\/\/www.gucci.com\/fr\/en\/?gad_source=1&amp;gclid=EAIaIQobChMIuv_qvrymhQMVmgcGAB0HDAUGEAAYASAAEgJA8_D_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Gucci<\/a> avait fait le choix de nommer comme \u00e9g\u00e9rie de sa marque Ellie Goldstein, atteinte de trisomie 21. Bien que ce choix ait permis de faire avancer le combat, la repr\u00e9sentativit\u00e9 \u00ab\u202fm\u00e9diatique\u202f\u00bb ne suffit plus. L\u2019inclusivit\u00e9 doit se trouver d\u00e9sormais dans la conception des produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8640e4b elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8640e4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5321551\" data-id=\"5321551\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-668136c elementor-widget elementor-widget-text-editor\" data-id=\"668136c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019accent est mis sur la<strong> conception universelle<\/strong> &#8211; cr\u00e9er pour tout le monde, quels que soient les d\u00e9fis particuliers \u00e0 relever, qu\u2019ils s&#8217;agissent de probl\u00e8mes de mobilit\u00e9, de d\u00e9ficiences visuelles, d&#8217;autisme ou de tremblements li\u00e9s \u00e0 la maladie de Parkinson.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-383dcaf elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"383dcaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-845b005\" data-id=\"845b005\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd81304 elementor-widget elementor-widget-image\" data-id=\"bd81304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle.jpg\" class=\"attachment-large size-large wp-image-31350\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle-520x390.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f435f elementor-widget elementor-widget-text-editor\" data-id=\"14f435f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credits: Rarebeauty.com et <a href=\"https:\/\/www.lancome.fr\/hapta.html\" target=\"_blank\" rel=\"noopener\">Lanc\u00f4me.fr\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8643136 elementor-widget elementor-widget-text-editor\" data-id=\"8643136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.rarebeauty.com\/\" target=\"_blank\" rel=\"noopener\">Rare Beauty<\/a>, marque de maquillage fond\u00e9e par <b>Selena Gomez<\/b> qui souffre de la maladie de Lyme, a \u00e9t\u00e9 pens\u00e9e pour les personnes souffrant d\u2019handicaps physiques. Les packagings sont ergonomiques et sont tous dot\u00e9s d\u2019une boule permettant une ouverture plus facile des produits.\u00a0\u00a0<\/p><p><a href=\"https:\/\/www.lancome.fr\/\" target=\"_blank\" rel=\"noopener\"><b>Lanc\u00f4me<\/b><\/a>, marque du groupe l\u2019Or\u00e9al, a pr\u00e9sent\u00e9 lors du salon du CES \u00e0 Las Vegas d\u00e9but 2023 sa technologie <b>Hapta<\/b> : un applicateur de maquillage portable informatis\u00e9. Cet appareil r\u00e9volutionnaire qui s\u2019appuie sur l\u2019intelligence artificielle, vient aider les personnes \u00e0 dext\u00e9rit\u00e9 limit\u00e9e \u00e0 appliquer leur rouge \u00e0 l\u00e8vres ou leur mascara. Lanc\u00f4me s\u2019engage par le biais de cette technologie \u00e0 rendre la beaut\u00e9 inclusive et accessible \u00e0 tous.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61bd399 elementor-hidden-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61bd399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eca78e\" data-id=\"4eca78e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8d475 elementor-widget elementor-widget-heading\" data-id=\"1e8d475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb6aa9f elementor-widget elementor-widget-text-editor\" data-id=\"fb6aa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l\u2019image de l\u2019analyse du <b>cycle de vie d\u2019un produit<\/b>, o\u00f9 le produit est r\u00e9fl\u00e9chi et pens\u00e9 dans l\u2019optique de le rendre plus durable, le produit doit d\u00e9sormais \u00eatre pens\u00e9 pour \u00eatre accessible et inclusif. <b>Engagez-vous vers une conception universelle\u202f! <\/b>C\u2019est aujourd\u2019hui primordial.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74b4da1 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74b4da1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1b1ea7\" data-id=\"f1b1ea7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3be1379 elementor-widget elementor-widget-text-editor\" data-id=\"3be1379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour d\u00e9couvrir d\u2019autres tendances, t\u00e9l\u00e9chargez d\u00e8s maintenant votre rapport Design Trends 2024.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f14281f elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f14281f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f44e4a3\" data-id=\"f44e4a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080c072 cba-button-blue elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"080c072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/formulaire-de-contact-fr-design-trends-report-2024\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">T\u00e9l\u00e9charger votre rapport<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfcdeba elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfcdeba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e835bc\" data-id=\"0e835bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44e2a2 elementor-widget elementor-widget-heading\" data-id=\"e44e2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Int\u00e9ress\u00e9(e) \u00e0 l'id\u00e9e d'en savoir plus sur les opportunit\u00e9s pour votre marque ?\u200b\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f257938 cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"f257938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/form-contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0adf7a4 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0adf7a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c7d86c\" data-id=\"5c7d86c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99fdd72 elementor-widget elementor-widget-text-editor\" data-id=\"99fdd72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le dernier rapport publi\u00e9 par <a href=\"https:\/\/stylus.com\/\" target=\"_blank\" rel=\"noopener\">Stylus<\/a> souligne la croissance exponentielle du march\u00e9 de la beaut\u00e9, atteignant 85 milliards de dollars en 2024 avec le maquillage en t\u00eate des ventes (33% du CA total).\u00a0<\/p><p>Le march\u00e9 de la cosm\u00e9tique est en perp\u00e9tuelle \u00e9volution, avec l\u2019\u00e9mergence de tendances distinctes : l\u2019utilisation du maquillage comme un moyen de contrer la beaut\u00e9 dite conventionnelle et traditionnelle, et la mont\u00e9e de la cosm\u00e9tique inclusive et accessible, pour tous.\u00a0\u00a0<\/p><p>Cet afflux de nouveaux acteurs incite les marques \u00e9tablies \u00e0 se r\u00e9inventer et \u00e0 repenser leur strat\u00e9gie pour se distinguer, mais comment\u202f? C\u2019est que nous allons d\u00e9couvrir\u202f!\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f15a8be elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f15a8be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b08de50\" data-id=\"b08de50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7911ba elementor-widget elementor-widget-heading\" data-id=\"a7911ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ OUT OF THE BOX<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4019a elementor-widget elementor-widget-heading\" data-id=\"7f4019a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le maquillage comme moyen d'expression<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e542b1 elementor-widget elementor-widget-text-editor\" data-id=\"6e542b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les consommateurs sont \u00e0 la recherche de simplicit\u00e9 dans les ingr\u00e9dients mais pour autant souhaitent s\u2019amuser et utiliser la cosm\u00e9tique comme un moyen d\u2019expression.\u00a0\u00a0<\/p><p>Nous vous parlions dans le cadre de l\u2019\u00e9dition 2024 de notre <a href=\"https:\/\/cba-design.com\/france\/design-trends-2024-by-cba\/\">Design Trends<\/a> de la tendance <b>\u00ab\u202fOut of the Box\u202f\u00bb<\/b>. La nouvelle g\u00e9n\u00e9ration rejette les diktats de la beaut\u00e9 traditionnelle et aspire \u00e0 plus de transparence. Utiliser le maquillage comme un moyen de montrer sa personnalit\u00e9 et ses imperfections, sans se soucier de ce que le monde autour de soi pourraient penser.<\/p><p><b>L\u2019id\u00e9e de \u00ab\u202fperfection\u202f\u00bb est remise en question<\/b> et \u00ab\u202fl\u2019imperfection\u202f\u00bb ou ce qui peut \u00eatre per\u00e7u comme original est mise sur le devant de la sc\u00e8ne.\u00a0\u00a0<\/p><p>D\u00e9sormais, c\u2019est l\u2019authenticit\u00e9 qui est \u00e9lev\u00e9e au rang de perfection.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb181c0 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb181c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b13f13d\" data-id=\"b13f13d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f95d4ac elementor-widget elementor-widget-text-editor\" data-id=\"f95d4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les marques proposent d\u00e9sormais des produits qui permettent de jouer avec les textures et les couleurs.\u00a0<\/p><p>Entre Laka (Cor\u00e9e) qui propose des produits chromatiques qui refl\u00e8tent la lumi\u00e8re ou Milk Makeup (US) avec ses Jelly Blush, des fards \u00e0 joues g\u00e9lifi\u00e9es, <strong>les marques nous poussent \u00e0 utiliser le maquillage de mani\u00e8re ludique et \u00e0 exprimer notre personnalit\u00e9<\/strong> !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-692ef9e\" data-id=\"692ef9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f01a72 elementor-widget elementor-widget-image\" data-id=\"4f01a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/milkmakeup.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful.jpg\" class=\"attachment-large size-large wp-image-31332\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful-520x390.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Playful-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b935e elementor-widget elementor-widget-text-editor\" data-id=\"e9b935e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: <a href=\"https:\/\/www.instagram.com\/laka.official\/?hl=en\" target=\"_blank\" rel=\"noopener\">Laka<\/a> and <a href=\"https:\/\/milkmakeup.com\" target=\"_blank\" rel=\"noopener\">Milk Makeup<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf6ede elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bf6ede\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdbf7c8\" data-id=\"bdbf7c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c13b12d elementor-widget elementor-widget-text-editor\" data-id=\"c13b12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En parlant d\u2019originalit\u00e9, prenons l\u2019exemple de <b>Fenty Beauty<\/b> qui d\u00e9cide de casser les codes en lan\u00e7ant une palette de 6 brillants \u00e0 l\u00e8vres rouges et roses afin de jouer \u00e0 la roulette russe. Les brillants \u00e0 l\u00e8vres se pr\u00e9sentent sous la forme de petits sachets de sauce. L\u2019originalit\u00e9 ? Vous pouvez soit d\u00e9couvrir le v\u00e9ritable gloss ou tomber sur une vraie sauce alimentaire. Un coup de g\u00e9nie marketing qui a permis \u00e0 la marque de se montrer une nouvelle fois singuli\u00e8re et innovante, face \u00e0 ses nombreux concurrents.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335e67a elementor-widget elementor-widget-image\" data-id=\"335e67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty-1.jpg\" class=\"attachment-large size-large wp-image-31334\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty-1.jpg 600w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty-1-446x520.jpg 446w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd1d83 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ddd1d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty_2.jpg\" class=\"attachment-large size-large wp-image-31336\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty_2.jpg 600w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_FentyBeauty_2-446x520.jpg 446w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba03f0c elementor-widget elementor-widget-text-editor\" data-id=\"ba03f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/fentybeauty.com\" target=\"_blank\" rel=\"noopener\">Fenty Beauty<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b7634 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b7634\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40ae303\" data-id=\"40ae303\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd58d3f elementor-widget elementor-widget-heading\" data-id=\"fd58d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6cb97 elementor-widget elementor-widget-text-editor\" data-id=\"2b6cb97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Embrasser l\u2019\u00e9trange, exp\u00e9rimenter et pousser vos publics cibles \u00e0 jouer avec les produits pour sortir de leur zone de confort.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9331a2 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9331a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-162912f\" data-id=\"162912f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37106e4 elementor-widget elementor-widget-heading\" data-id=\"37106e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LA COSM\u00c9TIQUE D\u00c9DI\u00c9E AUX HOMMES, ON DIT OUI !<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17bb972\" data-id=\"17bb972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aae7a23 elementor-widget elementor-widget-heading\" data-id=\"aae7a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le boom de la cosm\u00e9tique masculine\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4201023 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4201023\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75b9073\" data-id=\"75b9073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba9d593 elementor-widget elementor-widget-text-editor\" data-id=\"ba9d593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le march\u00e9 de la beaut\u00e9 pour hommes ne cesse de cro\u00eetre, et selon <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, il devrait atteindre 105 milliards d&#8217;euros d&#8217;ici 2028. De nombreux facteurs expliquent ce boom de la cosm\u00e9tique masculine.\u00a0<\/p><p>Les r\u00e9seaux sociaux participent largement \u00e0 cette explosion de la cosm\u00e9tique d\u00e9di\u00e9e aux hommes.\u00a0Ils s\u2019exposent d\u00e9sormais sur les r\u00e9seaux sociaux en montrant leur routine beaut\u00e9, amassant des milliards de vues. La cosm\u00e9tique masculine est mise en lumi\u00e8re, permettant \u00e0 ses messieurs de se rendre compte des avantages tant esth\u00e9tiques que dermatologiques de celle-ci.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56339c1 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56339c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3bca98c\" data-id=\"3bca98c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4064ac elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"f4064ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UC2GUcyD6KYjmU_ofQtPTSSA\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_2.jpg\" class=\"attachment-large size-large wp-image-31338\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_2.jpg 391w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_2-254x520.jpg 254w\" sizes=\"(max-width: 391px) 100vw, 391px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5b172 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"2e5b172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men.jpg\" class=\"attachment-large size-large wp-image-31340\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men.jpg 400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men-260x520.jpg 260w\" sizes=\"(max-width: 400px) 100vw, 400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56f484b\" data-id=\"56f484b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b543f9d elementor-widget elementor-widget-text-editor\" data-id=\"b543f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le nombre d\u2019influenceurs masculins pr\u00e9sents sur ce march\u00e9 ne cesse de cro\u00eetre depuis la p\u00e9riode de la pand\u00e9mie mondiale. En France, <a href=\"https:\/\/www.tiktok.com\/@skincarebylouisoff?lang=en\" target=\"_blank\" rel=\"noopener\">Skincarebylouisoff<\/a>, influenceur majoritairement pr\u00e9sent sur TikTok avec plus de 1,1 milliond\u2019abonn\u00e9(e)s, axe son contenu sur la skincare et les probl\u00e9matiques de peaux. <a href=\"https:\/\/www.youtube.com\/channel\/UC2GUcyD6KYjmU_ofQtPTSSA\" target=\"_blank\" rel=\"noopener\">Robert Welsh<\/a>, youtubeur am\u00e9ricain avec lui aussi plus d\u20191 million d\u2019abonn\u00e9(e)s sur Youtube, publient des vid\u00e9os en se maquillant, en donnant des conseils et en faisant des revues de certaines marques.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286a7b6 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"286a7b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cd7564\" data-id=\"4cd7564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d14cbd8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d14cbd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_3.jpg\" class=\"attachment-large size-large wp-image-31342\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_3.jpg 500w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_Men_3-371x520.jpg 371w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9eef01 elementor-widget elementor-widget-text-editor\" data-id=\"a9eef01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: Jenny Longworth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-480f18f\" data-id=\"480f18f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f5142e elementor-widget elementor-widget-text-editor\" data-id=\"8f5142e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous voyons de plus en plus d\u2019hommes dans le paysage de la cosm\u00e9tique, permettant ainsi de d\u00e9complexer l\u2019usage des cosm\u00e9tiques pour les hommes.\u00a0\u00a0<\/p><p>Des figures m\u00e9diatiques telles que <b>Harry Styles<\/b> et <b>Jared Leto<\/b>, n\u2019h\u00e9sitant pas \u00e0 porter du maquillage et du vernis \u00e0 ongle ou encore Sam Smith qui montre sa routine beaut\u00e9 sur la cha\u00eene YouTube de Vogue, jouent un r\u00f4le crucial dans la d\u00e9construction de ces st\u00e9r\u00e9otypes de genre.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d35d7a elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d35d7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7899daf\" data-id=\"7899daf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-157e5f7\" data-id=\"157e5f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18661e1 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-video\" data-id=\"18661e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=g99x3ufvOag&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0501e elementor-widget elementor-widget-text-editor\" data-id=\"eb0501e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>@vogue YouTube account\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d2ca00 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d2ca00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22a1e62\" data-id=\"22a1e62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9b7170 elementor-widget elementor-widget-heading\" data-id=\"e9b7170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5387a elementor-widget elementor-widget-text-editor\" data-id=\"df5387a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le march\u00e9 est en constant mouvement et de plus en plus d\u2019hommes prennent conscience des besoins de leur peau et des pouvoirs esth\u00e9tiques que le maquillage peut apporter. Les habitudes de consommation changent et \u00e9voluent !\u00a0\u00a0<\/p><p><strong>\u00c0 vous les marques,<\/strong> <b>devenez acteurs de ce changement !<\/b> Il est temps pour vous de r\u00e9pondre \u00e0 cette demande croissante, tout en promouvant l\u2019inclusivit\u00e9 dans cette industrie de la cosm\u00e9tique encore tr\u00e8s norm\u00e9e.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1119a78 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1119a78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6413d53\" data-id=\"6413d53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dba4cc elementor-widget elementor-widget-heading\" data-id=\"0dba4cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Concevez vos produits de mani\u00e8re universelle <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f1df9f elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f1df9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbae0dd\" data-id=\"cbae0dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bc9412 elementor-widget elementor-widget-text-editor\" data-id=\"3bc9412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un seul mot d\u2019ordre ? <b>L\u2019inclusion.\u00a0\u00a0<\/b><\/p><p>Selon la Banque Mondiale, un milliard d\u2019individus, soit 15% de la population mondiale, est porteur d\u2019un handicap.\u00a0 L\u2019inclusion des personnes en situation d\u2019handicap continue de gagner du terrain. Elles sont de plus en plus mises en avant et \u00ab\u202fconsid\u00e9r\u00e9es\u202f\u00bb aux yeux des marques.<\/p><p>Nous vous en parlions dans le cadre de notre article sur <a href=\"https:\/\/cba-design.com\/france\/calendrier-cba-2023-celebrer-la-diversite\/\"><strong>la diversit\u00e9 et le design<\/strong><\/a>, de nombreuses marques d\u00e9noncent lemanque de repr\u00e9sentativit\u00e9 de ce march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0684561 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0684561\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-489305a\" data-id=\"489305a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4c1e39 elementor-widget elementor-widget-text-editor\" data-id=\"e4c1e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La marque <a href=\"https:\/\/www.gucci.com\/fr\/en\/?gad_source=1&amp;gclid=EAIaIQobChMIuv_qvrymhQMVmgcGAB0HDAUGEAAYASAAEgJA8_D_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Gucci<\/a> avait fait le choix de nommer comme \u00e9g\u00e9rie de sa marque Ellie Goldstein, atteinte de trisomie 21. Bien que ce choix ait permis de faire avancer le combat, la repr\u00e9sentativit\u00e9 \u00ab\u202fm\u00e9diatique\u202f\u00bb ne suffit plus. L\u2019inclusivit\u00e9 doit se trouver d\u00e9sormais dans la conception des produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b555276\" data-id=\"b555276\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bea64c9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"bea64c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2.jpg\" class=\"attachment-large size-large wp-image-31348\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2.jpg 1333w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2-1120x672.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2-520x312.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/CelebratingDiversity_Visuel2-768x461.jpg 768w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41ba46 elementor-widget elementor-widget-text-editor\" data-id=\"d41ba46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credits: informations.handicap.fr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d40e43 elementor-widget elementor-widget-text-editor\" data-id=\"4d40e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019accent est mis sur la <b>conception<\/b> <b>universelle<\/b> &#8211; cr\u00e9er pour tout le monde, quels que soient les d\u00e9fis particuliers \u00e0 relever, qu\u2019ils s&#8217;agissent de probl\u00e8mes de mobilit\u00e9, de d\u00e9ficiences visuelles, d&#8217;autisme ou de tremblements li\u00e9s \u00e0 la maladie de Parkinson.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68aa1ce elementor-widget elementor-widget-image\" data-id=\"68aa1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle.jpg\" class=\"attachment-large size-large wp-image-31350\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle-520x390.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Trends_Cosme_ConceptionUniverselle-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e899fd5 elementor-widget elementor-widget-text-editor\" data-id=\"e899fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credits: Rarebeauty.com et <a href=\"https:\/\/www.lancome.fr\/hapta.html\" target=\"_blank\" rel=\"noopener\">Lanc\u00f4me.fr\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff58b4 elementor-widget elementor-widget-text-editor\" data-id=\"0ff58b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.rarebeauty.com\/\" target=\"_blank\" rel=\"noopener\">Rare Beauty<\/a>, marque de maquillage fond\u00e9e par <b>Selena Gomez<\/b> qui souffre de la maladie de Lyme, a \u00e9t\u00e9 pens\u00e9e pour les personnes souffrant d\u2019handicaps physiques. Les packagings sont ergonomiques et sont tous dot\u00e9s d\u2019une boule permettant une ouverture plus facile des produits.\u00a0\u00a0<\/p><p><a href=\"https:\/\/www.lancome.fr\/\" target=\"_blank\" rel=\"noopener\"><b>Lanc\u00f4me<\/b><\/a>, marque du groupe l\u2019Or\u00e9al, a pr\u00e9sent\u00e9 lors du salon du CES \u00e0 Las Vegas d\u00e9but 2023 sa technologie <b>Hapta<\/b> : un applicateur de maquillage portable informatis\u00e9. Cet appareil r\u00e9volutionnaire qui s\u2019appuie sur l\u2019intelligence artificielle, vient aider les personnes \u00e0 dext\u00e9rit\u00e9 limit\u00e9e \u00e0 appliquer leur rouge \u00e0 l\u00e8vres ou leur mascara. Lanc\u00f4me s\u2019engage par le biais de cette technologie \u00e0 rendre la beaut\u00e9 inclusive et accessible \u00e0 tous.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4d737 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a4d737\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf6c180\" data-id=\"bf6c180\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac650f elementor-widget elementor-widget-heading\" data-id=\"5ac650f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'OPPORTUNIT\u00c9 POUR VOTRE MARQUE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a8ce8 elementor-widget elementor-widget-text-editor\" data-id=\"a4a8ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l\u2019image de l\u2019analyse du <b>cycle de vie d\u2019un produit<\/b>, o\u00f9 le produit est r\u00e9fl\u00e9chi et pens\u00e9 dans l\u2019optique de le rendre plus durable, le produit doit d\u00e9sormais \u00eatre pens\u00e9 pour \u00eatre accessible et inclusif. <b>Engagez-vous vers une conception universelle\u202f! <\/b>C\u2019est aujourd\u2019hui primordial.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6da4251 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6da4251\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5a46e1\" data-id=\"c5a46e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c5b19 elementor-widget elementor-widget-text-editor\" data-id=\"e3c5b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour d\u00e9couvrir d\u2019autres tendances, t\u00e9l\u00e9chargez d\u00e8s maintenant votre rapport Design Trends 2024.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f64c04 cba-button-blue elementor-mobile-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"2f64c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/formulaire-de-contact-fr-design-trends-report-2024\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">T\u00e9l\u00e9charger votre rapport<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0153b9b\" data-id=\"0153b9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e4e1cc elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e4e1cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a69726\" data-id=\"2a69726\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b949285 elementor-widget elementor-widget-heading\" data-id=\"b949285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Int\u00e9ress\u00e9(e) \u00e0 l'id\u00e9e d'en savoir plus sur les opportunit\u00e9s pour votre marque?\u200b\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543c312 cba-button-red elementor-mobile-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"543c312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/form-contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le dernier rapport publi\u00e9 par Stylus souligne la croissance exponentielle du march\u00e9 de la beaut\u00e9, atteignant 85 milliards de dollars en 2024 avec le maquillage en t\u00eate des ventes (33% du CA total).\u00a0 Le march\u00e9 de la cosm\u00e9tique est en perp\u00e9tuelle \u00e9volution, avec l\u2019\u00e9mergence de tendances distinctes : l\u2019utilisation du maquillage comme un moyen de [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-30035","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":30035,"en":30441},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/30035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=30035"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/30035\/revisions"}],"predecessor-version":[{"id":31835,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/30035\/revisions\/31835"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=30035"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=30035"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=30035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}